Bad news often travels faster than good news. For the media, “If it bleeds, it leads!” Your team mates may be the first ones to toss you under the bus, even if you've done good things (sometimes, especially because you've done good things). People talk about CYA for a reason, because they know the 'bad …
Detractors, nay-sayers, back-stabbers and others who'd love to toss you under the bus. First, we all have them! It may be the former employee or colleague, who now wants to make you and/or your business look bad. It might be a competitor. It could be the customer no one could possibly please. It may be …
We get lots of marketing related messages, videos, invites to connect; just as you do. As a marketer, they hold more interest for me than they might for others. One outreach had a great one-liner we've heard before and bears repeating. "Hope is not a strategy." Tim Connor, our Featured Writer, shared a new article: …
What if your business became a desired destination? Or what if your location was viewed as 'a launching pad' for fun and adventure? Have you ever heard about selling the sizzle, instead of the steak? As an example, in my recent trip to Washington, DC, I had the option of flying out of Chicago's O'Hare …
We were having lunch – a regional manager (RM) for a client company and I – and were discussing recruiting. They needed new sales people at more than one location. Yes, we could try to snag 'so and so' who is available. Yes, we could try to snag 'so and so' from that other firm. …
I was chatting with a man who had called from West of the Rockies. He was interested in marketing and sales training for his retailing manufactured home communities. With my being based not far from Chicagoland, he asked a natural and common question. "How are you going to do this cost-effectively?" My reply was that …
