{"id":5786,"date":"2013-05-01T15:01:42","date_gmt":"2013-05-01T20:01:42","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=5786"},"modified":"2013-05-01T15:01:42","modified_gmt":"2013-05-01T20:01:42","slug":"mayflower-and-judgment","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/mayflower-and-judgment\/","title":{"rendered":"Mayflower and Judgment"},"content":{"rendered":"<p>In the last couple of years, your scribe has taken up the liberating rhetorical tool of <i><b>stating the obvious. <\/b><\/i> For example, you and I don&#39;t know what we don&#39;t know. Or as this pithy quote re-states it:<\/p><div id=\"manuf-2665430026\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p align=\"CENTER\"><em>&ldquo;<\/em><em><i><b>A businessman&rsquo;s judgment is no better than his information.&rdquo;<\/b><\/i><\/em><i><b>&nbsp;<\/b><\/i><\/p>\n<p align=\"CENTER\">&ndash; R. P. Lamont<\/p>\n<p>Because we don&#39;t know what we don&#39;t know, we have to be exposed to new concepts, plans and ideas. That can come from networking, meetings, reading, workshops, training and the like.<\/p>\n<p>Because no one learns everything about a subject all at once, but rather in stages, we see creative repetition as a necessary tool of learning. Repetition is also a tool for marketing and advertising, but let&#39;s not go there right now&#8230;<\/p>\n<p>&#8230;in the month of May, we have what I humbly predict will be a number of &ldquo;hot reads&rdquo; among our Featured Articles. There is one that is likely to be controversial in some quarters, so I&#39;d like to tarry on that one for a few moments before the naysayers get started.<\/p>\n<p><a href=\"http:\/\/cfed.org\/knowledge_center\/resource_directory\/cfed_publications\/directory\/toward_a_sustainable_and_responsible_expansion_of_affordable_mortgages_for_manufactured_homes\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" alt=\"corporation-for-enterprise-development-posted on MHProNews.com\" height=\"314\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/corporation-for-enterprise-development(1).png\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"255\" \/><\/a>We are joined this month by Andrea Levere, CEO of CFED &#8211; &nbsp;<em><span style=\"font-style: normal\"><b>Corporation for Enterprise Development<\/b><\/span><\/em> &ndash; a respected non-profit organization that has demonstrated a keen and positive interest in manufactured housing.<\/p>\n<p>As you will see from the article Ms. Levere shared and the hefty downloadable report linked from her column on manufactured housing finance, this ought to be seen as positive for manufactured housing advocacy in Washington DC, helpful with lenders\/investors interested in our industry and at state houses across the country.<\/p>\n<p>So why might this be controversial?<\/p>\n<p>Let me let you read her article and then you decide!<\/p>\n<p>Before expressing another word, let me hasten to say that my formal introduction to Andrea and\/or some of her non-profit colleagues was facilitated by not one, but a pair of chattel (personal property) lenders and an association leader. <b>Knowing that<\/b> <i>ought to reduce some of the controversy that might otherwise ensue. <\/i><\/p>\n<p>While I was in Lost Wages (err&#8230;Las Vegas) at the 2013 Manufactured Housing Institute\/National Communities Council Congress and Expo (MHI\/NCC C&amp;E), I was pleased to be able to spend time with not one, but four leaders from three respected non-profit organizations, including Ms. Levere&#39;s. All of these groups have an interest in advancing manufactured housing.<\/p>\n<p>All have taken public stands in favor of our industry.<\/p>\n<p>So they are more than potential allies. While we may see some issues differently, we see enough issues similarly that we ought to cultivate these relationships and discuss the rest. I certainly will. Stay tuned for more about these non-profits, their leaders and their work as it relates to manufactured housing in the days ahead.<\/p>\n<p><b>Business Building and Protecting<\/b><\/p>\n<p>At the end of the day, what a pro-industry trade publisher seeks to do is provide information that keeps industry professionals informed, inspired and can help them both protect and promote reader&#39;s careers and businesses.<\/p>\n<p>We also want to challenge readers with ideas that can spark discussion. From attorneys, to marketing, sales, management, communities experts to financing, installation, inspiration and more, you will get a strong dose of heady reading all right here in the merry month of May.<\/p>\n<p>We also want to remind our industry&#39;s professionals about current success stories. You will find another exclusive interview with a true success story featuring Michael Evans among the many fine articles that follow below.<\/p>\n<p><b>New Records<\/b><\/p>\n<p>We have experienced new records here in March and also in April, 2013!<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" alt=\"April status for MHProNews\" height=\"404\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2013-04-29_1133_April_stats_through_4_28.png\" width=\"500\" \/><\/p>\n<p>Thank you for making and keeping us here at MHProNews as the runaway #1 place for manufactured and modular housing<i><b> Industry News, Tips and Views Pros Can Use. <\/b><\/i><\/p>\n<p><b>Speaking of Preserving and Protecting<\/b><\/p>\n<p>Let&#39;s not forget to encourage you to <u><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/mhi-news\/5388-us-house-fights-to-preserve-access-to-affordable-unsubsidized-housing-for-millions-of-americans\" target=\"_blank\">contact your Congressman to ask them to sign onto HR 1179<\/a><\/u>, which you can learn more about here. Keep your eye open for the Senate companion bill that should be filed (&#39;dropped&rdquo;) during this month.<\/p>\n<p>We don&#39;t know what we don&#39;t know, but we can and should learn more to earn more to serve our pubic better.<\/p>\n<p>Let&#39;s launch into the deep with the kind of rugged spirit that moved the travelers on the Mayflower, as we introduce our strong May featured articles line up!<\/p>\n<div style=\"font-size: 10pt; font-family: tahoma, arial, helvetica, sans-serif;\">\n<p align=\"CENTER\"><strong>Featured Articles and Reports for Vol. 4, No. 7, 2013<\/strong><\/p>\n<p align=\"CENTER\"><span style=\"color: #008000;\">Alphabetically by Category<\/span><\/p>\n<p align=\"CENTER\" style=\"text-align: left;\"><strong><br \/>\n\t\t<\/strong><\/p>\n<div 10pt=\"\" arial=\"\" font-family:=\"\" helvetica=\"\" sans-serif=\"\" tahoma=\"\">\n<p align=\"CENTER\"><strong>COMMUNITY MANAGEMENT &amp; FAIR HOUSING (LEGAL)<\/strong><\/p>\n<p align=\"CENTER\">&nbsp;<\/p>\n<p>&bull;&nbsp;<strong><span style=\"font-size: 10pt;\">Promoting Your Manufactured Home Community<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Chrissy Jackson<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><img decoding=\"async\" alt=\"chrissy-jackson-50\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/chrissy-jackson-50.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"50\" \/><\/span><\/p>\n<p align=\"LEFT\">&ldquo;Every day is open house.&rdquo; (WOW!)&nbsp;<i>Curb Appeal . . .<\/i>Sometimes, if you have been in your community for any length of time, you become rather immune to the benefits you have to offer and the detriments that work against you.<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/153-community-management-a-fair-housing-legal\/5407-promoting-your-manufactured-home-community\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&bull;&nbsp;<strong><span style=\"font-size: 10pt;\">&ldquo;Don&#39;t Put it in Writing&rdquo;<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by Kurt Kelly<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"kurt-kelly-mhpronews-com\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/kurt-kelly-mhpronews-com.gif\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>Here are two conflicting things lawyers often say. The first is, &ldquo;You better have it in writing.&rdquo; Many contracts must be in writing to be enforceable, particularly if they last longer than six months, involve real estate, or are for more than $500.<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/153-community-management-a-fair-housing-legal\/5400-dont-put-it-in-writing\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">&bull;&nbsp;<\/span><strong style=\"font-size: 10pt;\"><span style=\"font-size: 10pt;\">&ldquo;Caregivers, Grandkids &amp; Service Animals &ndash; The Truth Will Set You Free!&rdquo;<\/span><\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by John Pentecost<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"john-pentecost-hk&amp;c-law-posted-mhpronews-com50x50-.jpg\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/john-pentecost-hk&amp;c-law-posted-mhpronews-com50x50-.jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>A troubling case developed in a mobile home park in Watsonville, California, in which a grand daughter moved in with an elderly woman homeowner in a 55 + age community.<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/153-community-management-a-fair-housing-legal\/5421-caregivers-grandkids-a-service-animals-the-truth-will-set-you-free\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<div 10pt=\"\" arial=\"\" font-family:=\"\" helvetica=\"\" sans-serif=\"\" tahoma=\"\">\n<p style=\"text-align: center;\"><strong>FINANCING<\/strong><\/p>\n<p><strong><br \/>\n\t\t\t\t<\/strong><\/p>\n<\/p><\/div>\n<p><strong>&bull;&nbsp;<span style=\"font-size: 10pt;\">Manufactured Home Mortgages Perform As Well As Other Mortgages<\/span><\/strong><\/p>\n<p>by Andrea Levere<\/p>\n<p align=\"LEFT\"><em style=\"font-size: 10pt;\"><i><b><img loading=\"lazy\" decoding=\"async\" alt=\"andrea-levere-ceo-cfed-posted-mhpronews-com-50x50-.jpg\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/andrea-levere-ceo-cfed-posted-mhpronews-com-50x50-.jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>Editor&#39;s Note:&nbsp;<\/b><\/i><\/em><em style=\"font-size: 10pt;\">This is part of a series covering the release of&nbsp;<\/em><a href=\"http:\/\/cfed.org\/knowledge_center\/resource_directory\/cfed_publications\/directory\/toward_a_sustainable_and_responsible_expansion_of_affordable_mortgages_for_manufactured_homes\" style=\"font-size: 10pt;\" target=\"_blank\"><i>Toward a Sustainable and Responsible Expansion of Affordable Mortgages for Manufactured Homes<\/i><\/a><em style=\"font-size: 10pt;\">, the newest groundbreaking report CFED&#39;s<\/em><em style=\"font-size: 10pt;\"><i><b>&nbsp;Innovations in Manufactured Homes<\/b><\/i><\/em><em style=\"font-size: 10pt;\">&nbsp;(I&#39;M HOME) initiative. This originally appeared in&nbsp;<\/em><a href=\"http:\/\/www.rooflines.org\/3127\/manufactured_home_mortgages_perform_as_well_as_other_mortgages\/\" style=\"font-size: 10pt;\" target=\"_blank\"><i>Rooflines<\/i><\/a><em style=\"font-size: 10pt;\">,<\/em><em style=\"font-size: 10pt;\">&nbsp;the official blog of Shelterforce Magazine and is used here with permission.<\/em><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/155-financing\/5418-manufactured-home-mortgages-perform-as-well-as-other-mortgages\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"font-size: 10pt;\">&bull;<\/strong><strong style=\"font-size: 10pt;\">Major MH Lender Seeing Acceptance &amp; Success With Step-Rate Loan Program for Personal Property and In Park Manufactured Home Financing<\/strong><\/p>\n<p>by Dave Shanklin<\/p>\n<p align=\"LEFT\"><b><a href=\"https:\/\/www.modular.org\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"dave shanklin-mhmsm-com\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/dave-shanklin-mhmsm-com(1).jpeg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>Modular Building Institute<\/a><\/b>&nbsp;awarded&nbsp;<b><a href=\"http:\/\/www.waldenstructures.com\/\" target=\"_blank\">Walden Structures<\/a><\/b>&nbsp;in CA the&nbsp;Permanent&nbsp;Structure under 5,000 sq ft award this year. Here are pictures of the winning design and a video showing the factory.<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/april-2013\/156-general-manufactured-housing-industry-topics\/5232-walden-structures-wins-mbi-award\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong style=\"font-size: 10pt;\">GENERAL MANUFACTURED HOUSING INDUSTRY TOPICS<\/strong><\/p>\n<\/p><\/div>\n<div 10pt=\"\" arial=\"\" font-family:=\"\" helvetica=\"\" sans-serif=\"\" tahoma=\"\">\n<p style=\"text-align: center;\"><strong style=\"font-size: 10pt;\"><br \/>\n\t\t\t<\/strong><\/p>\n<\/p><\/div>\n<p style=\"text-align: left;\"><strong style=\"font-size: 10pt;\">&bull;&nbsp;<\/strong><strong style=\"font-size: 10pt;\">Ignorance is No Excuse!<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">by John Arendsen<\/span><\/p>\n<p align=\"LEFT\"><b style=\"font-size: 10pt;\"><a href=\"https:\/\/www.modular.org\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" alt=\"john-arendsen-on-the-level-posted-mhpronews-com-_1\" height=\"48\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/john-arendsen-on-the-level-posted-mhpronews-com-_1.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"48\" \/><\/a><\/b><\/p>\n<p align=\"LEFT\">Manufactured Home Park\/Community Owners\/Investors of Rent\/Lease Communities &amp; Developers of Resident Owned Condo-Conversions, Sub-Divisions or Planned Unit Developments (PUDS) have more responsibilities, liabilities and obligations to their tenants\/residents\/homeowners than they may realize.<\/p>\n<p align=\"LEFT\"><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/156-general-manufactured-housing-industry-topics\/5411-ignorance-is-no-excuse\" style=\"font-size: 10pt;\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p align=\"LEFT\">&nbsp;<\/p>\n<p align=\"LEFT\"><strong style=\"font-size: 10pt;\">&bull;&nbsp;<\/strong><strong style=\"font-size: 10pt;\">GAO Review of HUD Program and HUD Manufactured Housing Program Budget<\/strong><\/p>\n<p>by Mark Bowersox<\/p>\n<p><b style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"mark-bowersox-indiana-manufactured-housing-association-rvic-posted-mhpronews-com50x50-\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/mark-bowersox-indiana-manufactured-housing-association-rvic-posted-mhpronews-com50x50-.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"50\" \/><\/b><\/p>\n<p>With two recent reports on manufactured housing recently completed, the Government Accountability Office (GAO) has now turned its attention to a comprehensive review of the HUD Manufactured Housing Program.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/156-general-manufactured-housing-industry-topics\/5408-gao-review-of-hud-program-and-hud-manufactured-housing-program-budget\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p><b style=\"font-size: 10pt;\"><br \/>\n\t\t<\/b><\/p>\n<p><strong style=\"font-size: 10pt;\">&bull;&nbsp;<\/strong><strong style=\"font-size: 10pt;\">A Cup of Coffee with&hellip; Michael Evans<\/strong><\/p>\n<div><img loading=\"lazy\" decoding=\"async\" alt=\"a-cup-mhmsm-com\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/a-cup-mhmsm-com(2).jpeg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/><\/p>\n<p><b>1) Who, What<\/b>&nbsp;<b>and Where<\/b>: (Your name and your formal title at your company.)<\/p>\n<p>Michael Evans C.E.O. Centennial Management, Inc. Corporate offices are in Aberdeen S.D. We currently operate 9 retail locations in MT, ND, and SD.&nbsp;<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/156-general-manufactured-housing-industry-topics\/5417-a-cup-of-coffee-with-michael-evans\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-align: justify; font-size: 10pt;\">&bull;&nbsp;<\/span><strong style=\"font-size: 10pt;\">So, what&rsquo;d you think of Vegas?<\/strong><\/p>\n<\/p><\/div>\n<p align=\"CENTER\" style=\"text-align: justify;\"><span style=\"font-size: 10pt; text-align: left;\">by Martin V. (Marty) Lavin<\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"marty-lavin-50\" height=\"55\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/marty-lavin-50.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"50\" \/><\/span><\/p>\n<p>Setting it up. First, let me set the stage. It&rsquo;s been a few years, 3, since my last Las Vegas Manufactured Housing Institute (MHI) Congress and Expo (C&amp;E). Being retired and having no particular need to sell or network, my attendance at industry events has slowed dramatically.<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/156-general-manufactured-housing-industry-topics\/5404-so-whatd-you-think-of-vegas\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>MANAGEMENT<\/strong><\/p>\n<p><strong><br \/>\n\t\t<\/strong><\/p>\n<p align=\"CENTER\" style=\"text-align: justify;\">&bull;<strong style=\"font-size: 10pt; text-align: left;\">Is employee training a waste of time and money? It Depends . . .<\/strong><\/p>\n<p>by Tim Connor, CSP<\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tim Connor\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/tim-connor-mhmsm-com(2).jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>Here&rsquo;s the bottom line in advance &ndash; Most of the training done by organizations is a waste of money and time. (Not being negative here &ndash; as I can always use more business.).<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/157-management\/5414-is-employee-training-a-waste-of-time-and-money-it-depends---\" style=\"font-size: 10pt;\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">&bull;&nbsp;<\/span><strong style=\"font-size: 10pt;\">The Age of Knowing<\/strong><\/p>\n<p align=\"LEFT\" lang=\"en-US\">by L. A. &quot;Tony&quot; Kovach<\/p>\n<p align=\"LEFT\" lang=\"en-US\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tony Kovach\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/tony-kovach-2-50.jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>We at MHProNews are big believers that the factory built housing industry must recruit, train and inspire the young to become tomorrow&#39;s front line leaders. We also recognize that maturity &#8211; age! &#8211; brings with it many gifts and graces. In Japanese culture, the elderly are revered, as they should be everywhere. When we realize how:<\/p>\n<p align=\"LEFT\" lang=\"en-US\"><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/157-management\/5403-the-age-of-knowing\" style=\"font-size: 10pt; line-height: 22px;\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p align=\"LEFT\" lang=\"en-US\">&nbsp;<\/p>\n<p align=\"LEFT\" lang=\"en-US\"><span style=\"font-size: 10pt;\">&bull;&nbsp;<\/span><strong style=\"font-size: 10pt;\">Self-Evident Truths&#8230;for more Manufactured Housing Sales<\/strong><\/p>\n<p align=\"LEFT\" lang=\"en-US\">by L. A. &quot;Tony&quot; Kovach<\/p>\n<p align=\"LEFT\" lang=\"en-US\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"tony-kovach\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/tony-kovach-2-50.jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>Perhaps my favorite part of the Declaration of Independence is the phrase that begins with these words:<\/span><i style=\"font-size: 10pt;\"><b>&nbsp;&quot;We find these truths to be self evident&#8230;&quot;&nbsp;<\/b><\/i><span style=\"font-size: 10pt;\">This column is about increasing manufactured home retail sales; not politics, faith or any other noble topic.<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/157-management\/5419-self-evident-truthsfor-more-manufactured-housing-sales\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p align=\"CENTER\">&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>MARKETING<\/strong><\/p>\n<p><strong><br \/>\n\t\t<\/strong><\/p>\n<p align=\"CENTER\" style=\"text-align: left;\">&bull;&nbsp;<strong style=\"font-size: 10pt;\">The Integrated Marketing Plan for Success<\/strong><\/p>\n<p align=\"CENTER\" style=\"text-align: justify;\"><span style=\"font-size: 10pt; text-align: left;\">by Beth Monicatti Blank<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"beth-monicatti-blank-50\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/beth-monicatti-blank-50.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"50\" \/><\/p>\n<p>Regardless of what products or services you sell, a successful marketing plan will combine several types of marketing methods to accomplish a certain goal or goals that you wish to obtain.<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/158-marketing\/5406-the-integrated-marketing-plan-for-success-\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 10pt;\">&bull;<\/span><strong style=\"font-size: 10pt;\">The FTC and Your Advertising<\/strong><\/p>\n<p align=\"CENTER\" style=\"text-align: left;\"><span style=\"font-size: 10pt;\">by L. A. &#39;Tony&#39; Kovach<\/span><\/p>\n<p align=\"LEFT\"><img loading=\"lazy\" decoding=\"async\" alt=\"tony-kovach-2-50\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/tony-kovach-2-50.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"50\" \/><\/p>\n<p align=\"LEFT\">A recent message caused me to review the latest on the&nbsp;<a href=\"http:\/\/business.ftc.gov\/\" target=\"_blank\">http:\/\/business.FTC.gov<\/a>&nbsp;website on advertising. Uncle Sam&#39;s Federal Trade Commission (FTC), your state attorney general, other jurisdictions and the Better Business Bureau can take a dim view of &#39;deceptive advertising&#39; and other practices that are viewed as preying upon consumers.<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/158-marketing\/5402-the-ftc-and-your-advertising\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-align: justify; font-size: 10pt;\">&bull;<\/span><strong style=\"font-size: 10pt; text-align: left;\">Is Social Media a Waste of Time?<\/strong><\/p>\n<p>by Scott Stroud<\/p>\n<p align=\"LEFT\"><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"scott-stroud-posted-on-mhpronews-com\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/scott-stroud(1).jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"40\" \/>Want to casually keep up with friends and family between calls or while watching TV? Then, Facebook is the perfect medium for that. But, what about Social Media for your business? Does it work? Can it help you make more sales?<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/158-marketing\/5416-is-social-media-a-waste-of-time\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p align=\"CENTER\"><strong style=\"font-size: 10pt;\">PERSONAL REFLECTIONS, MOTIVATION and INSPIRATION<\/strong><\/p>\n<p align=\"CENTER\"><strong style=\"font-size: 10pt;\"><br \/>\n\t\t<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\">&bull;&nbsp;<\/span><strong style=\"font-size: 10pt;\"><span style=\"font-size: 10pt;\">ZigOn Integrity<\/span><\/strong><\/p>\n<div>\n<div>\n<p align=\"CENTER\" style=\"text-align: left;\"><span style=\"font-size: 10pt;\">by Zig Ziglar<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"zig-ziglar-50\" height=\"50\" src=\"http:\/\/mhmarketingsalesmanagement.com\/images\/stories\/author-photos\/zig-ziglar-50.jpg\" style=\"margin-top: 8px; margin-right: 10px; margin-left: 10px; float: left;\" width=\"50\" \/><\/p>\n<p>Several years ago, Angela Weir, a delightful young woman, worked with the Zig Ziglar Corporation. She was upbeat, always had the company&#39;s interests at heart, was easy to get along with and overall just a well-balanced, remarkable young lady.<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/159-personal-reflections-motivation-and-inspiration\/5410-zigon-integrity\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>SALES<\/strong><\/p>\n<p align=\"CENTER\"><strong><br \/>\n\t\t\t\t<\/strong><\/p>\n<div>\n<p align=\"CENTER\" style=\"text-align: justify;\">&bull;&nbsp;<strong><span style=\"font-size: 10pt; text-align: left;\">52 Weeks to GUARANTEED Increased &nbsp;Sales!<\/span><\/strong><\/p>\n<p align=\"CENTER\" style=\"text-align: justify;\"><span style=\"font-size: 10pt; text-align: left;\">by Tim Connor, CSP<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tim Connor posted on mhproNews.com\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/tim-connor-mhmsm-com(3).jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>The following 52 behaviors when mastered as a part of your personal and career development will guarantee increased sales.&nbsp; Each of the 52 topics are critical to your continued sales success.<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/160-sales\/5415-52-weeks-to-guaranteed-increasedn-sales\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-align: justify; font-size: 10pt;\">&bull;&nbsp;<\/span><strong style=\"font-size: 10pt; text-align: left;\">Tiny Sales Lessons<\/strong><\/p>\n<p align=\"CENTER\" style=\"text-align: justify;\"><span style=\"font-size: 10pt; text-align: left;\">by L.A. &#39;Tony&#39; Kovach<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><img loading=\"lazy\" decoding=\"async\" alt=\"Tony Kovach MHProNews.com\" height=\"50\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/tony-kovach(2).jpg\" style=\"float: left; margin-top: 8px; margin-right: 10px; margin-left: 10px;\" width=\"50\" \/>Let&#39;s start this column with a true story that will tee up a theme necessary for success minded manufactured housing (MH) professionals.<\/span><\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/home\/featured-articles\/may-2013\/160-sales\/5413-tiny-sales-lessons\" target=\"_blank\">Read more&#8230;<\/a><\/p>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">&nbsp;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the last couple of years, your scribe has taken up the liberating rhetorical tool of stating the obvious. For example, you and I don&#39;t know what we don&#39;t know. Or as this pithy quote re-states it: &ldquo;A businessman&rsquo;s judgment is no better than his information.&rdquo;&nbsp; &ndash; R. P. Lamont Because we don&#39;t know what &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/mayflower-and-judgment\/\"> <span class=\"screen-reader-text\">Mayflower and Judgment<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[1870,1049,679,224,1668,1555,162,2393,2251,165,807,1167,31,739,1304,631,754,1278,1119,191],"class_list":["post-5786","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-business-building","tag-chattel-personal-property-lender","tag-cup-of-coffee","tag-factory-built-housing","tag-factory-built-housing-industry","tag-housing-institute","tag-hud","tag-industry-news","tag-lavin","tag-manufactured-home-financing","tag-manufactured-housing-institute-mhi","tag-manufactured-housing-program","tag-manufactured-housing-sales","tag-mark-bowersox","tag-marketing-and-advertising","tag-mayflower","tag-mhpronews","tag-mobile-home-park","tag-modular-housing","tag-zig-ziglar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mayflower and Judgment - Masthead L. 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