{"id":9118,"date":"2014-10-15T18:32:27","date_gmt":"2014-10-15T23:32:27","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=9118"},"modified":"2014-10-15T18:32:27","modified_gmt":"2014-10-15T23:32:27","slug":"the-messy-manufactured-housing-industry-re-birthing-process","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-messy-manufactured-housing-industry-re-birthing-process\/","title":{"rendered":"The Messy Manufactured Housing Industry Re-birthing Process"},"content":{"rendered":"<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/industry-news\/industry-in-focus\/8460-cfpb-report-alleges-manufactured-housing-lending-is-expensive-sparks-controversial-comments-from-cfed-mhi-and-other-mh-industry-professionals\" target=\"_blank\"><span style=\"color: #0000ff;\">Financing<\/span><\/a>. Affordable housing demand. <a href=\"https:\/\/www.manufacturedhomepronews.com\/?p=34872\" target=\"_blank\"><span style=\"color: #0000ff;\">Regulations<\/span><\/a>. <a href=\"https:\/\/www.manufacturedhomepronews.com\/canadians-mini-dwellings-video-report-on-north-of-the-border-tiny-house-movement\/\" target=\"_blank\"><span style=\"color: #0000ff;\">Tiny Houses<\/span><\/a>. Consolidation (<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/corp-press-releases\/8050-sun-communities-inc-to-acquire-american-land-lease-manufactured-housing-portfolio-from-green-courte-partners-for-132-billion\" target=\"_blank\"><span style=\"color: #0000ff;\">wanted<\/span><\/a> and otherwise). <a href=\"https:\/\/www.manufacturedhomepronews.com\/congressmen-stutzman-and-walorski-back-in-bill-distancing-rvs-from-manufactured-housing-definitions\/\" target=\"_blank\"><span style=\"color: #0000ff;\">RV Industry seeking definition clarifications on \u201cManufactured Housing<\/span><\/a>.\u201d <a href=\"https:\/\/www.manufacturedhomepronews.com\/ebri-points-to-manufactured-housing-opportunities-challenges-too\/\" target=\"_blank\"><span style=\"color: #0000ff;\">Opportunities mixed with Challenges<\/span><\/a>. <\/span><\/span><\/span><\/p><div id=\"manuf-2889766290\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/us-navy_nurse_prepares_mom_c-section-wikicommons-posted-masthead-blog-mhpronews-com-.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft  wp-image-9121\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/us-navy_nurse_prepares_mom_c-section-wikicommons-posted-masthead-blog-mhpronews-com--307x430.png\" alt=\"us-navy_nurse_prepares_mom_c-section-wikicommons-posted-masthead-blog-mhpronews-com-\" width=\"218\" height=\"306\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/us-navy_nurse_prepares_mom_c-section-wikicommons-posted-masthead-blog-mhpronews-com--307x430.png 307w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/us-navy_nurse_prepares_mom_c-section-wikicommons-posted-masthead-blog-mhpronews-com--107x150.png 107w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/us-navy_nurse_prepares_mom_c-section-wikicommons-posted-masthead-blog-mhpronews-com-.png 428w\" sizes=\"(max-width: 218px) 100vw, 218px\" \/><\/a>These are just some of the fluid dynamics facing manufactured housing today.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">Any birth is &#8216;messy,&#8217; and a breach birth needing a c-section perhaps more so. This comes to mind as industry pros and observers sound off publicly and privately about the industry&#8217;s painfully slow-but-steady roughly 5 year uptick. <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">The pace of new home sales growth can and MUST be accelerated, so say certain pros to the <\/span><\/span><\/span><span style=\"font-family: Helvetica, sans-serif;\"><i><b>Masthead<\/b><\/i><\/span><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">, or else we&#8217;ll see more businesses die a painful and potentially avoidable death. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">ELS&#8217; Sam Zell spoke of the confidence they have in MH and MHCs, and we have had similar confidence in MH too which <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/october-2014\/138-general-manufactured-housing-industry-topics\/8418-manufactured-housing-professionals-news-mhpronews-5th-anniversary-celebration-kudos-and-quotable-quotes\" target=\"_blank\"><span style=\"color: #0000ff;\">began before our launch of <\/span><\/a><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/october-2014\/138-general-manufactured-housing-industry-topics\/8418-manufactured-housing-professionals-news-mhpronews-5th-anniversary-celebration-kudos-and-quotable-quotes\" target=\"_blank\"><span style=\"color: #0000ff;\"><i><b>MHProNews<\/b><\/i><\/span><\/a>, or more recently, <span style=\"color: #000080;\"><span lang=\"zxx\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/MHLivingNews.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\">MHLivingNews.com<\/span><\/a><\/span><\/span><\/span>. Duh, of course! We knew there was a struggle ahead, we launched to be part of the solution. <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">But the times have been and are <span style=\"font-family: Helvetica, sans-serif;\"><i>messy<\/i><\/span>.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">There are those who say that the industry is being held back as much by the industry itself than by outside forces. They&#8217;d say, we&#8217;ve met the enemy and he is us.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">Others have a list of reasons why MH has progressed, but why it isn&#8217;t doing better. Sorry, some of those reads like CYA <i>excuses. <\/i><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">Look at <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/?p=3602\" target=\"_blank\"><span style=\"color: #0000ff;\">Champion<\/span><\/a>, which is growing, or <span style=\"color: #0000ff;\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/video-tour-of-adventure-homes-sahara-series-model-0603-modular-home\/\" target=\"_blank\">Adventure Homes<\/a> &#8211;<\/span> growing, or <a href=\"https:\/\/www.manufacturedhomepronews.com\/peerless-homes-finalizes-80-percent-acquisition-of-deer-valley-homes\/\" target=\"_blank\">Deer Valley<\/a>, which attracted new capital.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><b>Creativity? It&#8217;s not coming, it&#8217;s<em> here!<\/em><\/b><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">1) We hope to have a column for you soon from a<b> forward thinking industry pro<\/b> that anticipated a mainstream story out today about using vacant parking lots for manufactured or modular mini-homes, to address municipal affordable housing demand. <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">2) <b>Outdated MHCs<\/b> (aka, older \u201cmobile home parks\u201d) are getting attention they haven&#8217;t had in years; not from developers looking to place big box stores or multi-family housing (that&#8217;s still happening too), but rather from the encouraging sign of investors buying them to fix them up and turn them into more desirable properties.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><b>Opportunities abound,<\/b> but closures and consolidations of various kinds are coming. We hear whispers about programs and firms that could vanish or be absorbed, even as the industry is regaining market share and total sales, with more growth to come.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/15-minutes-daily-mhpronews2-2.png\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9122\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/15-minutes-daily-mhpronews2-2.png\" alt=\"15-minutes-daily-mhpronews(2) (2)\" width=\"120\" height=\"111\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">The point is there is a <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/october-2014\/142-sales\/8398-an-alternate-approach-to-the-high-cost-of-low-volume-sales-or-why-doing-manufactured-housing-correctly-pays\" target=\"_blank\"><span style=\"color: #0000ff;\">high cost to low volume sales<\/span><\/a>. We have the ability to rapidly \u2013 and sustainably &#8211; double or more our new home sales, but it will require changes of approach. It&#8217;s about time more firms start seriously investing in<i> growth!<\/i><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><b>Programing note<\/b><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-9123\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/latest-daily-business-news-mhpronews-com-.png\" alt=\"latest-daily-business-news-mhpronews-com-\" width=\"264\" height=\"48\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/latest-daily-business-news-mhpronews-com-.png 264w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/10\/latest-daily-business-news-mhpronews-com--150x27.png 150w\" sizes=\"(max-width: 264px) 100vw, 264px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">Starting last Thursday, we began testing a new style on the <a href=\"https:\/\/www.manufacturedhomepronews.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><i><b>Daily Business News<\/b><\/i><\/span><\/a>, which has long been popular. Readership has already taken a noticeable jump! Please take a look and let us know your thoughts, thank you.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\">The new birth \u2013 rebirth \u2013 of manufactured housing is <i>coming.<\/i> Together, we advance. ##<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/09\/la-tony-kovach-latonykovach-com-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9028\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/09\/la-tony-kovach-latonykovach-com-.jpg\" alt=\"la-tony-kovach-latonykovach-com-\" width=\"126\" height=\"127\" \/><\/a>By <a href=\"http:\/\/LATonyKovach.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\">L. A. \u201cTony\u201d Kovach<\/span><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financing. Affordable housing demand. Regulations. Tiny Houses. Consolidation (wanted and otherwise). RV Industry seeking definition clarifications on \u201cManufactured Housing.\u201d Opportunities mixed with Challenges. These are just some of the fluid dynamics facing manufactured housing today. Any birth is &#8216;messy,&#8217; and a breach birth needing a c-section perhaps more so. This comes to mind as industry &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-messy-manufactured-housing-industry-re-birthing-process\/\"> <span class=\"screen-reader-text\">The Messy Manufactured Housing Industry Re-birthing Process<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[762,2166,626,2556,966,3668,480,159,1994,477,174,8,1611,754,315,882],"class_list":["post-9118","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-affordable-housing","tag-cfpb","tag-daily-business-news","tag-deer-valley","tag-industry-pro","tag-manufacturedhomelivingnews","tag-marketing","tag-masthead","tag-mh","tag-mhc","tag-mhcs","tag-mhi","tag-mhm","tag-mhpronews","tag-mobile-home-parks","tag-sam-zell"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Messy Manufactured Housing Industry Re-birthing Process - Masthead L. 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