{"id":9315,"date":"2014-12-03T19:34:33","date_gmt":"2014-12-04T01:34:33","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=9315"},"modified":"2014-12-03T19:58:34","modified_gmt":"2014-12-04T01:58:34","slug":"an-emotion-packed-visceral-experience","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/an-emotion-packed-visceral-experience\/","title":{"rendered":"An Emotion-Packed, Visceral Experience"},"content":{"rendered":"<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">For any who&#8217;ve sold or bought homes &#8211; factory-built or otherwise &#8211; they know that it&#8217;s an emotionally-charged process for many shoppers. It&#8217;s a visceral experience. <\/span><\/span><\/span><\/span><\/p><div id=\"manuf-2603975394\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The mainstream media run stories on our homes and communities. Often, its tales of &#8216;mobile home&#8217; fires, park closures, wind-storms, flooding, etc.. As if those things were limited to pre-HUD code &#8220;mobile homes!&#8221; <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">When industry professionals see &#8216;downer&#8217; media stories, is it surprising when many housing shoppers think less of our homes as a result?<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">When a community operator is in the news because they&#8217;re facing a class action law suit, or other seemingly bad MH news hits, how does that help sell more modern manufactured homes? <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We see some interesting factors coming together. First, the positive examples.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Many are &#8220;discovering&#8221; modern manufactured housing, in a good way. Some find appeal in:<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">&gt; the energy savings, <\/span><i>check!<\/i><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&gt; Green or net zero designs like <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2014\/138-general-manufactured-housing-industry-topics\/8738-perceptions-codes-and-changing-energy-demands-an-opportunity-for-factory-built-homes-to-leap-ahead\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Steve Lefler\/Modular Lifestyles<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"> promotes, <\/span><\/span><\/span><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i>check! <\/i><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">&gt; The lower-costs during a growing affordable housing crisis, <\/span><i>check! <\/i><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">&gt; Fits the budgets of low and modest income Americans. <\/span><i>Check!<\/i><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/ladder-hands-opensource-flickrcreativecommonscredit-posted-masthead-blog-mhpronews-com.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-9317\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/ladder-hands-opensource-flickrcreativecommonscredit-posted-masthead-blog-mhpronews-com-575x322.png\" alt=\"ladder-hands-opensource-flickrcreativecommons=credit--posted-masthead-blog-mhpronews-com\" width=\"461\" height=\"258\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/ladder-hands-opensource-flickrcreativecommonscredit-posted-masthead-blog-mhpronews-com-575x322.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/ladder-hands-opensource-flickrcreativecommonscredit-posted-masthead-blog-mhpronews-com-150x84.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/ladder-hands-opensource-flickrcreativecommonscredit-posted-masthead-blog-mhpronews-com-1024x575.png 1024w\" sizes=\"(max-width: 461px) 100vw, 461px\" \/><\/a><\/p>\n<p lang=\"en-US\" align=\"CENTER\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i>Image credit: OpenSource and FlickerCreativeCommons<\/i><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>The MH Industry-fueled Dichotomy<\/b><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We see MHC leaders like <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2014\/138-general-manufactured-housing-industry-topics\/8746-300-hours-revisiting-green-courte-partners-chairman-randy-rowes-5-point-plan-for-manufactured-housing-\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Randy Rowe<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">, Steve Adler &#8211; see <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2014\/138-general-manufactured-housing-industry-topics\/8745-a-cup-of-coffee-withsteve-adler\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Steve&#8217;s fine, insightful interview, linked here<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"> &#8211; and others in MH that are doing their level best to create good homes and an appealing lifestyle. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">On the opposite end of the spectrum, there are stories coming out of some communities that &#8211; if you read the media accounts &#8211; just don&#8217;t seem to be doing what&#8217;s right. Here&#8217;s a DBN story on a <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/from-moscow-with-love-lawsuit-advances-against-manufactured-home-community-owner\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">sad, dubious example<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. If the allegations are true, the class action suit is understandable. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">On our popular Daily Business News (DBN), we cover the bad news, good and in between. That&#8217;s our policy. For example, when Equity LifeStyle Properties (ELS) had a nice article in the news, we covered it, <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/equity-lifestyle-teams-up-with-agency-in-twin-cities-suburb-for-a-youth-recreation-center\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">see this link<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">But when that <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/els-loses-in-california-court-case\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">huge judgment against ELS was awarded earlier this year, we covered that too<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. We also shared expert commentary on the case, two examples of &#8216;<\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/june-2014\/7681-observations-on-failure-to-maintain-litigation-in-manufactured-home-communities\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">failure to maintain&#8217; are here<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"> and <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/june-2014\/7673-cal-hawaiian-111-million-judgment-could-it-happen-in-florida-\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">here<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We strive to be fair and balanced, because that is pro-industry.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">When an apparent bad news story has unfair media handling, we want to present both sides when possible \u2013 <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/dickens-moans-but-equity-lifestyle-properties-had-already-done-the-right-thing\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">see another example, linked here<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. We are NOT in business to make the industry look bad, but nor are we in business of ignoring reality. The truth well told is powerful, and often favors MH.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>The High Cost of Division<\/b><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Industry division \u2013 <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=9293\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">the family feud and more<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"> \u2013 all carry a high price tag. We have evidence and market facts that suggest that manufactured housing ought to be doing much better <span style=\"color: #0000ff;\">t<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2014\/138-general-manufactured-housing-industry-topics\/8756-honoring-small-business-president-obama-and-mhis-president\" target=\"_blank\"><span style=\"color: #0000ff;\">han the sub-70,000 shipments<\/span><\/a><\/span> we&#8217;re currently seeking. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">One caller today, who&#8217;s operations has sold thousands of homes into both fee simple (land\/home deals) or land lease communities, told me he thinks in the current economic conditions, we could be doing 500,000 home a year. <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&#8220;The REAL Competition&#8221; you face isn&#8217;t the retailer down the road &#8211; in some markets, way down the road &#8211; or the other nearby MHCommunity.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"CENTER\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/scott-maxwell-3d-business-men-flickr-creative-commonscredit-posted-masthead-blog-mhpronews-.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9318\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/scott-maxwell-3d-business-men-flickr-creative-commonscredit-posted-masthead-blog-mhpronews-.png\" alt=\"scott-maxwell-3d-business-men-flickr-creative-commons=credit-posted-masthead-blog-mhpronews-\" width=\"417\" height=\"275\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/scott-maxwell-3d-business-men-flickr-creative-commonscredit-posted-masthead-blog-mhpronews-.png 417w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/12\/scott-maxwell-3d-business-men-flickr-creative-commonscredit-posted-masthead-blog-mhpronews--150x98.png 150w\" sizes=\"(max-width: 417px) 100vw, 417px\" \/><\/a><\/p>\n<p lang=\"en-US\" style=\"text-align: center;\" align=\"CENTER\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i>Image credit: Scott Maxwell FlickrCreativeCommons<\/i><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The far bigger competition is <\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Apartments <\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Condos<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Townhouses<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Duplexes<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Conventional housing<\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Subsidized rentals, etc.<\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The other competitor is the media. The solutions?<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&gt; Fostering our own media<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&gt; Getting more of our good stories into the mainstream media.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&gt; Not embracing those who cause bad stories, we ought to &#8220;police our own.&#8221;<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">&gt; Teaming up with others to grow your business.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">&gt; We need our own &#8216;<\/span><\/span><\/span><span style=\"color: #000080;\"><span lang=\"zxx\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/december-2014\/138-general-manufactured-housing-industry-topics\/8755-will-cable-and-broadcast-tv-both-vanish-by-2030\" target=\"_blank\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #0000ff;\">network,&#8217; surprisingly doable today<\/span>.<\/span><\/span><\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">A respected industry association exec wisely said (close paraphrase), &#8216;<\/span><span style=\"color: #c56b12;\">Tony, we&#8217;re not in the business of defending the bad behavior of an industry member<\/span><span style=\"color: #000000;\">.&#8217;<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, Arial, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">More next time. Please check out the read-hot December featured stories and the popular <\/span><\/span><\/span><span style=\"color: #0000ff;\"><span lang=\"zxx\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Daily Business News<\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">. Your feedback is encouraged. ##<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/la-tony-kovach.jpg\"><img decoding=\"async\" class=\"alignleft size-full wp-image-8779\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/la-tony-kovach.jpg\" alt=\"la-tony-kovach\" width=\"126\" height=\"127\" \/><\/a>by <span style=\"color: #0000ff;\"><a href=\"http:\/\/latonykovach.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\">L. A. &#8216;Tony&#8217; Kovach<\/span><\/a><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For any who&#8217;ve sold or bought homes &#8211; factory-built or otherwise &#8211; they know that it&#8217;s an emotionally-charged process for many shoppers. It&#8217;s a visceral experience. The mainstream media run stories on our homes and communities. Often, its tales of &#8216;mobile home&#8217; fires, park closures, wind-storms, flooding, etc.. As if those things were limited to &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/an-emotion-packed-visceral-experience\/\"> <span class=\"screen-reader-text\">An Emotion-Packed, Visceral Experience<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[1081,2557,209,3741,36,1113,477,3745,320,212,3743,3742,485,3744],"class_list":["post-9315","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-els","tag-equity-lifestyle-properties","tag-factory-built","tag-homes","tag-manufactured-homes","tag-mh-industry","tag-mhc","tag-mhcommunity","tag-mobile-home","tag-mobile-homes","tag-modern","tag-pre-hud-code","tag-randy-rowe","tag-steve-adler"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Emotion-Packed, Visceral Experience - Masthead L. 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