{"id":9497,"date":"2015-02-03T19:48:17","date_gmt":"2015-02-04T01:48:17","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=9497"},"modified":"2015-02-03T20:14:00","modified_gmt":"2015-02-04T02:14:00","slug":"february-2015-mh-reality-checks","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/february-2015-mh-reality-checks\/","title":{"rendered":"February 2015 MH Reality Checks"},"content":{"rendered":"<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">2014 was yet another up year, with <a href=\"https:\/\/www.manufacturedhomepronews.com\/?p=37830\" target=\"_blank\">more increases in new MH home shipments<\/a>.\u00a0<a href=\"https:\/\/www.manufacturedhomepronews.com\/?p=37806\" target=\"_blank\">HR 650 has &#8216;dropped<\/a>. &#8216; \u00a0The <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=9486\" target=\"_blank\">Louisville MH Show was up again<\/a>. \u00a0That&#8217;s all good news, but are we hitting our potential? Honest two word reply? <i><b>&#8216;Not even!&#8217;<\/b><\/i><\/span><\/span><\/span><\/p><div id=\"manuf-947841497\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">With the final number for 2014 now in, we know we are up five years from a historic low hit in 2009. \u00a0But let&#8217;s be honest. This is a slow crawl. It isn&#8217;t the economy that is holding MH back, as tragic as the economic numbers are, because in some ways that&#8217;s tailor made for MH. \u00a0People need what we have more than ever before.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/mhpronews-new-manufactured-home-shipment-graph-since2008-.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-9499\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/mhpronews-new-manufactured-home-shipment-graph-since2008-.png\" alt=\"mhpronews-new-manufactured-home-shipment-graph-since2008-\" width=\"341\" height=\"265\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/mhpronews-new-manufactured-home-shipment-graph-since2008-.png 531w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/mhpronews-new-manufactured-home-shipment-graph-since2008--150x116.png 150w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/a><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">So the issue, to quote the prophet Hosea, is this. \u201c<span style=\"color: #b84700;\"><b>My people perish for lack of vision!<\/b><\/span>&#8221;<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Another rendering of that translation of Hosea&#8217;s word is \u201c<span style=\"color: #b84700;\"><b>My people perish for lack of knowledge<\/b><\/span>.\u201d<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">What we&#8217;ve looked at before is the comparison below between us and conventional housing starts. MH has slid from its historic percentages. Sorry, folks, we in MH can&#8217;t get a hall pass on this one. It is up to industry pros to make this happen, yes, using the financing that we currently have available. Anything else is what Zig Ziglar called a &#8216;<span style=\"color: #993300;\">loser&#8217;s limp<\/span>.&#8217; Some of the data below is from Reed Construction and\/or the U.S. Census Bureau.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/reed-construction-us-census-bureau-mhpronews-daily-business-news3.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9500\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/reed-construction-us-census-bureau-mhpronews-daily-business-news3.png\" alt=\"reed-construction-us-census-bureau-mhpronews-daily-business-news3\" width=\"279\" height=\"266\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/reed-construction-us-census-bureau-mhpronews-daily-business-news3.png 279w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/reed-construction-us-census-bureau-mhpronews-daily-business-news3-150x143.png 150w\" sizes=\"(max-width: 279px) 100vw, 279px\" \/><\/a><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Translation? If MH was holding onto the very figure that MHI likes to share with Congress, 21% of total housing starts for roughly the last two decades, then in the chart above, we should be at 229,530 new MHs as the SAAR. <i><b>That&#8217;s roughly 4 times more than we are doing.<\/b><\/i><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We can and must do better, no excuses. We&#8217;ll show a video in the days ahead of MHI&#8217;s Dick Jennison suggesting that our goal as an industry ought to be 500,000 new MH shipments. It will be one of dozens of exclusive MHProNews videos that will come out of the 2015 Louisville MH Show. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Sure, we want to modify Dodd-Frank. But guess what? Others are struggling with that and the CFPB too. We are harmed, but we are not alone. We all call on our national and state associations to build the coalitions with community banks and others to get real Dodd-Frank reform done. But in the mean time, we can and must sell more manufactured homes!<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>The Discussion that Louisville 2015 Sparked<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">What the 2015 Louisville Show sparked among other things was a renewed discussion of the potential for our MH \u00a0industry. See what Maria Horton from Newport Pacific had to say, her guest column is linked below.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">One of the videos we are still waiting for editing and production is with John Caron, a successful community operator out of MI. When we post that, see what John had to say about the value of the 2015 L&#8217;ville MH Show.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Tom Fath, another MHC pro, shared some kind words in a message, see that linked below. \u00a0Then see what Ted Gross or Tyler Craddock had to say. FYI, We&#8217;ll have a Ted Gross video interview that has him nodding his head that we can and must hit higher MH sales numbers. Each of these MH Pros speaks in various ways to what is possible and what is needed for us to achieve our collective potential.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Read, <i>your potential. <\/i><\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We have a new interview with another industry headliner! Please read,<i> <\/i><i><b>A Cup of Coffee with<\/b><\/i><b>&#8230;Dee Pizer,<\/b> CEO of Zeman Homes. It too is linked below and is bound to be another <i><b>MHProNews<\/b><\/i> exclusive hit!<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/read-hot-posted-mhpronews-.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9501\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/read-hot-posted-mhpronews-.png\" alt=\"read-hot-posted-mhpronews-\" width=\"381\" height=\"82\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/read-hot-posted-mhpronews-.png 381w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/read-hot-posted-mhpronews--150x32.png 150w\" sizes=\"(max-width: 381px) 100vw, 381px\" \/><\/a><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Speaking of hits, Sandra Lane is the REAL professional journalist working in MH today! There are a number of writers. There are folks who sound off on blogs or emails. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">But how many have been to college, trained and worked for years as a journalist who are active in MH today? Sandra is still learning MH, but her experience as a featured writer is telling. As time goes on, you&#8217;ll find more and more insights from her you won&#8217;t find anywhere else in the world of factory-built housing.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">FYI, your Masthead scribe had a j-scholarship to the university too; but that&#8217;s another story, another time&#8230;<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Here at <i><b>MHProNews,<\/b><\/i> we pack the articles, <i>news, tips and views MH Pros can use.<\/i> \u00a0News! Interviews! Legal! Marketing! Sales! Management! Commentary by real pros, much like <em>you!\u00a0<\/em><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">You won&#8217;t find more quality content from anywhere in the MH professional world than right here at <strong><em>MHProNews<\/em><\/strong>. \u00a0That&#8217;s why you&#8217;ve made and kept us Number 1 by a country mile. Thank you, we are working hard to keep that trust you&#8217;ve given us.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-9502\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a-575x346.png\" alt=\"shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a\" width=\"434\" height=\"261\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a-575x346.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a-150x90.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/02\/shutterstock-ipadcredit-daily-business-news-mhpronews-com-774x466-a.png 774w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<p align=\"CENTER\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i>Readers are leaders! Those in the know where to go for their MH Industry<br \/>\n<\/i><span style=\"color: #333333;\"><i>news, tips and views pros can use. It is all right here, at MHProNews.<\/i><\/span> <\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Growth in 2015 <\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Want to grow in 2015? Be in the know. \u00a0Learn what our growing number of clients are learning to sharpen their marketing, sales and profits.\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We in MH can do far better. It all starts with the efforts of pros, investors or aficionados like you. Please see my column about the rapidly approaching Tunica Show. If you didn&#8217;t catch our sessions in Louisville, this year you have a second chance in Tunica!<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">17 new articles for a Fabulous February reading. \u00a0If lack of vision or knowledge is the bane, then being informed and inspired to act wisely is the cure.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Please dig into the<b> 2015 FabFebFeatures<\/b>, enjoy and benefit. \u00a0<\/span><\/span><\/span><\/p>\n<div style=\"font-size: 10pt; font-family: tahoma, arial, helvetica, sans-serif;\">\n<p align=\"CENTER\"><strong>Featured Articles and Reports for Vol. 6, No. 5, 2015<\/strong><\/p>\n<p align=\"CENTER\"><span style=\"color: #008000;\">Alphabetically by Category<\/span><\/p>\n<p style=\"text-align: center;\" align=\"CENTER\"><strong>COMMUNITY MANAGEMENT &amp; FAIR HOUSING (LEGAL)<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">The Hijaab and Manufactured Housing<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Nadeen Green, JD<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/nadeen-green-photo-mhpronews(4).jpeg\" alt=\"nadeen-green-50\" width=\"50\" height=\"50\" \/><\/span><\/p>\n<div style=\"text-align: left;\"><\/div>\n<p>Here is a letter from a reader and my professional reply that every manufactured home professional who deals with the public should carefully consider.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/136-community-management-a-fair-housing-legal\/9033-the-hijaab-and-manufactured-housing\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Top Ten Myths Regarding Mobile Home Park Insurance<\/strong><\/p>\n<p><strong>\u00a0<\/strong><span style=\"font-size: 10pt;\">by Kurt Kelley, JD<\/span><\/p>\n<p align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/kurt kelly american insurance agency aia 50x50-2.png\" alt=\"kurt-kelly-50\" width=\"50\" height=\"50\" \/><\/p>\n<p align=\"LEFT\">Here is my top ten list for questions on manufactured home communities \u2013 aka &#8216;mobile home parks.&#8217;<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/136-community-management-a-fair-housing-legal\/9036-top-ten-myths-regarding-mobile-home-park-insurance\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u00a0<strong>GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Reflections on Associations and Louisville<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Tyler Craddock<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tyler-craddock-exacutive-director.jpg\" alt=\"tyler-craddock-50-50-mhpronews-virginia-manufactured-housing-association\" width=\"50\" height=\"50\" \/><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\">State association executives are an interesting and unique lot. I know. I am one. In some ways, we are unlike any other group in the factory-built housing family.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9041-reflections-on-associations-and-louisville\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Open Letter to the Manufactured Housing Industry<\/strong><\/p>\n<p>by Stacey Epperson<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/Stacey_Epperson-posted-on-mhpronews50x50.png\" alt=\"Stacey_Epperson-posted-on-mhpronews50x50\" width=\"55\" height=\"55\" \/><\/p>\n<p><strong>Next Step commends industry efforts as we take a major leap forward in providing better homes with more energy efficiency for those who need it most.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9038-open-letter-to-the-manufactured-housing-industry-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Manufactured Home Community Operator&#8217;s Thoughts on Louisville Show and Super Charged Marketin<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Tom Fath<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/Tom\u00a0Fath-Operations Manager New Durham Estates and Home Sales55x55.png\" alt=\"Tom_Fath-Operations_Manager_New_Durham_Estates_and_Home_Sales55x55\" width=\"55\" height=\"55\" \/><\/p>\n<p>Tony, Great job at the Louisville show!\u00a0 I believe your spark is just what the industry is needing!\u00a0 This was my first Louisville Manufactured Home show, and I was very impressed.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9035-manufactured-home-community-operators-thoughts-on-louisville-show-and-super-charged-marketing\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Marketing and Selling More Manufactured Homes; Lessons Learned at the 2015 Louisville MH Show\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Ted Gross<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/ted-gross-continental-communities-posted-mhpronews-com-55x55.png\" alt=\"ted-gross-continental-communities-posted-mhpronews-com-55x55\" width=\"55\" height=\"55\" \/><\/p>\n<p lang=\"en-US\" align=\"JUSTIFY\">Tony, I just wanted to let you know how much our associates at Continental Communities enjoyed the 2015 Louisville Show. Someone from our company has attended the show for the past several years; I have been at the last four.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9034-marketing-and-selling-more-manufactured-homes-lessons-learned-at-the-2015-louisville-mh-show\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">An Example of Putting the Bickering Aside for Industry Advancement\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Maria Horton<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/maria-horton-newport-pacific-corp-manufactured-home-pro-news-mhpronews-com-50x50.jpg\" alt=\"maria-horton-newport-pacific-corp-manufactured-home-pro-news-mhpronews-com-50x50\" width=\"50\" height=\"50\" \/><\/p>\n<p lang=\"en-US\" align=\"LEFT\">Upon my return home to Southern California where the weather was 81 degrees, it was reminiscent of the warmth and many hugs that I once again experienced in Louisville this past week.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9040-an-example-of-putting-the-bickering-aside-for-industry-advancement\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Growth Results from Good Planning and Execution! Looking back Louisville; Looking ahead to 2015 Tunica Manufactured Housing Show<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by L. A. \u201cTony\u201d Kovach<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tony- kovach(3).jpg\" alt=\"tony-kovach-2-50\" width=\"50\" height=\"50\" \/><\/p>\n<p align=\"LEFT\">Do you want to grow in 2015? Some would say that is obvious. Is there a clear path for solid growth? We say yes, but more important to you may be what others are saying.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9039-growth-results-from-good-planning-and-execution-looking-back-louisville-looking-ahead-to-2015-tunica-manufactured-housing-show\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">MH Maligned as Firetraps General INdustry Category<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Sandra Lane<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/sandra-lane55x55(1).png\" alt=\"sandra-lane55x55\" width=\"55\" height=\"55\" \/><\/p>\n<p align=\"LEFT\">There is a lot of misinformation going around about fire safety in manufactured homes. Last week, WCYB, a television station in Bristol, Virginia, covered a story about a fire at a manufactured home over\u00a0the state line in Tennessee.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9042-mh-maligned-as-firetraps-general-industry-category\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Game Changer Home for this Industry<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Steve Lefler<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50= (1)(1).png\" alt=\"steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1\" width=\"50\" height=\"50\" \/><\/span><\/p>\n<p>The share of 25 to 29 year olds who are married has plunged by nearly 48 percent for men and 43 percent for women since 1970.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9032-game-changer-home-for-this-industry\" target=\"_blank\"><br \/>\nRead more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0<strong style=\"font-size: 10pt;\">Architectural Compatibility\u2026Whose Responsibility Is It?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Jess Maxcy<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/jess-maxcy-cmhi-president-posted-industry-voices-mhpronews-com-55x55F.png\" alt=\"jess-maxcy-cmhi-president-posted-industry-voices-mhpronews-com-55x55F\" width=\"55\" height=\"55\" \/><\/p>\n<p>Recently I have spent considerable time with homeowner associations and local governments concerned with ensuring architectural compatibility in their neighborhoods.<br \/>\n<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9029-architectural-compatibilitywhose-responsibility-is-it\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">A Cup of Coffee with\u2026Dee Pizer<\/strong><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/a-cup-mhmsm-com(5).jpeg\" alt=\"coffee-50\" width=\"50\" height=\"50\" \/><\/b><\/p>\n<p>1)\u00a0<b>Who, What and Where<\/b>: (Your name and your formal title at Zeman Homes and Neighborhoods).<\/p>\n<p>Debra Pizer, Chief Executive Officer at Zeman Homes &amp; Neighborhoods.\u00a0 Everyone calls me Dee.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9045-a-cup-of-coffee-withdee-pizer\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">The Fork in the Road<\/strong><\/p>\n<p><strong style=\"font-size: 10pt;\">\u00a0<\/strong><span style=\"font-size: 10pt;\">by Bob Vahsholtz<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-(2).png\" alt=\"bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-\" width=\"50\" height=\"50\" \/><\/p>\n<p>In 1960 this 360 square foot mobile home was delivered and set up, excluding the step, for a retail price of $3,900. A bargain? Nope. In today\u2019s money, that\u2019s $24,000.<br \/>\n<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/138-general-manufactured-housing-industry-topics\/9037-the-fork-in-the-road-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong style=\"font-size: 10pt;\">MANAGEMENT<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Why and how companies waste money on employee development\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\">\u00a0<strong style=\"font-size: 10pt;\">\u00a0<\/strong><span style=\"font-size: 10pt;\">by Tim Connor, CSP<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tim-connor-mhmsm-com(9).jpg\" alt=\"tim-connor-50\" width=\"50\" height=\"50\" \/><\/p>\n<p>Many organizations budget and plan for their coming year employee training during the month of January.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/139-management\/9043-why-and-how-companies-waste-money-on-employee-development\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<div>\n<p style=\"text-align: center;\"><strong>PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Would you rather have more time or money? And the winner is?\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\">by Tim Connor, CSP<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tim-connor-mhmsm-com(10).jpg\" alt=\"tim-connor-50\" width=\"50\" height=\"50\" \/><span style=\"font-size: 10pt;\">Let me ask you a simple question . . . at first glance you might not think it\u2019s that simple but here it is anyway \u2013 if you could have more money or more time which would you choose? You can only have one.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/141-personal-reflections-motivation-and-inspiration\/9044-would-you-rather-have-more-time-or-money-and-the-winner-is-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt; text-align: left;\">ZigOn Manners<\/strong><\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\"><span style=\"text-align: left; font-size: 10pt;\">by Zig Ziglar<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/zig-ziglar(5).jpeg\" alt=\"zig-ziglar-50\" width=\"50\" height=\"50\" \/><\/p>\n<p align=\"LEFT\">As youngsters, my mother taught her children that while we might not be the smartest people around, we could be courteous, polite and considerate of others.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/141-personal-reflections-motivation-and-inspiration\/9030-zigon-manners\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u00a0<strong>SALES<\/strong><\/p>\n<p><strong><br \/>\n<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\">\u2022\u00a0<strong style=\"font-size: 10pt;\">Are you selling by the numbers only?<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\">by Tim Connor, CSP<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tim-connor-mhmsm-com(11).jpg\" alt=\"tim-connor-50\" width=\"50\" height=\"50\" \/><span style=\"font-size: 10pt;\">For years, sales managers and sales trainers have been saying that sales is a \u2018numbers\u2019 game.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/february-2015\/142-sales\/9046-are-you-selling-by-the-numbers-only\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<\/div>\n<\/div>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><a href=\"LATonyKovach.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-9462\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-.png\" alt=\"latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-\" width=\"118\" height=\"166\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews-.png 229w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/latonykovach-us-supreme-court-washington-dc-posted-masthead-blog-mhpronews--106x150.png 106w\" sizes=\"(max-width: 118px) 100vw, 118px\" \/><\/a>By <a href=\"http:\/\/LATonyKovach.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\">L. A. \u201cTony\u201d Kovach<\/span><\/a>.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2014 was yet another up year, with more increases in new MH home shipments.\u00a0HR 650 has &#8216;dropped. &#8216; \u00a0The Louisville MH Show was up again. \u00a0That&#8217;s all good news, but are we hitting our potential? Honest two word reply? &#8216;Not even!&#8217; With the final number for 2014 now in, we know we are up five &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/february-2015-mh-reality-checks\/\"> <span class=\"screen-reader-text\">February 2015 MH Reality Checks<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[2166,3818,3802,698,3815,3817,1435,1994,3816,3747,3819,3121],"class_list":["post-9497","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-cfpb","tag-dee-pizer","tag-dick-jennison","tag-dodd-frank","tag-february-2015","tag-hr-650","tag-louisville-mh-show","tag-mh","tag-mh-home-shipments","tag-saar","tag-tunica-show","tag-u-s-census-bureau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>February 2015 MH Reality Checks - Masthead L. 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