{"id":1906,"date":"2011-07-01T20:28:42","date_gmt":"2011-07-02T01:28:42","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=1906"},"modified":"2011-07-02T11:17:34","modified_gmt":"2011-07-02T16:17:34","slug":"why-an-online-ezine-is-best-to-promote-an-mhindustry-recovery-plan","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/why-an-online-ezine-is-best-to-promote-an-mhindustry-recovery-plan\/","title":{"rendered":"Why an Online Ezine is best to Promote an MHIndustry recovery plan"},"content":{"rendered":"<p>July jumps with sales for many. \u00a0Some go on vacations.\u00a0 Pros get busy, but we are still growing in readers.\u00a0 Why does readership matter?\u00a0 Because all professionals need up to date, independent information.\u00a0 You need ideas to consider and discuss with peers.\u00a0 You need a place to join a nationwide Industry conversation.<\/p><div id=\"manuf-1536524911\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Readership matters for more reasons.\u00a0 Soon-to-be RV\/MH Hall of Fame inductee George Allen stated the following:<\/p>\n<p><em>\u201cWhat\u2019s emerging today is the growing consensus, We\u2019re an industry likened to a ship without a rudder, drifting aimlessly on the still \u2013 troubled waters of our national economy, languishing (new) housing market, and no new sources of third party chattel capital.\u201d \u2026<\/em><\/p>\n<p><em> \u201cBut know what\u2019s sorely missing from the recovery equation, though rarely discussed \u2013 if and when the time arrives to \u2018go public\u2019 with \u2018a plan\u2019? The method(s) by which such a plan is effectively published or broadcast, is severely limited at this time. <\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>\u201cNeither MHARR or MHI have general trade broadcast ability to non \u2013 members; the Merchandiser, Modern Home, and Automated Builder magazines are gone; the Allen Letter professional journal &amp; the Allen CONFIDENTIAL! are limited circulation, subscriber \u2013 supported newsletters; and, The Journal, in this industry observer\u2019s opinion, rarely seeks out and publishes trade NEWS beyond two, sometimes sparring, columns penned by MHI &amp; MHARR executives. Those avenues simply won\u2019t get the job done! Only means left, are online ezines&#8230;\u201d<\/em><\/p>\n<p>When George mentions online ezines, there are emailed newsletters, such as Ken Rishel&#8217;s Chattel Finance News, which technically is not an ezine.\u00a0 So what George is referring to in practical terms is our publication here, MHMSM.com.<\/p>\n<p>Continuing from another quote from Allen:<\/p>\n<p>\u201cTurns out MHMSM; you know \u2013 the nearly two year old online ezine at MHMSM.com, has a timely take on last week\u2019s post at this website: \u2018MHI (\u2018My\u2019) MHARRvelous Dream\u2019! \u00a0Like many who make their living in one or more segments of the manufactured housing industry, the publication believes the time has come, once again, for the Manufactured Housing Association for Regulatory Reform (\u2018MHARR\u2019) and Manufactured Housing Institute (\u2018MHI\u2019) national advocacy bodies to work together! \u00a0Once again? \u00a0That\u2019s right. If a novice in the MHIndustry and LLCommunity asset class, know many of us have seen these bodies \u2018bury their bloody hatchets\u2019 in the past, to pass or fight legislation. \u00a0Think the Manufactured Housing Improvement Act of 2000, for starters. \u00a0<strong>This time around, however, we need the \u2018MHI MHARRvelous Dream\u2019 to become Reality on several fronts: defeat of Dodd \u2013 Frank legislation, HUD\u2019s full implementation of aforementioned MHIA @ 2000, even the veritable survival of the manufactured housing industry! \u00a0For more information, visit MHMSM.com. \u00a0And remember; we can either \u2018hang together\u2019 during these trying times, or for certain, die separately. \u00a0Me? \u00a0I\u2019m all for strength in numbers.\u201d<\/strong><\/p>\n<div>\n<p>The highlighting is not in the original.<\/p>\n<p>But we emphasize this to make the same point that George did, namely, to underscore how vital it is today to push for &#8216;strength in numbers.&#8217;\u00a0 \u00a0Those numbers can best be mobilized online by &#8216;ezines,&#8217; of which we are effectively the main if not only true online trade journal for the factory-built housing Industry.<\/p>\n<div>\n<p>So it may seem &#8216;self serving&#8217; to some to say, you really do need to promote readership of MHMSM.com.\u00a0 But these quotes from another publisher, George Allen, candidly states just how vital this can be in terms of mobilizing the strength in numbers that we as an Industry require.<\/p>\n<p>When you visit MHMSM.com you are not alone.\u00a0 Here are the record June 2011 site statistics, hot off the press:<\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"3\" width=\"100%\">\n<tbody>\n<tr bgcolor=\"#EEEEEE\">\n<td width=\"60%\" align=\"left\">Total Sessions\/Visitors<\/td>\n<td width=\"40%\" align=\"right\">60,986.00<\/td>\n<\/tr>\n<tr bgcolor=\"#FFFFFF\">\n<td width=\"60%\" align=\"left\">Total Pageviews<\/td>\n<td width=\"40%\" align=\"right\">310,793.00<\/td>\n<\/tr>\n<tr bgcolor=\"#EEEEEE\">\n<td width=\"60%\" align=\"left\">Total Hits<\/td>\n<td width=\"40%\" align=\"right\">1,061,873.00<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>These are visits by you and your Industry peers.<\/p>\n<p>So thank you for reading, but also for &#8216;spreading the word&#8217; to others to read \u2013 or listen to our podcasts.&#8217;\u00a0 When the time comes, spreading the word will be a key to a successful Industry turn-around.\u00a0 Together, here, we can do it.<\/p>\n<p>Now, let&#8217;s take a look at our feature articles for the month of July:<\/p>\n<hr \/>\n<p><strong style=\"color: #c00;\">CHECK OUT THE GREAT JULY FEATURE ARTICLES!<\/strong><\/p>\n<p>Fourteen top pros have contributed Feature Articles for you this month. Here are the July articles according to Subject Category, listed alphabetically. <strong><em>Be informed, inspired and encouraged for optimum success!<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Featured Articles and Reports for Vol. 2, No.10, 2011<\/strong><\/p>\n<p><strong style=\"color: green;\"><em>Alphabetically by Category<\/em><\/strong><\/p>\n<p style=\"text-align: center;\"><strong>COMMUNITIES<\/strong><\/p>\n<p>Paul Bradley &#8211; Manufactured Housing Industry Solutions<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/927\"><em> What a Difference a Season Makes <\/em><\/a><\/p>\n<p>Edward &#8216;Eddie&#8217; Hicks &#8211; Investing in Manufactured Home Communities<br \/>\n\u2022 <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/july-2011\/1736-a-hud-code-home-apartment-alternative\" target=\"_blank\"><em> A HUD Code Home Apartment Alternative?<\/em><\/a><\/p>\n<p>Chrissy Jackson &#8211; Land Lease Community Management<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/921\"><em>Guidelines for Living: Content Area of Guidelines -; Topics from Animals to Bicycles<\/em><\/a><\/p>\n<p>Joanne Stevens &#8211; Manufactured Home Community Value<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/917\"><em>The Best of the Manufactured Housing Conference in Las Vegas<\/em><\/a><\/p>\n<p>L. A. &#8220;Tony&#8221; Kovach &#8211; Promoting Your Community<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/920\"><em>Promoting Your Community<\/em><\/a><\/p>\n<p>Don Westphal &#8211; Manufactured Home Community Planning<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/926\"><em> Extreme Makeover, Community Edition &#8211; aka Ryder Park, Milford, Connecticut &#8211; Part Three<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>FINANCE<\/strong><\/p>\n<p>Kenneth Rishel &#8211; Manufactured Housing Industry Finance Commentary<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/919\"><em>Death Takes a Holiday<\/em><\/a><\/p>\n<p>Dave Shanklin &#8211; Manufactured Housing Industry Financing<br \/>\n\u2022 <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/july-2011\/1726-major-manufactured-home-lender-announces-arm-product-starting-at-450-for-mhs-in-communities\"><em>Major Manufactured Home Lender Announces ARM Product Starting at 4.50% for MH-s in Communities <\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>GENERAL INDUSTRY\/COMMENTARY<\/strong><\/p>\n<p>George F. Allen &#8211; Manufactured Housing Industry Commentary<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/928\"><em>Just How Many Landlease Communities and Rental Homesites Are There? <\/em><\/a><\/p>\n<p>George Porter &#8211; Manufactured Housing Retail and Installations<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/929\"><em>The K.I.S.S. Principle<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>INSPIRATION\/PEOPLE SKILLS<\/strong><\/p>\n<p>Zig Ziglar &#8211; Motivation &amp; Inspiration-<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/930\"><em>Zig-On\u2026 Relationships<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>LEGAL<\/strong><\/p>\n<p>Nadeen Green &#8211; Legal, Fair Housing<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/924\"><em>Verify the Villains<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>SALES<\/strong><\/p>\n<p>Chad Carr &#8211; Sales<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/923\"><em> Building Your Future by Building Relationships: Part One &#8211; Yes those are your Teeth on the Ground<\/em><\/a><\/p>\n<p>Mark Hunter &#8211; Sales<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/922\"><em> Discounting to Create Cash Flow? Be Careful.<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>TRANSITIONS<\/strong><\/p>\n<p>George F. Allen<br \/>\n\u2022 <a href=\"http:\/\/mhmsm.com\/11\/925\"><em>Fond Memories of Florence, Flossie, Mother, Grandmother, -GGG- &amp; Mom<\/em><\/a><\/p>\n<hr \/>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>July jumps with sales for many. \u00a0Some go on vacations.\u00a0 Pros get busy, but we are still growing in readers.\u00a0 Why does readership matter?\u00a0 Because all professionals need up to date, independent information.\u00a0 You need ideas to consider and discuss with peers.\u00a0 You need a place to join a nationwide Industry conversation. Readership matters for &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/why-an-online-ezine-is-best-to-promote-an-mhindustry-recovery-plan\/\"> <span class=\"screen-reader-text\">Why an Online Ezine is best to Promote an MHIndustry recovery plan<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[1143,1144,1145,1146,162,1147,247,864,807,1148,1149,37,1150,1151,1152,1142],"class_list":["post-1906","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-allen-confidential","tag-allen-letter-professional-journal","tag-automated-builder","tag-dodd-frank-legislation","tag-hud","tag-ken-rishels-chattel-finance-news","tag-l-a-tony-kovach","tag-manufactured-housing-association-for-regulatory-reform-mharr","tag-manufactured-housing-institute-mhi","tag-merchandiser","tag-mhindustry-and-llcommunity-asset-class","tag-mhmsm-com","tag-modern-home","tag-rvmh-hall-of-fame-inductee-george-allen","tag-think-the-manufactured-housing-improvement-act-of-2000-mhia","tag-mhi-mharrvelous-dream"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why an Online Ezine is best to Promote an MHIndustry recovery plan - Masthead L. 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