Leaders Grabbing Nettles and David Ogilvy

When you Google “What are Nettles Good for” among the results that pop up are medicinal, herbal and teas made from the “stinging” plant. “Nettle (also known as Stinging Nettles) has been used for centuries to treat allergy symptoms,” proclaims the HerbalWisdom site.  WebMD and the NaturalSociety are among the top results that outline some of the benefits of a plant, the nettle being known as unpleasant to grap the wrong way. It is in that light that the saying from the “Father of Advertising” takes on its meaning.

Leaders Grasp Nettles. – David Ogilvy.


There are numerous issues that are irritating, bothersome and painful that face manufactured housing. The current flap in Florida over the placement of modular homes in one of their cities makes it clear that this isn’t just a “HUD” code issue.

For all the head aches and heart aches MH faces, the benefits had by grasping (grabbing hold) of them – and solving them! – are immense.

For those who want to bury their heads in the sand, and try the easiest route only? Going from some 372,000 shipments in 1998, to under 50,000 in 2009 (49,717 per U.S. Census data) reminds us what often happens when nagging, nettlesome problems aren’t solved. Leaders Grasp Nettles. Goal Orientation and Problem Solving Pays.

Photos by Mark Simon, from recent NY Housing Association meeting.  Tony is scheduled for the Tunica  MH Show in 2016, as well as for other events.

L. A. ‘Tony’ Kovach

ManufacturedHomeLivingNews.com MHProNews.com |

Business and Public Marketing & Ads: B2B B2C

Websites, Contract Marketing & Sales Training, Consulting, Speaking:

MHC-MD.com LATonyKovach.com | Office 863-213-4090 |

Connect on LinkedIN:



Whether you think you can or whether you think you can’t, you’re right. – Henry Ford

Leave a Comment

Your email address will not be published. Required fields are marked *