“The campaign has a noteworthy concept,” said publisher and industry consultant, L.A. ‘Tony’ Kovach. “It targets the industry’s stigma. The 60 second video then attempts to jiu-jitsu that stigma into interest. The question becomes, does it work?” Taking the Bull by the Horns  “Tony, On the Record is fine. The … Continue reading Clayton Homes “Have It Made” Campaign, Manufactured Housing Pros React, Initial Analysis