{"id":17008,"date":"2019-03-23T02:47:09","date_gmt":"2019-03-23T07:47:09","guid":{"rendered":"http:\/\/mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=15584"},"modified":"2019-04-23T12:41:15","modified_gmt":"2019-04-23T17:41:15","slug":"profiting-correcting-manufactured-housing-traps-pitfalls-and-swindles","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/profiting-correcting-manufactured-housing-traps-pitfalls-and-swindles\/","title":{"rendered":"Profiting &#038; Correcting \u2013 Manufactured Housing Traps, Pitfalls and Swindles"},"content":{"rendered":"<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-16984\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ProfitingCorrectingManufacturedHousingTrapsPitfallsSwindlesMastheadBlogManufacturedHomeIndustryLATonyKovachMHPronNews.jpg\" alt=\"ProfitingCorrectingManufacturedHousingTrapsPitfallsSwindlesMastheadBlogManufacturedHomeIndustryLATonyKovachMHPronNews\" width=\"600\" height=\"315\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ProfitingCorrectingManufacturedHousingTrapsPitfallsSwindlesMastheadBlogManufacturedHomeIndustryLATonyKovachMHPronNews.jpg 600w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ProfitingCorrectingManufacturedHousingTrapsPitfallsSwindlesMastheadBlogManufacturedHomeIndustryLATonyKovachMHPronNews-150x79.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ProfitingCorrectingManufacturedHousingTrapsPitfallsSwindlesMastheadBlogManufacturedHomeIndustryLATonyKovachMHPronNews-575x302.jpg 575w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Think triple damages potentially worth millions to some pros that you know, and billions collectively as you read this. You, a friend or colleague may be entitled to it, and you may not even know it. It may be easier than you think. That will be explained further below.<\/span><\/span><\/p><div id=\"manuf-1479446243\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">I can picture in my minds eye a couple I met at an Illinois Manufactured Housing Association meeting some time back. They were seniors. They were pleasant, well spoken, and successful for decades in the manufactured home community ownership arena. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But at the time we met, they were facing a crisis with their community. For years, occupancy had trended down. Their business model, as was true if thousands of other community owners for decades, depended upon so-called &#8216;street retailers&#8217; to sell homes into their community. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">When thousands of street retailers vanished in a matter of years, land-lease community owners like them lost a leg in their business model\u2019s 3 or four legged chair. A series of other events in the late 1990s into the 2000s hurt them as it did others. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">With dwindling occupancy, deferred maintenance became critical. Those often turn into headlines that for some years now are among those that has haunted land-lease communities &#8211; and by extension, the rest of the industry &#8211; in news stories and headlines like those shown below.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Mainstream media reporters may or may not be aware of those background dynamics. All they know is that sewer lines that once worked fine, are now a problem. Or water systems may need updating, but haven\u2019t been properly care for due to such economic challenges.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Rephrased, take out retailers, and a series of other events created a cascade effect that continues years after those \u2018street dealers\u2019 vanished. Factories that supplied those retailers were shuttered. Lenders and financial services firms lost a once steady and dependable stream of business. Suppliers, transporters, installation, workers of all kinds are harmed.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Nor can manufactured home resident impact be overlooked. Resale values, the entire normal supply and demand chain equilibrium is disturbed.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">All of that occurs by removing thousands of independent manufactured home retailers.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Much of the industry and its home owners has yet to recover. Headlines like the ones below hit mainstream news. Of course, it\u2019s a turn-off to prospective manufactured home buyers. <\/span><\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-16974\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ManufacturedHomeCommunityMobileHomeParkNewsMHProNEws-567x768.jpg\" alt=\"\" width=\"567\" height=\"768\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ManufacturedHomeCommunityMobileHomeParkNewsMHProNEws-567x768.jpg 567w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ManufacturedHomeCommunityMobileHomeParkNewsMHProNEws-111x150.jpg 111w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ManufacturedHomeCommunityMobileHomeParkNewsMHProNEws-317x430.jpg 317w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/04\/ManufacturedHomeCommunityMobileHomeParkNewsMHProNEws.jpg 584w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Then, ponder the effect of a vertically integrated firm like Clayton Homes and their Berkshire Hathaway sister companies. When you have essentially an unlimited pool of capital, you can afford to lose money at dozens of locations. Never forget that Kevin Clayton said on camera that it would be okay with \u201c<span style=\"color: #993300;\"><strong>Warren<\/strong><\/span>\u201d if he lost money for five years, as long as Clayton was widening its \u201c<span style=\"color: #993300;\"><strong>Moat<\/strong><\/span>.\u201d<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">It is simply impossible to fully grasp the impact that kind of strategy has on the industry, until it is carefully understood. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The problems mentioned above then create \u201cvalue acquisitions\u201d for consolidators. So while Berkshire Hathaway benefited, because Clayton Homes expanded its Moat from some 13 percent to about 50 percent of the market in just 15 years, it also made it easier for several larger community operators to buy distressed communities. Those distressed communities may have operated just fine for years. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The residents in those once properly operated, but years later turned into distressed neighborhoods were suffering the impacts too. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">A few \u201cwon.\u201d Thousands of independent businesses lost. Millions of Americans were impacted.\u00a0 But even big boy companies are harmed today, because the image of living in a manufactured home community was shifted over time from happy to problematic.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That\u2019s just one part of the cause and effect of the traps, pitfalls, and swindles that have cost Americans tens of billions of dollars. A few benefited, but at what harm and cost?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">This is a topic worthy of debate. Kevin Clayton, Tim Williams, their attorneys ought to explain or refute the evidence, if they can. Joe Stegmayer, MHI Chairman, a former president at Clayton Homes ought to stand before their industry peers and explain the documents, direct quotes, and video recorded statements if they can.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">They and their purported puppet association in Arlington, VA have the right to remain silent. Never forget that for years, they each promptly responded to questions from MHProNews. It was about two years ago that all that publicly changed. But what they can\u2019t erase are the impacts on the industry. Nor can they erase the times they publicly praised MHProNews in writing, verbally, or even on video. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>These problems are opportunities in disguise.<\/strong> Time will tell if Clayton et al will appear before their industry colleagues next Thursday afternoon and explain the documents, quotes, money trail, trend lines, and evidence compiled here or on MHLivingNews over the years. <\/span><\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But if they come or not, be one of those who see, listen and learn how the pains of the past and present can become a silver lining to a dark cloud.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">How so? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Several ways. We will mention only one today, but more ground will be covered next week, in person and live. The opportunity for class action lawsuit that are handled by plaintiffs attorneys who will sue those responsible on contingency. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That harm artificially caused could logically extend to millions of manufactured home owners, because their resale values have been impacted by such purported market manipulation.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That harm also extends to those whose businesses were sold at a discount or failed all together.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Manufactured housing has seen several large class action lawsuits over the years. It remains to be seen if the SEC, which won\u2019t confirm or deny that they are studying market manipulation in the Cavco Industries case, will dig into such matters. It remains to be seen if shareholders attorneys are going to look into these issues. Why should they? Because if Stegmayer as a former Clayton executive understood all this, and did it didn\u2019t do certain things at Cavco, it obviously impacts business performance and share holders stock value. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">It may not pay independents and others on the spot to be at the Tunica next Thursday, March 28, starting just after 12 noon. But it could be worth millions to some businesses, thousands to millions of home owners.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">On my personal library\u2019s bookshelf is a chess book. It\u2019s title includes the phrase,<em><strong> Chess Traps, Pitfalls, and Swindles<\/strong><\/em>. It never dawned upon me just how much that title may apply to our industry. \u201c<span style=\"color: #993300;\"><strong>Manufactured Housing Traps, Pitfalls, and Swindles.<\/strong><\/span>\u201d <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Profiting &amp; Correcting \u2013 Manufactured Housing Traps, Pitfalls and Swindles<\/strong><br \/>\n<strong>You or a Colleague\u2019s Opportunity to Collect 3 Times What You Lost<br \/>\n<\/strong><\/p>\n<p>Plaintiffs\u2019 attorneys inform <em>MHProNews<\/em> that such cases can bring triple damages.\u00a0 As most readers will know, a contingency lawsuit means that the attorney bears the brunt of the costs and risks. The only reason they take on such a case is because of their confidence in winning it.\u00a0 You or other victims don&#8217;t even have to know how it happened to you.\u00a0 You only have to have been a victim in order to participate in such a potential landmark case.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/speak-no-evil-only-evidence-tunica-show-feds-clayton-21st-mhi-mharr-public-debate-and-you\/<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Please RSVP for Tunica next week for session 1.<\/strong> It\u2019s open to legitimate industry members who are coming to participate or learn. We are seeking to expand the meeting room space from what was originally reserved. Details will be updated via our emailed headline news, so make sure you are signed up.<\/span><\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Here\u2019s that email link.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">There will be a Q &amp; A after each session. To learn more, <a href=\"https:\/\/www.manufacturedhomepronews.com\/speak-no-evil-only-evidence-tunica-show-feds-clayton-21st-mhi-mharr-public-debate-and-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a> the linked article above or further below the byline and notices.\u00a0<\/span><\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">\u00a0<\/span><\/span><\/p>\n<p>\u201c<span style=\"color: #993300;\"><strong>We Provide, You Decide<\/strong><\/span>.\u201d \u00a9 ## (News, commentary, and analysis.)<\/p>\n<p>(<strong>See <span style=\"color: #ff0000;\">Related Reports<\/span>, further below<\/strong>. Text\/image boxes often are hot-linked to other reports that can be access by clicking on them. Third-party images and content are provided under fair use guidelines.)<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-17020\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/01\/EmailedMHProNewsHeadlineNewsDailyBusinessNews.png\" alt=\"EmailedMHProNewsHeadlineNewsDailyBusinessNews\" width=\"419\" height=\"377\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/01\/EmailedMHProNewsHeadlineNewsDailyBusinessNews.png 419w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/01\/EmailedMHProNewsHeadlineNewsDailyBusinessNews-150x135.png 150w\" sizes=\"(max-width: 419px) 100vw, 419px\" \/>By<a href=\"http:\/\/www.83degreesmedia.com\/features\/mhnews072115.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"> L.A. &#8220;Tony&#8221; Kovach<\/a> &#8211; for <em>MHProNews<\/em>.com.<\/p>\n<p>Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to <em>MHProNews,<\/em> and <a href=\"http:\/\/MHLivingNews.com\" target=\"_blank\" rel=\"noopener noreferrer\"><em>MHLivingNews.com<\/em><\/a>.<\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Office <b>863-213-4090<\/b><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> |<\/span><\/span><\/span><\/span><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Connect on <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><b>LinkedIn<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">:<br \/>\n<\/span><\/span><\/span><\/span><span style=\"color: #1155cc;\"><span style=\"font-family: Helvetica,sans-serif;\"><span style=\"font-size: small;\"><u><a href=\"http:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\" rel=\"noopener noreferrer\"><span lang=\"en-US\">http:\/\/www.linkedin.com\/in\/latonykovach<\/span><\/a><\/u><\/span><\/span><\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">Sign Up for our headline email news updates Today<\/span>!<\/strong><\/p>\n<p>Click<strong> <a href=\"http:\/\/eepurl.com\/daiyGn\">here to sign up in 5 seconds for the<\/a> <span style=\"color: #ff0000;\">manufactured<\/span><\/strong><strong><span style=\"color: #ff0000;\"> home industry&#8217;s leading<\/span> &#8211; and still growing &#8211; emailed headline news updates<\/strong><\/p>\n<h2><\/h2>\n<h2><span style=\"color: #0000ff;\"><strong>Related References<\/strong><\/span>:<\/h2>\n<h3>The text\/image boxes below are linked to other reports, which an be accessed by clicking on them.<\/h3>\n<p>https:\/\/www.manufacturedhomepronews.com\/speak-no-evil-only-evidence-tunica-show-feds-clayton-21st-mhi-mharr-public-debate-and-you\/<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/november-rain-dojs-top-antitrust-cop-assistant-attorney-general-makan-delrahim-aba-speech-on-antitrust-enforcement-for-americans\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/tim-williams-pbs-news-bad-bargain-manufactured-housing-institute-buffetts-mirror-and-claytons-costume\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/minnie-driver-millionaires-and-billionaires-debunking-housing-for-the-poor-image-of-manufactured-housing\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/tug-of-war-manufactured-home-community-legislation-vicious-cycle-goes-on-impacting-industry-home-owners-and-potential-buyers\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/warren-buffets-quotable-quotes-on-business-institutions-behavior-and-news-reporting\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think triple damages potentially worth millions to some pros that you know, and billions collectively as you read this. You, a friend or colleague may be entitled to it, and you may not even know it. It may be easier than you think. That will be explained further below. I can picture in my minds &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/profiting-correcting-manufactured-housing-traps-pitfalls-and-swindles\/\"> <span class=\"screen-reader-text\">Profiting &#038; Correcting \u2013 Manufactured Housing Traps, Pitfalls and Swindles<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":12,"featured_media":16984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5298,5092,5090,5093,5085,5086],"tags":[5297,2577,1761,388,7,5299,5300,3087,5301,533],"class_list":["post-17008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-manufactured-home-communities","category-manufactured-housing-assoc-regulatory-reform","category-manufactured-housing-commentary","category-manufactured-housing-industry-trends","category-manufactured-housing-institute-mhi","tag-mhiupdate","tag-21st-mortgage","tag-clayton-homes","tag-kevin-clayton","tag-mharr","tag-pitfalls-and-swindles","tag-profiting-correcting-manufactured-housing-traps","tag-tim-williams","tag-tunica-manufactured-housing-show-2019","tag-warren-buffett"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Profiting &amp; Correcting \u2013 Manufactured Housing Traps, Pitfalls and Swindles - Masthead L. 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