Month: February 2012

Dieting and Selling

Dieting and increased selling, what is the relationship between the two?
No, I don't want you to think you must shed pounds before you or your team can sell more.  I've known short and tall, big and small (and in between those all) who have disciplined themselves for sales, marketing or management success.
Diets have the goal of better health.  Part of the goal may be to lose weight (for some, the proper nutritional balance or weight gain may be the desired outcome for better health).  Regardless of the specifics, all diets have a common point.  Diets can only work when they are followed.  Change or veer from the diet, and you have only yourself to look to if you fail to achieve the goal and want to complain.
From time to time, we touch on the theme in articles that all professional or business success can be reduced to following a proven system.   What is true for a diet – a nutritional system that demands that it be followed if you are to achieve your desired goal – holds true professionally in marketing, sales or management.  Follow a proven system – learn and apply it faithfully – and you will achieve improved results.
At times people make excuses as to why they do not want to change.  But there are real benefits to those who invest the will and effort to make a positive change a reality. We also all know the maxim, that the popular definition of insanity is to keep doing the same things in the same way, and to expect a different result.
Using the diet analogy, look at the excitement on the faces of those who lost say 20 or 30 pounds.  They made a real effort, no wonder that they feel good about the outcome!
The same can happen professionally.  Learn a sales method, focus and dedicate yourself to its principles and disciplines and you are the winner in terms of more income, more awards, respect and recognition.
Change is a decision – a commitment – away.  If you HAD to change, you could or likely would.  As a trainer taught me years ago:
"If it is to be, it is up to me!"
The best system in the world, improperly used, will produce a diminished result. But the reverse is also true, even a so-so system, applied within vigor, will produce a better outcome than no system or a poorer system will.
Let's close on a point that Zig Ziglar taught me years ago.  "You can get everything out of life you want, if you help enough other people get out of life what they want."
When you learn how to market and sell better, you are learning how to get more people what they want out of life.  You are helping others, and in turn, you gain a reward.  It truly is a mutual victory.  
Make the commitment – decide and do what it takes – to be better professionally yourself, to help your team do better and to serve more customers well.  Commitment and discipline to a prove system may not sound sexy, but the results reward all who make the sincere effort. ##


post by

L. A. “Tony” Kovach, MHM or
Innovation – Information – Inspiration for Industry Professionals

Office – 815-270-0500 or


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