{"id":9438,"date":"2015-01-03T17:31:13","date_gmt":"2015-01-03T23:31:13","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=9438"},"modified":"2015-01-03T17:31:13","modified_gmt":"2015-01-03T23:31:13","slug":"manufactured-housing-news-tips-and-views-jumping-january-2015","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/manufactured-housing-news-tips-and-views-jumping-january-2015\/","title":{"rendered":"Manufactured Housing News, Tips and Views &#8211; Jumping January 2015"},"content":{"rendered":"<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">As we begin a new year, the word heard in manufactured housing circles is &#8220;cautious optimism.&#8221; Sure, there are some who think MH is dying, while others think we are going through a trying rebirth. There are those who think that depending upon what the industry does or fails to do we could go either way. Because there are businesses invested in MH to the tune of millions to billions of dollars, we think the future has very good potential. But we are realists who know that MH is not without risks.<\/span><\/span><\/span><\/span><\/p><div id=\"manuf-3330532010\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Which is why it pays to have the insights and inputs from experts and other pros. What if you or a colleague are down in the dumps about the MH biz? Then just look at what Sam Zell &#8211; ELS Chairman &#8211; says; that since they understood MH and MHCs, they have never lost confidence. <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Or consider Warren Buffett, who&#8217;s Berkshire-Hathaway has been buying MH builders, suppliers and lenders for over a decade. They keep investing in this sector. They are among &#8220;Two Word&#8221; sound reasons for that cautious optimism.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-9441 \" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com--343x430.jpg\" alt=\"ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-\" width=\"298\" height=\"374\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com--343x430.jpg 343w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com--119x150.jpg 119w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/ignorance-costs-knowledge-pays-cuttingedge-ofmarketing-sales-manufactured-housing-mhpronews-com-.jpg 350w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><\/a>The<\/b><i><b> Industry News, Tips and Views Pros Can Use<\/b><\/i><span style=\"color: #000000;\"> \u00a9 <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Knowledge is potential power. Let&#8217;s survey anew the knowledge found free for you.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Legal<\/b><span style=\"color: #000000;\">. Every year we bring you dozens of articles by attorneys. These are routinely by lawyers who know MH and\/or are experts in their field. They provide insights on topics that can, may or are impacting you and your business. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">You&#8217;ll see new examples of keen legal insights in the January 2015 Featured Articles that follow.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Management<\/b><span style=\"color: #000000;\">. Every year, we bring you dozens of articles and blog posts on Management related topics. Many of these are from seasoned MH or modular home savvy experts. We often have guest columns by those in the biz too. So these are not just generic ideas, but the thoughts of veterans who have &#8220;skin in the game.&#8221;<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Marketing<\/b><span style=\"color: #000000;\">. <\/span><b>Sales<\/b><span style=\"color: #000000;\">. <\/span><b>Image\/PR<\/b><span style=\"color: #000000;\">. We see a slew of articles on these topics this month, be sure you check them out. Example: did you know there is not one, but four, nascent PR\/Image campaign efforts? Yep. See that and more, linked below <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>General industry topics or events<\/b><span style=\"color: #000000;\">. Dennis Hill and others tell us this month why the Louisville MH Show should be a key part of your January 21-23rd plans. Got a conflict? Change your plan to be at the show. Why? Those who go, tend to grow. There is so much under one roof, comparing products and services side-by-side; easy to explain the value to those who haven&#8217;t made the trek in recent years. There are reasons why the show generates excitement and the largest attended event of the year in MH!<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Ron D&#8217;Ambra and Steve Lefler give us their takes on totally different topics, but both deserve wide attention. Sandra Lane brings you a report on Ocwen and Clayton. Don&#8217;t miss it.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Exclusive Interviews<\/b><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Our respected and high value <\/span><i><b>A Cup of Coffee with<\/b><\/i><span style=\"color: #000000;\">&#8230; Exclusive Interviews have been done with movers, shakers and news makers for <a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/inside-mh-learn-from-pros-who-know-mhrpronews-.png\"><img decoding=\"async\" class=\"alignright  wp-image-9442\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/inside-mh-learn-from-pros-who-know-mhrpronews--504x430.png\" alt=\"inside-mh-learn-from-pros-who-know-mhrpronews-\" width=\"329\" height=\"281\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/inside-mh-learn-from-pros-who-know-mhrpronews--504x430.png 504w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/inside-mh-learn-from-pros-who-know-mhrpronews--150x127.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/01\/inside-mh-learn-from-pros-who-know-mhrpronews-.png 575w\" sizes=\"(max-width: 329px) 100vw, 329px\" \/><\/a>years. This month we bring you Gary McDaniel, he is going to be a red hot &#8211; and for some, controversial &#8211; read! Read Gary&#8217;s comments twice. Then, make sure your management and investment team does too.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Bottom line, we bring you the most news, tips and views pros can use. That&#8217;s why pros like you come by the thousands every day here! We have enjoyed a number of months in 2014 where the number of &#8220;page views&#8221; exceeds what 60,000 thirty-two page magazines would equal! <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Leaders are Readers. Combined with our read-hot Daily Business News, the blogs, other news, Industry in Focus reports, you won&#8217;t find more relevant content anywhere in the MH world. <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">With no further adieu, here is our powerful line up for January 2015. Enjoy and benefit! <\/span><\/span><\/span><\/p>\n<div style=\"font-size: 10pt; font-family: tahoma, arial, helvetica, sans-serif;\">\n<p align=\"CENTER\"><strong>Featured Articles and Reports for Vol. 6, No. 4, 2015<\/strong><\/p>\n<p align=\"CENTER\"><span style=\"color: #008000;\">Alphabetically by Category<\/span><\/p>\n<p style=\"text-align: center;\" align=\"CENTER\"><strong>COMMUNITY MANAGEMENT &amp; FAIR HOUSING (LEGAL)<\/strong><strong><br \/>\n<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">WTF? OMG! This Case Made Me ROFLOL and Almost LMAO<\/strong><\/p>\n<p><strong style=\"font-size: 10pt;\">\u00a0<\/strong><span style=\"font-size: 10pt;\">by David Baker, JD<\/span><\/p>\n<p align=\"LEFT\"><img decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/david-baker-hart-king-coldren-posted-on-mhpronews-com-.jpg\" alt=\"bill-dahlin-hkc-law-california-posted-manufactured-housing-pro-news-com-50x50-\" width=\"50\" height=\"50\" \/><\/p>\n<p>When you see the acronym \u201cWTF,\u201d do you think of chewing gum? Probably not.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/136-community-management-a-fair-housing-legal\/8900-wtf-omg-this-case-made-me-roflol-and-almost-lmao\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Could Your World Be Rocked?<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\"><span style=\"font-size: 10pt;\">by Nadeen Green, JD<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/nadeen-green-mhpronews-com(1).jpeg\" alt=\"nadeen-green-50\" width=\"50\" height=\"50\" \/><\/span><\/p>\n<div style=\"text-align: left;\"><span style=\"font-size: 13.63636302948px;\">When you want to sell your manufactured homes, do you hope that a potential purchaser will be able to secure a mortgage to be able to buy from you?\u00a0<\/span><\/div>\n<p><a style=\"font-size: 10pt;\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/136-community-management-a-fair-housing-legal\/8885-could-your-world-be-rocked\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">What Is All The Fuss About Subpart I? Here is The Story<\/strong><\/p>\n<p>by Ron D&#8217;Ambra<\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50 (1)(1).png\" alt=\"ron-d-ambra-professional-warranty-service-corp-posted-manufactured-housing-mhpronews-50x50_1\" width=\"50\" height=\"50\" \/>As all serious manufactured housing pros know, back in 1976, the Federal Government issued a standard set of rules and regulations governing the manufacturing, sales and service for manufactured homes.\u00a0<\/span><\/p>\n<p><a style=\"font-size: 10pt;\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8898-what-is-all-the-fuss-about-subpart-i-here-is-the-story\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0<span style=\"font-size: 10pt;\">Background to MHI\u2019s last Manufactured Housing Image Campaign\u00a0<\/span><\/p>\n<p>by John Evans<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/JohnEvans-CMHI-posted-manufactured-home-marketing-sales-management-mhpronews50x50-.png\" alt=\"JohnEvans-CMHI-posted-manufactured-home-marketing-sales-management-mhpronews50x50-\" width=\"50\" height=\"50\" \/><\/p>\n<p><span style=\"font-size: 10pt;\">This idea of a manufactured housing (MH) image campaign is not new, nor was it new in 2006. \u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8889-background-to-mhis-last-manufactured-housing-image-campaign\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">The Road to Success in 2015<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Dennis Hill\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-(4).png\" alt=\"dennis-hill-showways-unlimited-manufactured-housing-mhpronews-com-50x50-\" width=\"50\" height=\"50\" \/><\/p>\n<p align=\"LEFT\">Let&#8217;s begin with a modern infographic style bullet points, sharing the first 5 reasons you should be in Louisville the minute the show opens on January 21.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8897-the-road-to-success-in-2015\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Introducing Sandra Lane, with Manufactured Housing&#8217;s Daily Business News<\/strong><\/p>\n<p>by L. A. \u201cTony\u201d Kovach<\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tony-kovach(14).jpg\" alt=\"tony-kovach-2-50\" width=\"50\" height=\"50\" \/><\/p>\n<p>Sandra Lane is a fourth-generation Texan who has spent most of her life in the Dallas-Fort Worth area.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8887-introducing-sandra-lane-with-manufactured-housings-daily-business-news-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">A Few Good Men (and Women)&#8230;It&#8217;s About Time<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by L. A. \u201cTony\u201d Kovach<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tony-kovach(15).jpg\" alt=\"tony-kovach-2-50\" width=\"50\" height=\"50\" \/><\/p>\n<p align=\"LEFT\">A survey of outlooks by MH Pros brings a wide variety of viewpoints.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8899-a-few-good-men-and-womenits-about-time\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Manufactured Housing Errata<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by L. A. \u201cTony\u201d Kovach<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tony-kovach(16).jpg\" alt=\"tony-kovach-2-50\" width=\"50\" height=\"50\" \/><\/p>\n<p lang=\"en-US\" align=\"LEFT\">To be a credible voice in and for Manufactured Housing, one must be willing to make corrections. Those corrections include correcting our own errors.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8901-manufactured-housing-errata-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">What&#8217;s ahead for Manufactured Housing Image in 2015?<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by L. A. \u201cTony\u201d Kovach<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tony-kovach(17).jpg\" alt=\"tony-kovach-2-50\" width=\"50\" height=\"50\" \/><\/p>\n<p lang=\"en-US\" align=\"LEFT\">This will be a short and sweet survey of the more visible efforts underway to launch some level of PR or Image campaigns for the Manufactured Housing Industry.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8906-whats-ahead-for-manufactured-housing-image-in-2015\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Ocwen and the Golden Rule Lessons that Paid off for Clayton Homes<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Sandra Lane<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/sandra-lane55x55.png\" alt=\"sandra-lane55x55\" width=\"55\" height=\"55\" \/>In the early 2000s, when the manufactured housing industry went into a tailspin, Clayton Homes continued to be profitable.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8903-ocwen-and-the-golden-rule-lessons-that-paid-off-for-clayton-homes-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">A Template to Initiate Image Change for the Future of Affordable Quality Living\u00a0<\/strong><\/p>\n<p>by Steven Lefler<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-A(3).png\" alt=\"steve-lefler-vp-modular-lifestyles-newport-pacific-manufactured-homes-mhpronews-com-50x50_1\" width=\"50\" height=\"50\" \/><span style=\"font-size: 10pt;\">The term often heard in business is \u201cThe Customer is King.\u201d.<\/span><\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8884-a-template-to-initiate-image-change-for-the-future-of-affordable-quality-living\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">A Cup of Coffee with\u2026Gary P. McDaniel<\/strong><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/a-cup-mhmsm-com(3).jpeg\" alt=\"coffee-50\" width=\"50\" height=\"50\" \/>1) Who, What and Where:\u00a0<\/b>(Your name and your formal title at Yes!\u00a0Communities\/ BaseCamp Capital).<\/p>\n<p><span style=\"font-size: 10pt;\">A). Gary McDaniel, CEO Yes Communities, Inc, Senior Managing Partner Base\/Camp Capital .<\/span><\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8895-a-cup-of-coffee-withgary-p-mcdaniel\" target=\"_blank\">Read more..<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Selling More Homes &#8211; Why I&#8217;m Making the Winter Trip to the Louisville Manufactured Housing Show<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Dwayne Somerville<\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/Dwayne-Somerville-Fairfield_Homes-Land55x55.png\" alt=\"Dwayne-Somerville-Fairfield_Homes-Land55x55\" width=\"55\" height=\"55\" \/>In our part of Texas, the winters are mild. By comparison, Louisville KY last January sounds like it was an ice cube!\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8891-selling-more-homes-why-im-making-the-winter-trip-to-the-louisville-manufactured-housing-show-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Sickness<\/strong><\/p>\n<p style=\"text-align: left;\"><strong style=\"font-size: 10pt;\">\u00a0<\/strong><span style=\"font-size: 10pt;\">by Bob Vahsholtz,<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-(1).png\" alt=\"bob-vahsholtz-author-dueling-curves-battle-for-housing-posted-industry-voices-guest-blog-mhpronews-com-manufatured-housing-professional-news-50x50-\" width=\"50\" height=\"50\" \/>People get sick. Sometimes they recover; sometimes not. Eventually, they die.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/138-general-manufactured-housing-industry-topics\/8890-sickness-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong style=\"font-size: 10pt;\">MANAGEMENT<\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">Do you need to recharge your battery for 2015?<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\"><strong style=\"font-size: 10pt;\">\u00a0<\/strong><span style=\"font-size: 10pt;\">by Tim Connor, CSP<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tim-connor-mhmsm-com(7).jpg\" alt=\"tim-connor-50\" width=\"50\" height=\"50\" \/><\/p>\n<p>Few people can go a hundred miles an hour\u00a0 \u2013 day after day after day \u2013 without a break of some kind.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/139-management\/8886-do-you-need-to-recharge-your-battery-for-2015\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\" align=\"CENTER\">\u2022\u00a0<strong style=\"font-size: 10pt;\">Are you an Invalidator or Encourager<\/strong><\/p>\n<p style=\"text-align: left;\" align=\"CENTER\"><span style=\"font-size: 10pt;\">by Tim Connor, CSP<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/tim-connor-mhmsm-com(8).jpg\" alt=\"tim-connor-50\" width=\"50\" height=\"50\" \/><span style=\"font-size: 10pt;\">As a manager, one of your primary roles is to be an encourager.\u00a0 Today, more than ever, employees need to feel worthwhile, validated and valued.<\/span><\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/139-management\/8888-are-you-an-invalidator-or-encourager\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong style=\"font-size: 10pt;\">PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION<\/strong><\/p>\n<div>\n<p>&nbsp;<\/p>\n<p><span style=\"text-align: justify; font-size: 10pt;\">\u2022\u00a0<\/span><strong style=\"font-size: 10pt;\">ZigOn Overcoming The Odds<\/strong><\/p>\n<p style=\"text-align: justify;\" align=\"CENTER\"><span style=\"font-size: 10pt; text-align: left;\">by Zig Ziglar<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/wp-content\/uploads\/zig-ziglar(4).jpeg\" alt=\"zig-ziglar-50\" width=\"50\" height=\"50\" \/><\/p>\n<p align=\"LEFT\">His name is Gabriel Hjertstedt (YERT-stet) and he participated in the 1998 Masters Golf Tournament in Augusta, Georgia.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/january-2015\/141-personal-reflections-motivation-and-inspiration\/8892-zigon-overcoming-the-odds\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As we begin a new year, the word heard in manufactured housing circles is &#8220;cautious optimism.&#8221; Sure, there are some who think MH is dying, while others think we are going through a trying rebirth. There are those who think that depending upon what the industry does or fails to do we could go either &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/manufactured-housing-news-tips-and-views-jumping-january-2015\/\"> <span class=\"screen-reader-text\">Manufactured Housing News, Tips and Views &#8211; Jumping January 2015<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[451,534,541,3793,3798,3795,3792,1972,1435,197,3,51,480,1994,3794,304,3797,3796,3660,22,882,3775,1205,1588,3790,3791,533],"class_list":["post-9438","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-berkshire-hathaway","tag-clayton","tag-dennis-hill","tag-els-chairman","tag-gary-mcdaniel","tag-image","tag-jumping-january-2015","tag-lenders","tag-louisville-mh-show","tag-management","tag-manufactured-housing","tag-manufactured-housing-news","tag-marketing","tag-mh","tag-mh-builers","tag-modular-home","tag-ocwen","tag-pr","tag-ron-dambra","tag-sales","tag-sam-zell","tag-sandra-lane","tag-steve-lefler","tag-suppliers","tag-tips","tag-views","tag-warren-buffett"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manufactured Housing News, Tips and Views - Jumping January 2015 - Masthead L. 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