{"id":8,"date":"2009-10-15T08:04:15","date_gmt":"2009-10-15T13:04:15","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=8"},"modified":"2023-10-14T11:44:43","modified_gmt":"2023-10-14T16:44:43","slug":"the-early-reviews-are-in","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/","title":{"rendered":"The Early Reviews are In&#8230;"},"content":{"rendered":"<p>Well, the early reviews are in!\u00a0 By cell, land line and email, words like <strong>\u201cExcellent!\u201d \u201cUnbelievable!\u201d\u00a0 \u201cGood content.\u201d \u201cAwesome!\u201d \u201cGreat Ideas.\u201d \u00a0\u201cImpressive!\u201d <\/strong>and those helpful words to a publisher, <em>\u201cHow can I advertise?\u201d<\/em> too.\u00a0 The spotlight on that \u201cgood content\u201d deserves to be shined on those who provided it.<\/p><div id=\"manuf-3750631316\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>On behalf of all on the masthead of <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\">www.MHMarketingSalesManagement.com<\/a> , let me say, <em>thank you,<\/em> because this publication is by and for professionals like you, pros who care deeply about the Manufactured Housing Industry!<\/p>\n<p>A few brief words about our contributing writers.<\/p>\n<p>Beyond what was shared in the Editor\u2019s Introduction, my mind flashes back years ago to the first time I picked up Tim Connor\u2019s best selling book <strong><em>\u2018Soft Sell.\u2019 <\/em><\/strong> Reading it once was not enough.\u00a0 Later hearing Tim live brought out the kid in me, and I had to take that photo op with him.\u00a0 I confess I walked away with stacks of his other fine books and informative CDs. It is no surprise when I recommend him to others, he does the leg work that makes selling and management in the real world <em>perform.<\/em> We are all fortunate to have Tim\u2019s blog and feature articles on our ionic pages.<\/p>\n<p>Linda Beem has become a personal friend as well as a professional colleague.\u00a0 The best way for me to impress upon you <em>why her accomplishments in this challenging time in our industry are impressive<\/em> is to ask you to go to &#8211; <a href=\"http:\/\/sunsetglenview.com\/page3.htm\">http:\/\/sunsetglenview.com\/page3.htm<\/a> &#8211; seeing is believing! What\u2019s on the left side of the page is how her location looked when she walked in the door at Sunset Village some 6 years ago.\u00a0 What\u2019s on the right is what has taken place since through her personal sales and of course with the logistical support her company, vendors and team mates provided.\u00a0 One reason to provide \u201cA Capital Idea!\u201d on our pages was to give readers a better idea of what she accomplished solo by <em>selling!<\/em> Missing her current or future articles are an invitation to miss out on more sales.<\/p>\n<p>I\u2019d further note that much of what Linda does dove-tails nicely with <em>\u201cSoft Sell.\u201d <\/em> If Linda can do over 360 closed sales in 6 years in what was once a \u2018war zone\u2019 community, selling a vision of a future good lifestyle to good people, then the obstacles you face can be over come too!<\/p>\n<p>Which brings us to the subjects of <em>attitude<\/em> and <em>enthusiasm &#8211;<\/em> captured brilliantly by <em>the Rocker Man &#8211;<\/em> Mike DuPure!\u00a0 Mike is more electric than his guitar.\u00a0 You can feel his juice on the phone when you talk and most certainly in person.\u00a0 He is genuine, thoughtful, goal oriented and hard working too!\u00a0 Mike has done land home sales as well as community based sales.\u00a0 He and two team mates produced 75 closings in 90 days at a property in transition where we were doing some \u2013 <em>unique!<\/em> \u2013 marketing.\u00a0\u00a0It was at a team meeting when one of his comrades boldly pointed to him and said to the company\u2019s president, \u201cMike is the best sales person we have!\u201d<\/p>\n<p>To better underscore both Mike\u2019s and Linda\u2019s accomplishments, keep in mind that they were selling at the highest end of the manufactured housing spectrum.\u00a0 Higher prices, higher site fees, etc\u2026and they still set records that blew others away. Please read, and re-read columns like theirs \u2013 download, print them and take them with you &#8211; because until you \u2018get it,\u2019 <em>once may not be enough.<\/em><\/p>\n<p>The good folks at Manufactured Home Source are part of my own tool chest in day to day marketing work.\u00a0 They don\u2019t just talk about good SEO (okay, Search Engine Optimization) and the like, they provide it for you!\u00a0 Even better, they deliver what I call \u2013 results based marketing.\u00a0 Unlike days of yore, where you paid for an ad and hoped it delivered, with Manufactured Home Source, you don\u2019t pay until you have the results in hand.\u00a0 If you haven\u2019t already, do contact them, I did and it works for me and their clients!<\/p>\n<p>Speaking of <strong><em>Manufactured Home<\/em><\/strong>, the words don\u2019t hardly slip onto a page without adding the word <strong><em>Merchandiser<\/em><\/strong>.\u00a0 It is such a pleasure to give Chris Olvera an opportunity to share with us verbal snapshots from inside <strong><em>the Merchandiser<\/em><\/strong><em>\u2019s<\/em> proud history!\u00a0 Personally, I owe <strong><em>the Merchandiser<\/em><\/strong> a debt of gratitude, because it was the first industry trade journal I picked up and one that I\u2019d be picking up today if I could.\u00a0 Further, we all owe the <strong><em>Manufactured Home Merchandiser <\/em><\/strong>a word of thanks &#8211; and yes Chris &#8211; <em>a raising of the glass <\/em>because they provided news and views we could <em>use.\u00a0 Well done!<\/em><\/p>\n<p>I\u2019d tarry a bit on <strong><em>the Merchandiser<\/em><\/strong> and trade journal topic, because I believe that <strong><em>leaders<\/em> <\/strong>are <strong><em>readers<\/em><\/strong>.\u00a0 I don\u2019t just mean the casual picking up of a newspaper or browsing stuff on-line, I mean <strong>focused reading that is more like an MD or attorney doing vital research<\/strong>.\u00a0 If your doctor read an important topic just once, he\u2019d likely end up guilty of malpractice later on, right? I personally read publications like <em>Automated Builder<\/em> and <em>the Journal. <\/em>One reason we include their links as well as one to <em>the Allen Letter<\/em> is because reading industry publications is a key to understanding and thus leading.\u00a0 The Manufactured Home Industry needs and deserves to <em>lead housing<\/em> in the days ahead.<\/p>\n<p>Reading \u2013 more like <em>studying<\/em> and <em>applying<\/em> what we learn \u2013 is <em>vital<\/em> for success.<\/p>\n<p>Which brings me to the topic of <strong><em>Around the Campfire<\/em><\/strong>.\u00a0 Every firm and organization needs to find ways to form and inform their people.\u00a0 Greg McClanahan and company have <em>incredibly low cost<\/em>, <em>enhanced results<\/em> via their ground breaking training system in the bag for you to open and benefit.\u00a0 For a mom and pop operation to the big national firms, you owe it to yourself to not just read his article to learn more, but to call him and see how doing this sort of training for your team is a total no brainer.\u00a0 Greg is himself an active industry veteran with dozens of MH firms he\u2019s worked with over the years to improve their business. Greg in a few words can say so much that it will challenge and keep you moving you ahead.\u00a0 Isn\u2019t that what you want from your team?\u00a0 To improve and move ahead?\u00a0 Enough said! J<\/p>\n<p>Call Source\u2019s Sherrie Franklin delivers too!\u00a0 The legal land minds that are out there are astonishing.\u00a0 I read just yesterday about a 6 figure settlement in a fair housing dispute.\u00a0 I believe the exact number was $161,000.\u00a0 Okay, let\u2019s do the math.\u00a0 A few dollars in training my team on what NOT to do wrong and HOW to do it RIGHT, invested in a firm with <em>thousands of clients from coast to coast<\/em>, including some of the MHC world\u2019s biggest REITS.\u00a0 A few dollars to keep you out of the headache, heart ache and time lost in fighting a fair housing claim.\u00a0 It\u2019s like an oil change, invest a little now to save a ton of money later!\u00a0 Besides, as you\u2019ll see in next month\u2019s feature from Call Source, these folks to a whole lot more than just help you avoid the legal land mines.\u00a0 They help you sell more too!\u00a0 I <em>personally<\/em> use Call Source in my marketing efforts daily, and if you do, you\u2019ll love \u2018em too.\u00a0 We are proud to have Sherrie on our Masthead and look forward to more from her and her Call Source colleagues in issues ahead!<\/p>\n<p>When I saw Jim Talerico, Jr. being interviewed on <em>MSNBC<\/em>, my mind pondered how this talented gent I met years ago quietly finds ways to improve bottom line business performance.\u00a0 <em>\u201cCongenial\u201d<\/em> Jim has appeared in places like the <em>Wall Street Journal<\/em> and the <em>New York Times<\/em>.\u00a0 Just as factories today are doing lean production to improve their bottom lines, Jim has an eye opening process that helps your business do more of what you want it to do!\u00a0 Remember, the doctor who examines himself is not objective and thus often misses things he\u2019d find in a patient.\u00a0 Jim brings new eyes, years of experience and real world solutions to the problems that plague business large and small alike.\u00a0 The reason <em>Congenial <\/em>\u2013 and Jim is that! \u2013 has received coast to coast media coverage is because he\u2019s worked for clients large and small from coast to coast; and he <em>delivers.<\/em><\/p>\n<p>Having news items from Danny Ghorbani\u2019s MHARR, MHI and other Associations and sources is priceless.\u00a0 Personally, I love talking to Danny \u2013 as busy as he is \u2013 Mr. Ghorbani was one of the first to personally pick up the phone and express his good wishes for this project.\u00a0 Yesterday, he also called to praise the launch of <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\">www.MHMarketingSalesManagement.com<\/a> and encourage us to press ahead sharing insights and information for the sake of industry builders and all in this business. <strong>Passion and Purpose<\/strong> <strong>for the Industry<\/strong> come to mind when I think about Danny, and others, who work tirelessly to promote our industry\u2019s well being in D.C, or in state capitals, or at your local district.\u00a0 Sure, there are differences in view points between some of these leader\u2019s minds!\u00a0 <em>Good! <\/em>It is in the clash of ideas \u2013 <em>it is in testing<\/em> &#8211; that a person\u2019s or thought\u2019s true metal is forged!\u00a0 Bring on the association\u2019s news and view, we welcome them all!\u00a0 To me, it was one of the many benefits of <strong><em>the Merchandiser,<\/em><\/strong> to be able to read such news stories.\u00a0 We hope those news items and sources grow over time here on our web pages.<\/p>\n<p>Speaking of different being good, I\u2019d love to take a moment to invite those with their field of expertise to share them on these pages in upcoming issues! \u00a0In feature articles or on blogs, in forum posts or replies to other\u2019s columns, <strong><em>bring it on!<\/em><\/strong> One of the great advantages that an ezine has is that we aren\u2019t limited by space constraints.\u00a0 We also have the ability to interact rapidly with readers via replies, forums and blogs.<\/p>\n<p>Finally, I want to raise the glass to Bob Stovall.\u00a0 The greatest content in the world means nothing if it is improperly shared.\u00a0 It isn\u2019t until you get into a project like doing a magazine &#8211; print or online &#8211; that you realize how much time and effort go into it.\u00a0 The \u2018behind the scenes\u2019 stuff are what make something <em>go.<\/em> Let me preface my remarks about Bob by saying that I personally do html and have done dozens of websites for various firm\u2019s and enterprises in recent months alone.\u00a0 But what I do is basic \u2013 for years now, any time I need something special done online, Bob is the first call and the last call that I have to make.\u00a0 Before Al Gore claimed to invent the Internet, <em>Bob was there.<\/em> When something goes wrong (and doesn\u2019t it always?), I can turn to Bob, and he either fixes it for me or when I\u2019m using my beaner, I call Bob and he <em>does it right for me the first time around<\/em>.\u00a0 In the 3 days before the launch of <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\">www.MHMarketingSalesManagement.com<\/a> , I estimated Bob put 51 hours personally into the project.\u00a0 My point is that Bob knows what to do and he does what it takes.\u00a0 When I asked him to change something, <em>voila!<\/em> It was done!\u00a0 If you like what the others have shared, please, let\u2019s thank God for Bob Stovall for making the webmaster side of this ezine possible.<\/p>\n<p>More important for you and your business, if you haven\u2019t reviewed Bob\u2019s Socialnomics yet, <em>you\u2019d better<\/em>.\u00a0 Again, as background for my comments, I\u2019d say, I still do many traditional \u2013 as well as novel \u2013 forms of marketing, depending on a client\u2019s needs.\u00a0 It is all about the bottom line results, so you do what works in a given situation.\u00a0 If we as an industry want to attract a new generation of customers, <em>we\u2019d better be where they are<\/em>.\u00a0 Bob\u2026is\u2026<em>there<\/em>.\u00a0\u00a0 This issue is just the start \u2013 follow Bob\u2019s column and blog, for your sake and for the sake of the MH industry!<\/p>\n<p>Did I say finally?\u00a0 Last but not least is YOU.\u00a0 <strong><em>Thank you<\/em><\/strong> for being here. Thanks for caring about our industry!\u00a0 Thanks for wanting to improve performance, because that is what this is about:\u00a0 <em>Innovation \u2013 Information and Inspiration for Industry Professionals!<\/em><\/p>\n<p>Meetings are great, I love to attend them.\u00a0 I learn from them and appreciate the efforts and information presented.<\/p>\n<p>Here, at <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\">www.MHMarketingSalesManagement.com<\/a> industry pros can meet virtually, and as often as you wish, for free!\u00a0 No need for a big budget, no need for tons of time or money invested.\u00a0 Here we seek to provide you with a forum that permits the showcasing of tried and true ways to improve performance.\u00a0 Here you can Discover new ways to protect and enhance your profits.\u00a0 Sometimes it may be \u2018in the basics.\u2019\u00a0 Some may read a column and say, \u201cI knew that\u2026\u201d \u2013 but what about that new sales person in the office down the hall\u2026did they know that?\u00a0 Or sometimes it may be the cutting edge.\u00a0 What about the firm or marketing department that hasn\u2019t successfully used YouTube or Facebook to grow their business?<\/p>\n<p>A new day is dawning.\u00a0 Our industry produces the BEST products we ever have!\u00a0 We can absolutely rival \u2018site built\u2019 features and quality \u2013 often out performing them \u2013 and at a fraction of the price.\u00a0 What we need to learn \u2013 or re-learn \u2013 is how to articulate our message to the home buying public.\u00a0 If a big budget national image campaign isn\u2019t in the cards, we need to reveal the low cost ways of getting big budget results!<\/p>\n<p>Come and see\u2026from job postings &#8211; to news &#8211; to the photo gallery &#8211; to videos &#8211; to great feature writers &#8211; you\u2019ll find it here, you\u2019ll share it at <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\">www.MHMarketingSalesManagement.com<\/a>.\u00a0 Welcome aboard, sign up for e-alerts and to access back issues.\u00a0 Keep on coming because you will see\u2026<strong><em>This is a resource and platform you won\u2019t want to be without!###<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Well, the early reviews are in!\u00a0 By cell, land line and email, words like \u201cExcellent!\u201d \u201cUnbelievable!\u201d\u00a0 \u201cGood content.\u201d \u201cAwesome!\u201d \u201cGreat Ideas.\u201d \u00a0\u201cImpressive!\u201d and those helpful words to a publisher, \u201cHow can I advertise?\u201d too.\u00a0 The spotlight on that \u201cgood content\u201d deserves to be shined on those who provided it. On behalf of all on the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\"> <span class=\"screen-reader-text\">The Early Reviews are In&#8230;<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[10,17,18,19,16,13,5,12,4,3,11,7,8,14,15,9,6],"class_list":["post-8","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-bob-stovall","tag-chris-olvera","tag-danny-ghorbani","tag-greg-katanik","tag-greg-mcclanahan","tag-james-talerico-jr","tag-l-a-tony-kovach","tag-linda-beem","tag-manufactured-home-trade-journals","tag-manufactured-housing","tag-manufactured-housing-source","tag-mharr","tag-mhi","tag-mike-dupure","tag-sherrie-franklin","tag-tim-connor","tag-www-mhmarketingsalesmanagement-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Early Reviews are In... - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Early Reviews are In... - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"Well, the early reviews are in!\u00a0 By cell, land line and email, words like \u201cExcellent!\u201d \u201cUnbelievable!\u201d\u00a0 \u201cGood content.\u201d \u201cAwesome!\u201d \u201cGreat Ideas.\u201d \u00a0\u201cImpressive!\u201d and those helpful words to a publisher, \u201cHow can I advertise?\u201d too.\u00a0 The spotlight on that \u201cgood content\u201d deserves to be shined on those who provided it. On behalf of all on the &hellip; The Early Reviews are In&#8230; Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"article:published_time\" content=\"2009-10-15T13:04:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-14T16:44:43+00:00\" \/>\n<meta name=\"author\" content=\"L. A. &#039;Tony&#039; Kovach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L. A. &#039;Tony&#039; Kovach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\"},\"author\":{\"name\":\"L. A. 'Tony' Kovach\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d\"},\"headline\":\"The Early Reviews are In&#8230;\",\"datePublished\":\"2009-10-15T13:04:15+00:00\",\"dateModified\":\"2023-10-14T16:44:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\"},\"wordCount\":2399,\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\"},\"keywords\":[\"Bob Stovall\",\"Chris Olvera\",\"Danny Ghorbani\",\"Greg Katanik\",\"Greg McClanahan\",\"James Talerico Jr\",\"L. A. 'Tony' Kovach\",\"Linda Beem\",\"Manufactured Home Trade Journals\",\"Manufactured Housing\",\"Manufactured Housing Source\",\"MHARR\",\"MHI\",\"Mike Dupure\",\"Sherrie Franklin\",\"Tim Connor\",\"www.MHMarketingSalesManagement.com\"],\"articleSection\":[\"News Analysis\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\",\"name\":\"The Early Reviews are In... - Masthead L. A. &#039;Tony&#039; Kovach\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website\"},\"datePublished\":\"2009-10-15T13:04:15+00:00\",\"dateModified\":\"2023-10-14T16:44:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Early Reviews are In&#8230;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\",\"name\":\"Masthead L. A. &#039;Tony&#039; Kovach\",\"description\":\"Masthead L. A. &#039;Tony&#039; Kovach @ MHProNews.com aka MHMarketingSalesManagement.com\",\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\",\"name\":\"Masthead L. A. &#039;Tony&#039; Kovach\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"Masthead L. A. &#039;Tony&#039; Kovach\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d\",\"name\":\"L. A. 'Tony' Kovach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g\",\"caption\":\"L. A. 'Tony' Kovach\"},\"sameAs\":[\"http:\/\/latonykovach.com\"],\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Early Reviews are In... - Masthead L. A. &#039;Tony&#039; Kovach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/","og_locale":"en_US","og_type":"article","og_title":"The Early Reviews are In... - Masthead L. A. &#039;Tony&#039; Kovach","og_description":"Well, the early reviews are in!\u00a0 By cell, land line and email, words like \u201cExcellent!\u201d \u201cUnbelievable!\u201d\u00a0 \u201cGood content.\u201d \u201cAwesome!\u201d \u201cGreat Ideas.\u201d \u00a0\u201cImpressive!\u201d and those helpful words to a publisher, \u201cHow can I advertise?\u201d too.\u00a0 The spotlight on that \u201cgood content\u201d deserves to be shined on those who provided it. On behalf of all on the &hellip; The Early Reviews are In&#8230; Read More \u00bb","og_url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/","og_site_name":"Masthead L. A. &#039;Tony&#039; Kovach","article_published_time":"2009-10-15T13:04:15+00:00","article_modified_time":"2023-10-14T16:44:43+00:00","author":"L. A. 'Tony' Kovach","twitter_card":"summary_large_image","twitter_misc":{"Written by":"L. A. 'Tony' Kovach","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/#article","isPartOf":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/"},"author":{"name":"L. A. 'Tony' Kovach","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d"},"headline":"The Early Reviews are In&#8230;","datePublished":"2009-10-15T13:04:15+00:00","dateModified":"2023-10-14T16:44:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/"},"wordCount":2399,"publisher":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization"},"keywords":["Bob Stovall","Chris Olvera","Danny Ghorbani","Greg Katanik","Greg McClanahan","James Talerico Jr","L. A. 'Tony' Kovach","Linda Beem","Manufactured Home Trade Journals","Manufactured Housing","Manufactured Housing Source","MHARR","MHI","Mike Dupure","Sherrie Franklin","Tim Connor","www.MHMarketingSalesManagement.com"],"articleSection":["News Analysis"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/","name":"The Early Reviews are In... - Masthead L. A. &#039;Tony&#039; Kovach","isPartOf":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website"},"datePublished":"2009-10-15T13:04:15+00:00","dateModified":"2023-10-14T16:44:43+00:00","breadcrumb":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/the-early-reviews-are-in\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.manufacturedhomepronews.com\/masthead\/"},{"@type":"ListItem","position":2,"name":"The Early Reviews are In&#8230;"}]},{"@type":"WebSite","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/","name":"Masthead L. A. &#039;Tony&#039; Kovach","description":"Masthead L. A. &#039;Tony&#039; Kovach @ MHProNews.com aka MHMarketingSalesManagement.com","publisher":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.manufacturedhomepronews.com\/masthead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization","name":"Masthead L. A. &#039;Tony&#039; Kovach","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg","contentUrl":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg","width":658,"height":284,"caption":"Masthead L. A. &#039;Tony&#039; Kovach"},"image":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d","name":"L. A. 'Tony' Kovach","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g","caption":"L. A. 'Tony' Kovach"},"sameAs":["http:\/\/latonykovach.com"],"url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/"}]}},"_links":{"self":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/8"}],"collection":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":8,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/8\/revisions"}],"predecessor-version":[{"id":21403,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/8\/revisions\/21403"}],"wp:attachment":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/media?parent=8"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/categories?post=8"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/tags?post=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}