{"id":973,"date":"2010-10-24T22:42:31","date_gmt":"2010-10-25T03:42:31","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=973"},"modified":"2010-10-25T07:07:29","modified_gmt":"2010-10-25T12:07:29","slug":"protecting-and-promoting-the-manufactured-housing-industry","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/protecting-and-promoting-the-manufactured-housing-industry\/","title":{"rendered":"Protecting and Promoting the Manufactured Housing Industry"},"content":{"rendered":"<p>At this past week\u2019s Illinois Manufactured Housing Association (IMHA) meeting in Springfield-IL, Hometown America\u2019s Greg O\u2019Berry gave what I believe is a memorable phrase regarding the role of associations. \u00a0<\/p><div id=\"manuf-3627880287\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><b><i>\u2018The mission of an association is to protect and promote its members and their industry.\u2019\u00a0<\/i><\/b><\/p>\n<p>Wow!\u00a0 What a powerful one liner!\u00a0 To protect and promote its members and their industry.<\/p>\n<p>In these challenging times, as an Industry we manufactured housing professionals need all the protection and promotion we can get.\u00a0<\/p>\n<div style=\"width: 513px; margin: 15px auto;\">\n<img fetchpriority=\"high\" decoding=\"async\" src=\"\/blogs\/tonykovach\/img\/101025-02\/greg-oberry-hometown-america-mhi-ncc-logos.jpg\" alt=\"Greg O'Berry with Hometown America, MHI and NCC logos\" width=\"513\" height=\"383\" \/><br \/><i><small>Hometown America\u2019s Greg O\u2019Berry speaking at the Illinois Manufactured Housing Association (IMHA) finance conference, with Manufactured Housing Institute (MHI), National Communities Council (NCC) and Hometown America\u2019s logos superimposed around him in this photo, representing the many roles O\u2019Berry plays in the MH Industry.<\/small><\/i>\n<\/div>\n<p>Ken Rishel in part of his comments before his talk on captive finance and its critical role for Manufactured Housing Communities today, made the following important point.\u00a0 Ken stated that he presents at numerous state association meetings in various parts of the U.S..\u00a0 He commended the IMHA for organizing a very fine event.\u00a0 He also challenged the attendees and members of the IMHA with this remark, why are other associations able to organize meeting where 200-400 attendees come to hear the speakers, and the IMHA only managed about 40 attendees for this incredibly useful cross section of speakers and topics?<\/p>\n<p>George Allen balanced Ken\u2019s remark by saying that the NY association meeting was a multi-state event, as was the 5 state meeting in Deadwood-WY.\u00a0<\/p>\n<p>Rishel&#8217;s question raises an issue that all associations need to consider. Time and effort go into planning these events.\u00a0 Such events often provide training and insights that could not be found elsewhere and certainly not for the low cost that these events often charge.\u00a0 The IMHA Finance Seminar, for instance, had a $75 fee for association members and $100 for non-association members.\u00a0 For the cost of a good meal in a nice restaurant, attendees were exposed to business building and money saving ideas that when put to work could be worth many, many times all the costs of attending this type of event.<\/p>\n<p>As an observation, in sales and marketing, the wise professional learns ALL of the objections and challenges that their product or service faces.\u00a0 The same must be true for Associations.\u00a0 What are the reasons someone doesn\u2019t attend? What are the reasons people don\u2019t join?\u00a0 True, there are some who an association may not want to have as a member, because of questionable business practices or poor reputation.\u00a0 But for the most part, are the people most in need of such meetings failing to attend for some reason that could be and should be understood and addressed?<\/p>\n<p>\nWhen even an national association such as MHI is challenged to get 100 people from across the country into a single meeting of importance, isn\u2019t their reason to understand \u2018why\u2019 the attendance isn\u2019t better?<\/p>\n<p>The networking, business building and other bottom line benefits of association membership can not be over stated.\u00a0 In these days of heady challenges, we need to think about Greg O\u2019Berry\u2019s words often:<\/p>\n<p><b><i>\u201cThe mission of an association is to protect and promote its members and their industry.\u201d\u00a0<\/i><\/b><\/p>\n<p>Each of us as Industry pros must allocate the time and resources to attend a function that can benefit our bottom line.\u00a0 If there is something that you think that an association isn\u2019t doing, there are two answers to that:<\/p>\n<p>Get involved.<\/p>\n<p>Be a part of the solution.<\/p>\n<p>When problems or concerns go unaddressed, the net result is no change.<\/p>\n<p>When challenges face us, there is nothing more important than facing up to those challenges and dealing with them in the best possible way for all involved.<\/p>\n<p><b><i>\u201cThe mission of an association is to protect and promote its members and their industry.\u201d\u00a0<\/i><\/b><\/p>\n<p>Perhaps a fitting complementary remark to this Greg O\u2019Berry gem is this:<\/p>\n<p><b>\u201cIf your association isn\u2019t doing what you want it to do, then get involved and be a part of the solution. Working together, listening and learning from one another, we are stronger and can best protect and promote association members and our industry.\u201d<\/b> # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At this past week\u2019s Illinois Manufactured Housing Association (IMHA) meeting in Springfield-IL, Hometown America\u2019s Greg O\u2019Berry gave what I believe is a memorable phrase regarding the role of associations. \u00a0 \u2018The mission of an association is to protect and promote its members and their industry.\u2019\u00a0 Wow!\u00a0 What a powerful one liner!\u00a0 To protect and promote &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/protecting-and-promoting-the-manufactured-housing-industry\/\"> <span class=\"screen-reader-text\">Protecting and Promoting the Manufactured Housing Industry<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[603,476,306,286,378,573,237,300,5,478,29,3,479,477,8,320,304,604,35],"class_list":["post-973","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-annual-meeting","tag-community","tag-factory-built-home","tag-george-f-allen","tag-greg-oberry","tag-illinois-manufactured-housing-association","tag-imha","tag-kenneth-rishel","tag-l-a-tony-kovach","tag-land-lease-community","tag-manufactured-home","tag-manufactured-housing","tag-manufactured-housing-community","tag-mhc","tag-mhi","tag-mobile-home","tag-modular-home","tag-ncc","tag-tony-kovach"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Protecting and Promoting the Manufactured Housing Industry - Masthead L. 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