Uncategorized

Who Cares?

When I first got into the Manufactured Housing industry, I really knew nothing about it. So, the first thing I did was went and visited a retailer near me. He had 3 or 4 homes on display and I asked the sales associate to show me around. As we walked in the first home, I …

Who Cares? Read More »

Super Marketing

The Super Bowl is almost here! Seems these days, people are anticipating the commercials as much as the game. Some of the most memorable commercials of all time have appeared during the Super Bowl. I know I can remember a dozen or more, and I bet you can too. Here's something I found pretty astonishing. …

Super Marketing Read More »

Now That’s REMARKABLE!

I heard someone the other day say,”In business today, you can no longer be average, you have to be remarkable.” It’s true, but maybe not in how you may initially think. What does “remarkable” mean? I looked it up. Among the words in the definition were great, extraordinary, striking, unusual, uncommon, exceptional, phenomenal, super, unique, …

Now That’s REMARKABLE! Read More »

Trade Show Marketing and You, Louisville and Beyond

You’re going to the trade show? Great! You’ve made a wise business decision. Whether exhibiting or attending, trade shows provide great opportunities for professionals, managers and business owners. Attendees can see the latest products and services, meet face-to-face with vendors and learn new strategies for running their business better. Exhibitors get to showcase their products …

Trade Show Marketing and You, Louisville and Beyond Read More »

Does the latest news about Sears have a message for Manufactured Housing retailing?

Sears Holdings, Inc has announced that Sears/Kmart will close between 100 and 120 stores in 2012. Pressure from Walmart, Target and Best Buy, among others, has been cited. As USA Today reported: "But the big problem, analysts say, is Sears hasn't invested in remodeling, leaving its stores uninviting."   "There's no reason to go to Sears," said New …

Does the latest news about Sears have a message for Manufactured Housing retailing? Read More »