{"id":1632,"date":"2011-04-20T19:09:32","date_gmt":"2011-04-21T00:09:32","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=1632"},"modified":"2011-04-20T19:09:32","modified_gmt":"2011-04-21T00:09:32","slug":"tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/","title":{"rendered":"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success"},"content":{"rendered":"<p>This blog post will be somewhat like pieces for a jig saw puzzle; each piece can stand alone, but together it will form a picture.<\/p><div id=\"manuf-2855461142\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Let&#8217;s take piece one, a true <strong>tornado survival story<\/strong>.<\/p>\n<p>1.<\/p>\n<p>They went into the bathroom of the partially underground lower level of their house.\u00a0 The tornado that hit the Merrill area of WI was ripping trees and the top level of their house apart. My friends huddled in their bath tub. Part of their message read as follows:<\/p>\n<p><em> <\/em><\/p>\n<p><em>\u201cAs the intensity of the Tornado increased, so did our unceasing prayers&#8230;\u201d <\/em>They lived unscratched, but&#8230;<em> \u201c<\/em><em>All of our beautiful majestic white pines are now a thing of the past. \u00a0Our area truly looks like a bomb exploded. \u00a0But again we are safe and that is what counts most.\u201d<\/em><\/p>\n<p>Imagine living through what must certainly have been such a harrowing experience.\u00a0 Their once manicured and park-like rural acreage was suddenly covered with downed trees and the debris of their now destroyed residence.\u00a0 Everything changed in a matter of minutes.<\/p>\n<p>The media by its nature tends to cover &#8216;bad news.&#8217;<\/p>\n<p>Disasters, wars, murders, corruption&#8230; if there is &#8216;drama&#8217; attached to a story, a reporter is likely to be on hand.\u00a0 As some news professionals used to say, <em>&#8220;If it bleeds, it leads.&#8221; <\/em><\/p>\n<p>Sometimes politicians or government officials jump on such stories, promoting some idea they may well intentionally consider &#8216;a fix.&#8217;\u00a0 But the SAFE Act was a &#8216;fix,&#8217; too \u2013 one of many &#8216;unintended consequences&#8217; of what <strong>Doug Gorman<\/strong> reminded us in a recent <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/the-safe-act-and-other-attempts-by-washington-to-help-the-people\/\"><strong><em>Industry Voices<\/em><\/strong><\/a> <em> <\/em>blog post when he said the most feared words are, <em>&#8216;I&#8217;m from the government and I&#8217;m here to help.&#8217; <\/em><\/p>\n<p>Media and politicians can understandably get hyped up about something that is indeed tragic, such as the loss of life, property and so on.\u00a0 But in so doing, are they serving the public interest?\u00a0 Are they educating and truly informing, or are they perhaps a bit carried away as they try to sell more papers, page views and broadcast ratings?<\/p>\n<p>Last week people died in storms across the country, and commercial and residential property was damaged or destroyed.\u00a0 The media is naturally on it again.\u00a0 What should be our Industry&#8217;s response?<\/p>\n<p>How about some facts to share with the local or national media?<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 480px; margin: 20px auto;\"><iframe title=\"YouTube video player\" width=\"480\" height=\"390\" src=\"http:\/\/www.youtube.com\/embed\/7v7LWHQ8l1U\" frameborder=\"0\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p><em>Video credit: <a href=\"http:\/\/www.youtube.com\/watch?v=7v7LWHQ8l1U\">http:\/\/www.youtube.com\/watch?v=7v7LWHQ8l1U. Note<\/a> (Note: phone number to call is <\/em><a rel=\"nofollow\">847-730-3692.)<\/a><\/p>\n<p>2.<\/p>\n<p>Business success depends on consumer success.\u00a0 Consumers and businesses should have a natural synergy.\u00a0 Any business that delivers a good product or service should yield happy customers.\u00a0 Happy customers should result in more business.<\/p>\n<p>Our Industry&#8217;s success depends on our ability to generate new happy customers.\u00a0 It also depends on our ability to reach out to and connect or re-connect with past customers.\u00a0 I&#8217;m told one of our featured writers will have a story that touches on this, which we hope to have for you with our new May issue.<\/p>\n<p>Until then, we need to think about the various ways we can connect with more customers.\u00a0 The <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/engaging-the-media\"><strong><em>Engaging the Media<\/em><\/strong><\/a> panel discussion and workshop on how to <strong><em>&#8216;<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/engaging-the-media\">Make Good PR for the Industry a Reality<\/a>&#8216;<\/em><\/strong> is coming up.\u00a0 If you are going to the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/2011-mhi-congress-expo\"><strong>MHI&#8217;s Congress in Las Vegas<\/strong><\/a>, please attend with your colleagues. Most Industry professionals can attend this <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/engaging-the-media\"><strong><em>Engaging the Media<\/em><\/strong><\/a> <a href=\"..\/..\/..\/engaging-the-media\"><\/a>panel discussion free in Tulsa OK at the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/the-great-southwest-home-show\"><strong>Great Southwest Home Show<\/strong><\/a>.<\/p>\n<p>In <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/the-great-southwest-home-show\"><strong>Tulsa OK<\/strong><\/a>, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/calendar\/1438-homexpo-2011\"><strong>York PA<\/strong><\/a> and in <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/2011-mhi-congress-expo\"><strong>Las Vegas NV<\/strong><\/a>, you will have three great opportunities to learn practical ways to grow your business.\u00a0 There will be seminars focused for retailers, community operators and those in other segments of the manufactured housing industry.\u00a0 Please plan to attend.<\/p>\n<p>If you are in Tulsa or Vegas, kindly stop by our booth and attend our free <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/dominate-your-local-market\"><strong><em>Dominate your Local Market<\/em><\/strong><\/a> seminars as well.<\/p>\n<p>Learning to grow your sales results via good marketing is a <em>must <\/em>in this economy.<\/p>\n<p>3.<\/p>\n<p>At the top of this blog post, we noted that this post will be like pieces of a jig saw puzzle.<\/p>\n<p>We need media to present a balanced view of our Industry&#8217;s homes!\u00a0 That is good for manufactured home owners, it is good for our businesses and it is good for the country.<\/p>\n<p>Misinformation can be as destructive as a deadly storm.<\/p>\n<p>Will we stop selling bath tubs?\u00a0 As the video above reminds us, you are 70 times more at risk of dying in your bath tub than in a mobile or manufactured home.<\/p>\n<p>Are we going to stop driving cars?\u00a0 You have 1600 times more risk in an automobile than in a mobile or manufactured home.<\/p>\n<p>But we must also pause and think about the mixed terminology the media uses.<\/p>\n<p>It may well be that these were MOBILE HOMES, meaning pre-HUD Code homes, that were destroyed.\u00a0 They are the more likely place that people tragically lose their lives. But as true industry pros know, <em>we have not had a mobile home built in the U.S. since June 14, 1976<\/em>.<\/p>\n<p>Those who survive a storm in factory-built construction are in fact likely to be in a manufactured home.\u00a0 Why?<\/p>\n<p>Because today&#8217;s manufactured homes are stronger, smarter, safer, stylish and offer all that with great savings.<\/p>\n<p>Our Industry needs that message out there.\u00a0 It is one that the HUD Code should provide us with, because performance is guaranteed by the code itself.<\/p>\n<p>We need our customers and home owners to understand that message.<\/p>\n<p><strong><em>Manufactured home owners are as negatively impacted by inaccurate media stereotypes as those who sell manufactured homes are<\/em><\/strong><strong><em>!<\/em><\/strong><\/p>\n<p>Every time someone gets the false impression that today&#8217;s manufactured homes are not safe, millions of mobile or manufactured home owners suffer a loss of value <em>unjustly!<\/em><\/p>\n<p>There are ways we can and should collaborate with our customers to everyone&#8217;s benefit.\u00a0 Every smart business person wants happy customers. Everyone in business for the long haul wants good relationships with their customers.<\/p>\n<p>A public looking for better values in housing are robbed of the opportunities they should caused by negative stereotypes.<\/p>\n<p>This is not to say that we do not have matters than need addressing as an industry.\u00a0 We do.<\/p>\n<p>We will explore these topics more at MHMSM.com in the days ahead. # #<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog post will be somewhat like pieces for a jig saw puzzle; each piece can stand alone, but together it will form a picture. Let&#8217;s take piece one, a true tornado survival story. 1. They went into the bathroom of the partially underground lower level of their house.\u00a0 The tornado that hit the Merrill &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\"> <span class=\"screen-reader-text\">Tornado Survival, The Media and Manufactured Home News, Customer and Business Success<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[641,126,861,892,893,894,900,526,497,247,29,48,889,895,891,896,37,897,890,898,606,899],"class_list":["post-1632","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-dominate-your-local-market","tag-doug-gorman","tag-engaging-the-media","tag-factory-built-construction","tag-great-southwest-home-show-in-tulsa-ok","tag-home-owners","tag-homexpo-2011-york-pa","tag-hud-code","tag-industry-voices","tag-l-a-tony-kovach","tag-manufactured-home","tag-manufactured-home-news","tag-manufactured-homes-in-tornadoes","tag-media","tag-media-coverage-of-manufactured-homes-in-tornadoes","tag-mhis-congress-in-las-vegas-nv","tag-mhmsm-com","tag-mobile-home-news","tag-mobile-homes-in-tornadoes","tag-pre-hud-code-home","tag-safe-act","tag-tornado-survival"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tornado Survival, The Media and Manufactured Home News, Customer and Business Success - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"This blog post will be somewhat like pieces for a jig saw puzzle; each piece can stand alone, but together it will form a picture. Let&#8217;s take piece one, a true tornado survival story. 1. They went into the bathroom of the partially underground lower level of their house.\u00a0 The tornado that hit the Merrill &hellip; Tornado Survival, The Media and Manufactured Home News, Customer and Business Success Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-21T00:09:32+00:00\" \/>\n<meta name=\"author\" content=\"L. A. &#039;Tony&#039; Kovach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L. A. &#039;Tony&#039; Kovach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\"},\"author\":{\"name\":\"L. A. 'Tony' Kovach\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d\"},\"headline\":\"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success\",\"datePublished\":\"2011-04-21T00:09:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\"},\"wordCount\":1046,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\"},\"keywords\":[\"Dominate Your Local Market\",\"Doug Gorman\",\"Engaging the Media\",\"factory-built construction\",\"Great Southwest Home Show in Tulsa OK\",\"home owners\",\"HOMExpo 2011 York PA\",\"HUD Code\",\"industry voices\",\"L. A. \u2018Tony\u2019 Kovach\",\"Manufactured Home\",\"Manufactured Home news\",\"manufactured homes in tornadoes\",\"Media\",\"media coverage of manufactured homes in tornadoes\",\"MHI's Congress in Las Vegas NV\",\"MHMSM.com\",\"mobile home news\",\"mobile homes in tornadoes\",\"pre-HUD Code home\",\"SAFE Act\",\"tornado survival\"],\"articleSection\":[\"News Analysis\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\",\"name\":\"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success - Masthead L. A. &#039;Tony&#039; Kovach\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website\"},\"datePublished\":\"2011-04-21T00:09:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\",\"name\":\"Masthead L. A. &#039;Tony&#039; Kovach\",\"description\":\"Masthead L. A. &#039;Tony&#039; Kovach @ MHProNews.com aka MHMarketingSalesManagement.com\",\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\",\"name\":\"Masthead L. A. &#039;Tony&#039; Kovach\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"Masthead L. A. &#039;Tony&#039; Kovach\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d\",\"name\":\"L. A. 'Tony' Kovach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g\",\"caption\":\"L. A. 'Tony' Kovach\"},\"sameAs\":[\"http:\/\/latonykovach.com\"],\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success - Masthead L. A. &#039;Tony&#039; Kovach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/","og_locale":"en_US","og_type":"article","og_title":"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success - Masthead L. A. &#039;Tony&#039; Kovach","og_description":"This blog post will be somewhat like pieces for a jig saw puzzle; each piece can stand alone, but together it will form a picture. Let&#8217;s take piece one, a true tornado survival story. 1. They went into the bathroom of the partially underground lower level of their house.\u00a0 The tornado that hit the Merrill &hellip; Tornado Survival, The Media and Manufactured Home News, Customer and Business Success Read More \u00bb","og_url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/","og_site_name":"Masthead L. A. &#039;Tony&#039; Kovach","article_published_time":"2011-04-21T00:09:32+00:00","author":"L. A. 'Tony' Kovach","twitter_card":"summary_large_image","twitter_misc":{"Written by":"L. A. 'Tony' Kovach","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/#article","isPartOf":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/"},"author":{"name":"L. A. 'Tony' Kovach","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d"},"headline":"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success","datePublished":"2011-04-21T00:09:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/"},"wordCount":1046,"commentCount":3,"publisher":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization"},"keywords":["Dominate Your Local Market","Doug Gorman","Engaging the Media","factory-built construction","Great Southwest Home Show in Tulsa OK","home owners","HOMExpo 2011 York PA","HUD Code","industry voices","L. A. \u2018Tony\u2019 Kovach","Manufactured Home","Manufactured Home news","manufactured homes in tornadoes","Media","media coverage of manufactured homes in tornadoes","MHI's Congress in Las Vegas NV","MHMSM.com","mobile home news","mobile homes in tornadoes","pre-HUD Code home","SAFE Act","tornado survival"],"articleSection":["News Analysis"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/","name":"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success - Masthead L. A. &#039;Tony&#039; Kovach","isPartOf":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website"},"datePublished":"2011-04-21T00:09:32+00:00","breadcrumb":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/tornado-survival-the-media-and-manufactured-home-news-customer-and-business-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.manufacturedhomepronews.com\/masthead\/"},{"@type":"ListItem","position":2,"name":"Tornado Survival, The Media and Manufactured Home News, Customer and Business Success"}]},{"@type":"WebSite","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/","name":"Masthead L. A. &#039;Tony&#039; Kovach","description":"Masthead L. A. &#039;Tony&#039; Kovach @ MHProNews.com aka MHMarketingSalesManagement.com","publisher":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.manufacturedhomepronews.com\/masthead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization","name":"Masthead L. A. &#039;Tony&#039; Kovach","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg","contentUrl":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg","width":658,"height":284,"caption":"Masthead L. A. &#039;Tony&#039; Kovach"},"image":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d","name":"L. A. 'Tony' Kovach","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g","caption":"L. A. 'Tony' Kovach"},"sameAs":["http:\/\/latonykovach.com"],"url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/"}]}},"_links":{"self":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/1632"}],"collection":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/comments?post=1632"}],"version-history":[{"count":2,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/1632\/revisions"}],"predecessor-version":[{"id":1634,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/1632\/revisions\/1634"}],"wp:attachment":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/media?parent=1632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/categories?post=1632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/tags?post=1632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}