{"id":164,"date":"2010-02-12T01:56:26","date_gmt":"2010-02-12T07:56:26","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=164"},"modified":"2010-02-12T10:54:29","modified_gmt":"2010-02-12T16:54:29","slug":"welcome-the-masthead-february-2010","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/welcome-the-masthead-february-2010\/","title":{"rendered":"Welcome &#8211; The Masthead February 2010"},"content":{"rendered":"<p>The INdustry has been waiting for it!<\/p><div id=\"manuf-819185429\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>The time is NOW!<\/p>\n<p><strong>1.<\/strong> We lead off this month with our Red Carpet Introduction and Invitation to the <strong style=\"color: #900;\">Virtual Louisville Housing Show\u00a9!<\/strong> Details will be found at the links below.<\/p>\n<p><strong>2.<\/strong> Our second and final set of <strong>TRENDS 2010 Surveys<\/strong> are also available this month.  See what these INdustry voices have to say about their views on the Industry today and looking ahead.<\/p>\n<p><strong>3.<\/strong> <strong>You asked for it!  You&#8217;ve got it.<\/strong> We will call your attention to the following items:<\/p>\n<p><strong>Corporate Press Releases.<\/strong> New Products, Company news, PR type information as opposed to a feature article.  New and Exclusively yours from www.MHMSM.com<\/p>\n<p><strong style=\"color: #900;\">Virtual Louisville<\/strong> <strong>Housing Show i<\/strong><\/p>\n<p>Ready for the future of Manufactured Housing Wholesale and Retail Marketing? Read web guru Bob  Stovall&#8217;s:  <a href=\"\/featured-articles\/340-virtual-louisville-the-future-is-now\"><strong>Virtual Louisville Housing Show \u2013 the Future is Now!<\/strong><\/a><\/p>\n<p><strong style=\"color: #900;\">Virtual Louisville<\/strong> <strong>Housing Show ii<\/strong><\/p>\n<p>For those who want more details like: Who, What, When, Where and Why read Tony Kovach&#8217;s <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/361-virtual-louisville-housing-show-truth-technology-trumpets-timing-and-the-turn-around\" target=\"_blank\"><strong>Virtual Louisville Housing Show &#8211; Truth, Technology, Trumpets, Timing and The Turn-around!<\/strong><\/a><\/p>\n<p><strong>Sales Management<\/strong><\/p>\n<p>Tim Connor returns with eye opening common sense look at a key to boosting your bottom line: <a href=\"\/featured-articles\/354-ever-computed-what-your-lost-sales-are-costing-you\"><strong><em>Ever computed what your lost sales are costing you?<\/em><\/strong><\/a><\/p>\n<p><strong>Lead Management<\/strong><\/p>\n<p>Chad Carr joins us for the first of a series on the critical value of a prospect lead management with his: <a href=\"\/featured-articles\/337-best-practice-prospect-management\"><strong><em>Best Practice \u2013 Prospect Management<\/em><\/strong><\/a><\/p>\n<p><strong>Amy Bliss of Wisconsin Housing Alliance<\/strong> fame brings us this delightful must read look at <a href=\"\/featured-articles\/330-fundraising-and-qfriend-raisingq-benefits-all-in-the-factory-built-housing-industry\"><strong><em>Fundraising and &#8220;Friend Raising&#8221; Benefits &#8211; Industry FUNd Raising and Image Building<\/em><\/strong><\/a><\/p>\n<p><strong>Management: Rewards and Results<\/strong><\/p>\n<p>See why dozens of industry firms and associations call on famed author and speaker Tim Connor, who will show you the roadmap with <a href=\"\/featured-articles\/355-you-get-the-behavior-you-reward\"><strong><em>You Get The Behavior You Reward<\/em><\/strong><\/a>.<\/p>\n<p><strong>Industry: Growing Or Shrinking?<\/strong><\/p>\n<p>Jerry Bennett signs in with a challenging topic, with his article <a href=\"\/featured-articles\/357-resurrection-or-demise-of-manufactured-housing--its-up-to-us\"><strong><em>Resurrection or Demise of Manufactured Housing\u2013 it&#8217;s up to us<\/em><\/strong><\/a>.<\/p>\n<p><strong>Motivational<\/strong><\/p>\n<p>America&#8217;s Motivator, Zig Ziglar joins MHMSM.com for the first of a series with: <a href=\"\/featured-articles\/344-zig-on-pa-zig-ative-thinking\"><strong><em>Zig On\u2026 Pa-ZIG-ative Thinking<\/em><\/strong><\/a><\/p>\n<p><strong>Sales Support<\/strong><\/p>\n<p>Heather Vela returns this month with a column that addresses an issue we&#8217;ve all encountered: <a href=\"\/featured-articles\/343-the-front-desk-and-you-proper-etiquette-and-providing-sales-support\"><strong><em>The Front Desk and You: Proper Etiquette and Providing Sales Support<\/em><\/strong><\/a><\/p>\n<p><strong>Process Analysis and Design<\/strong><\/p>\n<p>Shawn Mullins provides us with an engineer&#8217;s perspective on problem solving for the INdustry with his thought provoking contribution: <a href=\"\/featured-articles\/346-operational-benefits-of-process-analysis-and-design-its-not-just-for-engineering-types\"><strong><em>Operational Benefits of Process Analysis and Design: It&#8217;s Not Just for Engineering Types<\/em><\/strong><\/a><\/p>\n<p><strong>Sales Keys<\/strong><\/p>\n<p>Popular Rachael Biermann shares her perennial insights with: <a href=\"\/featured-articles\/356-it-starts-with-the-sales-staff-6-traits-every-salesperson-should-possess\"><strong><em>It starts with the sales staff 6 traits every salesperson should possess<\/em><\/strong><\/a><\/p>\n<p><strong>Merchandising Magic<\/strong><\/p>\n<p>Everyone&#8217;s favorite Lifestylist, Suzanne Felber, tells us why <a href=\"\/featured-articles\/352-i-only-decorate-those-homes-that-i-want-to-sell\"><strong><em>&#8220;I only decorate those homes that I want to sell.&#8221;<\/em><\/strong><\/a><\/p>\n<p><strong>The ABCs of Fair Housing<\/strong><\/p>\n<p>Esquire, Nadeen Green, will dazzle you with her rhythms and rhymes with her: <a href=\"\/featured-articles\/350-fair-housing-as-as-easy-as-abc-lets-do-it-with-some-poetry-part-one-a-m\"><strong><em>FAIR HOUSING IS AS EASY AS ABC, LET&#8217;S DO IT WITH SOME POETRY! Part One (A \u2013 M)<\/em><\/strong><\/a><\/p>\n<p><strong>Our Designer says it is Pop Quiz Time<\/strong><\/p>\n<p>Think you know Manufactured Housing well?  Industry design pro Kent Sticher will keep you guessing with <a href=\"\/featured-articles\/345-riddle-me-this\"><strong><em>Riddle Me This\u2026<\/em><\/strong><\/a><\/p>\n<p><strong>Maximized Marketing ROI<\/strong><\/p>\n<p>Doug Chasick returns this month with the technological solution for great ROI with his article: <a href=\"\/featured-articles\/342-build-your-cash-flow-and-increase-the-value-of-your-business\"><strong><em>Getting the Best Marketing Results\u2026 Build Your Cash Flow and Increase the Value of Your Business<\/em><\/strong><\/a><\/p>\n<p><strong>Learning To Lead<\/strong><\/p>\n<p><a href=\"\/home\/53-other\/347-internships-and-volunteers\"><strong><em>Internships and Volunteers! Love the MH INdustry or Want to Learn and Lead?<\/em><\/strong><\/a> by the MHMSM.com team<\/p>\n<p><strong>Social Networking for Professionals<\/strong><\/p>\n<p>Come see why some 80% of employers are doing it: <a href=\"\/featured-articles\/349-linkedin-and-the-manufactured-housing-industry-true-confessions\"><strong><em>LinkedIn and the Manufactured Housing Industry: True Confessions!<\/em><\/strong><\/a> by L. A. &#8220;Tony&#8221; Kovach, MHM.<\/p>\n<p><strong>Sprucing Up your Image<\/strong><\/p>\n<p>Industry veteran and guru Don Westphal starts the first of a series of columns on <a href=\"\/featured-articles\/341-upgrading-your-image-getting-started\"><strong><em>Upgrading your Image\u2026 Getting Started<\/em><\/strong><\/a>.<\/p>\n<p><strong>Teaming Up For More Sales<\/strong><\/p>\n<p>Susan Frost returns with her latest insights on navigating towards more closed sales with: <a href=\"\/featured-articles\/351-can-the-factory-built-industrynhelp-homebuyers-and-real-estate-business-professionals-during-an-economic-decline\"><strong><em>Can the &#8220;Factory Built Industry&#8221;\u00a0help homebuyers and real estate business professionals during an economic decline?<\/em><\/strong><\/a><\/p>\n<p><strong>Selling Success<\/strong><\/p>\n<p>Giving your Best is what its all about for returning Mike DuPure with his <a href=\"\/featured-articles\/353-quality-of-the-sale\"><strong><em>Quality of the Sale<\/em><\/strong><\/a><\/p>\n<p><strong>Share Your Coffee Break Time<\/strong><\/p>\n<p>The things you always wanted to know about how Internet Gurus grow up and end up in manufactured housing revealed\u2026  <a href=\"\/featured-articles\/329-a-cup-of-coffee-with-bob-stovall\"><strong><em>A Cup of Coffee with\u2026 Bob Stovall<\/em><\/strong><\/a><\/p>\n<p><strong>The Intersection where Marketing Meets Sales<\/strong><\/p>\n<p>Marketer L. A. &#8220;Tony&#8221; Kovach share this guidance on: <a href=\"\/featured-articles\/348-gps-this-navigational-trio-yields-manufactured-housing-marketing-magic\"><strong><em>GPS This Navigational trio yields Manufactured Housing Marketing Magic<\/em><\/strong><\/a>.<\/p>\n<p><strong>TRENDS 2010<\/strong><\/p>\n<p><a href=\"\/trends-2010\/338-trends-2010-questionnaire-eddie-hicks\"><strong>Eddie Hicks<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/336-trends-2010-questionnaire-beth-monicatti-blank\"><strong>Beth Monicatti Blank<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/335-trends-2010-questionnaire-deb-leonard\"><strong>Deb Leonard<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/331-trends-2010-questionnaire-tim-siahatgar\"><strong>Tim Siahatgar<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/333-trends-2010-questionnaire-shawn-mullins\"><strong>Shawn Mullins<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/339-trends-2010-questionnaire-greg-mcclanahan\"><strong>Greg McClanahan<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/359-trends-2010-questionnaire-tony-kovach\"><strong>Tony Kovach<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/334-trends-2010-questionnaire-karen-blake\"><strong>Karen Blake<\/strong><\/a><\/p>\n<p><a href=\"\/trends-2010\/332-trends-2010-questionnaire-tim-saville\"><strong>Tim Saville<\/strong><\/a><\/p>\n<p><strong>And more\u2026<\/strong><\/p>\n<p><a href=\"\/home\/53-other\/287-industry-trends-2010-survey\"><strong>21 more TRENDS 2010 Survey results at this link.<\/strong><\/a><\/p>\n<p><strong>&#8212;  The Blog You Say! &#8212;<\/strong><\/p>\n<p>Finally, don&#8217;t forget our <strong>Red HOT BLOGS!<\/strong> Weekly updates bring Thousands of Industry pros &#8211; who can&#8217;t be wrong for coming!  <a href=\"\/blogs\/timconnor\/\"><strong>Tim Connor<\/strong><\/a>, <a href=\"\/blogs\/bobstovall\/\"><strong>Bob Stovall<\/strong><\/a> and <a href=\"\/blogs\/tonykovach\/\"><strong>Tony Kovach<\/strong><\/a> will dazzle and delight you weekly\u2026 sometimes, even more often! Our <a href=\"\/blogs\/industryvoices\/\"><strong>Industry Voices<\/strong><\/a> blog features industry leaders on issues important to al of us. So check in often.<\/p>\n<p>Okay, one more request.  As you read an article that you like, don&#8217;t hesitate to <strong>show your appreciation<\/strong> to the author by posting feedback under their article or blog post, or emailing in your thoughts to <a href=\"mailto:latonyk@gmail.com\">latonyk@gmail.com<\/a> You can click on the bubble to comment.<\/p>\n<p><strong>BONUS!<\/strong> If you register and log in, you&#8217;ll get notified of all comments after yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We lead off this month with our Red Carpet Introduction and Invitation to the Virtual Louisville Housing Show&copy;! 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