Winning the War

The happy soldier fights not because he hates what is in front of him but rather because he loves what is behind him. We fight the good fight for manufactured housing not because we hate other forms of housing, but rather because we love all that manufactured homes is, does and represents for the benefit of millions.

This is not war in the sense of crushing an enemy, but rather an engagement in winning the hearts and minds who now fail to understand the value and benefits we offer millions. It is a conflict waged with the intellect and emotions of those who are darkened at present to what we truly represent.

To win, we must have the right intention. We can not succeed without genuine satisfaction for our customers! When we gain that satisfaction, we have to a degree already won, as have they who benefited.

Consumers. Businesses. Associations. Working together, we are better. ##

Habit Forming

First you form your habits, then your habits form you. This maxim is a powerful truism. It cuts to the heart of why forward looking manufactured housing businesses and associations are or should be focused on developing the best habits, perceptions and beliefs of their team members.

In working with many companies in ownership, consulting, leadership or outreach roles, I've seen over the years numerous examples of people in our Industry – working in organizations like yours – that did not fully believe in our product. The doubting team person or their supervisor may not have realized how their perception impacted their work.

But it does.

One's perceptions always impacts what we say, and what we do. So perceptions influence our habits. Habits form the person. The person's habits forms their activity. Those activities produce – or not – the desired results.

Why does one company in a market do better than another?

Why does one person in a company do better than another?

Arguably, the better the perceptions and the better the habits, the better the performance. It really is as simple as that.

This is why identifying and forming the right perceptions and the right habits – the right activities done the proper way – creates better results for some than others.

So as owners, leaders and managers, if you want success, you want to develop and implement positive perceptions and proven systems which are habit forming. By forming the right habits, then you form the right results. ##


post by

L. A. 'Tony' Kovach, MHM or
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500 or


Moore Thoughts

To live a significant life, live with a purpose that makes people more important than things.

Living with expectations…Investing. Giving from excess…Sharing. True giving comes from our supply, without expectation.

Top performers see order and opportunity in chaos and it energizes them.

If you are pursuing excellence, you can't get lazy when things get crazy

I would rather trust people and occasionally be disappointed, than live life as a cynic, full of suspicion and insecurity.

Submitted by
Mike Moore

Enrichment and Extraordinary

"People do not decide to become extraordinary.  They decide to accomplish extraordinary things."
–Sir Edmund Hillary
1919-2008-Mountaineer-Explorer and Philanthropist
"No man can become rich…without himself enriching others."
–Andrew Carnegie
19th century captain of American Industry
 "The world we have created is a product of our thinking;it cannot be changed without changing our thinking."
–Albert Einstein
Theoretical physicist

Submitted by
Robin Crow

Leaders Know and Believe…

People are spirit, mind and body… Keeping it in that order is a priority.

Attitudes come from the spirit, the mind holds skills and knowledge and the body performs the actions.

Attitudes are more important than skills.

Skills can be taught when the attitudes are right.

Actions do speak louder than words.

People move in the direction of their dominant thoughts.

If you manage results, you'll be too late.

Managing attitudes is their job.

They have a higher purpose.

People are more important than things.

Character is more important than reputation.

They are always being watched and judged by those who don't want to learn, grow and improve, so they'll have an excuse not to.

The truth is always beyond what they can see.

They'll have to do the things they don't want to do, to get what they want.

They'll have to motivate and inspire people to do the things they don't want to do, to help them get what they want and become their best.

The truth is always the best information and communication tool.

Being present, paying attention and listening is a requirement.

Communicating openly, honestly and directly is the best policy.

Selling isn't something you do to someone or even for them. It is best done with them, to help them… Selling is serving people, not pleasing people.

Most people don't really want to be extraordinary but they also don't like the idea of being average.

The easy way will almost never produce the best results.

People won't always like you when you challenge them to be their best.

They'll have to make the hard decisions and act on them.

The lowest form of behavior they allow or accept is who they are as a leader.

They need to spend time with the people that need them the most, and that's probably not who they would naturally choose to spend it with.

Culture is the cumulative, pervasive or dominant attitude of the people they lead.

It's their job to help people be prepared to, and perform to, their best.

It's a strength to be humble, gracious and forgiving.

Forgiveness doesn't mean acceptance.

Leadership is an act of service, caring and love.

There is a higher power with a higher purpose.

Keep moving forward but make sure you check the direction you are going or you may end up somewhere you don't want to be. # #

Post by
Mike Moore
Making Customers

The Greatest Glory

"The greatest glory in living lies not in never falling, but in rising every time we fall."
-Nelson Mandela
Once imprisoned, and became President of South Africa from 1994 to 1999
"What's dangerous is not to evolve."
– Jeff Bezos
Founder, President and CEO of
"Being challenged in life is inevitable, being defeated is optional."
-Roger Crawford
Motivational author and speaker
Quotes submitted by
Robin Crow

Dieting and Selling

Dieting and increased selling, what is the relationship between the two?
No, I don't want you to think you must shed pounds before you or your team can sell more.  I've known short and tall, big and small (and in between those all) who have disciplined themselves for sales, marketing or management success.
Diets have the goal of better health.  Part of the goal may be to lose weight (for some, the proper nutritional balance or weight gain may be the desired outcome for better health).  Regardless of the specifics, all diets have a common point.  Diets can only work when they are followed.  Change or veer from the diet, and you have only yourself to look to if you fail to achieve the goal and want to complain.
From time to time, we touch on the theme in articles that all professional or business success can be reduced to following a proven system.   What is true for a diet – a nutritional system that demands that it be followed if you are to achieve your desired goal – holds true professionally in marketing, sales or management.  Follow a proven system – learn and apply it faithfully – and you will achieve improved results.
At times people make excuses as to why they do not want to change.  But there are real benefits to those who invest the will and effort to make a positive change a reality. We also all know the maxim, that the popular definition of insanity is to keep doing the same things in the same way, and to expect a different result.
Using the diet analogy, look at the excitement on the faces of those who lost say 20 or 30 pounds.  They made a real effort, no wonder that they feel good about the outcome!
The same can happen professionally.  Learn a sales method, focus and dedicate yourself to its principles and disciplines and you are the winner in terms of more income, more awards, respect and recognition.
Change is a decision – a commitment – away.  If you HAD to change, you could or likely would.  As a trainer taught me years ago:
"If it is to be, it is up to me!"
The best system in the world, improperly used, will produce a diminished result. But the reverse is also true, even a so-so system, applied within vigor, will produce a better outcome than no system or a poorer system will.
Let's close on a point that Zig Ziglar taught me years ago.  "You can get everything out of life you want, if you help enough other people get out of life what they want."
When you learn how to market and sell better, you are learning how to get more people what they want out of life.  You are helping others, and in turn, you gain a reward.  It truly is a mutual victory.  
Make the commitment – decide and do what it takes – to be better professionally yourself, to help your team do better and to serve more customers well.  Commitment and discipline to a prove system may not sound sexy, but the results reward all who make the sincere effort. ##


post by

L. A. “Tony” Kovach, MHM or
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500 or


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