I recently read an article about Behavioral Finance, which studies the decision making process in regards to financial decisions. The theory brought forward in the article is that individuals and businesses do not act rationally when making financial decisions, even when they are presented all the available information. One of the case studies mentioned …
Do you remember these deodorant commercial slogans? “Confident, dry and secure. Raise your arm if you’re Sure.” Or this one “Strong enough for a man, but made for a woman.” Sure® deodorant’s campaign registered well with young men 16-24 years of age. Sure became one of the best selling deodorants among …
Did you ever see the movie, “The Sting,” with Robert Redford and Paul Newman? If you haven’t, see it. It’s one of the all time greats. It won 7 Oscars in 1974, including Best Picture. It’s about two con artists who team up to pull off a big con on a mob boss that …
When I first got into the Manufactured Housing industry, I really knew nothing about it. So, the first thing I did was went and visited a retailer near me. He had 3 or 4 homes on display and I asked the sales associate to show me around. As we walked in the first home, I …
