We all make mistakes. Unexpected stuff happens. But when it does happen, what do you – as a professional, manager or owner – do? Because a well handled problem is an opportunity in disguise. Let me share a pair of examples that both revolved around the Louisville Show. I contacted the Crown Plaza about using …
Since my early days in Manufactured Home (MH) sales, first at retail centers and later with in MH Communities, the issue of price cutting has been a perennially hot topic for MH professionals. Many are willing to close a deal by cutting the price. My personal take is; not! Let's see why offering a price …
I was chatting with a man who had called from West of the Rockies. He was interested in marketing and sales training for his retailing manufactured home communities. With my being based not far from Chicagoland, he asked a natural and common question. "How are you going to do this cost-effectively?" My reply was that …
There are arguably only a limited number of reasons to advertise. At or near the top ought to be that it pays! Sound marketing yields healthy ROI. Poor or no marketing costs you money. There are many reasons why people – notably during challenging economic times – think they should stop or cut back on …
For those of you who know the show, the actual title is Restaurant Impossible. Chef "Robert" comes in and takes a losing location and its staff, evaluates, takes charge, bosses people around and in 2 days has a money losing dump turned into a money making gem. Anytime I've walked in and my bride is watching …
Short answer, yes you can! This isn't hypothetical, it is real and it is happening right now today. You can learn how to do it too, if you are heading to the event described below. Every day Realtors earn a commission by selling a home they do not own. Everyone in a closed deal routinely …
Can you legally and morally earn money from the sale of a competitors home? Read More »
