{"id":2327,"date":"2011-10-12T18:56:55","date_gmt":"2011-10-12T23:56:55","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=2327"},"modified":"2011-10-12T18:57:18","modified_gmt":"2011-10-12T23:57:18","slug":"whats-next-at-mhi-the-four-mile-perspective","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/whats-next-at-mhi-the-four-mile-perspective\/","title":{"rendered":"What&#8217;s next at MHI &#8211; The Four Mile Perspective"},"content":{"rendered":"<p>From four miles up, the perspective of the world is quite different. \u00a0The biggest home looks tiny, the nicest ride is a pencil point on a ribbon of a road.<\/p><div id=\"manuf-2075992202\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>From up here, the &#8216;who is next at MHI&#8217; topic takes on the perspective of the high flying leaders for whom such choices are common place, and thus easier.<\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"attachment wp-att-2329\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/whats-next-at-mhi-the-four-mile-perspective\/photo-1-2\/\"><\/a><a rel=\"attachment wp-att-2330\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/whats-next-at-mhi-the-four-mile-perspective\/photo-1-3\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2330\" title=\"photo 1\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/10\/photo-12-e1318461966124-321x430.jpg\" alt=\"perspective of the world\" width=\"321\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/10\/photo-12-e1318461966124-321x430.jpg 321w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/10\/photo-12-e1318461966124-112x150.jpg 112w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/10\/photo-12-e1318461966124.jpg 478w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>No less than ten pros not named in our last column on who follows Thayer Long as<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/big-names-bid-thayer-long-farewell-whats-next-for-mhi\/\" target=\"_blank\"> President of the Manufactured Housing Institute<\/a> (MHI) are being floated in offices and on conference calls. \u00a0Most of those named &#8216;in the hunt&#8217; are men. \u00a0Some have served at MHI before.<\/p>\n<p>Some are being discussed as possible interim leaders. \u00a0Such a move would allow more time and discussion on the &#8216;permanent&#8217; successor to Long at MHI.<\/p>\n<p>Among Industry pros, the common noted concerns MHProNews hears include NOT going &#8216;outside&#8217; of the Industry for a replacement this time for a &#8216;white knight&#8217; to save the Industry. \u00a0Jim Collins&#8217; corporate study, <strong>Good to Great<\/strong>, reminds us that 90% of the time, the right person is a &#8216;Level 5 Leader&#8217; from within the ranks. \u00a0The Lee Iacocca&#8217;s of the world often ride out with a bust as big as the bang as they arrived.<\/p>\n<p>That said, word has it that MHI plans to have someone in place before Thayer&#8217;s departure at the end of this month. \u00a0The leadership wants to stay inside the Industry too. \u00a0There may be no &#8216;search committee&#8217; per se, just a desire to identify and install the right person in the right spot right now.<\/p>\n<p>Another common concern heard is that MHI&#8217;s recently published<em><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/mhi-news\/1906-mhi-week-in-review-october-7-2011\" target=\"_blank\"> priorities <\/a><\/em>do not include an Industry turn around plan. \u00a0Perhaps &#8216;the right&#8217; candidate will have something to say about that topic. \u00a0Industry Defense (protect) is important, but so is promotion (offense: scoring points in terms of rising, not falling, new home shipments).<\/p>\n<p>To promote and protect, while offering education that is internal as well as external, these are the drill downs for all successful associations.<\/p>\n<p>That&#8217;s the Masthead view &#8211; now writing from 6\u00a0miles up &#8211; where if you look carefully at the photo below, you can still spot a manufactured home community from this high in the sky. #<br \/>\n#<\/p>\n<p><em>L. A. \u2018Tony\u2019 Kovach<br \/>\nMHProNews.com <\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a rel=\"attachment wp-att-2331\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/whats-next-at-mhi-the-four-mile-perspective\/photo2\/\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-2331\" title=\"photo2\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/10\/photo2-575x430.jpg\" alt=\"\" width=\"514\" height=\"384\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/10\/photo2-575x430.jpg 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/10\/photo2-150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/10\/photo2.jpg 640w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From four miles up, the perspective of the world is quite different. \u00a0The biggest home looks tiny, the nicest ride is a pencil point on a ribbon of a road. From up here, the &#8216;who is next at MHI&#8217; topic takes on the perspective of the high flying leaders for whom such choices are common &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/whats-next-at-mhi-the-four-mile-perspective\/\"> <span class=\"screen-reader-text\">What&#8217;s next at MHI &#8211; The Four Mile Perspective<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[704,1016,275,8,98,1410],"class_list":["post-2327","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-jim-collins","tag-lee-iacocca","tag-manufactured-housing-institute","tag-mhi","tag-thayer-long","tag-who-is-next-at-mhi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s next at MHI - The Four Mile Perspective - Masthead L. 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From up here, the &#8216;who is next at MHI&#8217; topic takes on the perspective of the high flying leaders for whom such choices are common &hellip; What&#8217;s next at MHI &#8211; The Four Mile Perspective Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/whats-next-at-mhi-the-four-mile-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. 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