{"id":8792,"date":"2014-08-13T08:37:14","date_gmt":"2014-08-13T13:37:14","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=8792"},"modified":"2014-08-13T10:44:04","modified_gmt":"2014-08-13T15:44:04","slug":"is-marty-lavin-stirring-the-mh-pot-again","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/is-marty-lavin-stirring-the-mh-pot-again\/","title":{"rendered":"Is Marty Lavin stirring the MH Pot again?"},"content":{"rendered":"<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">We all do it. Mistakes have been, are and will be made daily. Even billionaires make them, but what sets them apart from us (besides their account balances) is the fact they strive to learn from mistakes.<\/span><\/span><\/span><\/p><div id=\"manuf-2808893698\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p lang=\"en-US\" style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/on-the-boat-with-manufactured-housings-marty-lavin\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8796\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/on-the-boat-with-marty-lavin-manufactured-housing-finance-masthead-blog-mhpronews-com-.png\" alt=\"on-the-boat-with-marty-lavin-manufactured-housing-finance-masthead-blog-mhpronews-com-\" width=\"500\" height=\"316\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/on-the-boat-with-marty-lavin-manufactured-housing-finance-masthead-blog-mhpronews-com-.png 500w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/on-the-boat-with-marty-lavin-manufactured-housing-finance-masthead-blog-mhpronews-com--150x94.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">It&#8217;s obvious from our eMail bag and calls that some of you love Marty Lavin and his witty candor. Others are strongly opposed to what he says or fall somewhere in between. No surprises there! For those who&#8217;ve asked me words to the effect,<\/span><\/span><span style=\"color: #c56b12;\"><span lang=\"en-US\"><i><b> &#8216;Tony, you do know that Marty appears to respect your can-do attitude, but that he disagrees with you that a more robust industry recovery will get done sustainably, right?&#8217; <\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"> Yes, that was understood prior to publishing Marty&#8217;s <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>Pens\u00e9es<\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8797\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/nice-mhc-trillion-dollar-us-housing-market-masthead-blog-mhpronews-com-.jpg\" alt=\"nice-mhc-trillion-dollar-us-housing-market-masthead-blog-mhpronews-com-\" width=\"494\" height=\"303\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/nice-mhc-trillion-dollar-us-housing-market-masthead-blog-mhpronews-com-.jpg 494w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/nice-mhc-trillion-dollar-us-housing-market-masthead-blog-mhpronews-com--150x92.jpg 150w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Agreeing with Tony has <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>never<\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"> been required here. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Healthy, spirited discussions are good for all! <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Speaking of spirited, here is a <\/span><\/span><\/span><\/span><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><a class=\"western\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/?p=2117\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">publicly shared reply<\/span><\/span><\/span><\/span><\/a><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> to Marty&#8217;s<\/span><\/span><\/span><\/span><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><i><a class=\"western\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/?p=2108\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Exhaustion Sets In<\/span><\/span><\/span><\/span><\/a><\/i><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Call me sentimental, but IMHO, Marty&#8217;s <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>not being pessimistic<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. Rather, he&#8217;s trying with facts and humor to make the industry learn from past mistakes. That&#8217;s multi-billion dollar thinking. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">As usual, private and for publication feedback are welcome.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Now, lets consider a common sense, proven path ahead.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Affirmation + Good Information = Manufactured Home Evangelists<\/b><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><b>Apple<\/b><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> created raving fans &#8211; Apple &#8216;Evangelists&#8217; &#8211; an important element of their success. Apple marketer, <\/span><\/span><\/span><\/span><a class=\"western\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/july-2014\/138-general-manufactured-housing-industry-topics\/7869-ken-segall-author-of-insanely-simple-and-apple-marketing-guru-an-inside-mh-video-interview\" target=\"_blank\"><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Ken Segall, made it <\/span><\/span><\/span><\/span><\/span><\/span><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><i><b><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Insanely Simple<\/span><\/span><\/span><\/span><\/b><\/i><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><i><b>. <\/b><\/i><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> Get people to love your product\/service and they&#8217;ll bring you more customers. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Can that be successfully applied to manufactured housing? Of course. Some of our clients and other good companies are already doing it.<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Stating the obvious can bring clarity. <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>Affirmation + Good Information = MH Evangelists.<\/b><\/i><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Not many want to be known as &#8220;trailer trash.&#8221; Duh, right? <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">So affirming manufactured home (MH) owners in their lifestyle is a no brainer! In touring a lender through a client&#8217;s clean, one star MHC, I made the point this was the <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>Ultimate in Affordable Living<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. That lender looked at me and said, <\/span><\/span><span style=\"color: #b84700;\"><span lang=\"en-US\"><i><b>&#8220;I never looked at it that way before.&#8221; <\/b><\/i><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">How we say what we say matters!<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">MHC Residents and MH home owners deserve to be <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>affirmed<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. They ought to feel good about where they live!<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-8798\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/matthew-mcconaughey-minnie-driver-pam-anderson-manufactured-homes-masthead-blog-mhpronews-com-.jpg\" alt=\"matthew-mcconaughey-minnie-driver-pam-anderson-manufactured-homes-masthead-blog-mhpronews-com-\" width=\"479\" height=\"318\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/matthew-mcconaughey-minnie-driver-pam-anderson-manufactured-homes-masthead-blog-mhpronews-com-.jpg 479w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/matthew-mcconaughey-minnie-driver-pam-anderson-manufactured-homes-masthead-blog-mhpronews-com--150x99.jpg 150w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/a><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">The same principle applies to MH employees, be they building the next MH on the factory floor, keeping the grounds tidy at an MHC, in service, delivery, installation, sales, office, management or investors. <\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Affirm MH owners, residents and MH professionals, lead them into being Gung Ho <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>MH Evangelists<\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">, and a large part of the battle for going mainstream and selling millions of more manufactured and modular homes will be accomplished.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">This is done by sharing the truth in positive ways.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Evangelize everyone&#8230;<\/b><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">The doctor, accountant, teacher, media, public official, retiree or low wage worker all must be <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>MHEvangelized.<\/b><\/i><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Take a Fresh Look<\/b><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">With that backdrop, look as if for the first time at <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>MHLivingNews<\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. What do you see?<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8799\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/nice-80s-model-single-wide-manufactured-home-masthead-blog-mhpronews-com-.jpg\" alt=\"nice-80s-model-single-wide-manufactured-home-masthead-blog-mhpronews-com-\" width=\"476\" height=\"319\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/nice-80s-model-single-wide-manufactured-home-masthead-blog-mhpronews-com-.jpg 476w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/nice-80s-model-single-wide-manufactured-home-masthead-blog-mhpronews-com--150x100.jpg 150w\" sizes=\"(max-width: 476px) 100vw, 476px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">1. Affirmation of MHLiving.<\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">2. Showcasing the famous or wealthy &#8211; which is affirming and intriguing to all &#8211; who live in MH. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">3. Any form of digital communication can be used. Articles, photos, cartoons, posters, videos, infographics, social media, etc.!<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">4. We showcase the positive, and re-look at negatives in ways turning bitter lemons into lemonade. <\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Everyone in MH can benefit<\/b><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Clayton, Cavco or Champion all want to sell more homes. So do small to mid-sized MH independents. This applies to every retailer, MHC with vacancies, lenders, vendors, services and suppliers, etc..<\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">The magnetic attraction of MH trade shows can be echoed for the public at<\/span><\/span><\/span><\/span><a class=\"western\" href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><i><span style=\"text-decoration: underline;\"><b><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">MHLivingNews.com<\/span><\/span><\/span><\/span><\/b><\/span><\/i><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">. There are some 144 operating MH plants. If 30 sponsored the equivalent cost of putting one or two multi-sectionals on display at a trade show, we can fund more videos, staff, stories and reports with happy home owners, supportive public officials, industry pros, etc.. We&#8217;d influence media and politicos ever more. That would result in selling million$ in new MHs.<\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8800\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/manufactured-housing-professional-interviews-masthead-blog-mhpronews-com-.jpg\" alt=\"manufactured-housing-professional-interviews-masthead-blog-mhpronews-com-\" width=\"492\" height=\"277\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/manufactured-housing-professional-interviews-masthead-blog-mhpronews-com-.jpg 492w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/manufactured-housing-professional-interviews-masthead-blog-mhpronews-com--150x84.jpg 150w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><b>MHEvangelism<\/b><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> informs and fire-ups MH pros and consumer base! Give residents the <\/span><\/span><\/span><\/span><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><a class=\"western\" href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\">MHLivingNews.com<\/a>\u00a0address via your company&#8217;s<\/span><\/span><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> Facebook page or in print newsletters. Make sure your members and associates logon, learn more and earn more.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">As a parallel path, we attract conventional housing renters, shoppers and buyers.<\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>&#8220;Don&#8217;t tell me, don&#8217;t sell me, show me!&#8221;<\/b><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><i><b>1 million visits <\/b><\/i><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">in under a year at <\/span><\/span><\/span><\/span><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><i><span style=\"text-decoration: underline;\"><b><a class=\"western\" href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">MHLivingNews.com<\/span><\/span><\/span><\/span><\/a><\/b><\/span><\/i><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> can&#8217;t all be wrong! Companies we coach use that site to close more sales. This isn&#8217;t theory, it&#8217;s a case of <\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><i><b>don&#8217;t tell me, show me<\/b><\/i><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">We attracted visitors without a big budget, using no Google Adwords, etc.. Good content, organic searches, links and RSS feeds worked. In fact, the annual budget for <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>Manufactured Home Living News<\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"> has been smaller than sums a serious MHRetailer or MHCommunity may spend on ads monthly at 1 location. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\"><i>So imagine what can be done with a real budget<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. Imagine millions visiting monthly&#8230; and since we don&#8217;t sell homes, they&#8217;ll find <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i><b>thee<\/b><\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Marty, They Vote with their Time, Talent and Treasure<\/b><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Nature abhors a vacuum. <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>We either define ourselves, or others will define us<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. We have a great story to tell, but we must tell it well and often. Apple, WalMart, McDonald&#8217;s, RVs and automakers are among scores promoting and defining themselves\u00a0<\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>daily<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">As more MHPros learn to attract and successfully engage customers with cash or good credit, we&#8217;ll sell more financeable people. Fear not change, <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>the credit challenged will still come too.<\/i><\/span><\/span><\/span><\/span><\/p>\n<p style=\"text-align: center;\" align=\"LEFT\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8801\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/louisville-manufactured-home-show-crowd-masthead-blog-cartoon-mhpronews-com-.png\" alt=\"louisville-manufactured-home-show-crowd-masthead-blog-cartoon-mhpronews-com-\" width=\"498\" height=\"339\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/louisville-manufactured-home-show-crowd-masthead-blog-cartoon-mhpronews-com-.png 498w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/louisville-manufactured-home-show-crowd-masthead-blog-cartoon-mhpronews-com--150x102.png 150w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/a><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">If Marty Lavin ends up &#8220;correct,&#8221; <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><i>look in the mirror<\/i><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">. <\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">For <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><b>true MH believers<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"> &#8211; as we are by investing in the de facto MH image and education platform &#8211; <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><b>proven correct by sound action<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">, we&#8217;ll celebrate with MH home owners all the way to the bank. ## <\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"color: #555555;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/la-tony-kovach.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-8779\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/08\/la-tony-kovach.jpg\" alt=\"la-tony-kovach\" width=\"126\" height=\"127\" \/><\/a>By <\/span><\/span><\/span><\/span><span style=\"color: #228ed7;\"><span style=\"font-family: 'Times New Roman', serif;\"><a class=\"western\" href=\"http:\/\/LATonyKovach.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">L. A. \u201cTony\u201d Kovach<\/span><\/span><\/span><\/span><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all do it. Mistakes have been, are and will be made daily. Even billionaires make them, but what sets them apart from us (besides their account balances) is the fact they strive to learn from mistakes. It&#8217;s obvious from our eMail bag and calls that some of you love Marty Lavin and his witty &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/is-marty-lavin-stirring-the-mh-pot-again\/\"> <span class=\"screen-reader-text\">Is Marty Lavin stirring the MH Pot again?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[501,534,1289,894,2251,3414,682,29,3,973,1994,3649,1106,477,1611,754,877,926,527,643,525],"class_list":["post-8792","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-cavco","tag-clayton","tag-finance","tag-home-owners","tag-lavin","tag-living-news","tag-louisville","tag-manufactured-home","tag-manufactured-housing","tag-marty-lavin","tag-mh","tag-mh-image","tag-mh-owners","tag-mhc","tag-mhm","tag-mhpronews","tag-modular","tag-rto","tag-rv","tag-trade-shows","tag-trailer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Marty Lavin stirring the MH Pot again? - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/is-marty-lavin-stirring-the-mh-pot-again\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Marty Lavin stirring the MH Pot again? - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"We all do it. Mistakes have been, are and will be made daily. Even billionaires make them, but what sets them apart from us (besides their account balances) is the fact they strive to learn from mistakes. It&#8217;s obvious from our eMail bag and calls that some of you love Marty Lavin and his witty &hellip; Is Marty Lavin stirring the MH Pot again? 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