{"id":8853,"date":"2014-08-27T17:27:22","date_gmt":"2014-08-27T22:27:22","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=8853"},"modified":"2014-08-27T19:39:43","modified_gmt":"2014-08-28T00:39:43","slug":"manufactured-housing-ignorance-isnt-bliss","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/manufactured-housing-ignorance-isnt-bliss\/","title":{"rendered":"Manufactured Housing: &#8220;Ignorance Isn&#8217;t Bliss&#8221;"},"content":{"rendered":"<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">While <a href=\"http:\/\/mhlivingnews.com\/\" target=\"_blank\">good or helpful MH news stories are growing in number<\/a>, why are we still so often the housing of last resort? \u00a0Ignorance and <span style=\"color: #000000;\">poor experiences<\/span> are &#8220;the Twins&#8221; holding factory-crafted home builders, retailers, developers, communities and all who service and supply them from reaching new record sales levels. These \u201cNegative MH Twins\u201d exist among our profession&#8217;s ranks, but are found more widely with the general public.<\/span><\/span><\/span><\/p><div id=\"manuf-170843468\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/discontent-is-the-first-step-in-progress-no-one-knows-what-is-in-him-til-he-tries-and-many-would-never-try-if-they-were-not-forced-to-basil-w-maturin-wikicommons-mhmsm-com-.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter  wp-image-8857\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/discontent-is-the-first-step-in-progress-no-one-knows-what-is-in-him-til-he-tries-and-many-would-never-try-if-they-were-not-forced-to-basil-w-maturin-wikicommons-mhmsm-com--573x430.jpg\" alt=\"discontent-is-the-first-step-in-progress-no-one-knows-what-is-in-him-til-he-tries-and-many-would-never-try-if-they-were-not-forced-to-basil-w-maturin-wikicommons-mhmsm-com-\" width=\"542\" height=\"407\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/discontent-is-the-first-step-in-progress-no-one-knows-what-is-in-him-til-he-tries-and-many-would-never-try-if-they-were-not-forced-to-basil-w-maturin-wikicommons-mhmsm-com--573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/discontent-is-the-first-step-in-progress-no-one-knows-what-is-in-him-til-he-tries-and-many-would-never-try-if-they-were-not-forced-to-basil-w-maturin-wikicommons-mhmsm-com--150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/discontent-is-the-first-step-in-progress-no-one-knows-what-is-in-him-til-he-tries-and-many-would-never-try-if-they-were-not-forced-to-basil-w-maturin-wikicommons-mhmsm-com-.jpg 1024w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/a><\/p>\n<p align=\"CENTER\"><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i>Here at MHProNews and with our clients in marketing and sales<br \/>\n<\/i><\/span><\/span><\/span><i>we refer to the &#8216;discontent\u201d notion above as<br \/>\n<\/i><i><b>Inspirational Dissatisfaction.<\/b><\/i><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">From time to time we hear from consumers who complain about this or that; but what&#8217;s interesting is when we dig a little deeper, the complaints are often about pre-HUD code (truly) mobile homes. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Certainly, there are some bad actors in every profession and some valid complaints out there. But most in MH today realize that if you fail to take care of your customer, the disgruntled in turn blast you with their buddies, costing far more in lost business than is usually the cost for doing something right.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">But even consumer discontent is an opportunity in disguise. It is a chance for jiu-jitsu. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">A resident group was forming at a property. They were asking us to publish their missive against their landlord. I invested a little time, listened and then explained to them that they were better of working with management than trying to create negative headlines, which would only serve to dampen their own home&#8217;s resale values. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We shared specific examples back and forth of how residents and management ought to work together. Their last message was a thank you, and a statement saying they would strive to work with management to resolve concerns. Management said thanks, so did those residents. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Similarly, this time at an MHC property I was overseeing, we took negative resident sentiment dating back prior to our arrival and rapidly turned that into enthusiastic home owners who touted their community; that&#8217;s jiu-jitsu done in a fashion where everyone in the mix benefited. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The moral is this isn&#8217;t pie in the sky, we need cultivate solutions that are positives for MH owners and forward thinking professionals alike. <\/span><\/span><\/span><\/p>\n<p align=\"CENTER\"><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Problems, Opportunities, Solutions\u00a0<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">It was frankly troubling to see manufacturers willing to sound off privately, but too concerned about retaliation to speak out under their own name, as was clearly evident in the article linked below.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.MHProNews.com\/blogs\/daily-business-news\/hud-code-manufactured-home-producers-want-regulatory-fairness-and-stronger-congressional-oversight\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter  wp-image-8858\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/ishud-making-home-less-affordable-graphic3-daily-business-news-mhpronews-com-1.png\" alt=\"ishud-making-home-less-affordable-graphic3-daily-business-news-mhpronews-com-1\" width=\"391\" height=\"178\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/ishud-making-home-less-affordable-graphic3-daily-business-news-mhpronews-com-1.png 560w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/ishud-making-home-less-affordable-graphic3-daily-business-news-mhpronews-com-1-150x68.png 150w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/www.MHProNews.com\/blogs\/daily-business-news\/hud-code-manufactured-home-producers-want-regulatory-fairness-and-stronger-congressional-oversight\/\">http:\/\/www.MHProNews.com\/blogs\/daily-business-news\/hud-code-manufactured-home-producers-want-regulatory-fairness-and-stronger-congressional-oversight\/<\/a><\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Some of those who contacted us where owners or C-Suite level corporate officials; off the record is helpful. But \u201con the record\u201d also brings obvious value. Perhaps we need a few dozen retired guys &#8211; or those so financially comfortable &#8211; <i>that they don&#8217;t fear speaking out publicly on touchy issues that matter to our industry.<\/i> <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The article above has had thousands of hits, which tells us this matters to professional readers.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/those-who-wait-for-perfect-timing-or-ideal-conditions-may-never-start-on-the-road-to-their-goals-the-elk-mhmsm-comclifestylefactoryhomesllc-.jpg\"><img decoding=\"async\" class=\"aligncenter  wp-image-8859\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/those-who-wait-for-perfect-timing-or-ideal-conditions-may-never-start-on-the-road-to-their-goals-the-elk-mhmsm-comclifestylefactoryhomesllc--573x430.jpg\" alt=\"those-who-wait-for-perfect-timing-or-ideal-conditions-may-never-start-on-the-road-to-their-goals-the-elk-mhmsm-com(c)lifestylefactoryhomesllc-\" width=\"509\" height=\"382\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/those-who-wait-for-perfect-timing-or-ideal-conditions-may-never-start-on-the-road-to-their-goals-the-elk-mhmsm-comclifestylefactoryhomesllc--573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/those-who-wait-for-perfect-timing-or-ideal-conditions-may-never-start-on-the-road-to-their-goals-the-elk-mhmsm-comclifestylefactoryhomesllc--150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/those-who-wait-for-perfect-timing-or-ideal-conditions-may-never-start-on-the-road-to-their-goals-the-elk-mhmsm-comclifestylefactoryhomesllc-.jpg 1024w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We&#8217;ve all had times with a parent, a boss, public official, client, member etc. when we were not ready to speak out on something that mattered to us. We all own that T-shirt! \u00a0<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">So it&#8217;s no surprise that we need volunteers ready to lead via a willingness to speak out on hot topics; please let us know <em>who you have in mind for that sort of role<\/em>.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>A Rival Said It<\/b><\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">It wasn&#8217;t a best friend, colleague or sponsor &#8211; but interestingly enough &#8211; a fellow who thinks of himself as a rival who enjoys publicly tagging us who told me privately,<\/span><\/span><\/p>\n<p align=\"CENTER\"><span style=\"color: #b84700;\">\u201c<span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i>Tony, you had the <b>cojones<\/b> to do what others wanted to do,<br \/>\n<\/i><\/span><\/span><\/span><span style=\"color: #993300;\"><i>but didn&#8217;t have the guts to do.\u201d<\/i><\/span><\/p>\n<p><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Thanks, others apparently see merit here in tackling serious issues. \u00a0<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Millions of visits after launching MHProNews &#8211; and over a million visits on <\/span><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\">MHLivingNews<\/a><span style=\"color: #000000;\"> in 12 months &#8211; we&#8217;ve obviously dialed into topics that industry pros and\/or the <\/span><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\">public at large find of interest and value<\/a><span style=\"color: #000000;\">. <\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Working <\/span><span style=\"color: #000000;\"><b>Together,\u00a0<\/b><\/span><span style=\"color: #000000;\"><i>we are making progress!<\/i><\/span><span style=\"color: #000000;\">\u00a0 But we could make even more strides that would tap into the trillion-dollar a year U.S. housing market, by working ever more effectively together. <\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Let&#8217;s borrow the phrase from the Musketeers, \u201cAll for One, and One for All.\u201d Apply that principle routinely to MH, and watch our industry flourish. <\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Lemmings&#8230;<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Some just follow anyone or anything blindly. The classic example is the proverbial lemmings who follow the leader, right off the cliff, as captured in this drawing by Kaz Vorpal from <\/span><span style=\"color: #000000;\"><i>FlickrCreativeCommons<\/i><\/span><span style=\"color: #000000;\">.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/kaz-vorpal-lemmings-flickr-cc-posted-masthead-mhmsm-com-.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8860\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/kaz-vorpal-lemmings-flickr-cc-posted-masthead-mhmsm-com-.png\" alt=\"kaz-vorpal-lemmings-flickr-cc-posted-masthead-mhmsm-com-\" width=\"294\" height=\"295\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/kaz-vorpal-lemmings-flickr-cc-posted-masthead-mhmsm-com-.png 294w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/kaz-vorpal-lemmings-flickr-cc-posted-masthead-mhmsm-com--150x150.png 150w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The quote below was shared with me, so we turned it into a poster, to share back with you.<\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/we-all-want-progress-but-if-youre-on-the-wrong-road-progress-means-doing-an-about-turn-and-walking-back-to-the-right-road-c-s-lewis-wikicommons-c2014-mhmsm.com-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-8861\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/we-all-want-progress-but-if-youre-on-the-wrong-road-progress-means-doing-an-about-turn-and-walking-back-to-the-right-road-c-s-lewis-wikicommons-c2014-mhmsm.com--573x430.jpg\" alt=\"we-all-want-progress-but-if-you're-on-the-wrong-road-progress-means-doing-an-about-turn-and-walking-back-to-the-right-road-c-s-lewis-wikicommons-(c)2014-mhmsm.com-\" width=\"506\" height=\"380\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/we-all-want-progress-but-if-youre-on-the-wrong-road-progress-means-doing-an-about-turn-and-walking-back-to-the-right-road-c-s-lewis-wikicommons-c2014-mhmsm.com--573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/we-all-want-progress-but-if-youre-on-the-wrong-road-progress-means-doing-an-about-turn-and-walking-back-to-the-right-road-c-s-lewis-wikicommons-c2014-mhmsm.com--150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/we-all-want-progress-but-if-youre-on-the-wrong-road-progress-means-doing-an-about-turn-and-walking-back-to-the-right-road-c-s-lewis-wikicommons-c2014-mhmsm.com-.jpg 1024w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/a><\/p>\n<p><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">An industry friend posed a question both obvious, yet profound (I&#8217;m hoping he&#8217;ll write it up). <\/span><span style=\"color: #000000;\"><i><b> \u201cWhat is it that we all want?\u201d<\/b><\/i><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\">Let&#8217;s use that poser to close with this thought:<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #b84700;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><i><b>\u201cYou can get out of life everything that you want, when we help enough other people get out of life what they want.\u201d<\/b><\/i><span style=\"color: #000000;\"><br \/>\n&#8211; Zig Ziglar.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">When we learn to look at other people&#8217;s concerns, needs and issues through their lens, and then share MH Solutions with their lens in mind, we&#8217;ll individually and collectively open more minds to the amazing solutions factory built homes offers. The public&#8217;s wallets will naturally follow their minds and emotions. That benefits firms of all sizes and MH professionals too. ##<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/la-tony-kovach-latonykovach-com-.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8832 alignleft\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/la-tony-kovach-latonykovach-com-.jpg\" alt=\"la-tony-kovach-latonykovach-com-\" width=\"126\" height=\"127\" \/><\/a><\/p>\n<p align=\"LEFT\">By <a href=\"http:\/\/LATonyKovach.com\" target=\"_blank\">L. A. &#8220;Tony&#8221; Kovach<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While good or helpful MH news stories are growing in number, why are we still so often the housing of last resort? \u00a0Ignorance and poor experiences are &#8220;the Twins&#8221; holding factory-crafted home builders, retailers, developers, communities and all who service and supply them from reaching new record sales levels. These \u201cNegative MH Twins\u201d exist among &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/manufactured-housing-ignorance-isnt-bliss\/\"> <span class=\"screen-reader-text\">Manufactured Housing: &#8220;Ignorance Isn&#8217;t Bliss&#8221;<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[2908,894,210,3,480,754,320,191],"class_list":["post-8853","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-home-builders","tag-home-owners","tag-housing","tag-manufactured-housing","tag-marketing","tag-mhpronews","tag-mobile-home","tag-zig-ziglar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manufactured Housing: &quot;Ignorance Isn&#039;t Bliss&quot; - Masthead L. 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