Many people have heard the term ‘Black Friday’ for all the sales that take place on the day after Thanksgiving.
But did you know what it means?
CBS says that Black Friday is the day that many companies ‘go into the black’ – or make a profit – for the year. 20-40% of all retailers make their profits during the Christmas and holiday shopping season. Some specialty firms make 60% or more of their profits during this final quarter of the year.
Too many in the manufactured housing industry tend to write off the last few weeks of the year as ‘too hard’ to sell homes. Why? Tax Returns (and those refund checks) are right around the corner!
Here is a secret, if you don’t expect and plan to sell homes during this holiday season, you will probably be right.
And if you do game plan and execute a marketing strategy during the holiday season, you will find that you can sell more homes than you have been. We’ve worked with firms that have closed double digit home sales in December from a single location.
When is your Black Friday?
What do you do in your marketing approach to help go ‘into the black’ for your year?
Think about it as you enjoy your holiday! Call or email if you need a solution or plan that can work for you. # #
post by
L. A. ‘Tony’ Kovach
http://www.linkedin.com/in/latonykovach