The value of CRM is demonstrated by the fact that hundreds of thousands of companies of all sizes in the U.S. use it to grow their business and improve their bottom lines. Our company doesn't sell CRM services, but we recommend it's use to the majority of our client's. So lets's answer a few common questions about CRM, you and your operation.
What is CRM?
Because we promote its use in articles, at live events and in training, a common question we get is what is CRM?
CRM is short for Customer Relationship Management. Briefly, CRM is software that when properly used helps a company's professionals stay in touch with prospects and customers.
Why use CRM?
Bluntly, because using CRM makes you more money! Common statistics are that proper CRM use will increase your business 15%-25% or more. When you consider the modest cost, this is a real no brainer.
CRM also protects your marketing investment! Most sales or leasing people can handle no more than 20-40 prospects using paper or manual notes. If you are getting a volume of leads or walk in customers, CRM use protects the dollars you are investing to bring those customers in.
Respected JD Powers and Associates studies are among those that point out the common sense fact that those who stay in touch with their customers greatly increase the odds of doing business.
I emphasize using CRM properly, because some may have CRM, yet fail to use it. Don't waste your money that way! If you get it, or have it, then use it.
And if you have CRM, and don't like your current system, then why not see what else is available?
Why CRM in MH is More Important Now than Previously
In the Dodd-Frank/CFPB regulations era, CRM is arguably even more important now than previously. Why?
Because studies show that cash or good credit customers tend to shop 90-180 days in advance. They have cash or good credit in part precisely because they plan ahead. Those who stay in touch with those prospects are far more likely to close them than those who have a hit or miss approach.
Enjoy a Free, Special Presentation at the Louisville Show on CRM! We arranged for two industry veterans to do a rapid fire 25 minute session on CRM. Get first hand insights in their respective CRM systems. Learn more about this on the Show's opening day, Wednesday at 9:30 AM in the Seminar Rooms at the Louisville Show. See the map below for the location of the seminar rooms.
By the way, here are the other free, show sanctioned seminars that will take place at the Louisville Show:
Tony Kovach will do a quick introduction to this session on CRM, and the presenters will be:
Scott Stroud of BuilderRadio and Sell More Homes Academy, you can see Scott's current article at this link:
Our other presenter will be Jason Brady with ManufacturedHomes.com, you can see his current article on our site, linked here:
There are 48 new model homes, 80 exhibitors, receptions/mixers, great networking and now 5 free, show sanctioned and business building seminars as reasons to be in Louisville January 22-24th. If your plans take you to Louisville, please be sure to attend this fast paced, insightful session on CRM and how it can help YOU close more sales in 2014! ##
FYI, we will be in booth #115 at the show, right by the main entrance to the show floor. Please stop by and say hi!
(Image credits, MHI and MHProNews)
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