If a picture is worth a thousand words, then Pinterest must already be worth billions. I recently signed up, and want to encourage you to sign up and/or pass the following on to all on your email lists.
We can add to this, of course, this is a start.
The idea is simple. It can benefit what ever it is you do in manufactured housing. Here is how.
We show appealing photos and a bit of copy with an image that showcases what is good about the Manufactured Home LifeStyle. This isn't selling one company's homes – it is selling the lifestyle – which will lead people to retailers and communities over time, which will sell homes.
It is a soft sell, not a hard one.
There are links back to our new MHLivingNews.com site. As you know, this MHProNews.com site is for Business 2 Business professionals, so we really don't look for ANYONE outside of our Industry to jump in here (not hiding it, just keeping it focused on professionals).
The new MHLivingNews.comis different. We want people far and wide to see this site! Pinterest will be one way to get them there.
If you decide to do a Pinterest board, let me make a suggestion. Do something that will attract attention In Addition to manufactured homes. In my case, I used Chicago Botanic Gardens. I may add others interests later as time permits. But the point is that if someone likes the Gardens, and they end up on the board, they are likely to see what else that person – in this case me, but it could be thee! – is interested in.
When politicians are using Pinterest to connect with voters (and they are) on a personal level, it is one of millions of reasons for us to use this as a simple and free tool to showcase manufactured and modular homes. The more people see, the more they will get curious.
Drops of water over time will fill the bucket. We can't “pin” our hopes on that alone, but if we do some pinning along with other things like MHLivingNews.com, it will only help our Industry's image – and that will drive more sales and satisfaction.
Please, check it out and pass the hotlink above along! ##