The Welcome Message at the top of this month’s Manufactured Housing News at MHMSM.com home page by Associate Editor Catherine Frenzel pose the question “Do YOU use special events and celebrations as part of your home retail online marketing? When Valentine’s Day or other celebrations approach, do you use them in your marketing to attract buyers?”
Well, do you? And if you do, how many of these “special events” do you run every year? One? Two? Six? Twelve? If you answered less than twelve you’ve got some catching up to do.
Why? Because you’re missing out on a golden opportunity to build relationships, bring some new folks into your location, capture some more email addresses and answer some of those initial questions that let us cast manufactured housing in a positive light.
When you email your list (you DO have a list, don’t you?) with a special event of any kind, some of them are going to come in if you offer any kind of incentive. And one thing about holiday visitors – they sometimes bring friends along.
What holidays should you have special events for?
Here’s a list of possible ‘special event’ days:
New Year’s Day
Martin Luther King, Jr.’s Birthday
Super Bowl Sunday
Ground Hog Day
Mardi Gras (or Fat Tuesday)
St. Patrick’s Day
April Fools Day
Cinco de Mayo
Armed Forces Day
Independence Day (July 4th)
It that enough?
Do something special on every one of those days and you’ll see more traffic on your salesfloor and you’ll get a reputation as a fun business – the kind people like to do business with.
Someone once said “You don’t sell anybody anything. You remove the obstacles to their buying.” Even if that is only partially true, nothing breaks down barriers like a good celebration.
The key to all of this is to have a large and growing email list and a taking every opportunity your subscribers to come in to your location. Do it right and you’ll be rewarded.
Our local Chamber of Commerce holds “Business After Hours” gatherings. A local business sponsors each one at their place of business. They provide refreshments and a place to network. In return, their business gets exposure to new people who they get to meet personally.
Can you think of any group that could benefit from meeting at your place of business?
This is just one facet of our “Dominate Your Local Market” strategy. Stay tuned for more or all us for a comprehensive analysis of your opportunities.