{"id":9793,"date":"2015-05-06T21:24:13","date_gmt":"2015-05-07T02:24:13","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=9793"},"modified":"2015-05-06T21:24:13","modified_gmt":"2015-05-07T02:24:13","slug":"consolidation-and-conflict","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/consolidation-and-conflict\/","title":{"rendered":"Consolidation and Conflict"},"content":{"rendered":"<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Skyline Homes has resisted the trend toward consolidation, but this week it was announced that <\/span><\/span><\/span><a href=\"https:\/\/www.manufacturedhomepronews.com\/cavco-acquires-manufactured-home-producer-fairmont\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Fairmont Homes has now been bought up by the Avis of Manufactured Housing, mighty Cavco Industries<\/span><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. As to conflict, anyone who is in MH leadership is well aware of the media battle raging over big players in MH in specific, as a way of targeting (read, undermining) support in Congress for S 682 and previously HR 650. <\/span><\/span><\/span><\/span><\/span><\/span><\/p><div id=\"manuf-3145150505\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i><b>Oxy Media<\/b><\/i><span style=\"color: #000000;\"> is the latest in a series of what many objective readers would think of as a hit piece on MH. Please see the <\/span><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/industry-news\/industry-in-focus\/9540-ozy-medias-trailer-park-nation-a-dizzying-mix-of-falsehood-facts-fables-and-fiction-under-a-qtrue-storyq-banner\" target=\"_blank\"><span style=\"color: #000080;\">link and related commentary on their <i>Trailer House Nation &#8211; The Eviction<\/i><\/span><\/a><i>.<\/i><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/MHLivingNews.com\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-9795\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/light-bulb-off-man-trapped-thinking-creditflickercc-swarno-posted-masthead-blog-mhpronews-com1-575x355.png\" alt=\"light-bulb-off-man-trapped-thinking-credit=flickercc-swarno-posted-masthead-blog-mhpronews-com(1)\" width=\"487\" height=\"302\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/light-bulb-off-man-trapped-thinking-creditflickercc-swarno-posted-masthead-blog-mhpronews-com1-575x355.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/light-bulb-off-man-trapped-thinking-creditflickercc-swarno-posted-masthead-blog-mhpronews-com1-150x93.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/light-bulb-off-man-trapped-thinking-creditflickercc-swarno-posted-masthead-blog-mhpronews-com1-900x556.png 900w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/light-bulb-off-man-trapped-thinking-creditflickercc-swarno-posted-masthead-blog-mhpronews-com1.png 1011w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/><\/a><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">About a week has gone by since the <\/span><i><b>Masthead \u00a0<\/b><\/i><span style=\"color: #000000;\">featured these words&#8230;<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">&#8220;<\/span><span style=\"color: #c56b12;\">There is a war ranging \u2013 a genuine conflict \u2013 over MH and housing in general<\/span><span style=\"color: #000000;\">.&#8221;<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&#8230;in this blog post&#8230;<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><a href=\"http:\/\/mhpronews.com\/blogs\/tonykovach\/the-war-over-mh-its-elementary\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/mhpronews.com\/blogs\/tonykovach\/the-war-over-mh-its-elementary\/<\/span><\/span><\/span><\/a><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">This past weekend, readers tuned into this about the media and MH:<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #c56b12;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&#8220;When I ask a room filled with MH pros, \u201cDo media accounts relating to our Industry impact your sales, notably on issues like tornado coverage?\u201d Usually almost every hand go up. So we know the media impacts perceptions and thus our MH sales, for good or ill.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #c56b12;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Yet many of those perceptions are skewed at best, or are agenda driven, etc.. While it pains some in journalism to admit that their profession has often been politicized and has become agenda driven, that is hard to argue against when you have the NYTimes, MSNBC and others on the left, Wall Street Journal, Fox News and others that tend more to the right.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #c56b12;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Given a careful read of any given article or TV news report, and a you can often deduce the political or other spin of that journalist.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #c56b12;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Don\u2019t get me wrong, that doesn\u2019t mean that journalism is dead. There are good journalists out there. But when agendas are so obvious, doesn\u2019t it make sense to engage in AM in a way that might positively influence the media conversation? Shouldn\u2019t we in MH be as keen to share our facts as other special interest groups are to advocate for their interests?<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #c56b12;\">The answer is obvious. Yes, we need MH AM that can intersect positively with the media<\/span><span style=\"color: #000000;\">&#8230;&#8221;<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&#8230;as part of this blog post:<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><u><a href=\"http:\/\/mhpronews.com\/blogs\/tonykovach\/mhs-a-m-in-magnificent-may\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">http:\/\/mhpronews.com\/blogs\/tonykovach\/mhs-a-m-in-magnificent-may\/<\/span><\/span><\/span><\/a><\/u><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We either define ourselves, or others will define us. Consolidations happen in any Industry. The free enterprise system makes that a potentially good thing.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomelivingnews.com\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter  wp-image-9796\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/homes-for-the-brave-credit-masthead-mhpronews-com2-573x430.png\" alt=\"homes-for-the-brave-credit-masthead-mhpronews-com(2)\" width=\"508\" height=\"382\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/homes-for-the-brave-credit-masthead-mhpronews-com2-573x430.png 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/homes-for-the-brave-credit-masthead-mhpronews-com2-150x113.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/homes-for-the-brave-credit-masthead-mhpronews-com2.png 624w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/a><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">But the battle to define MH requires what a Steve Jobs would have dubbed in our industry, <\/span><span style=\"color: #000000;\"><i><b>MH Evangelism. <\/b><\/i><\/span><span style=\"color: #000000;\">You and others must play a role, and be part of the solution. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The bad news is that failing to do so costs you and others money. <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The good news is that successfully doing so can make those of us committed to the long term good of our customers and the MHIndustry more money than many could imagine.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">&#8220;<\/span><span style=\"color: #c56b12;\"><i><b>You can get everything out of life that you want, when you help enough other people get out of life what they want<\/b><\/i><\/span><span style=\"color: #000000;\">.&#8221; &#8211; Zig Ziglar. ## <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"\"><a href=\"http:\/\/latonykovach.com\/the-mh-alliance-partners-in-progress.php\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft size-full wp-image-9797\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/latonykovach-louisiville2015-mhpronews-business-building-seminars-.png\" alt=\"latonykovach-louisiville2015-mhpronews-business-building-seminars-\" width=\"352\" height=\"249\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/latonykovach-louisiville2015-mhpronews-business-building-seminars-.png 352w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/latonykovach-louisiville2015-mhpronews-business-building-seminars--150x106.png 150w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/a>By<\/span><\/span><\/span><\/span><a href=\"http:\/\/LATonyKovach.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"\"> L. A. \u201cTony\u201d Kovach<\/span><\/span><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"\">.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skyline Homes has resisted the trend toward consolidation, but this week it was announced that Fairmont Homes has now been bought up by the Avis of Manufactured Housing, mighty Cavco Industries. As to conflict, anyone who is in MH leadership is well aware of the media battle raging over big players in MH in specific, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/consolidation-and-conflict\/\"> <span class=\"screen-reader-text\">Consolidation and Conflict<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[3901,3911,3910,3900,3817,3908,3,3909,3903,3902,3723,3906,3904,3844,3905,3907],"class_list":["post-9793","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-avis","tag-conflict","tag-consolidation","tag-fairmont-homes","tag-hr-650","tag-journalist","tag-manufactured-housing","tag-mh-evangelism","tag-mh-leadership","tag-mighty-cavco-industries","tag-msnbc","tag-nytimes","tag-oxy-media","tag-skyline-homes","tag-tornado-coverage","tag-tv-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consolidation and Conflict - Masthead L. 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