{"id":1335,"date":"2011-01-30T08:57:53","date_gmt":"2011-01-30T14:57:53","guid":{"rendered":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/?p=1335"},"modified":"2011-01-30T08:57:53","modified_gmt":"2011-01-30T14:57:53","slug":"being-heard-manufactured-housing-and-factory-built-construction-media","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/","title":{"rendered":"Being Heard: Manufactured Housing and Factory Built Construction Media"},"content":{"rendered":"<p>On a regular basis, calls and messages come in from across the country \u2013 and internationally as well \u2013 regarding some comment, idea, content, a question, thank you or critique.\u00a0 We tend to get more high fives than pans in these messages, but let me stress that all are welcome and encouraged.\u00a0 For a few moments, let me focus on the theme of being heard.<\/p><div id=\"manuf-3613920226\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>Any media, print, online, broadcast, etc., exists to serve some segment of the public.\u00a0 How well it serves is determined in part by the numbers of readers, subscribers or those who tune in to listen. Another measure may be something like LinkedIn connections, my particular social networking tool of choice, without slighting successful Facebook in the least.\u00a0 But another measure a trade journal such as ours has is the direct feedback given.\u00a0 We all naturally tend to enjoy being told we did something well, our writers and MHMSM.com staff included.<\/p>\n<p>That said, when a comment comes in that is a critique, we treat that seriously at www.MHMarketingSalesManagement also known as www.MHMSM.com.<\/p>\n<p>Some comments are easy to deal with; some take more time or effort.\u00a0 Needless to say, time and resources have to be considered.<\/p>\n<p>Some website or email format changes we have made in the past are a direct result of comments from readers, sponsors or advertisers.\u00a0 When you speak, we strive to listen.<\/p>\n<p>People get into habits or patterns of reading and listening.\u00a0 To properly appreciate the site as it is, please take a look at this <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/mhmsm-website-tour-video\/\"><strong>video website tour<\/strong><\/a>. Also take a moment to tour our <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/leaving-a-comment-on-mhmsm-using-disqus\/\"><strong>Disqus Comments<\/strong><\/a> system.<\/p>\n<p>You may already be a listener to our exclusive Daily Business News and Market Reports; but if not, you can <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/alpharegistration\/?task=register\"><strong>sign up free right here<\/strong><\/a><strong>. <\/strong>Nowhere else online can you find this exclusive feature, for which Erin Patla does the daily podcast, and <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/alpharegistration\/?task=register\"><strong>Eric Miller<\/strong><\/a>, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/of-calendars-and-conversations\/\"><strong>Catherine Frenzel<\/strong><\/a> and more recently <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/indiana-manufactured-housing-association-meets-the-safe-act\/\"><strong>Matthew Silver<\/strong><\/a> provide and post every business day.<\/p>\n<p>If you follow these stories, you will see modular, panelized, manufactured and other forms of factory building news \u2013 no one else covers the array of the factory built housing industry like we do \u2013 all here for you.\u00a0 Perhaps that is why Google reports our sign up (registration) pages as consistently being in the top ten of all those 800-1000 pages accessed on our site monthly.<\/p>\n<figure id=\"attachment_1344\" aria-describedby=\"caption-attachment-1344\" style=\"width: 254px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\"><img decoding=\"async\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\" alt=\"861 pages viewed\" title=\"861-pages-viewed\" width=\"254\" height=\"64\" class=\"size-full wp-image-1344\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png 254w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/861-pages-viewed-150x37.png 150w\" sizes=\"(max-width: 254px) 100vw, 254px\" \/><\/a><figcaption id=\"caption-attachment-1344\" class=\"wp-caption-text\"><em>Google Analytics report on pages accessed on our main site to date in January, 2011, dozens of more blog pages are viewed in addition to this total shown.<\/em><br \/>\n<\/figcaption><\/figure>\n<p>Knowledge is power!\u00a0 Information is often a key to making good business decisions.<\/p>\n<p>While we are pro-industry, we do not sugarcoat the news in our news department.\u00a0 If stocks or shipments are down, we say so. Here on <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/\"><strong>The<\/strong> <strong>Masthead blog<\/strong><\/a> or on <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/\"><strong>Industry Voices<\/strong><\/a>, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/INspiration\/\"><strong>INspirations<\/strong><\/a>, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/timconnor\/\"><strong>Words of Wisdom<\/strong><\/a> or the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/\"><strong>The Cutting Edge of Online Marketing<\/strong><\/a>, you may get a mix of facts, motivation, call to action and opinion.\u00a0\u00a0But the<strong> <\/strong><a><strong> <\/strong><\/a><strong><a href=\"https:\/\/www.manufacturedhomepronews.com\/\">Daily Business News and Market Reports<\/a><\/strong><a href=\"https:\/\/www.manufacturedhomepronews.com\/\"> <strong>blog<\/strong><\/a> are the facts as we get them!\u00a0\u00a0 If you are not yet signed up for podcasts of the News at Noon and <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\"><strong>Feature Articles<\/strong><\/a>, or Eric Miller\u2019s <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/industry-news\/industry-in-focus\"><strong>Industry In Focus<\/strong><\/a> reports, here are the links below:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/subscribe\"><strong>click here<\/strong><\/a> to sign up for twice-weekly emailed newsletters<\/li>\n<li><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/alpharegistration\/?task=register\"><strong>click here<\/strong><\/a> to sign up for Erin Patla\u2019s podcasts of News at Noon and podcasts of our Monthly Feature articles, as well as Eric Miller\u2019s Industry In Focus reports<\/li>\n<\/ul>\n<p>So, we have a lot we offer you right now at MHMSM.com.\u00a0 Thousands of professionals like you come here, as these graphics below attest:<\/p>\n<figure id=\"attachment_1345\" aria-describedby=\"caption-attachment-1345\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/chart1.png\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/chart1-575x263.png\" alt=\"New Record Territory in \u2018Sessions\u2019 (Read visits by readers like you) 33,695. With 1203 average visits daily, this could be a record 37,000 visits for the month of January, 2011.\" title=\"chart1\" width=\"575\" height=\"263\" class=\"size-medium wp-image-1345\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/chart1-575x263.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/chart1-150x68.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/chart1.png 752w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-1345\" class=\"wp-caption-text\">New Record Territory in \u2018Sessions\u2019 (Read visits by readers like you) 33,695.  With 1203 average visits daily, this could be a record 37,000 visits for the month of January, 2011.<\/figcaption><\/figure>\n<figure id=\"attachment_1346\" aria-describedby=\"caption-attachment-1346\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/chart2.png\"><img decoding=\"async\" src=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/chart2-575x220.png\" alt=\"New Record number of page views, with three days left to go.  Over 6900 page views daily, which by month\u2019s end would yield over 200,000 page views total for the month accessed by readers like you.\" title=\"chart2\" width=\"575\" height=\"220\" class=\"size-medium wp-image-1346\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/chart2-575x220.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/chart2-150x57.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2011\/01\/chart2.png 723w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-1346\" class=\"wp-caption-text\">New Record number of page views, with three days left to go.  Over 6900 page views daily, which by month\u2019s end would yield over 200,000 page views total for the month accessed by readers like you.<\/figcaption><\/figure>\n<p>So, you are not alone here; even at 2 or 3 a.m., our logs reveal that people are reading or downloading for listening!<\/p>\n<p>It is with deep appreciation to you, to our team of writers and MHMSM.com associates that I can say, we are the largest and most popular resource of its kind in the history of the factory built housing industry.\u00a0 No resource, print or web based, serves more people than MHMSM.com does.<\/p>\n<p>So, while we know we are not perfect, we know we have room to improve, and we want to keep improving.\u00a0 We also don&#8217;t want to throw out the baby with the bath water.\u00a0 Our strong Search Engine results, for example, are due in part to many elements we have built into the site.\u00a0 Some suggestions we receive can&#8217;t be implemented for practical reasons, such as negative impact on SEO, or they would cause broken links, etc.<\/p>\n<p>Some say, we need a more memorable name.<\/p>\n<p>Well, we have already reserved a number of them.<\/p>\n<p>One that is active is <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\"><strong>www.MHProNews.com<\/strong><\/a>.\u00a0 Go ahead and test it.\u00a0 (It takes you right to our current Home page.) As an MH Pro who wants News and views you can use, you can remember <em><strong><strong>MHProNews.com<\/strong><\/strong><\/em> very easily!\u00a0 Thanks to Bob Stovall&#8217;s fine IT and WebTech work, this name has been integrated into our system with no loss of SEO (Search Engine Optimization) value.<\/p>\n<p>I would have to ask our IT Manager, Bob Stovall, for an exact count of how many pages we have online, but I can tell you that Google Analytics routinely reports to me that we have had 800-1000 pages access on our main site in any 30-day period in recent months, plus the dozens of additional pages accessed on our blogs.\u00a0 We will achieve another record this month.<\/p>\n<p>All that said, we have had on our drawing board for some time now the plan to simplify navigation and enhance the site search tool.\u00a0 If you have suggestions, please do take the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/bobstovall\/mhmsm-website-tour-video\/\"><strong>video site tour<\/strong><\/a> (to make sure that what you want to suggest is not already found here).\u00a0 Then, please feel free to share your comments and suggestions via email.\u00a0 Please use <em>MHMSM.com Site Suggestions<\/em> in the subject line, to make sure it is spotted \u2013 thanks.<\/p>\n<p>Regarding content or suggestions:\u00a0 We like having comments posted, but also get many, many more via email or phone.\u00a0 My email system suggests there are 150-200 emails (not spam, real email messages) in and out daily in my email box.\u00a0 Lots of that is contact with or for clients, prospective clients, writers, MHMSM.com team members, news tips and related, advertisers, etc., but there are comments from readers and listeners in that mix, too.<\/p>\n<p>Your views are important to us.\u00a0 You have a place to sound off here and be heard.<\/p>\n<p>We routinely say: on public posts, be respectful, explain your point clearly, do not make readers guess your meaning.\u00a0 But so long as you are not spamming us to promote something selfishly (our system is set to spot spam), so long as you are not just trashing someone for some personal reason, or making free-floating criticism so generalized it can\u2019t be addressed, we believe in the free exchange of well-expressed ideas.\u00a0 Such free exchange is important and of value to the Industry.\u00a0 If you want to write an Industry Voices guest blog post, just read the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/about-us\"><strong>About Us<\/strong><\/a> page for information, and feel free to email it into associate editor Catherine Frenzel at catherine@mhmsm.com and\/or myself at tony@mhmsm.com with <em>Guest Blog<\/em> or <em>Guest Article<\/em> in the subject line.<\/p>\n<p>It is our daily effort to provide Innovation, Inspiration and Information to Industry professionals.\u00a0 You are a key part of that process; we are here serve you.<\/p>\n<p>In closing, as one of the kind thank you notes that came in this past week said: thank you for advancing the professionalism of the industry.\u00a0 To us, professionalism also means serving through you and associations those millions who own or should own a factory built home!\u00a0 While our target audience is business to business, professionals like you, I always remember our industry&#8217;s ultimate customers; and true professionals in for the long haul do the same.<\/p>\n<p>With your help and the support of professionals and advertisers, we plan to do a new publication designed to engage the home-buying public and public media at large.\u00a0 We believe we need that as an industry, but we also need pros who act like professionals.\u00a0 So send a link to <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/\"><strong>MHMSM.com<\/strong><\/a> or forward an email to your friends, colleagues and yes, to your competitors!\u00a0 We are all in this together. We may have some difference in focus or perspective, but it is by becoming ever more informed and professional in the best sense that we will see the new Renaissance for manufactured housing in the days ahead.<\/p>\n<p>We hope to see you at the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/mhi-national-congress-and-expo\"><strong>MHI Congress<\/strong><\/a> and in <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/corp-press-releases\/1307-2011-great-southwest-home-show-in-tulsa-oklahoma\"><strong>Tulsa<\/strong><\/a>, where we will be for the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/the-great-southwest-home-show\"><strong>2011 Great Southwest Home Show<\/strong><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a regular basis, calls and messages come in from across the country \u2013 and internationally as well \u2013 regarding some comment, idea, content, a question, thank you or critique.\u00a0 We tend to get more high fives than pans in these messages, but let me stress that all are welcome and encouraged.\u00a0 For a few &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\"> <span class=\"screen-reader-text\">Being Heard: Manufactured Housing and Factory Built Construction Media<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[712,10,557,626,750,303,302,209,657,751,497,752,247,482,3,412,684,753,754,755,38,693,756],"class_list":["post-1335","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-2011-great-southwest-home-show","tag-bob-stovall","tag-catherine-frenzel","tag-daily-business-news","tag-disqus","tag-eric-miller","tag-erin-patla","tag-factory-built","tag-feature-articles","tag-google-analytics","tag-industry-voices","tag-inspirations","tag-l-a-tony-kovach","tag-linkedin","tag-manufactured-housing","tag-market-reports","tag-matthew-silver","tag-mhi-congress","tag-mhpronews","tag-the-cutting-edge","tag-the-masthead","tag-tulsa","tag-words-of-wisdom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Being Heard: Manufactured Housing and Factory Built Construction Media - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Being Heard: Manufactured Housing and Factory Built Construction Media - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"On a regular basis, calls and messages come in from across the country \u2013 and internationally as well \u2013 regarding some comment, idea, content, a question, thank you or critique.\u00a0 We tend to get more high fives than pans in these messages, but let me stress that all are welcome and encouraged.\u00a0 For a few &hellip; Being Heard: Manufactured Housing and Factory Built Construction Media Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"article:published_time\" content=\"2011-01-30T14:57:53+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\" \/>\n<meta name=\"author\" content=\"L. A. &#039;Tony&#039; Kovach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"L. A. &#039;Tony&#039; Kovach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\"},\"author\":{\"name\":\"L. A. 'Tony' Kovach\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d\"},\"headline\":\"Being Heard: Manufactured Housing and Factory Built Construction Media\",\"datePublished\":\"2011-01-30T14:57:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\"},\"wordCount\":1534,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\",\"keywords\":[\"2011 Great Southwest Home Show\",\"Bob Stovall\",\"Catherine Frenzel\",\"Daily Business News\",\"Disqus\",\"Eric Miller\",\"Erin Patla\",\"factory-built\",\"feature articles\",\"Google Analytics\",\"industry voices\",\"INspirations\",\"L. A. \u2018Tony\u2019 Kovach\",\"LinkedIn\",\"Manufactured Housing\",\"market reports\",\"Matthew Silver\",\"MHI Congress\",\"MHProNews\",\"The Cutting Edge\",\"the Masthead\",\"Tulsa\",\"Words of Wisdom\"],\"articleSection\":[\"News Analysis\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\",\"name\":\"Being Heard: Manufactured Housing and Factory Built Construction Media - Masthead L. A. &#039;Tony&#039; Kovach\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\",\"datePublished\":\"2011-01-30T14:57:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage\",\"url\":\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\",\"contentUrl\":\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Being Heard: Manufactured Housing and Factory Built Construction Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\",\"name\":\"Masthead L. A. &#039;Tony&#039; Kovach\",\"description\":\"Masthead L. A. &#039;Tony&#039; Kovach @ MHProNews.com aka MHMarketingSalesManagement.com\",\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization\",\"name\":\"Masthead L. A. &#039;Tony&#039; Kovach\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"Masthead L. A. &#039;Tony&#039; Kovach\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d\",\"name\":\"L. A. 'Tony' Kovach\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g\",\"caption\":\"L. A. 'Tony' Kovach\"},\"sameAs\":[\"http:\/\/latonykovach.com\"],\"url\":\"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Being Heard: Manufactured Housing and Factory Built Construction Media - Masthead L. A. &#039;Tony&#039; Kovach","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/","og_locale":"en_US","og_type":"article","og_title":"Being Heard: Manufactured Housing and Factory Built Construction Media - Masthead L. A. &#039;Tony&#039; Kovach","og_description":"On a regular basis, calls and messages come in from across the country \u2013 and internationally as well \u2013 regarding some comment, idea, content, a question, thank you or critique.\u00a0 We tend to get more high fives than pans in these messages, but let me stress that all are welcome and encouraged.\u00a0 For a few &hellip; Being Heard: Manufactured Housing and Factory Built Construction Media Read More \u00bb","og_url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/","og_site_name":"Masthead L. A. &#039;Tony&#039; Kovach","article_published_time":"2011-01-30T14:57:53+00:00","og_image":[{"url":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png","type":"","width":"","height":""}],"author":"L. A. 'Tony' Kovach","twitter_card":"summary_large_image","twitter_misc":{"Written by":"L. A. 'Tony' Kovach","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#article","isPartOf":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/"},"author":{"name":"L. A. 'Tony' Kovach","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d"},"headline":"Being Heard: Manufactured Housing and Factory Built Construction Media","datePublished":"2011-01-30T14:57:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/"},"wordCount":1534,"commentCount":5,"publisher":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization"},"image":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png","keywords":["2011 Great Southwest Home Show","Bob Stovall","Catherine Frenzel","Daily Business News","Disqus","Eric Miller","Erin Patla","factory-built","feature articles","Google Analytics","industry voices","INspirations","L. A. \u2018Tony\u2019 Kovach","LinkedIn","Manufactured Housing","market reports","Matthew Silver","MHI Congress","MHProNews","The Cutting Edge","the Masthead","Tulsa","Words of Wisdom"],"articleSection":["News Analysis"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/","name":"Being Heard: Manufactured Housing and Factory Built Construction Media - Masthead L. A. &#039;Tony&#039; Kovach","isPartOf":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage"},"image":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage"},"thumbnailUrl":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png","datePublished":"2011-01-30T14:57:53+00:00","breadcrumb":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#primaryimage","url":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png","contentUrl":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2011\/01\/861-pages-viewed.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/being-heard-manufactured-housing-and-factory-built-construction-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.manufacturedhomepronews.com\/masthead\/"},{"@type":"ListItem","position":2,"name":"Being Heard: Manufactured Housing and Factory Built Construction Media"}]},{"@type":"WebSite","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#website","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/","name":"Masthead L. A. &#039;Tony&#039; Kovach","description":"Masthead L. A. &#039;Tony&#039; Kovach @ MHProNews.com aka MHMarketingSalesManagement.com","publisher":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.manufacturedhomepronews.com\/masthead\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#organization","name":"Masthead L. A. &#039;Tony&#039; Kovach","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/","url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg","contentUrl":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2019\/08\/MHProNewsDropShadowRWBlueLogo.jpg","width":658,"height":284,"caption":"Masthead L. A. &#039;Tony&#039; Kovach"},"image":{"@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/b528f3e011bf34f575ffb39eb876e46d","name":"L. A. 'Tony' Kovach","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.manufacturedhomepronews.com\/masthead\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3bd242556933ff5de563f7acfc19476?s=96&d=mm&r=g","caption":"L. A. 'Tony' Kovach"},"sameAs":["http:\/\/latonykovach.com"],"url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/"}]}},"_links":{"self":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/1335"}],"collection":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/comments?post=1335"}],"version-history":[{"count":13,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/1335\/revisions"}],"predecessor-version":[{"id":1351,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/posts\/1335\/revisions\/1351"}],"wp:attachment":[{"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/media?parent=1335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/categories?post=1335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-json\/wp\/v2\/tags?post=1335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}