{"id":1807,"date":"2011-05-30T07:08:00","date_gmt":"2011-05-30T12:08:00","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=1807"},"modified":"2011-05-30T07:08:00","modified_gmt":"2011-05-30T12:08:00","slug":"a-national-industry-image-campaign-discussion-starter","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/a-national-industry-image-campaign-discussion-starter\/","title":{"rendered":"A National Industry Image Campaign Discussion Starter"},"content":{"rendered":"<p>Industry politics and costs have arguably kept an image campaign to boost sales of manufactured homes from taking place.\u00a0 But let&#8217;s imagine, for discussion\u2019s sake, that one or more &#8216;angels&#8217; raised their hands and offered to fund an image\/PR\/marketing campaign for factory built homes&#8230;<\/p><div id=\"manuf-2720940861\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&#8230;should the campaign be state based (example: each unique market has its own image\/PR\/marketing campaign flare), or should it be one size fits all for the whole country?<\/p>\n<p>What do you think are the elements needed for an image\/PR\/marketing campaign&#8217;s success?<\/p>\n<p>Please post your comments via the Disqus system; it&#8217;s easy to post as a guest or to sign up and log in.\u00a0 If you need help posting YOUR comment, see the video by pushing the green banner button near the top right.<\/p>\n<p>Your ideas matter!<\/p>\n<p>So, what say you on the topic of an industry image campaign?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry politics and costs have arguably kept an image campaign to boost sales of manufactured homes from taking place.\u00a0 But let&#8217;s imagine, for discussion\u2019s sake, that one or more &#8216;angels&#8217; raised their hands and offered to fund an image\/PR\/marketing campaign for factory built homes&#8230; &#8230;should the campaign be state based (example: each unique market has &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/a-national-industry-image-campaign-discussion-starter\/\"> <span class=\"screen-reader-text\">A National Industry Image Campaign Discussion Starter<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[963,1004,247,1005],"class_list":["post-1807","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-disqus-system","tag-industry-politics-and-costs","tag-l-a-tony-kovach","tag-national-imageprmarketing-campaign-for-factory-built-homes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A National Industry Image Campaign Discussion Starter - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/a-national-industry-image-campaign-discussion-starter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A National Industry Image Campaign Discussion Starter - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"Industry politics and costs have arguably kept an image campaign to boost sales of manufactured homes from taking place.\u00a0 But let&#8217;s imagine, for discussion\u2019s sake, that one or more &#8216;angels&#8217; raised their hands and offered to fund an image\/PR\/marketing campaign for factory built homes&#8230; &#8230;should the campaign be state based (example: each unique market has &hellip; A National Industry Image Campaign Discussion Starter Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/a-national-industry-image-campaign-discussion-starter\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-30T12:08:00+00:00\" \/>\n<meta name=\"author\" content=\"L. 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