{"id":14595,"date":"2018-03-17T12:51:16","date_gmt":"2018-03-17T17:51:16","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=14595"},"modified":"2018-03-17T14:09:45","modified_gmt":"2018-03-17T19:09:45","slug":"4-fs-and-true-believers","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/4-fs-and-true-believers\/","title":{"rendered":"4 F\u2019s and True Believers"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-14597\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/4FsandTrueBelieversManufacturedHousingIndustryDailyBusinessNewsMHProNews.png\" alt=\"4FsandTrueBelieversManufacturedHousingIndustryDailyBusinessNewsMHProNews\" width=\"550\" height=\"396\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/4FsandTrueBelieversManufacturedHousingIndustryDailyBusinessNewsMHProNews.png 550w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/4FsandTrueBelieversManufacturedHousingIndustryDailyBusinessNewsMHProNews-150x108.png 150w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p>Not necessarily in this order of importance, but count us as true believers in:<\/p><div id=\"manuf-4186594057\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<ul>\n<li>Manufactured Homes,<\/li>\n<li>America as a Constitutional Republic with free enterprise,<\/li>\n<li>and in the four F\u2019s &#8211; Faith, Family, Flag, and Fortune (career).<\/li>\n<\/ul>\n<p><em>Count me as a pragmatist too.<\/em> In both trade publishing and in our professional services to the industry, <em>we go where the evidence leads us.<\/em><\/p>\n<p>To rephrase, it\u2019s practical to have faith &#8211; among other reasons &#8211; because its supported by the evidence, and establishes a moral compass outside of one\u2019s immediate self perceived interest. Faith is good.<\/p>\n<p>We could run through the other four Fs in the same manner.\u00a0 They are each proven, practical, principled, and profitable when properly understood and applied.<\/p>\n<p>So we believe in Manufactured Housing (MH) within that broader context of the Four F\u2019s.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Industry&#8217;s Best Homes Ever?<\/strong><\/p>\n<p>Many believe that the quality, durability, appeal and value of federally regulated HUD Code manufactured homes has never been better.<\/p>\n<p>Without arguing that claim either way, consider this question.\u00a0 If these are the industry&#8217;s best homes ever, then why isn\u2019t Manufactured Housing doing as well in new home shipments and MH sales as say 20, 30 or 40 years ago?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-14599\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews.png\" alt=\"ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews\" width=\"597\" height=\"407\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews.png 597w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews-150x102.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/ManufacturedHomeShipmentTrendsPercentageNewHomeStartsSkylineChampionPowerPointMastheadBlogDailyBusinessNewsMHProNews-575x392.png 575w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<p>Don\u2019t try and take an easy answer, like say \u2018financing.\u2019 Back in the 1980s &#8211; for example &#8211; sales were higher, and interest rates were sky high at the start of the decade. The product wasn\u2019t as good then as today\u2019s, ditto the lending, and yet they sold more homes.\u00a0 Why?<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-14609\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews-492x430.png\" alt=\"TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews\" width=\"492\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews-492x430.png 492w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews-150x131.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/TrailerHouseMobileHomeManufacturedHomeFactoryBuiltHousingEvolution101MHProNews-MHLivingNews.png 768w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<p>Editorially and based upon fact checks, we disagree with some of the conclusions and claims cited by the Urban Institute\u2019s recent look at the question <em>\u2013<\/em><em> \u201c<\/em><span style=\"color: #993300;\"><strong><em>Manufactured homes could ease the affordable housing crisis. So why are so few being made<\/em><\/strong><\/span><em>?\u201d<\/em><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/follow-the-money-controversial-urban-institute-report-on-manufactured-housing\/<\/p>\n<p>&nbsp;<\/p>\n<p>But we commend the Urban Institute for raising the discussion topic! <em>They have asked the right question<\/em>.\u00a0 It is one that everyone in the industry that wants to grow in a sustainable fashion must seek to resolve.<\/p>\n<p>Some are happy, because the industry is back near 100,000 shipments annually. Certainly, that\u2019s good news, given where the industry\u2019s shipment levels where in 2009.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14600\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/2008to2017HUDCodeManufacturedHomeProductionTotalsMHARRManufacturedHousingAssocReglatoryReformDailyBusinessNewsMHProNews.jpg\" alt=\"2008to2017HUDCodeManufacturedHomeProductionTotalsMHARRManufacturedHousingAssocReglatoryReformDailyBusinessNewsMHProNews\" width=\"595\" height=\"379\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/2008to2017HUDCodeManufacturedHomeProductionTotalsMHARRManufacturedHousingAssocReglatoryReformDailyBusinessNewsMHProNews.jpg 595w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/2008to2017HUDCodeManufacturedHomeProductionTotalsMHARRManufacturedHousingAssocReglatoryReformDailyBusinessNewsMHProNews-150x96.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/2008to2017HUDCodeManufacturedHomeProductionTotalsMHARRManufacturedHousingAssocReglatoryReformDailyBusinessNewsMHProNews-575x366.jpg 575w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/><\/p>\n<p>But that\u2019s not good enough. Not by a long shot. \u00a0When the nation needs some 8.3 million housing units a year, manufactured homes ought to be doing several hundred thousand new home sales a year.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-14601\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding-575x363.png\" alt=\"LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding\" width=\"575\" height=\"363\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding-575x363.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding-150x95.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding-768x485.png 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2018\/03\/LawrenceYunNARShort8.3MillionHousingUnitsRisingRentsHousingPricesCuredOnlyByMoreBuilding.png 980w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/p>\n<p>Today\u2019s <em>Masthead<\/em> won\u2019t editorially suggest the causes or the solutions, per se.<\/p>\n<p>What we will do is ask you to take a good look at the proverbial <em>elephant in the room.<\/em><\/p>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/260479563\" width=\"576\" height=\"324\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span class=\"mce_SELRES_start\" style=\"width: 0px; line-height: 0; overflow: hidden; display: inline-block;\" data-mce-type=\"bookmark\">\ufeff<\/span><\/iframe><\/p>\n<p>Watch the Warren Buffett video above.<\/p>\n<p>While one may agree or disagree with Mr. Buffett\u2019s politics or business practices, there is no denying his business success.\u00a0 So those success tips the Berkshire Hathaway chairman describes ought to provide lessons for everyone in the industry, regardless of the size of their enterprise.<\/p>\n<p>Then, with those quotes and tips from Buffett in mind, begin to dive into the resources linked below.<\/p>\n<p>Acknowledging that a challenge exists &#8211; and understanding the issues involved &#8211; are the first steps in all problem solving.<\/p>\n<p>It is a point that Mr. Buffett and business-man-turned President, Donald J. Trump both happen to agree upon.<\/p>\n<p>Namely, that you should know all that you can about an issue that impacts your career or business.\u00a0 Sound advice, from different ends of an emerging national debate.<\/p>\n<p>Research, reading, viewing as needed, and robust discussion are how those answers are going to be discovered.<\/p>\n<p>Speaking as true believers in the 4Fs and manufactured housing,<em> it&#8217;s crazy not to get to the root issues that keep the industry from achieving its previous new home sales levels. <\/em><\/p>\n<p>Given today&#8217;s widely acknowledged manufactured home quality, and the huge need for affordable housing, it&#8217;s an issue that is begging for answers.\u00a0 ## (Industry commentary and analysis.)<\/p>\n<p><strong><span style=\"color: #0000ff;\">Related<\/span>:<\/strong><\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/housing-jobs-poverty-opportunity-kerner-commission-remix-hud-and-manufactured-homes\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/two-great-laws-already-on-the-books-now-can-unlock-billion-annually-for-manufactured-housing-industry-businesse-investor\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/progressive-nation-reports-on-monopolies-cites-buffett-clayton-others-mh-industry-impact\/<\/p>\n<p>https:\/\/www.manufacturedhomepronews.com\/kevin-clayton-interview-warren-buffetts-berkshire-hathaway-clayton-homes-ceo\/<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"67kFHS7fMS\"><p><a href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/terry-decio-skyline-homes-the-secret-the-rest-of-the-story\/\">Terry Decio, Skyline Homes, \u201cThe Secret\u201d &#8211; The Rest of the Story<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Terry Decio, Skyline Homes, \u201cThe Secret\u201d &#8211; The Rest of the Story&#8221; &#8212; Masthead L. A. &#039;Tony&#039; Kovach\" src=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/terry-decio-skyline-homes-the-secret-the-rest-of-the-story\/embed\/#?secret=1CuJoXSMpe#?secret=67kFHS7fMS\" data-secret=\"67kFHS7fMS\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>(Third party images, cites are provided under fair use guidelines.)<\/p>\n<p><a href=\"http:\/\/mhmarketingsalesmanagement.com\/ads-training\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-74278\" src=\"https:\/\/www.manufacturedhomepronews.com\/wp-content\/uploads\/2018\/01\/ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235.png\" alt=\"ThereAreOnly2WaysToLearnOwnOthersExperiencesLATonyKovachManufacturedHousingIndustryMHProNews-575x235\" width=\"443\" height=\"169\" \/><\/a>By <a href=\"http:\/\/mhmarketingsalesmanagement.com\/ads-training\" target=\"_blank\" rel=\"noopener\">L. A. &#8220;Tony&#8221; Kovach<\/a>,<br \/>\naward-winning <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/ads-training\" target=\"_blank\" rel=\"noopener\">consulting, publisher, web, video, recruiting, sales training, business development service provider<\/a>.<\/p>\n<p align=\"LEFT\"><span style=\"color: #0000ff;\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">M<\/span><span lang=\"en-US\">HLivingNews.com<\/span><\/a><\/span><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> <span style=\"color: #000000;\">| <\/span><\/span><\/span><\/span><span style=\"color: #1155cc;\"><span style=\"font-family: Helvetica,sans-serif;\"><span style=\"font-size: small;\"><u><a href=\"http:\/\/mhpronews.com\/\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">MHProNews.com<\/span><\/a><\/u><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> | <\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Office <b>863-213-4090<\/b><\/span><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"> |<\/span><\/span><\/span><\/span><\/p>\n<p align=\"LEFT\"><span style=\"font-family: Tahoma,sans-serif;\"><span style=\"font-size: small;\"><span style=\"color: #000000;\"><span lang=\"en-US\">Connect on <\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\"><b>LinkedIn<\/b><\/span><\/span><span style=\"color: #000000;\"><span lang=\"en-US\">:<br \/>\n<\/span><\/span><\/span><\/span><span style=\"color: #1155cc;\"><span style=\"font-family: Helvetica,sans-serif;\"><span style=\"font-size: small;\"><u><a href=\"http:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\" rel=\"noopener\"><span lang=\"en-US\">http:\/\/www.linkedin.com\/in\/latonykovach<\/span><\/a><\/u><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not necessarily in this order of importance, but count us as true believers in: &nbsp; Manufactured Homes, America as a Constitutional Republic with free enterprise, and in the four F\u2019s &#8211; Faith, Family, Flag, and Fortune (career). Count me as a pragmatist too. In both trade publishing and in our professional services to the industry, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/4-fs-and-true-believers\/\"> <span class=\"screen-reader-text\">4 F\u2019s and True Believers<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":14597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[4991,4993,3085,4889,4888,4328,3,4992],"class_list":["post-14595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-analysis","tag-4-fs","tag-career","tag-faith","tag-family","tag-flag","tag-fortune","tag-manufactured-housing","tag-true-believers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 F\u2019s and True Believers - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/4-fs-and-true-believers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 F\u2019s and True Believers - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"Not necessarily in this order of importance, but count us as true believers in: &nbsp; Manufactured Homes, America as a Constitutional Republic with free enterprise, and in the four F\u2019s &#8211; Faith, Family, Flag, and Fortune (career). Count me as a pragmatist too. 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