{"id":15189,"date":"2018-12-13T13:14:52","date_gmt":"2018-12-13T19:14:52","guid":{"rendered":"http:\/\/mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=15189"},"modified":"2019-01-10T20:22:33","modified_gmt":"2019-01-11T02:22:33","slug":"its-your-profession-investment-of-time-talent-treasure-so-whats-next","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/its-your-profession-investment-of-time-talent-treasure-so-whats-next\/","title":{"rendered":"It\u2019s Your Profession &#8211; Investment of Time, Talent, Treasure &#8211; So What\u2019s Next?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-15192\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ItsYourProfessionInvestmentTimeTalentTreasureSoWhat\u2019sNext600x315.jpg\" alt=\"ItsYourProfessionInvestmentTimeTalentTreasureSoWhat\u2019sNext600x315\" width=\"600\" height=\"315\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Political correctness &#8211; the PC movement &#8211; is arguably a form of manipulation and control. 40+ years ago, long before the<em> PC culture<\/em> took hold, people were aware of the notion that we should be polite and respectful of others. The baby boomer generation were the ones that made greater racial, religious, gender, and other forms of equality an ever-greater reality in America.<\/span><\/span><\/p><div id=\"manuf-325027043\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">A recent study reflected that pay gaps have largely been proven to be a matter of choices. Men, per that study, earn more because they put in more overtime. That\u2019s a choice. Within the norms of morality and good laws, choices should be honored. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">MailChimp<\/span><\/i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> says roughly 97% of our audience is domestic U.S. and Canadian. There are investors and factory-built housing professionals from across the country &#8211; and in other nations around the world &#8211; that read <i>MHProNews<\/i>. Why? Because we seek the truth, lay out facts, provide evidence, and let people make better informed decisions as a result. We don\u2019t mind taking what some might deem to be politically incorrect positions. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">It has been almost a year since a gentleman from outside our industry &#8211; a high level executive for a multi-billion dollar organization &#8211; asked me face-to-face, why isn\u2019t manufactured housing doing much better than it is? He had spent hours at the Louisville Show, was dazzled by the homes, and was stunned by the value. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That was a senior executive. Someone with seasoning, a keen mind, not a greenhorn. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Which is precisely the reason he asked that powerful three letter word question: why? Why isn\u2019t manufactured housing performing better?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Our linked reports further below explore those issues, based on facts, evidence, and following the money.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">When I joined the Manufactured Housing Institute (MHI) some years ago at the urging of industry peers, I expected to find people that wanted to see the manufactured home industry grow. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Indeed, most MHI members most certainly do want growth. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">As the son of a world-class philosopher, as a business professional with decades of experience in high-volume MH retail with high customer satisfaction in manufactured housing, and as a pro-industry and pro-free enterprise publisher, the years at MHI ticked by with little changing. I asked questions. I made suggestions. I was elected by peers to the Suppliers Division board. We did reports on MHProNews and MHLivingNews. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">So we would politely advocate for what experience and logic told me was common sense. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">We interviewed almost anyone we wanted to talk to, including:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Jim Clayton<\/strong> &#8211; Clayton Homes and Clayton Bank,<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Joe Stegmayer<\/strong> &#8211; Cavco and former Clayton division president, <\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Tim Williams<\/strong>\/21st Mortgage Corp,<\/span><\/span><\/li>\n<li><span lang=\"IT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Don Glisson Jr,<\/strong> Triad Financial Services,<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span lang=\"DE\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">ELS<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">\u2019 the late <strong>Howard Walker<\/strong> facilitated extensive authorized interview quotes from <strong>Sam Zell<\/strong>, <\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Sam Landy<\/strong> &#8211; UMH Properties <\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Nathan Smith &#8211;<\/strong> SSK Communities,<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong><span lang=\"DE\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Frank Rolfe <\/span><\/strong><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">&#8211; who with his partner <strong>David Reynolds<\/strong> got tons of media by being politically incorrect and accessible,<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Mark Weiss<\/strong> and<strong> Danny Ghorbani<\/strong> at <strong>MHARR, <\/strong><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><strong>MHI<\/strong> Presidents <strong>Thayer Long<\/strong> and<strong> Richard \u2018Dick\u2019 <\/strong><\/span><span lang=\"FR\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><strong>Jennison<\/strong>,<\/span> <\/span><\/li>\n<\/ul>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">and the list goes on to dozens of pros from every sector of the industry, including <strong>John Bostick<\/strong>, who is a respected <em>independent\u2019s<\/em> independent. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Those I\u2019ve not mentioned in the brief list above should not feel slighted &#8211; because you know who you are, and so do long-time readers. Those interviews are still being read or viewed.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">I\u2019ve also not mentioned by name the dozens and dozens of homeowners with whom we did genuine interviews. Nor does the list mention the many experts outside of our industry that we have on-the-record statements from, useful for clarity on the truth about manufactured housing. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">We did a report yesterday on the <i>Daily Business News<\/i> that includes this video by Sharyl Attiksson, award winning journalist. She walks viewers and her live audience through the \u201cfake news\u201d <\/span><span lang=\"IT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">phenomenon.<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> You can later access the video by the star journalist by clicking on the box below, which links to the report.<\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/check-your-facts-follow-the-money-journalist-sharyl-attkisson-fake-news-mhville-takeaways\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">There\u2019s numerous salient points Attiksson makes, which is precisely why we curated and presented her talk to our industry-leading audience.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">People who love us, or hate us, and those in between read here daily by the thousands. Why? Because we follow the money, follow the evidence, ask the questions, all while comparing claims to performance and deeds.<\/span><\/span><\/p>\n<figure id=\"attachment_15195\" aria-describedby=\"caption-attachment-15195\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-15195\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingInstituteDailyBusinessNewsMHProNews-749x768.png\" alt=\"ManufacturedHousingInstituteDailyBusinessNewsMHProNews\" width=\"595\" height=\"610\" \/><figcaption id=\"caption-attachment-15195\" class=\"wp-caption-text\"><i> Third party data per Webalizer, on Dec 1, 2018. In a small industry, the market penetration of professional readers is striking. We thank sources, readers, and <a href=\"http:\/\/mhmarketingsalesmanagement.com\/ads-training\" target=\"_blank\" rel=\"noopener\"><strong>sponsors<\/strong><\/a> alike. <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">People have the absolute right to support MHI, and I\u2019d freely admit there were numerous pleasant and insightful conversations there. But what about actual performance? How do they &#8211; and their primary backers &#8211; live up to their claims? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">This is where MHI award-winner Marty Lavin\u2019s wisdom comes in, when he said the following.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14908\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/08\/SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustrysMartyLavinMHIAwardWinnerQuoteMHProNe-e1533813590112.jpg\" alt=\"SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustrysMartyLavinMHIAwardWinnerQuoteMHProNe\" width=\"554\" height=\"204\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Danny Ghorbani left MHI back in the mid-1980s. He was asked by independent producers to help form a new association. That trade group today is known as MHARR &#8211; the <a href=\"https:\/\/manufacturedhousingassociationregulatoryreform.org\" target=\"_blank\" rel=\"noopener\">Manufactured Housing Association for Regulatory Reform<\/a>. Recall that in the 2018 <em>Washington Post<\/em> report, MHARR was revealed as the industry&#8217;s true hero re: Pam Danner (ICYMI or need a refresher, see hot-linked box below for details). MHARR has no top level turnover in years, by contrast, why has there been so much turnover at MHI? <\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/greener-stylish-manufactured-homes-hidden-facts-in-the-washington-post-manufactured-housing-narrative\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">As a report linked below reflects, when Danny ran the <a href=\"https:\/\/www.manufacturedhomepronews.com\/louisville-and-tunica-manufactured-housing-shows-controversial-profitable-problematic-issues-loom\/\" target=\"_blank\" rel=\"noopener\">Louisville Show<\/a>, it was a much bigger event than it is today.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Attiksson makes the point in her TEDx talk that when you hear the same taking points over and over from mainstream media, you should ask, why? With so many media outlets, how is it that so many use the same phrases, the same words, the exact same talking points?<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">As you explore trade media in manufactured housing, there are some variations. Some are arguably mere MHI mouth pieces. Some exist primarily to benefit the blogger. We respect their rights under the First Amendment <\/span><span lang=\"PT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">to do so.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But who besides MHARR and <i>MHProNews<\/i> routinely ask the tough questions about <strong>#NettlesomeThings<\/strong>? <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"DE\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">We<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">\u2019ve done our share of \u2018happy talk.\u2019 But the facts &#8211; year after year &#8211; at MHI meetings is summed up in what a member CEO said, <i>it is always more of the same. <\/i><\/span><\/span><i><\/i><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">If MHI or Clayton Homes truly had the answers for what ails our industry, at what point will they actually show it? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">MHI claims they\u2019ve exposed tens of millions of Americans to manufactured homes in 2018. If so &#8211; if they did such a fine job with their multiple-million dollar budgets &#8211; why are only 100,000 (+\/-) Americans going to buy a HUD Code manufactured home this year???<\/span><\/span><\/p>\n<figure id=\"attachment_15201\" aria-describedby=\"caption-attachment-15201\" style=\"width: 554px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15201\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsMastheadBlogMHProNews-400x768-400x768.jpg\" alt=\"ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsMastheadBlogMHProNews-400x768\" width=\"554\" height=\"1063\" \/><figcaption id=\"caption-attachment-15201\" class=\"wp-caption-text\"><i> Even if MHI&#8217;s claims are true &#8211; properly analyzed &#8211; are an embarrassment to them and anyone involved. If they really had an audience of 84 million, and if their work was so good, why are so few manufactured homes being sold? Their promo video is arguably a magician&#8217;s slight-of-hand. Look here! Big Numbers! Oops, poor results&#8230;Why Aren&#8217;t Others in MH media spotlighting this obvious problem??? <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15177\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryMastheadLATonyKovachMHProNews-756x768-756x768.jpg\" alt=\"ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryMastheadLATonyKovachMHProNews-756x768\" width=\"606\" height=\"616\" \/> <\/span><\/span><\/p>\n<figure id=\"attachment_15205\" aria-describedby=\"caption-attachment-15205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15205 size-full\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingInstituteMHILogoOctober2018HUDCodeHomeShipmentsDeclineMastheadLATonyKovachMHProNews600.jpg\" alt=\"ManufacturedHousingInstituteMHILogoOctober2018HUDCodeHomeShipmentsDeclineMastheadLATonyKovachMHProNews600\" width=\"600\" height=\"1264\" \/><figcaption id=\"caption-attachment-15205\" class=\"wp-caption-text\"><i> Both MHProNews third-party site stats plus feedback from professional readers, many of whom are MHI members, tell us that the industry&#8217;s professionals and investors want meaty reality checks, not more MHI pie-in-the-sky-in-the-great-bye-and-bye. <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why after praising <i>MHProNews<\/i> in writing and on video &#8211; numerous times &#8211; did they rescind our membership? Did we ask too many questions? Did we make too many suggestions that could result in real growth that years of experience proved would work when done correctly? <\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/206179886\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Or MHI&#8217;s then education-division leader (MHEI), Ann Parman&#8217;s praise for our presentation to MHI members at their Congress and Expo, urging proper media engagement to correct-the-record as issues arose. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15210\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMastheadblogMHProNews800-576x768.jpg\" alt=\"AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMastheadblogMHProNews800\" width=\"600\" height=\"800\" \/><\/span><\/span><\/p>\n<figure id=\"attachment_15212\" aria-describedby=\"caption-attachment-15212\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15212 size-full\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/TimWilliamsMediaRelationsManufacturedHousingIndustryMastheadMHProNews-500x277.jpg\" alt=\"TimWilliamsMediaRelationsManufacturedHousingIndustryMastheadMHProNews-500x277\" width=\"500\" height=\"277\" \/><figcaption id=\"caption-attachment-15212\" class=\"wp-caption-text\"><i> MHI can&#8217;t claim ignorance, because their former Executive Committee Chairman, Tim Williams was asked and answered about the logic of doing media engagement to debunk every single case of misinformation. MHI has a PR person that works full time. As an MHI member said recently to MHProNews, what is that PR person actually doing? <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Is growth for the many in the manufactured housing industry the agenda at MHI? Or &#8211; as their own evidence suggests &#8211; is their real agenda the consolidation of the industry into ever fewer select hands? Click the box below for more details later, but move on for now.<\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/smoking-gun-3-warren-buffett-kevin-clayton-clayton-homes-21st-mortgage-corp-tim-williams-manufactured-home-lending-sales-grab\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">We at<em> MHProNews<\/em> respect the rights of factory-producers to build whatever kind of homes they want to build that meet appropriate standards. Clayton experimented with the iHouse and iHouse 2. It was their right to prove themselves unable to successfully market it, despite lots of publicity.<\/span><\/span><\/p>\n<figure id=\"attachment_15214\" aria-describedby=\"caption-attachment-15214\" style=\"width: 596px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15214\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ClaytonHomesiHouseChevyVoltGreenBridgeFarmsManufacturedHousingIndustryDailyBusinessNewsMHProNews.jpg\" alt=\"ClaytonHomesiHouseChevyVoltGreenBridgeFarmsManufacturedHousingIndustryDailyBusinessNewsMHProNews\" width=\"596\" height=\"453\" \/><figcaption id=\"caption-attachment-15214\" class=\"wp-caption-text\"><i> Ever wonder whatever happened to the Clayton iHouse? Or Clayton Homes iHouse 2? Not much, very few were sold, and so it was quietly dropped, per sources at Clayton. <\/i><\/figcaption><\/figure>\n<ul>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Clayton and MHI both made a big deal about their image and \u2018<span style=\"color: #993300;\"><strong>story telling<\/strong><\/span>\u2019 videos. A bust. The views and the new home shipments data prove it.<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Clayton made a big deal about their relationship with then uber-popular <i><strong>Duck Dynasty<\/strong><\/i><strong>.<\/strong> Remember that? Why no surge in retail-sold new home shipments?<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Clayton made a big deal about a year ago regarding their <strong>TV ads on college football games<\/strong>. Huh, why are shipments flat? <strong>#NettlsomeThings<\/strong>.<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">MHI\u2019s own data says about 1\/3 of new manufactured homes are shipped to communities. The REITs freely admit most of those manufactured homes (MH) shipped to their communities (MHCs) are rented, as opposed to being immediately sold at retail. Subtract out MH rentals in MHCs, isn\u2019t the industry essentially flat since 2010? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">These are all warning signs that industry investors and pros discuss with me off-the-record. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why do independents that once spoke freely on the record, now fear speaking out publicly? Heck, why did historically outspoken Frank Rolfe stop calling MHI out and their failed, hypocritical leadership? Those were <em>his words,<\/em> not mine.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">These are <strong>#NettesomeThings<\/strong>, aren\u2019t they? <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Nettles sting<\/span><\/i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> if handled improperly. But properly understood, nettles have medicinal qualities.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Our purpose on MHProNews <strong><em>isn\u2019t<\/em> to embarrass Warren Buffett, Kevin Clayton, Tim Williams, Nathan Smith, MHI, MHVillage, or anyone else for that matter<\/strong>. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><strong>Our purpose is to reflect reality<\/strong>. Those stinging nettles are meant as a cure &#8211; which is positive &#8211; by spotlighting the problems. Until a problem is properly understood, you can\u2019<\/span><span lang=\"IT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">t fix it.<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> You don\u2019t ask a doctor for happy talk, you ask an MD for the truth, and then the treatment that&#8217;s needed to achieve a cure. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The so-called \u2018new class of homes\u2019 is arguably going to be the next Clayton and MHI backed fiasco. It\u2019s the absolute right for everyone in the program to be in it. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But it is our absolute right as a pro-industry publication that wants to see the industry grow to ask the tough, #NettlesomeThings questions. That\u2019s for medicinal purposes. Don\u2019t blame the messenger, look at those whose behavior and track record requires that the message be made. <\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/housing-choice-where-modular-manufactured-tiny-conventional-housing-crisis-mhi-and-mharr-intersect\/<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15217\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/LeveragingMomentumCreationNewClassofManufacturedHomesManufacturedHousingInstituteMHILogoMashteadMHProNews600-1.jpg\" alt=\"LeveragingMomentumCreationNewClassofManufacturedHomesManufacturedHousingInstituteMHILogoMashteadMHProNews600 (1)\" width=\"596\" height=\"552\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">If we at MHProNews were wrong about any of these matters, why do the Clayton\u2019s, 21st and MHI duck our questions, that for years they once gladly answered? Why don\u2019t they just prove us wrong? They would if they could, right? <\/span><\/span><\/p>\n<figure id=\"attachment_14585\" aria-describedby=\"caption-attachment-14585\" style=\"width: 584px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14585\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/RickRobinsonManufacturedHousingInstituteMHIDailyBuisnessNewsMHProNews.jpg\" alt=\"RickRobinsonManufacturedHousingInstituteMHIDailyBuisnessNewsMHProNews\" width=\"584\" height=\"525\" \/><figcaption id=\"caption-attachment-14585\" class=\"wp-caption-text\"><i> Rick Robinson, a MHI&#8217;s SVP and general counsel, ducked questions at the Deadwood conference in front of dozens of witnesses, just as Richard &#8216;Dick&#8217; Jennison did at Louisville in 2018. <\/i><\/figcaption><\/figure>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">We periodically ask MHI and the Berkshire brands to show us any fact or logical errors. To quote some comments from MHI and other state association members, \u201c<\/span><span style=\"color: #993300;\"><b><span lang=\"SV\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Crickets<\/span><\/b><\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">.\u201d No reply? Why? <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">It is MHI&#8217;s own members that are troubled by this so-called &#8216;<span style=\"color: #993300;\"><strong>new class of homes<\/strong><\/span>&#8216; plan, see the related report accessed by clicking the box below, once you&#8217;ve finished reading this column.<\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/what-are-we-chopped-liver-mhi-member-december-2018-reactions\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The <em>new class of homes<\/em> logically will undermine over time all other HUD Code homes. Some, per our sources, were promised, prodded, and persuaded into doing them &#8211; which again is their right to decide to produce them or not.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But as multiple MHI-only members have told us, the <em>new class of homes<\/em> is illogical. <strong>Why not build them modular,<\/strong> MHI producers said, if you do all of these changes?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why misdirect those Duty to Serve dollars away from HUD Code homes, which is what the Housing and Economic Recovery Act (HERA) called for? <i>That\u2019s <strong>some<\/strong> of what MHI members are telling me. <\/i><\/span><\/span><i><\/i><\/p>\n<figure id=\"attachment_14926\" aria-describedby=\"caption-attachment-14926\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhpronews.com\/blogs\/daily-business-news\/duty-to-serve-complete-waste-of-time-per-tim-williams-ceo-21st-mortgage-potus-trump-warren-buffett-insight\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14926 size-full\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/08\/ManufacturedHousingAssocRegulatoryReformMHARRMarkWeissDTSFHFA-GSEsGoingtoLargestBusinessesCorpAffiliatesDailyBusinessNewsMHProNews-575x268.jpg\" alt=\"ManufacturedHousingAssocRegulatoryReformMHARRMarkWeissDTSFHFA-GSEsGoingtoLargestBusinessesCorpAffiliatesDailyBusinessNewsMHProNews-575x268\" width=\"575\" height=\"268\" \/><\/a><figcaption id=\"caption-attachment-14926\" class=\"wp-caption-text\">https:\/\/www.manufacturedhomepronews.com\/duty-to-serve-complete-waste-of-time-per-tim-williams-ceo-21st-mortgage-potus-trump-warren-buffett-insight\/<\/figcaption><\/figure>\n<p><strong><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The Costly Consequences <\/span><\/span><\/strong><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Are you a HUD Code manufactured home lender?<\/strong> Mark my words, the value of your collateral will over time arguably be undermined by this misguided program. That could happen if it succeeds, or even if it is tried for years and fails, as Clayton\u2019s iHouse did. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Are you a retailer or a community operator?<\/strong> Mark my words, the value of your residents\u2019 homes will decline if this program is pushed. Why? Because the natural question &#8211; as MHI members are telling us &#8211; will be, why won\u2019t the GSEs give us the same terms and conditions on all other HUD Code homes? The answer to that question undermines all other HUD Code homes. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>If the value of those existing manufactured housing residents homes declines<\/strong>, mark my words, the value of Manufactured Home Communities (MHC) will be impacted. Who says? Among others, legal and communities pros in our industry \u2014 who\u2019ve raised these concerns directly to <em>MHProNews.<\/em><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Keep in mind that sources in the GSEs have told me personally that this program was conceived <\/span><i><span lang=\"NL\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">backwards<\/span><\/i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">. One admitted it could backfire and harm the HUD Code. If so, that source said <i>then they might change it.<\/i> What? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Ask yourself &#8212; why did they want this done between MHI, the GSEs, and Berkshire brands <strong>behind closed doors?<\/strong> Why wouldn\u2019t they release the meeting minutes? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">For all of those who have been given proper notice as to the risks involved, consider the liability. I doubt the E\/O policies will cover the losses from such a clearly flawed program. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Who will do the lawsuits?<\/strong> Contingency lawyers, who are already exploring it, based upon the conversations and messages already sent and heard by me personally. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Who will they sue on behalf of, you ask?<\/strong> Those millions of HUD Code Manufactured Home Owners, for one group. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>MH Community operations that are MHI members,<\/strong> if you don\u2019t speak publicly out to object to this MHI plan, can you spell <em>liability?<\/em><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Publicly-traded companies that don\u2019t speak out publicly?<\/strong> Can you spell <em>shareholder liability? <\/em><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Build those HUD Code homes however you want, within the norms of the performance standards, but my best advice is to publicly and promptely kill this term \u2018new class of homes,\u2019 right now. <\/span><\/span><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Then, stop the separation in HUD product that meets the Fannie Mae<\/span><span lang=\"NL\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> &#8216;MHAdvantage&#8217; standards.<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> Don\u2019t let Freddie Mac do it either.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Remind Fannie and Freddie that the HUD Code has nationally preemptive standards that should already be accepted. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Who Will Survive This Looming Slow-Motion Tragedy?<\/span><\/span><\/strong><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Pardon me for mentioning the fact that only one operation has pockets deep enough to survive the possible &#8211; arguably likely &#8211; wave of legal actions. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Berkshire Hathaway, right? Recall that Kevin Clayton said in the video below, that &#8220;<span style=\"color: #993300;\"><strong>Warren<\/strong><\/span>&#8221; would be okay if he lost money for 5 years, as long as he grew his moat. Why not take Kevin at his word on that point?<\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/254350462\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\"><\/span><\/iframe><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">For those that don\u2019t know or don\u2019t recall, <strong>there were big class action lawsuits years ago on plumbing and siding<\/strong>. Do we think at this current production level, that many in the industry\u2019s producers &#8211; or other firms &#8211; will survive the logical trend of this emerging threat? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Every business they put out of business, only helps the big boys, per their own \u201c<span style=\"color: #993300;\"><strong>moat<\/strong><\/span>\u201d theory, correct? <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The<strong> state executives<\/strong> who are caught in-the-middle or feel pressured on this, I don\u2019t envy you. But you won\u2019t be needed if the industry eventually vanishes in a logically coming wave of litigation. That\u2019s why some of you are off-the-record sources for us already.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15124\" aria-describedby=\"caption-attachment-15124\" style=\"width: 346px\" class=\"wp-caption aligncenter\"><a href=\"mailto:iReportMHNewsTips@mhmsm.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15124\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/11\/ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic.jpg\" alt=\"ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic\" width=\"346\" height=\"506\" \/><\/a><figcaption id=\"caption-attachment-15124\" class=\"wp-caption-text\"><i> To report a news tip, click the image above or send an email to <a href=\"mailto:iReportMHNewsTips@mhmsm.com\" target=\"_blank\" rel=\"noopener\">iReportMHNewsTips@mhmsm.com<\/a> &#8211; To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line. <\/i><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">For those who think that they can pressure or<\/span><span lang=\"PT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> dissuade <\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><em>MHProNews<\/em> from speaking out about <strong>#NettlesomeThings<\/strong> \u2014 you\u2019ve obviously misjudged me and mine.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The time is now &#8211; <strong>now<\/strong> &#8211; to stop this slow-motion catastrophe. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">It is also time &#8211; <strong>now<\/strong> &#8211; to forge the new post-production association and\/or alliance structures that can keep those who remain in MHI in check. Otherwise <\/span><span lang=\"NL\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">won<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">\u2019t the folks In Arlington, VA only keep making the same purported multiple years of errors that caused <a href=\"https:\/\/www.manufacturedhomepronews.com\/nathan-mary-lee-chance-smith-leaders-in-anti-trump-resistance-manufactured-housing-impact\/\" target=\"_blank\" rel=\"noopener\">NMHCO<\/a> or <a href=\"https:\/\/www.manufacturedhomepronews.com\/giving-thanks-for-manufactured-housing-independents-applauding-mhidea\/\" target=\"_blank\" rel=\"noopener\">MHIdea<\/a> to launch? <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/lots-of-sizzle-clayton-sales-performance-other-mhi-clayton-homes-news-tips\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">It\u2019s arguably a slow-motion head shot. If I\u2019m wrong, then let Kevin, Tim, Eric, Dick, Lesli et al take a stage in Louisville with me in 2019 and debate it publicly on a video taped session, so all of manufactured housing and the world can see it.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Ladies and gents, are you up for it?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why is manufactured housing underperforming? Could it be that it\u2019s been undermined from within? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13188\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/02\/FrankRolfeObsticalToGrowthManufacturedHousingIndustryItself-postedMastheadBlogMHProNews.jpg\" alt=\"FrankRolfeObsticalToGrowthManufacturedHousingIndustryItself-postedMastheadBlogMHProNews\" width=\"609\" height=\"130\" \/><\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/238597068\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14081\" aria-describedby=\"caption-attachment-14081\" style=\"width: 469px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14081\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/10\/MartyLavinHUDCodeDeadlyDiscriminationCode-IndustryVoicesMHProNews-e1472170900504.jpg\" alt=\"MartyLavinHUDCodeDeadlyDiscriminationCode-IndustryVoicesMHProNews-e1472170900504\" width=\"469\" height=\"279\" \/><figcaption id=\"caption-attachment-14081\" class=\"wp-caption-text\"><i> There is a cost to ignoring bad news, and Marty Lavin&#8217;s put his finger on it. But as Rolfe and others have directly or obliquely mentioned, it is powers within the industry that have failed to defend the industry. <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13845\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/08\/TheManufacturedHousingInsittuteLogoManufacturedHomeIndustryOtherImageCampaignMartyLavinMHILogoMHProNews.jpg\" alt=\"TheManufacturedHousingInsittuteLogoManufacturedHomeIndustryOtherImageCampaignMartyLavinMHILogoMHProNews\" width=\"595\" height=\"252\" \/><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That\u2019s my two cents &#8211; as someone invested in and who cares about this industry &#8211; based upon years of research, industry input, third-party experts, logic, and experience. <\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14314\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/12\/AllTruthPassesThrough3StagesRidiculedViolentlyOpposedAcceptsSelfEvidentArthurSchopenhauerQuoteGalleryMastheadBlogManufacturedHousingIndustryMHProNews.jpg\" alt=\"AllTruthPassesThrough3StagesRidiculedViolentlyOpposedAcceptsSelfEvidentArthurSchopenhauerQuoteGalleryMastheadBlogManufacturedHousingIndustryMHProNews\" width=\"511\" height=\"340\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">If there is a flaw in the facts and reasoning, anyone who wants to speak up on behalf of the Berkshire brands in MHVille, or MHI are hereby invited to so do. Want the details behind the logic? Then see the related reports, in the linked boxes, further below. \u201c<span style=\"color: #993300;\"><strong>We Provide, You Decide<\/strong><\/span>.\u201d <\/span><\/span> \u00a9 ## (News, commentary, and analysis.)<\/p>\n<p>(<strong>See <span style=\"color: #ff0000;\">Related Reports<\/span>, further below<\/strong>. Third-party images and content are provided under fair use guidelines.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-15139\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/11\/AlanAmyRoyerMobileHOmesOpelousaLALATonyKovachMastheadBlogManufacturedHousingIndustryProNews-386x430.jpg\" alt=\"AlanAmyRoyerMobileHOmesOpelousaLALATonyKovachMastheadBlogManufacturedHousingIndustryProNews\" width=\"386\" height=\"430\" \/>By<a href=\"http:\/\/www.83degreesmedia.com\/features\/mhnews072115.aspx\" target=\"_blank\" rel=\"noopener\"> L.A. &#8220;Tony&#8221; Kovach<\/a> &#8211; for <em>MHProNews<\/em>.com.<\/p>\n<p>Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to <em>MHProNews,<\/em> and <a href=\"http:\/\/MHLivingNews.com\" target=\"_blank\" rel=\"noopener\"><em>MHLivingNews.com<\/em><\/a>.<\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Office <b>863-213-4090<\/b><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> |<\/span><\/span><\/span><\/span><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Connect on <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><b>LinkedIn<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">:<br \/>\n<\/span><\/span><\/span><\/span><span style=\"color: #1155cc;\"><span style=\"font-family: Helvetica,sans-serif;\"><span style=\"font-size: small;\"><u><a href=\"http:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">http:\/\/www.linkedin.com\/in\/latonykovach<\/span><\/a><\/u><\/span><\/span><\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">Sign Up Today<\/span>!<a href=\"http:\/\/eepurl.com\/daiyGn\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-75403\" src=\"https:\/\/www.manufacturedhomepronews.com\/wp-content\/uploads\/2018\/02\/EmailedMHProNewsHeadlineNewsDailyBusinessNews.png\" alt=\"EmailedMHProNewsHeadlineNewsDailyBusinessNews\" width=\"249\" height=\"224\" \/><\/a><\/strong><\/p>\n<p>Click<strong> <a href=\"http:\/\/eepurl.com\/daiyGn\">here to sign up in 5 seconds for the<\/a> <span style=\"color: #ff0000;\">manufactured<\/span><\/strong><strong><span style=\"color: #ff0000;\"> home industry&#8217;s leading<\/span> &#8211; and still growing &#8211; emailed headline news updates<\/strong>.<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"color: #0000ff;\"><strong>Related References<\/strong><\/span>:<\/h2>\n<p>https:\/\/www.manufacturedhomepronews.com\/machiavellian-godfather-sam-zell-warren-buffett-capital-lending-and-crossed-lines-in-manufactured-housing\/<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-15192\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ItsYourProfessionInvestmentTimeTalentTreasureSoWhat\u2019sNext600x315.jpg\" alt=\"ItsYourProfessionInvestmentTimeTalentTreasureSoWhat\u2019sNext600x315\" width=\"600\" height=\"315\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Political correctness &#8211; the PC movement &#8211; is arguably a form of manipulation and control. 40+ years ago, long before the<em> PC culture<\/em> took hold, people were aware of the notion that we should be polite and respectful of others. The baby boomer generation were the ones that made greater racial, religious, gender, and other forms of equality an ever-greater reality in America.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">A recent study reflected that pay gaps have largely been proven to be a matter of choices. Men, per that study, earn more because they put in more overtime. That\u2019s a choice. Within the norms of morality and good laws, choices should be honored. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">MailChimp<\/span><\/i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> says roughly 97% of our audience is domestic U.S. and Canadian. There are investors and factory-built housing professionals from across the country &#8211; and in other nations around the world &#8211; that read <i>MHProNews<\/i>. Why? Because we seek the truth, lay out facts, provide evidence, and let people make better informed decisions as a result. We don\u2019t mind taking what some might deem to be politically incorrect positions. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">It has been almost a year since a gentleman from outside our industry &#8211; a high level executive for a multi-billion dollar organization &#8211; asked me face-to-face, why isn\u2019t manufactured housing doing much better than it is? He had spent hours at the Louisville Show, was dazzled by the homes, and was stunned by the value. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That was a senior executive. Someone with seasoning, a keen mind, not a greenhorn. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Which is precisely the reason he asked that powerful three letter word question: why? Why isn\u2019t manufactured housing performing better?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Our linked reports further below explore those issues, based on facts, evidence, and following the money.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">When I joined the Manufactured Housing Institute (MHI) some years ago at the urging of industry peers, I expected to find people that wanted to see the manufactured home industry grow. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Indeed, most MHI members most certainly do want growth. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">As the son of a world-class philosopher, as a business professional with decades of experience in high-volume MH retail with high customer satisfaction in manufactured housing, and as a pro-industry and pro-free enterprise publisher, the years at MHI ticked by with little changing. I asked questions. I made suggestions. I was elected by peers to the Suppliers Division board. We did reports on MHProNews and MHLivingNews. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">So we would politely advocate for what experience and logic told me was common sense. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">We interviewed almost anyone we wanted to talk to, including:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Jim Clayton<\/strong> &#8211; Clayton Homes and Clayton Bank,<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Joe Stegmayer<\/strong> &#8211; Cavco and former Clayton division president, <\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Tim Williams<\/strong>\/21st Mortgage Corp,<\/span><\/span><\/li>\n<li><span lang=\"IT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Don Glisson Jr,<\/strong> Triad Financial Services,<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span lang=\"DE\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">ELS<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">\u2019 the late <strong>Howard Walker<\/strong> facilitated extensive authorized interview quotes from <strong>Sam Zell<\/strong>, <\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Sam Landy<\/strong> &#8211; UMH Properties <\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Nathan Smith &#8211;<\/strong> SSK Communities,<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong><span lang=\"DE\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Frank Rolfe <\/span><\/strong><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">&#8211; who with his partner <strong>David Reynolds<\/strong> got tons of media by being politically incorrect and accessible,<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Mark Weiss<\/strong> and<strong> Danny Ghorbani<\/strong> at <strong>MHARR, <\/strong><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><strong>MHI<\/strong> Presidents <strong>Thayer Long<\/strong> and<strong> Richard \u2018Dick\u2019 <\/strong><\/span><span lang=\"FR\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><strong>Jennison<\/strong>,<\/span> <\/span><\/li>\n<\/ul>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">and the list goes on to dozens of pros from every sector of the industry, including <strong>John Bostick<\/strong>, who is a respected <em>independent\u2019s<\/em> independent. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Those I\u2019ve not mentioned in the brief list above should not feel slighted &#8211; because you know who you are, and so do long-time readers. Those interviews are still being read or viewed.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">I\u2019ve also not mentioned by name the dozens and dozens of homeowners with whom we did genuine interviews. Nor does the list mention the many experts outside of our industry that we have on-the-record statements from, useful for clarity on the truth about manufactured housing. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">We did a report yesterday on the <i>Daily Business News<\/i> that includes this video by Sharyl Attiksson, award winning journalist. She walks viewers and her live audience through the \u201cfake news\u201d <\/span><span lang=\"IT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">phenomenon.<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> You can later access the video by the star journalist by clicking on the box below, which links to the report.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/check-your-facts-follow-the-money-journalist-sharyl-attkisson-fake-news-mhville-takeaways\/<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">There\u2019s numerous salient points Attiksson makes, which is precisely why we curated and presented her talk to our industry-leading audience.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">People who love us, or hate us, and those in between read here daily by the thousands. Why? Because we follow the money, follow the evidence, ask the questions, all while comparing claims to performance and deeds.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15195\" aria-describedby=\"caption-attachment-15195\" style=\"width: 595px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\" wp-image-15195\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingInstituteDailyBusinessNewsMHProNews-749x768.png\" alt=\"ManufacturedHousingInstituteDailyBusinessNewsMHProNews\" width=\"595\" height=\"610\" \/><figcaption id=\"caption-attachment-15195\" class=\"wp-caption-text\"><i> Third party data per Webalizer, on Dec 1, 2018. In a small industry, the market penetration of professional readers is striking. We thank sources, readers, and <a href=\"http:\/\/mhmarketingsalesmanagement.com\/ads-training\" target=\"_blank\" rel=\"noopener\"><strong>sponsors<\/strong><\/a> alike. <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">People have the absolute right to support MHI, and I\u2019d freely admit there were numerous pleasant and insightful conversations there. But what about actual performance? How do they &#8211; and their primary backers &#8211; live up to their claims? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">This is where MHI award-winner Marty Lavin\u2019s wisdom comes in, when he said the following.<\/span><\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-14908\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/08\/SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustrysMartyLavinMHIAwardWinnerQuoteMHProNe-e1533813590112.jpg\" alt=\"SoTheAssociationMHIIsNotThereFortheIndustryUnlesstheinterestsoftheBigBoysJointheIndustrysMartyLavinMHIAwardWinnerQuoteMHProNe\" width=\"554\" height=\"204\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Danny Ghorbani left MHI back in the mid-1980s. He was asked by independent producers to help form a new association. That trade group today is known as MHARR &#8211; the <a href=\"https:\/\/manufacturedhousingassociationregulatoryreform.org\" target=\"_blank\" rel=\"noopener\">Manufactured Housing Association for Regulatory Reform<\/a>. Recall that in the 2018 <em>Washington Post<\/em> report, MHARR was revealed as the industry&#8217;s true hero re: Pam Danner (ICYMI or need a refresher, see hot-linked box below for details). MHARR has no top level turnover in years, by contrast, why has there been so much turnover at MHI? <\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/greener-stylish-manufactured-homes-hidden-facts-in-the-washington-post-manufactured-housing-narrative\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">As a report linked below reflects, when Danny ran the <a href=\"https:\/\/www.manufacturedhomepronews.com\/louisville-and-tunica-manufactured-housing-shows-controversial-profitable-problematic-issues-loom\/\" target=\"_blank\" rel=\"noopener\">Louisville Show<\/a>, it was a much bigger event than it is today.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Attiksson makes the point in her TEDx talk that when you hear the same taking points over and over from mainstream media, you should ask, why? With so many media outlets, how is it that so many use the same phrases, the same words, the exact same talking points?<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">As you explore trade media in manufactured housing, there are some variations. Some are arguably mere MHI mouth pieces. Some exist primarily to benefit the blogger. We respect their rights under the First Amendment <\/span><span lang=\"PT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">to do so.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But who besides MHARR and <i>MHProNews<\/i> routinely ask the tough questions about <strong>#NettlesomeThings<\/strong>? <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span lang=\"DE\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">We<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">\u2019ve done our share of \u2018happy talk.\u2019 But the facts &#8211; year after year &#8211; at MHI meetings is summed up in what a member CEO said, <i>it is always more of the same. <\/i><\/span><\/span><i><\/i><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">If MHI or Clayton Homes truly had the answers for what ails our industry, at what point will they actually show it? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">MHI claims they\u2019ve exposed tens of millions of Americans to manufactured homes in 2018. If so &#8211; if they did such a fine job with their multiple-million dollar budgets &#8211; why are only 100,000 (+\/-) Americans going to buy a HUD Code manufactured home this year???<\/span><\/span><\/p>\n<figure id=\"attachment_15201\" aria-describedby=\"caption-attachment-15201\" style=\"width: 554px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15201\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsMastheadBlogMHProNews-400x768-400x768.jpg\" alt=\"ManufacturedHousingInstitutelogoMHILogoMHIVideoStillsMillionsofViewsMastheadBlogMHProNews-400x768\" width=\"554\" height=\"1063\" \/><figcaption id=\"caption-attachment-15201\" class=\"wp-caption-text\"><i> Even if MHI&#8217;s claims are true &#8211; properly analyzed &#8211; are an embarrassment to them and anyone involved. If they really had an audience of 84 million, and if their work was so good, why are so few manufactured homes being sold? Their promo video is arguably a magician&#8217;s slight-of-hand. Look here! Big Numbers! Oops, poor results&#8230;Why Aren&#8217;t Others in MH media spotlighting this obvious problem??? <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15177\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryMastheadLATonyKovachMHProNews-756x768-756x768.jpg\" alt=\"ManufacturedHousingSHipmentsBloombergQuintFactoryBuiltRebuidRecoveryMastheadLATonyKovachMHProNews-756x768\" width=\"606\" height=\"616\" \/> <\/span><\/span><\/p>\n<figure id=\"attachment_15205\" aria-describedby=\"caption-attachment-15205\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15205 size-full\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ManufacturedHousingInstituteMHILogoOctober2018HUDCodeHomeShipmentsDeclineMastheadLATonyKovachMHProNews600.jpg\" alt=\"ManufacturedHousingInstituteMHILogoOctober2018HUDCodeHomeShipmentsDeclineMastheadLATonyKovachMHProNews600\" width=\"600\" height=\"1264\" \/><figcaption id=\"caption-attachment-15205\" class=\"wp-caption-text\"><i> Both MHProNews third-party site stats plus feedback from professional readers, many of whom are MHI members, tell us that the industry&#8217;s professionals and investors want meaty reality checks, not more MHI pie-in-the-sky-in-the-great-bye-and-bye. <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why after praising <i>MHProNews<\/i> in writing and on video &#8211; numerous times &#8211; did they rescind our membership? Did we ask too many questions? Did we make too many suggestions that could result in real growth that years of experience proved would work when done correctly? <\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/206179886\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Or MHI&#8217;s then education-division leader (MHEI), Ann Parman&#8217;s praise for our presentation to MHI members at their Congress and Expo, urging proper media engagement to correct-the-record as issues arose. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15210\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMastheadblogMHProNews800-576x768.jpg\" alt=\"AnnParmanVPManufacturedHousingInstituteMHILogoLATonyKovachMobileManufacturedHomeLivingNewsMastheadblogMHProNews800\" width=\"600\" height=\"800\" \/><\/span><\/span><\/p>\n<figure id=\"attachment_15212\" aria-describedby=\"caption-attachment-15212\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15212 size-full\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/TimWilliamsMediaRelationsManufacturedHousingIndustryMastheadMHProNews-500x277.jpg\" alt=\"TimWilliamsMediaRelationsManufacturedHousingIndustryMastheadMHProNews-500x277\" width=\"500\" height=\"277\" \/><figcaption id=\"caption-attachment-15212\" class=\"wp-caption-text\"><i> MHI can&#8217;t claim ignorance, because their former Executive Committee Chairman, Tim Williams was asked and answered about the logic of doing media engagement to debunk every single case of misinformation. MHI has a PR person that works full time. As an MHI member said recently to MHProNews, what is that PR person actually doing? <\/i><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Is growth for the many in the manufactured housing industry the agenda at MHI? Or &#8211; as their own evidence suggests &#8211; is their real agenda the consolidation of the industry into ever fewer select hands? Click the box below for more details later, but move on for now.<\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/smoking-gun-3-warren-buffett-kevin-clayton-clayton-homes-21st-mortgage-corp-tim-williams-manufactured-home-lending-sales-grab\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">We at<em> MHProNews<\/em> respect the rights of factory-producers to build whatever kind of homes they want to build that meet appropriate standards. Clayton experimented with the iHouse and iHouse 2. It was their right to prove themselves unable to successfully market it, despite lots of publicity.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15214\" aria-describedby=\"caption-attachment-15214\" style=\"width: 596px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15214\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/ClaytonHomesiHouseChevyVoltGreenBridgeFarmsManufacturedHousingIndustryDailyBusinessNewsMHProNews.jpg\" alt=\"ClaytonHomesiHouseChevyVoltGreenBridgeFarmsManufacturedHousingIndustryDailyBusinessNewsMHProNews\" width=\"596\" height=\"453\" \/><figcaption id=\"caption-attachment-15214\" class=\"wp-caption-text\"><i> Ever wonder whatever happened to the Clayton iHouse? Or Clayton Homes iHouse 2? Not much, very few were sold, and so it was quietly dropped, per sources at Clayton. <\/i><\/figcaption><\/figure>\n<ul>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Clayton and MHI both made a big deal about their image and \u2018<span style=\"color: #993300;\"><strong>story telling<\/strong><\/span>\u2019 videos. A bust. The views and the new home shipments data prove it.<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Clayton made a big deal about their relationship with then uber-popular <i><strong>Duck Dynasty<\/strong><\/i><strong>.<\/strong> Remember that? Why no surge in retail-sold new home shipments?<\/span><\/span><\/li>\n<li><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Clayton made a big deal about a year ago regarding their <strong>TV ads on college football games<\/strong>. Huh, why are shipments flat? <strong>#NettlsomeThings<\/strong>.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">MHI\u2019s own data says about 1\/3 of new manufactured homes are shipped to communities. The REITs freely admit most of those manufactured homes (MH) shipped to their communities (MHCs) are rented, as opposed to being immediately sold at retail. Subtract out MH rentals in MHCs, isn\u2019t the industry essentially flat since 2010? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">These are all warning signs that industry investors and pros discuss with me off-the-record. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why do independents that once spoke freely on the record, now fear speaking out publicly? Heck, why did historically outspoken Frank Rolfe stop calling MHI out and their failed, hypocritical leadership? Those were <em>his words,<\/em> not mine.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">These are <strong>#NettesomeThings<\/strong>, aren\u2019t they? <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Nettles sting<\/span><\/i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> if handled improperly. But properly understood, nettles have medicinal qualities.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Our purpose on MHProNews <strong><em>isn\u2019t<\/em> to embarrass Warren Buffett, Kevin Clayton, Tim Williams, Nathan Smith, MHI, MHVillage, or anyone else for that matter<\/strong>. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><strong>Our purpose is to reflect reality<\/strong>. Those stinging nettles are meant as a cure &#8211; which is positive &#8211; by spotlighting the problems. Until a problem is properly understood, you can\u2019<\/span><span lang=\"IT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">t fix it.<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> You don\u2019t ask a doctor for happy talk, you ask an MD for the truth, and then the treatment that&#8217;s needed to achieve a cure. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The so-called \u2018new class of homes\u2019 is arguably going to be the next Clayton and MHI backed fiasco. It\u2019s the absolute right for everyone in the program to be in it. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But it is our absolute right as a pro-industry publication that wants to see the industry grow to ask the tough, #NettlesomeThings questions. That\u2019s for medicinal purposes. Don\u2019t blame the messenger, look at those whose behavior and track record requires that the message be made. <\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/housing-choice-where-modular-manufactured-tiny-conventional-housing-crisis-mhi-and-mharr-intersect\/<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15217\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/12\/LeveragingMomentumCreationNewClassofManufacturedHomesManufacturedHousingInstituteMHILogoMashteadMHProNews600-1.jpg\" alt=\"LeveragingMomentumCreationNewClassofManufacturedHomesManufacturedHousingInstituteMHILogoMashteadMHProNews600 (1)\" width=\"596\" height=\"552\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">If we at MHProNews were wrong about any of these matters, why do the Clayton\u2019s, 21st and MHI duck our questions, that for years they once gladly answered? Why don\u2019t they just prove us wrong? They would if they could, right? <\/span><\/span><\/p>\n<figure id=\"attachment_14585\" aria-describedby=\"caption-attachment-14585\" style=\"width: 584px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14585\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/RickRobinsonManufacturedHousingInstituteMHIDailyBuisnessNewsMHProNews.jpg\" alt=\"RickRobinsonManufacturedHousingInstituteMHIDailyBuisnessNewsMHProNews\" width=\"584\" height=\"525\" \/><figcaption id=\"caption-attachment-14585\" class=\"wp-caption-text\"><i> Rick Robinson, a MHI&#8217;s SVP and general counsel, ducked questions at the Deadwood conference in front of dozens of witnesses, just as Richard &#8216;Dick&#8217; Jennison did at Louisville in 2018. <\/i><\/figcaption><\/figure>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">We periodically ask MHI and the Berkshire brands to show us any fact or logical errors. To quote some comments from MHI and other state association members, \u201c<\/span><span style=\"color: #993300;\"><b><span lang=\"SV\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Crickets<\/span><\/b><\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">.\u201d No reply? Why? <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">It is MHI&#8217;s own members that are troubled by this so-called &#8216;<span style=\"color: #993300;\"><strong>new class of homes<\/strong><\/span>&#8216; plan, see the related report accessed by clicking the box below, once you&#8217;ve finished reading this column.<\/span><\/span><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/what-are-we-chopped-liver-mhi-member-december-2018-reactions\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The <em>new class of homes<\/em> logically will undermine over time all other HUD Code homes. Some, per our sources, were promised, prodded, and persuaded into doing them &#8211; which again is their right to decide to produce them or not.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">But as multiple MHI-only members have told us, the <em>new class of homes<\/em> is illogical. <strong>Why not build them modular,<\/strong> MHI producers said, if you do all of these changes?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why misdirect those Duty to Serve dollars away from HUD Code homes, which is what the Housing and Economic Recovery Act (HERA) called for? <i>That\u2019s <strong>some<\/strong> of what MHI members are telling me. <\/i><\/span><\/span><i><\/i><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14926\" aria-describedby=\"caption-attachment-14926\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhpronews.com\/blogs\/daily-business-news\/duty-to-serve-complete-waste-of-time-per-tim-williams-ceo-21st-mortgage-potus-trump-warren-buffett-insight\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14926 size-full\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/08\/ManufacturedHousingAssocRegulatoryReformMHARRMarkWeissDTSFHFA-GSEsGoingtoLargestBusinessesCorpAffiliatesDailyBusinessNewsMHProNews-575x268.jpg\" alt=\"ManufacturedHousingAssocRegulatoryReformMHARRMarkWeissDTSFHFA-GSEsGoingtoLargestBusinessesCorpAffiliatesDailyBusinessNewsMHProNews-575x268\" width=\"575\" height=\"268\" \/><\/a><figcaption id=\"caption-attachment-14926\" class=\"wp-caption-text\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/duty-to-serve-complete-waste-of-time-per-tim-williams-ceo-21st-mortgage-potus-trump-warren-buffett-insight\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.mhpronews.com\/blogs\/daily-business-news\/duty-to-serve-complete-waste-of-time-per-tim-williams-ceo-21st-mortgage-potus-trump-warren-buffett-insight\/<\/a><\/figcaption><\/figure>\n<p><strong><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The Costly Consequences <\/span><\/span><\/strong><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Are you a HUD Code manufactured home lender?<\/strong> Mark my words, the value of your collateral will over time arguably be undermined by this misguided program. That could happen if it succeeds, or even if it is tried for years and fails, as Clayton\u2019s iHouse did. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Are you a retailer or a community operator?<\/strong> Mark my words, the value of your residents\u2019 homes will decline if this program is pushed. Why? Because the natural question &#8211; as MHI members are telling us &#8211; will be, why won\u2019t the GSEs give us the same terms and conditions on all other HUD Code homes? The answer to that question undermines all other HUD Code homes. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>If the value of those existing manufactured housing residents homes declines<\/strong>, mark my words, the value of Manufactured Home Communities (MHC) will be impacted. Who says? Among others, legal and communities pros in our industry \u2014 who\u2019ve raised these concerns directly to <em>MHProNews.<\/em><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Keep in mind that sources in the GSEs have told me personally that this program was conceived <\/span><i><span lang=\"NL\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">backwards<\/span><\/i><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">. One admitted it could backfire and harm the HUD Code. If so, that source said <i>then they might change it.<\/i> What? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Ask yourself &#8212; why did they want this done between MHI, the GSEs, and Berkshire brands <strong>behind closed doors?<\/strong> Why wouldn\u2019t they release the meeting minutes? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">For all of those who have been given proper notice as to the risks involved, consider the liability. I doubt the E\/O policies will cover the losses from such a clearly flawed program. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Who will do the lawsuits?<\/strong> Contingency lawyers, who are already exploring it, based upon the conversations and messages already sent and heard by me personally. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Who will they sue on behalf of, you ask?<\/strong> Those millions of HUD Code Manufactured Home Owners, for one group. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>MH Community operations that are MHI members,<\/strong> if you don\u2019t speak publicly out to object to this MHI plan, can you spell <em>liability?<\/em><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"><strong>Publicly-traded companies that don\u2019t speak out publicly?<\/strong> Can you spell <em>shareholder liability? <\/em><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Build those HUD Code homes however you want, within the norms of the performance standards, but my best advice is to publicly and promptely kill this term \u2018new class of homes,\u2019 right now. <\/span><\/span><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">Then, stop the separation in HUD product that meets the Fannie Mae<\/span><span lang=\"NL\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> &#8216;MHAdvantage&#8217; standards.<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> Don\u2019t let Freddie Mac do it either.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Remind Fannie and Freddie that the HUD Code has nationally preemptive standards that should already be accepted. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Who Will Survive This Looming Slow-Motion Tragedy?<\/span><\/span><\/strong><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Pardon me for mentioning the fact that only one operation has pockets deep enough to survive the possible &#8211; arguably likely &#8211; wave of legal actions. <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Berkshire Hathaway, right? Recall that Kevin Clayton said in the video below, that &#8220;<span style=\"color: #993300;\"><strong>Warren<\/strong><\/span>&#8221; would be okay if he lost money for 5 years, as long as he grew his moat. Why not take Kevin at his word on that point?<\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/254350462\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\"><\/span><\/iframe><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">For those that don\u2019t know or don\u2019t recall, <strong>there were big class action lawsuits years ago on plumbing and siding<\/strong>. Do we think at this current production level, that many in the industry\u2019s producers &#8211; or other firms &#8211; will survive the logical trend of this emerging threat? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Every business they put out of business, only helps the big boys, per their own \u201c<span style=\"color: #993300;\"><strong>moat<\/strong><\/span>\u201d theory, correct? <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The<strong> state executives<\/strong> who are caught in-the-middle or feel pressured on this, I don\u2019t envy you. But you won\u2019t be needed if the industry eventually vanishes in a logically coming wave of litigation. That\u2019s why some of you are off-the-record sources for us already.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15124\" aria-describedby=\"caption-attachment-15124\" style=\"width: 346px\" class=\"wp-caption aligncenter\"><a href=\"mailto:iReportMHNewsTips@mhmsm.com\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-15124\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/11\/ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic.jpg\" alt=\"ConfidentialNewsTipsOKTipsIreportMHNews@MHMSM-comGraphic\" width=\"346\" height=\"506\" \/><\/a><figcaption id=\"caption-attachment-15124\" class=\"wp-caption-text\"><i> To report a news tip, click the image above or send an email to <a href=\"mailto:iReportMHNewsTips@mhmsm.com\" target=\"_blank\" rel=\"noopener\">iReportMHNewsTips@mhmsm.com<\/a> &#8211; To help us spot your message in our volume of email, please put the words NEWS TIP in the subject line. <\/i><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">For those who think that they can pressure or<\/span><span lang=\"PT\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"> dissuade <\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><em>MHProNews<\/em> from speaking out about <strong>#NettlesomeThings<\/strong> \u2014 you\u2019ve obviously misjudged me and mine.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">The time is now &#8211; <strong>now<\/strong> &#8211; to stop this slow-motion catastrophe. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">It is also time &#8211; <strong>now<\/strong> &#8211; to forge the new post-production association and\/or alliance structures that can keep those who remain in MHI in check. Otherwise <\/span><span lang=\"NL\" style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">won<\/span><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\">\u2019t the folks In Arlington, VA only keep making the same purported multiple years of errors that caused <a href=\"https:\/\/www.manufacturedhomepronews.com\/nathan-mary-lee-chance-smith-leaders-in-anti-trump-resistance-manufactured-housing-impact\/\" target=\"_blank\" rel=\"noopener\">NMHCO<\/a> or <a href=\"https:\/\/www.manufacturedhomepronews.com\/giving-thanks-for-manufactured-housing-independents-applauding-mhidea\/\" target=\"_blank\" rel=\"noopener\">MHIdea<\/a> to launch? <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/lots-of-sizzle-clayton-sales-performance-other-mhi-clayton-homes-news-tips\/<\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">It\u2019s arguably a slow-motion head shot. If I\u2019m wrong, then let Kevin, Tim, Eric, Dick, Lesli et al take a stage in Louisville with me in 2019 and debate it publicly on a video taped session, so all of manufactured housing and the world can see it.<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Ladies and gents, are you up for it?<\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">Why is manufactured housing underperforming? Could it be that it\u2019s been undermined from within? <\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13188\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/02\/FrankRolfeObsticalToGrowthManufacturedHousingIndustryItself-postedMastheadBlogMHProNews.jpg\" alt=\"FrankRolfeObsticalToGrowthManufacturedHousingIndustryItself-postedMastheadBlogMHProNews\" width=\"609\" height=\"130\" \/><\/span><\/span><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/238597068\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\"><\/span><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_14081\" aria-describedby=\"caption-attachment-14081\" style=\"width: 469px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14081\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/10\/MartyLavinHUDCodeDeadlyDiscriminationCode-IndustryVoicesMHProNews-e1472170900504.jpg\" alt=\"MartyLavinHUDCodeDeadlyDiscriminationCode-IndustryVoicesMHProNews-e1472170900504\" width=\"469\" height=\"279\" \/><figcaption id=\"caption-attachment-14081\" class=\"wp-caption-text\"><i> There is a cost to ignoring bad news, and Marty Lavin&#8217;s put his finger on it. But as Rolfe and others have directly or obliquely mentioned, it is powers within the industry that have failed to defend the industry. <\/i><\/figcaption><\/figure>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13845\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/08\/TheManufacturedHousingInsittuteLogoManufacturedHomeIndustryOtherImageCampaignMartyLavinMHILogoMHProNews.jpg\" alt=\"TheManufacturedHousingInsittuteLogoManufacturedHomeIndustryOtherImageCampaignMartyLavinMHILogoMHProNews\" width=\"595\" height=\"252\" \/><\/span><\/span><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">That\u2019s my two cents &#8211; as someone invested in and who cares about this industry &#8211; based upon years of research, industry input, third-party experts, logic, and experience. <\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14314\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2017\/12\/AllTruthPassesThrough3StagesRidiculedViolentlyOpposedAcceptsSelfEvidentArthurSchopenhauerQuoteGalleryMastheadBlogManufacturedHousingIndustryMHProNews.jpg\" alt=\"AllTruthPassesThrough3StagesRidiculedViolentlyOpposedAcceptsSelfEvidentArthurSchopenhauerQuoteGalleryMastheadBlogManufacturedHousingIndustryMHProNews\" width=\"511\" height=\"340\" \/><\/p>\n<p><span style=\"margin: 0px; font-family: 'Tahoma',sans-serif; font-size: 10pt;\"><span style=\"color: #000000;\">If there is a flaw in the facts and reasoning, anyone who wants to speak up on behalf of the Berkshire brands in MHVille, or MHI are hereby invited to so do. Want the details behind the logic? Then see the related reports, in the linked boxes, further below. \u201c<span style=\"color: #993300;\"><strong>We Provide, You Decide<\/strong><\/span>.\u201d <\/span><\/span> \u00a9 ## (News, commentary, and analysis.)<\/p>\n<p>(<strong>See <span style=\"color: #ff0000;\">Related Reports<\/span>, further below<\/strong>. Third-party images and content are provided under fair use guidelines.)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-15139\" src=\"https:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/11\/AlanAmyRoyerMobileHOmesOpelousaLALATonyKovachMastheadBlogManufacturedHousingIndustryProNews-386x430.jpg\" alt=\"AlanAmyRoyerMobileHOmesOpelousaLALATonyKovachMastheadBlogManufacturedHousingIndustryProNews\" width=\"386\" height=\"430\" \/>By<a href=\"http:\/\/www.83degreesmedia.com\/features\/mhnews072115.aspx\" target=\"_blank\" rel=\"noopener\"> L.A. &#8220;Tony&#8221; Kovach<\/a> &#8211; for <em>MHProNews<\/em>.com.<\/p>\n<p>Tony is the multiple award-winning managing member of LifeStyle Factory Homes, LLC, the parent company to <em>MHProNews,<\/em> and <a href=\"http:\/\/MHLivingNews.com\" target=\"_blank\" rel=\"noopener\"><em>MHLivingNews.com<\/em><\/a>.<\/p>\n<p align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Office <b>863-213-4090<\/b><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> |<\/span><\/span><\/span><\/span><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Connect on <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><b>LinkedIn<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">:<br \/>\n<\/span><\/span><\/span><\/span><span style=\"color: #1155cc;\"><span style=\"font-family: Helvetica,sans-serif;\"><span style=\"font-size: small;\"><u><a href=\"http:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">http:\/\/www.linkedin.com\/in\/latonykovach<\/span><\/a><\/u><\/span><\/span><\/span><\/p>\n<p><strong><span style=\"color: #0000ff;\">Sign Up Today<\/span>!<a href=\"http:\/\/eepurl.com\/daiyGn\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-75403\" src=\"https:\/\/www.manufacturedhomepronews.com\/wp-content\/uploads\/2018\/02\/EmailedMHProNewsHeadlineNewsDailyBusinessNews.png\" alt=\"EmailedMHProNewsHeadlineNewsDailyBusinessNews\" width=\"249\" height=\"224\" \/><\/a><\/strong><\/p>\n<p>Click<strong> <a href=\"http:\/\/eepurl.com\/daiyGn\">here to sign up in 5 seconds for the<\/a> <span style=\"color: #ff0000;\">manufactured<\/span><\/strong><strong><span style=\"color: #ff0000;\"> home industry&#8217;s leading<\/span> &#8211; and still growing &#8211; emailed headline news updates<\/strong>.<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><span style=\"color: #0000ff;\"><strong>Related References<\/strong><\/span>:<\/h2>\n<p>https:\/\/www.manufacturedhomepronews.com\/machiavellian-godfather-sam-zell-warren-buffett-capital-lending-and-crossed-lines-in-manufactured-housing\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/back-to-basics-what-is-classical-liberalism-and-what-can-it-mean-for-manufactured-housing-growth\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/understanding-the-news-as-business-and-manufactured-housing\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/claytons-miss-kevin-and-tims-manufactured-housing-kill-shot-more\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/louisville-and-tunica-manufactured-housing-shows-controversial-profitable-problematic-issues-loom\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/back-to-basics-what-is-classical-liberalism-and-what-can-it-mean-for-manufactured-housing-growth\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/understanding-the-news-as-business-and-manufactured-housing\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/claytons-miss-kevin-and-tims-manufactured-housing-kill-shot-more\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/louisville-and-tunica-manufactured-housing-shows-controversial-profitable-problematic-issues-loom\/<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political correctness &#8211; the PC movement &#8211; is arguably a form of manipulation and control. 40+ years ago, long before the PC culture took hold, people were aware of the notion that we should be polite and respectful of others. The baby boomer generation were the ones that made greater racial, religious, gender, and other &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/its-your-profession-investment-of-time-talent-treasure-so-whats-next\/\"> <span class=\"screen-reader-text\">It\u2019s Your Profession &#8211; Investment of Time, Talent, Treasure &#8211; So What\u2019s Next?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":16472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5079,5080,5090,5084,5086,5087,5088],"tags":[5219,5220,5221,388,275,8,1389,5222,5223,5224,533],"class_list":["post-15189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-commentary","category-manufactured-housing-assoc-regulatory-reform","category-manufactured-housing-industry-reports-news","category-manufactured-housing-institute-mhi","category-people","category-thought-provoking","tag-nettlesomethings","tag-investment-of-time","tag-its-your-profession","tag-kevin-clayton","tag-manufactured-housing-institute","tag-mhi","tag-nathan-smith","tag-so-whats-next","tag-talent","tag-treasure","tag-warren-buffett"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It\u2019s Your Profession - Investment of Time, Talent, Treasure - So What\u2019s Next? - Masthead L. 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