{"id":1718,"date":"2011-05-03T22:37:32","date_gmt":"2011-05-04T03:37:32","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=1718"},"modified":"2011-05-03T23:32:08","modified_gmt":"2011-05-04T04:32:08","slug":"in-the-merry-month-of-may-and-manufactured-housing","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/in-the-merry-month-of-may-and-manufactured-housing\/","title":{"rendered":"&#8216;In the Merry Month of May&#8230;&#8217; and Manufactured Housing"},"content":{"rendered":"<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/05\/flowers.png\"><img decoding=\"async\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/05\/flowers.png\" alt=\"Flowers\" title=\"Flowers\" width=\"145\" height=\"145\" class=\"alignleft size-full wp-image-1719\" \/><\/a>May is traditionally thought the merriest of months when the promise of spring is kept and summer is just around the corner. May 1 is celebrated as International Workers&#8217; Day in over 80 countries across the world. So let&#8217;s hear it for <i>all<\/i> workers, but especially &ndash; in our context &ndash; for the hands-on folks in the Manufactured Housing Industry: the manufacturers, retailers, suppliers, land lease community personnel; office personnel in finance, advertising, marketing and sales; the IT\/Web tech folks who work those 0&#8217;s and 1&#8217;s to facilitate communication within the Industry and to the media and public about our unique-value, budget-friendly housing options. (I would have said <i>affordable,<\/i> but <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1610-the-bugbear-of-defining-affordable-housing\"><b>George Allen&#8217;s feature article<\/b><\/a> made me aware of the many controversial nuances of this term, so I&#8217;ll use other adjectives for the moment.) Well, hats off to ALL OF YOU who serve the Industry in so many countless ways, public or behind-the-scenes.<\/p><div id=\"manuf-243222870\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>An old nursery rhyme goes:<\/p>\n<p style=\"text-align: center;\">In the merry month of May<br \/>\nWhen green leaves begin to spring,<br \/>\nLittle lambs do skip like fairies<br \/>\nBirds do couple, build and sing.<\/p>\n<p>Even the birds get that May is home-building time, and the 2011 Show Season that has just concluded demonstrates the vitality and resilience of the Manufactured Housing Industry to &#8220;get it&#8221; as well. Louisville&#8230; Tunica&#8230; York&#8230; Vegas&#8230; Tulsa &ndash; five giant beacons lighting the way for Industry professionals, manufacturers, retailers and home buyers to get together to make 2011 the &#8220;Great Turn-around Year&#8221; &ndash; IF &ndash; <i>or is it WHEN?<\/i> &ndash; we implement the consistent message of &#8220;evolve or die,&#8221; &#8220;adapt, migrate or die,&#8221; &#8220;change and adapt or risk extinction.&#8221;<\/p>\n<p>&#8220;Evolve or Die&#8221;<b> <\/b>is what <b>Robin Crow<\/b> <i>(Dark Horse Recording)<\/i>, Featured Speaker at the MHI Congress and Expo in Las Vegas, Thursday, April 28, told the industry professionals. &#8220;We find ways to reinvent ourselves to serve our customers.&#8221; Read more <a href=\"http:\/\/www.mhmsm.com\/blogs\/INspiration\/evolve-or-die-%e2%80%93-seven-steps-to-rethink-the-way-you-do-business\/\"><b><i>Evolve or Die &ndash; Seven Steps to Rethink the Way You Do Business<\/i><\/b><\/a> in our Inspirations Blog.<\/p>\n<p><b>George Porter<\/b> is in the midst of a Feature Article series entitled, &#8220;Adapt, Migrate or Die.&#8221; Read <a href=\"http:\/\/mhmsm.com\/11\/378\" target=\"_blank\"><b><i>Adapt<\/i><\/b><\/a><b> <\/b>from April and <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1597-adapt-migrate-or-die-part-ii-migrate\"><b><i>Migrate<\/i> <\/b><\/a>.<\/p>\n<p>And in The Masthead Blog, <b>L. A. &#8216;Tony&#8217; Kovach<\/b> wrote, &#8220;&#8230; what is certain is that WE MUST BE WILLING to adapt to the changing times&#8230;. Those who fail to change and adapt risk extinction, as IBISWorld reported.&#8221; Read more at <a href=\"http:\/\/www.mhmsm.com\/blogs\/tonykovach\/why-buffett-bets-against-ibisworld-on-manufactured-homes\/\"><b><i>Why Buffett Bets Against IBISWorld on Manufactured Homes<\/i><\/b><\/a><b><i>.<\/i><\/b><\/p>\n<p>The message doesn&#8217;t go away. Change is the essence of life. So whatever domain or niche you call your own in the Industry, what detail, what attitude, what procedure, what product, what <i>anything<\/i> can you change or adapt in order to better serve the needs of our customers&#8230; and exceed their expectations? Better-served customers = better business = better profits more housing and more jobs a better economy. That&#8217;s a win-win-win-win-win-win!<\/p>\n<p>Here to help you are twenty-some pros who generously share their expertise with our readers each month. Joining them is new contributor Scott Stroud with <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1592-the-housing-industry-loses-an-icon\"><b><i>a tribute to Industry icon Jerry Rouleau<\/i><\/b><\/a>.<\/p>\n<p style=\"text-align: center;\"><b>Featured Articles and Reports for Vol. 2, No. 8, 2011<\/b><\/p>\n<p style=\"text-align: center;\"><b style=\"color: #093;\"><i>Alphabetically by Category<\/i><\/b><\/p>\n<p style=\"text-align: center;\"><b>BOOK REVIEW<\/b><\/p>\n<p>Tracey C. Jones<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1601-true-blue-leadership\"><i>True Blue Leadership<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>COMMUNITIES<\/b><\/p>\n<p>Edward &#8216;Eddie&#8217; Hicks &ndash; Investing in Manufactured Home Communities<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1603-a-primer-on-how-to-make-nice-returns-with-community-investments\"><i>A Primer on How to Make Nice Returns with Community Investments<\/i><\/a><\/p>\n<p>Chrissy Jackson &#8211; Land Lease Community Management<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1602-guidelines-for-living-standard-sections-of-guidelines-for-living\"><i>Standard Sections of Guidelines for Living<\/i><\/a><\/p>\n<p>Joanne Stevens &ndash; Manufactured Home Community Value<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1594-working-with-realtors-to-sell-mobile-and-manufactured-homes-in-communities\"><i>Working with Realtors to Sell Mobile and Manufactured Homes in Communities<\/i><\/a><\/p>\n<p>Don Westphal &ndash; Manufactured Home Community Planning<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1591-extreme-makeover-community-edition--aka-ryder-park-milford-connecticut--part-one\"><i>Extreme Makeover, Community Edition &ndash; aka Ryder Park, Milford, Connecticut &ndash; Part One<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>FINANCE<\/b><\/p>\n<p>Chad Carr &ndash; Company Financial Evaluation<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1607-by-the-numbers-part-3-identifying-problems-in-your-business\"><i>By the Numbers &ndash; Part 3: Identifying Problems in your Business<\/i><\/a><\/p>\n<p>Kenneth Rishel &ndash; Manufactured Housing Industry Finance Commentary<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1596-collateral-performance-can-make-or-break-you\"><i>Collateral Performance Can Make or Break You<\/i><\/a><\/p>\n<p>Dave Shanklin Manufactured Housing Industry Financing<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1595-low-rates-extended-and-popularity-cycles-of-mh-communities\"><i>Low Rates Extended and Popularity Cycles of MH Communities<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>GENERAL INDUSTRY\/COMMENTARY<\/b><\/p>\n<p>George F. Allen &ndash; Manufactured Housing Industry Commentary<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1610-the-bugbear-of-defining-affordable-housing\"><i>The Bugbear of Defining &#8216;Affordable Housing&#8217;<\/i><\/a><\/p>\n<p>Michael Barnabas &ndash; Manufactured Housing Industry Solutions<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1609-manufactured-housing-businesses-and-homeowners-working-together\"><i>Manufactured Housing Businesses and Homeowners Working Together?<\/i><\/a><\/p>\n<p>L.A. &#8216;Tony&#8217; Kovach &ndash; Manufactured Housing Industry Perspective<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1599-invite-involve-include--a-light-mantra-for-manufactured-housing-progress\"><i>Invite Involve Include &ndash; A Light Mantra for Manufactured Housing Progress<\/i><\/a><\/p>\n<p>George Porter &ndash; Manufactured Housing Retail and Media Education<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1597-adapt-migrate-or-die-part-ii-migrate\"><i>Adapt, Migrate or Die &#8211; Part II, Migrate<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>INSPIRATION\/PEOPLE SKILLS<\/b><\/p>\n<p>Tracey C. Jones &ndash; Manufactured Housing Leadership<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1600-the-judas-principle\"><i>The Judas Principle<\/i><\/a><\/p>\n<p>Greg McClanahan &ndash; Soft Skills and Personal Development<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1598-just-stay\"><i>Just Stay&#8230;<\/i><\/a><\/p>\n<p>Zig Ziglar &ndash; Motivation &amp; Inspiration<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1590-zigon-personal-discipline\"><i>ZigOn&#8230; Personal Discipline<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>LEGAL<\/b><\/p>\n<p>Nadeen Green &ndash; Legal, Fair Housing<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1604-logging-can-preclude-flogging\"><i>Logging Can Preclude Flogging<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>MANAGEMENT<\/b><\/p>\n<p>Tim Connor<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1606-are-you-hiring-the-right-people\"><i>Are you hiring the right people?<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>MARKETING<\/b><\/p>\n<p>Bob Stovall<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1593-learning-never-ends\"><i>Learning Never Ends<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>SALES<\/b><\/p>\n<p>Tim Connor<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1605-maintain-control-of-the-buying-process\"><i>Maintain Control of the Buying Process<\/i><\/a><\/p>\n<p>Mark Hunter<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1588-are-you-giving-away-your-profit\"><i>Are You Giving Away Your Profit?<\/i><\/a><\/p>\n<p>Mike Moore<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1589-salespeople-infected-with-sales-repellent-virus\"><i>Salespeople Infected with &#8216;Sales Repellent Virus&#8217;<\/i><\/a><\/p>\n<p style=\"text-align: center;\"><b>TRANSITIONS<\/b><\/p>\n<p>Scott Stroud<br \/>\n&bull; <a href=\"http:\/\/www.mhmsm.com\/featured-articles\/may-2011\/1592-the-housing-industry-loses-an-icon\"><i>The Housing Industry Loses an Icon<\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>May is traditionally thought the merriest of months when the promise of spring is kept and summer is just around the corner. May 1 is celebrated as International Workers&#8217; Day in over 80 countries across the world. So let&#8217;s hear it for all workers, but especially &ndash; in our context &ndash; for the hands-on folks &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/in-the-merry-month-of-may-and-manufactured-housing\/\"> <span class=\"screen-reader-text\">&#8216;In the Merry Month of May&#8230;&#8217; and Manufactured Housing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[557,937,938,153,154,942,380,5,682,3,356,940,941,38,693,789,815,533,854],"class_list":["post-1718","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-catherine-frenzel","tag-dark-horse-recording","tag-evolve-or-die","tag-george-allen","tag-george-porter","tag-international-workers-day","tag-jerry-rouleau","tag-l-a-tony-kovach","tag-louisville","tag-manufactured-housing","tag-manufactured-housing-industry","tag-mhi-congress-and-expo-in-las-vegas","tag-robin-crow","tag-the-masthead","tag-tulsa","tag-tunica","tag-vegas","tag-warren-buffett","tag-york"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;In the Merry Month of May...&#039; and Manufactured Housing - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/in-the-merry-month-of-may-and-manufactured-housing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;In the Merry Month of May...&#039; and Manufactured Housing - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"May is traditionally thought the merriest of months when the promise of spring is kept and summer is just around the corner. May 1 is celebrated as International Workers&#8217; Day in over 80 countries across the world. So let&#8217;s hear it for all workers, but especially &ndash; in our context &ndash; for the hands-on folks &hellip; &#8216;In the Merry Month of May&#8230;&#8217; and Manufactured Housing Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/in-the-merry-month-of-may-and-manufactured-housing\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"article:published_time\" content=\"2011-05-04T03:37:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2011-05-04T04:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/05\/flowers.png\" \/>\n<meta name=\"author\" content=\"L. 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