{"id":2035,"date":"2011-08-10T16:45:48","date_gmt":"2011-08-10T21:45:48","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=2035"},"modified":"2011-08-10T16:55:40","modified_gmt":"2011-08-10T21:55:40","slug":"making-manufactured-housing-news-pay","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/making-manufactured-housing-news-pay\/","title":{"rendered":"Making Manufactured Housing News Pay"},"content":{"rendered":"<p>A very successful retail center, one of the top 100 in the country, has the following practice that I though was brilliant. Every day, people in their office read stories from sources like ours.\u00a0 Then they discuss them!\u00a0 I&#8217;m told the ideas that come from that discussion are part of what makes and keeps these pros as some of the top performers in the U.S..\u00a0 In fact, they are so good at sales, that any one of their sales team members averages more sales a month solo than the typical licensed manufactured home retailer does with their entire team combined.<\/p><div id=\"manuf-1767659087\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Every business day, we publish the Factory Built Housing <a href=\"https:\/\/www.manufacturedhomepronews.com\/\" target=\"_blank\">Daily Business News<\/a>.\u00a0 We typically have 5-6 stories a day, including market reports on<a href=\"https:\/\/www.manufacturedhomepronews.com\/stocks-heave-and-dive-bears-alive-mh-mostly-lower.php\" target=\"_blank\"> manufactured housing and related stocks<\/a>. These stories may include modular, prefab and HUD Code manufactured home as well as &#8216;general housing&#8217; news that could be important to Industry professionals.<\/p>\n<p>Many times a week, sometimes many times daily, you will find articles that can \u2013 when properly used \u2013 either save you and your operation money or help you earn more money.<\/p>\n<p>Examples include news accounts about federal or state programs that <a href=\"https:\/\/www.manufacturedhomepronews.com\/fema-mh-orders-rise-to-1650-to-serve-area-flooding-victims.php\" target=\"_blank\">companies or associations <\/a>may be able to tap their members into for the Industry&#8217;s benefit.\u00a0 Other recent examples may include stories about distressed properties that community operators and investors seeking new opportunities may find useful.<\/p>\n<p style=\"text-align: center;\"><a rel=\"attachment wp-att-2040\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/making-manufactured-housing-news-pay\/2011-08-10_tonys_blog2\/\" target=\"_blank\"><\/a><a rel=\"attachment wp-att-2072\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/making-manufactured-housing-news-pay\/dbn_image_with_ads21a_001\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-2072\" title=\"DBN_image_with_Ads21a_001\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/08\/DBN_image_with_Ads21a_001-575x421.png\" alt=\"DBN_image_with_Ads21a_001 Manufactured Home Marketing Sales Managment MHMSM.com MHProNews.com \" width=\"575\" height=\"421\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/DBN_image_with_Ads21a_001-575x421.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/DBN_image_with_Ads21a_001-150x109.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/DBN_image_with_Ads21a_001.png 625w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Screen Capture of part of today&#8217;s <a href=\"https:\/\/www.manufacturedhomepronews.com\/\">Daily Business News<\/a><\/em><\/p>\n<p>Other examples of how you can earn more money by using modular, prefab and manufactured housing news may be more subtle.<\/p>\n<p>Speaking as someone involved off and on since 1981 in manufactured home retailing, I know the types of questions and concerns that may arise from retail buyers. We know the types of questions or concerns bankers, investors or public officials may have too.\u00a0 These are individuals who are likely to come from a &#8216;general media&#8217; perspective or our Industry.\u00a0 Which is to say, these and others may well be opposed or cautious about us, until they see new information which may help them &#8216;see the light.&#8217;<\/p>\n<p>The recent Daily Business News article that mentioned Goldie Hawn and <a href=\"https:\/\/www.manufacturedhomepronews.com\/expanding-systems-builder-had-tom-cruise-as-client-yup.php\" target=\"_blank\">Tom Cruise <\/a>owning factory built homes in CO was more than just \u201cinteresting.\u201d\u00a0 If I were in sales, I would download the article, save the link and show it as coming from MHProNews.com (or MHMSM.com).\u00a0 I&#8217;d put it on the wall in a decent frame or make sure it is in a nice binder (or both) so that prospective retail customers, bankers, media or other guests can see it.<\/p>\n<p>Millions read <strong><em>People Magazine.<\/em><\/strong> Some of those &#8216;gee, the rich and famous&#8217; do this or that INFLUENCES others.\u00a0 The fact that actors, politicians and savvy investors are in the modular or manufactured home world can influence people, but ONLY if you use it.<\/p>\n<figure id=\"attachment_2037\" aria-describedby=\"caption-attachment-2037\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><a rel=\"attachment wp-att-2037\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/making-manufactured-housing-news-pay\/2011-08-10tonys_blog\/\" target=\"_blank\"><img decoding=\"async\" class=\"size-medium wp-image-2037\" title=\"2011-08-10Tony's_blog\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/08\/2011-08-10Tonys_blog-573x430.png\" alt=\"Daily Business News on MHProNews.com\" width=\"573\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/2011-08-10Tonys_blog-573x430.png 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/2011-08-10Tonys_blog-150x112.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/2011-08-10Tonys_blog.png 813w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/a><figcaption id=\"caption-attachment-2037\" class=\"wp-caption-text\">Daily Business News on MHProNews.com<\/figcaption><\/figure>\n<p>Our monthly Feature Articles and blog postings can also make you money or save you money.\u00a0 Articles on sales training, marketing, personal &#8216;soft skills&#8217; or management development, financing, legal articles and much more are a part of our monthly offering. As an example, I can picture how some communities violate &#8216;fair housing law&#8217; principles taught by attorney <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/Aug-2011\/1793-summer-swimwear-and-fair-housing-law-\" target=\"_blank\">Nadeen Green<\/a> on our pages.\u00a0 Others who want to improve their community will want to read <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/june-2010\/671-attractive-garage-additions-to-manufactured-homes\" target=\"_blank\">Don Westphal <\/a>and <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/Aug-2011\/1790-manufactured-home-community-management-guidelines-for-living-complaints-emergencies\" target=\"_blank\">Chrissy Jackson<\/a>.<\/p>\n<p>Investors, regulators, association leaders and Industry pros are coming daily by the thousands.\u00a0 Traffic continues to rise, so August 2011 is poised for yet another record month.\u00a0 In fact, we should again have more page views than self reported totals from MHI, the National Communities Council, the National Modular Building Council, <em>the Journal <\/em>and George F. Allen&#8217;s blogs combined.<\/p>\n<p>When leaders, investors, movers and shakers are here daily by the thousands, this sugg<a rel=\"attachment wp-att-2067\" href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/making-manufactured-housing-news-pay\/15-minutes-daily\/\"><img decoding=\"async\" class=\"alignleft size-thumbnail wp-image-2067\" title=\"15 minutes DAILY\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/08\/15-minutes-DAILY-150x139.jpg\" alt=\"15 minutes DAILY manufactured home marketing sales management MHProNews.com MHMSM.com \" width=\"150\" height=\"139\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/15-minutes-DAILY-150x139.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/08\/15-minutes-DAILY.jpg 319w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>ests that at least one savvy, forward looking person in your office or company needs to invest a good 10-15 minutes a day on our site.\u00a0 Read a feature article a day.\u00a0 Read the news and the latest blog posts.\u00a0 Read the Daily Business News.<\/p>\n<p>So if you are someone who wants to advance your business or career, volunteer to make that reader You.<\/p>\n<p><strong><em>\u201cKnowledge is power,\u201d <\/em><\/strong>Sir Francis Bacon said.\u00a0 Or as the Chinese proverb says: <em>&#8220;Those who do not read are no better off than those who cannot.&#8221;<\/em><\/p>\n<p>You are here, reading.\u00a0 <strong>Good for you! <\/strong> <em>Now take it to the next level.<\/em> Are you making the news pay?<\/p>\n<p>Are you an manufactured housing executive?\u00a0 A manager?\u00a0 Owner?\u00a0 If so, make sure your people are reading.\u00a0 Brainstorm the news with a trusted associate.\u00a0 <strong>Make the news pay <\/strong>for <em>you and your organization.<\/em><\/p>\n<p>When our<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/new-format-preview-check-up-on-upcoming-mh-image-campaign-today\/\" target=\"_blank\"> new <strong>MHProNews.com<\/strong> website format<\/a> comes out, do encourage your associates to watch the &#8216;headlines news&#8217; that will be available business daily here on MHProNews.com.\u00a0\u00a0 To earn more, learn more, right here.\u00a0 Minutes a day can save you boatloads of time and make your more money too. # #<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A very successful retail center, one of the top 100 in the country, has the following practice that I though was brilliant. Every day, people in their office read stories from sources like ours.\u00a0 Then they discuss them!\u00a0 I&#8217;m told the ideas that come from that discussion are part of what makes and keeps these &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/making-manufactured-housing-news-pay\/\"> <span class=\"screen-reader-text\">Making Manufactured Housing News Pay<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[298,626,177,224,1246,1249,1245,5,1248,37,1002,304,127,1244,1250,1247],"class_list":["post-2035","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-chrissy-jackson","tag-daily-business-news","tag-don-westphal","tag-factory-built-housing","tag-goldie-hawn","tag-housing-news","tag-hud-code-manufactured-home","tag-l-a-tony-kovach","tag-marketing-sales-management","tag-mhmsm-com","tag-mhpronews-com","tag-modular-home","tag-nadeen-green","tag-prefab-home","tag-the-masthead-blog-mhmsm-com","tag-tom-cruise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Manufactured Housing News Pay - Masthead L. 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Every day, people in their office read stories from sources like ours.\u00a0 Then they discuss them!\u00a0 I&#8217;m told the ideas that come from that discussion are part of what makes and keeps these &hellip; Making Manufactured Housing News Pay Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/making-manufactured-housing-news-pay\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. 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