{"id":12539,"date":"2016-10-14T10:48:30","date_gmt":"2016-10-14T15:48:30","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=12539"},"modified":"2016-10-14T11:02:39","modified_gmt":"2016-10-14T16:02:39","slug":"that-key-item-dont-miss-it","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/that-key-item-dont-miss-it\/","title":{"rendered":"That Key Item &#8211; \u201cDon\u2019t Miss It\u2026\u201d"},"content":{"rendered":"<p><strong><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11763\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/06\/TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface-573x430.jpg\" alt=\"TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface\" width=\"418\" height=\"314\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/06\/TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface-573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/06\/TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface-150x113.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/06\/TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface-768x576.jpg 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/06\/TipOfTheIcebergWikiCommons-MHProNews-WhatsLurkingUnderSurface.jpg 800w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/>\u00a0<\/strong><\/p>\n<p>There are news items that are interesting.\u00a0 Some industry news falls into the category of \u201cimportant.\u201d<\/p><div id=\"manuf-3705025903\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>But you never know when a news item is <strong>\u201cDon\u2019t Miss It\u201d<\/strong> \u2013 news or commentary that is so important to you and\/or your location\/operation, that you are ever-so glad you saw it \u2013 <em>and when your competitor might have missed it.<\/em><\/p>\n<figure id=\"attachment_12551\" aria-describedby=\"caption-attachment-12551\" style=\"width: 413px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/retailer-alert-fema-to-purchase-off-the-lot-manufactured-homes\/\" target=\"_blank\"><img decoding=\"async\" class=\" wp-image-12551\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/FEMABuyOnLotRetailerAlert-ManufacturedHousingIndustryDailyBusinessNewsMHProNews0-575x418.png\" alt=\"femabuyonlotretaileralert-manufacturedhousingindustrydailybusinessnewsmhpronews0\" width=\"413\" height=\"300\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/FEMABuyOnLotRetailerAlert-ManufacturedHousingIndustryDailyBusinessNewsMHProNews0-575x418.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/FEMABuyOnLotRetailerAlert-ManufacturedHousingIndustryDailyBusinessNewsMHProNews0-150x109.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/FEMABuyOnLotRetailerAlert-ManufacturedHousingIndustryDailyBusinessNewsMHProNews0.png 701w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/a><figcaption id=\"caption-attachment-12551\" class=\"wp-caption-text\">One of several hot items in the news yesterday.<\/figcaption><\/figure>\n<p>Yesterday, there must have been something that was REALLY \u201cDon\u2019t Miss it\u201d because there <strong>were over 4,000 <\/strong>professionals like you on the site at the same time.<\/p>\n<figure id=\"attachment_12542\" aria-describedby=\"caption-attachment-12542\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-medium wp-image-12542\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/4471guestsManufacturedHousingIndustryMHProNews10132016-575x133.png\" alt=\"4471guestsmanufacturedhousingindustrymhpronews10132016\" width=\"575\" height=\"133\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/4471guestsManufacturedHousingIndustryMHProNews10132016-575x133.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/4471guestsManufacturedHousingIndustryMHProNews10132016-150x35.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/4471guestsManufacturedHousingIndustryMHProNews10132016-768x177.png 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/4471guestsManufacturedHousingIndustryMHProNews10132016.png 806w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption id=\"caption-attachment-12542\" class=\"wp-caption-text\">Manufactured housing has been estimated to have 150,000 FTEs &#8211; full time equivalents. Typically, about 15% of pros read &#8211; <strong><em>the leaders and those looking to advance!<\/em> <\/strong>&#8211; so having 4,400+ on our site at a single moment in time is amazing. <em>Thank you.<\/em><\/figcaption><\/figure>\n<p>In an industry of our size, <strong><em>that\u2019s extraordinary.<\/em><\/strong><\/p>\n<figure id=\"attachment_12553\" aria-describedby=\"caption-attachment-12553\" style=\"width: 531px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/new-state-law-would-change-eviction-rules-for-manufactured-homes\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12553\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/NewStateLawEvictionRules-ManufacturedHousingIndustryDailyBusinessNewsMHProNews-575x92.png\" alt=\"newstatelawevictionrules-manufacturedhousingindustrydailybusinessnewsmhpronews\" width=\"531\" height=\"85\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/NewStateLawEvictionRules-ManufacturedHousingIndustryDailyBusinessNewsMHProNews-575x92.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/NewStateLawEvictionRules-ManufacturedHousingIndustryDailyBusinessNewsMHProNews-150x24.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/NewStateLawEvictionRules-ManufacturedHousingIndustryDailyBusinessNewsMHProNews.png 696w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/a><figcaption id=\"caption-attachment-12553\" class=\"wp-caption-text\">Even those stories that may not seem to direct impact you, may reflect a trend you need to know about. \u00a0Or a news item may suggest an insight on a problem you are wrestling with. \u00a0This headline above was another from yesterday that was &#8216;read hot.&#8217;<\/figcaption><\/figure>\n<p><strong>Measure by Comparison<\/strong><\/p>\n<p>We routinely measure things by comparison.<\/p>\n<figure id=\"attachment_12543\" aria-describedby=\"caption-attachment-12543\" style=\"width: 270px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12543 size-full\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/comparisonGreenVsRedAppleCreditInternationalCitiznsPostedManufacturedHousingIndustryCommentaryMastheadMHProNews-.png\" alt=\"comparisongreenvsredapplecreditinternationalcitiznspostedmanufacturedhousingindustrycommentarymastheadmhpronews\" width=\"270\" height=\"189\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/comparisonGreenVsRedAppleCreditInternationalCitiznsPostedManufacturedHousingIndustryCommentaryMastheadMHProNews-.png 270w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/comparisonGreenVsRedAppleCreditInternationalCitiznsPostedManufacturedHousingIndustryCommentaryMastheadMHProNews--150x105.png 150w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><figcaption id=\"caption-attachment-12543\" class=\"wp-caption-text\">Comparisons are made all the time, it&#8217;s part of how we wrap our mind around some topic or thing.<\/figcaption><\/figure>\n<p>To get a sense of what that means, the largest industry event this year attracted at total of some 2,500 people over 3 days. It drew people from coast-to-coast.<\/p>\n<p>As another benchmark, the MHI Las Vegas Congress and Expo drew roughly 1,000 souls last spring over their 3 day event.<\/p>\n<p>The largest trade publisher (besides us) in this MH space stopped reporting statistics a few years ago.\u00a0 They were down at that point to 12,000 print \u2018subscribers,\u2019 but as everyone in MH knows, not all are actually reading.\u00a0 That just is what it is.\u00a0 Another publisher states that he has a few hundred on his mailing list.<\/p>\n<p>Part of the beauty of digital publishing is that you get rapid feedback from readers \u2013 some of it electronic, <em>like that guest counter shown in the screen capture above<\/em>.<\/p>\n<p>This is just another way of saying, our readers, sponsors and contributing writers have made us the runaway #1 in manufactured housing professional publishing.<\/p>\n<p>You and thousands of others logon for good reasons.<\/p>\n<p>A few years ago, someone emailed me to say, \u201c<strong><span style=\"color: #993300;\">This is the<\/span> <\/strong>[industry]<span style=\"color: #993300;\"><strong> news that we craved<\/strong><\/span>.\u201d\u00a0 That was not long after we began producing the <strong><em>Daily Business News<\/em><\/strong>.<\/p>\n<p>Yesterday, a caller told me that our news module was \u201c<span style=\"color: #993300;\"><strong>always good before<\/strong><\/span>\u201d but that it was now \u201c<span style=\"color: #993300;\"><strong>better than ever<\/strong><\/span>.\u201d<\/p>\n<figure id=\"attachment_12440\" aria-describedby=\"caption-attachment-12440\" style=\"width: 482px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12440\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/7thAnniversaryMHProNews-Oct2016.png\" alt=\"7thanniversarymhpronews-oct2016\" width=\"482\" height=\"172\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/7thAnniversaryMHProNews-Oct2016.png 617w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/7thAnniversaryMHProNews-Oct2016-150x53.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/7thAnniversaryMHProNews-Oct2016-575x205.png 575w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><figcaption id=\"caption-attachment-12440\" class=\"wp-caption-text\">Matthew Silver. Eric Miller. Bob Stovall. Jeff Templeton. \u00a0These are just some of the many who have provided their talents here at MHProNews over the years to better our industry. Thank you! To the sponsors, pros, contributors and readers who are make this adventure in advancing the MH industry possible.<\/figcaption><\/figure>\n<p>That\u2019s partially the result of a team effort \u2013 and that effort includes the <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/\">comments on<\/a>-and-off the record about news and events from industry pros like you.<\/p>\n<figure id=\"attachment_8506\" aria-describedby=\"caption-attachment-8506\" style=\"width: 497px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8506\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/07\/we-cant-solve-problems-using-the-same-kind-of-thinking-we-used-when-we-created-them-albert-einstien-c2013-all-rights-reserved-by-lifestyle-factory-homes-llc-posted-mhpronews-com--573x430.jpg\" alt=\"we-can't-solve-problems-using-the-same-kind-of-thinking-we-used-when-we-created-them-albert-einstien--(c)2013-all-rights-reserved-by-lifestyle-factory-homes-llc-posted-mhpronews-com-\" width=\"497\" height=\"373\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/07\/we-cant-solve-problems-using-the-same-kind-of-thinking-we-used-when-we-created-them-albert-einstien-c2013-all-rights-reserved-by-lifestyle-factory-homes-llc-posted-mhpronews-com--573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/07\/we-cant-solve-problems-using-the-same-kind-of-thinking-we-used-when-we-created-them-albert-einstien-c2013-all-rights-reserved-by-lifestyle-factory-homes-llc-posted-mhpronews-com--150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/07\/we-cant-solve-problems-using-the-same-kind-of-thinking-we-used-when-we-created-them-albert-einstien-c2013-all-rights-reserved-by-lifestyle-factory-homes-llc-posted-mhpronews-com-.jpg 800w\" sizes=\"(max-width: 497px) 100vw, 497px\" \/><figcaption id=\"caption-attachment-8506\" class=\"wp-caption-text\">It doesn&#8217;t take a genius to know that you don&#8217;t keep doing the same things, the same way, and expect to get a new and better result. Photo credit, WikiCommons. Poster credit, <em>MHProNews.<\/em><\/figcaption><\/figure>\n<p><strong>Learning from Other MH Pros<\/strong><\/p>\n<p>Maybe one of my favorite inputs came from a high-volume location.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-12545\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/WhatDirectionCreditTechluminati-postedManufacturedHousingIndustryCommentaryMastheadBlogMHProNews-.png\" alt=\"whatdirectioncredittechluminati-postedmanufacturedhousingindustrycommentarymastheadblogmhpronews\" width=\"217\" height=\"176\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/WhatDirectionCreditTechluminati-postedManufacturedHousingIndustryCommentaryMastheadBlogMHProNews-.png 264w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/WhatDirectionCreditTechluminati-postedManufacturedHousingIndustryCommentaryMastheadBlogMHProNews--150x122.png 150w\" sizes=\"(max-width: 217px) 100vw, 217px\" \/>The manager told me that he and his team daily read the news over morning coffee.\u00a0 They then discussed the various news items (and sometimes, commentary like this) as a team.<\/p>\n<p>He said that was one of the best learning\/coaching tools they had ever discovered.<\/p>\n<p>For years we\u2019ve said, invest 15 to 30 minutes a day, on MHProNews, and 15 minutes a day on MHLivingNews \u2013 and your team will perform better over time, <em>and it only costs you time.<\/em> For some, we save time &#8211; because our Daily Business News filters out, refines and improves news that others might have first carried.<\/p>\n<p>That time you invest may be throne room time, lunch or coffee break time, or whenever it makes the best sense for you to access your laptop or handheld device.<\/p>\n<p>Another operation told me that they use the <strong><em>Daily Business News<\/em><\/strong> as a way of identifying new prospects.<\/p>\n<p>I can\u2019t tell you how many have said, \u201c<span style=\"color: #993300;\"><strong>we keep one browser tab<\/strong><\/span>\u201d \u2013 or window \u2013 \u201c<span style=\"color: #993300;\"><strong>open to MHProNews all day, every day<\/strong><\/span>.\u201d They refresh the page periodically, to make sure they are on top of the latest.<\/p>\n<p>Manufactured and modular housing has a number of fine written-resources found from coast to coast.<\/p>\n<p>But to this day, we can proudly say, we were the first and still have the only <strong><em>Daily Business News in the factory-built housing industry<\/em><\/strong>.<\/p>\n<p>No one else brings you the variety of blogs with commentary \u2013 including the popular commentary found on the Masthead or the\u00a0<strong><em><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/\">Industry Voices<\/a><\/em><\/strong> blog.<\/p>\n<p>This is what other industries besides our own have done for years.<\/p>\n<figure id=\"attachment_12240\" aria-describedby=\"caption-attachment-12240\" style=\"width: 425px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12240 size-large\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/08\/15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2-425x768.png\" alt=\"15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2\" width=\"425\" height=\"768\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/08\/15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2-425x768.png 425w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/08\/15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2-83x150.png 83w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/08\/15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2-238x430.png 238w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/08\/15MinutesDailyMHProNewMHLivingNews-KnowledgeSharedKnowledgeMultiplied2.png 575w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><figcaption id=\"caption-attachment-12240\" class=\"wp-caption-text\">Knowledge is one of those rare things you can give away, and actually have more of it. Thousands of pros like you logon daily, to feed their minds, inspire, learn and then share in ways that advance their careers, location and thus the industry.<\/figcaption><\/figure>\n<p><strong>Gaining Respect and Growing our Industry<\/strong><\/p>\n<p>For manufactured housing to become properly respected, better understood and appreciated, MHProNews and MHLivingNews both had to happen for our industry.<\/p>\n<figure id=\"attachment_8977\" aria-describedby=\"caption-attachment-8977\" style=\"width: 489px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-8977\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/09\/knowledge-shared-is-knowledge-multiplied-c2014-lifestyle-factory0homes-llc-masthead-blog-mhpronews-all-rights-reserved-.png\" alt=\"knowledge-shared-is-knowledge-multiplied-(c)2014-lifestyle-factory0homes-llc-masthead-blog-mhpronews-all-rights-reserved-\" width=\"489\" height=\"97\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/09\/knowledge-shared-is-knowledge-multiplied-c2014-lifestyle-factory0homes-llc-masthead-blog-mhpronews-all-rights-reserved-.png 1014w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/09\/knowledge-shared-is-knowledge-multiplied-c2014-lifestyle-factory0homes-llc-masthead-blog-mhpronews-all-rights-reserved--150x29.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2014\/09\/knowledge-shared-is-knowledge-multiplied-c2014-lifestyle-factory0homes-llc-masthead-blog-mhpronews-all-rights-reserved--575x113.png 575w\" sizes=\"(max-width: 489px) 100vw, 489px\" \/><figcaption id=\"caption-attachment-8977\" class=\"wp-caption-text\">Image credit &#8211; MHProNews.com.<\/figcaption><\/figure>\n<p><strong>Scientia est Potentia Virtutis<\/strong><\/p>\n<p>Knowledge is potential power.<\/p>\n<p>But for those who don\u2019t know or follow the news, they may miss that \u201c<span style=\"color: #993300;\"><strong>Don\u2019t Miss It<\/strong><\/span>\u201d news item that could be so important.<\/p>\n<p>There are good reasons that leaders like Warren Buffett read so much.<\/p>\n<figure id=\"attachment_12547\" aria-describedby=\"caption-attachment-12547\" style=\"width: 458px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/dj-pendleton-reacts-city-councilmans-plan-forcing-manufactured-home-communities-to-provide-amenities\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12547\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/DJPendletonTMHAExecDirector-ManufacturedHousingIndustryVoices-AnotherExampleGovtOverreachTargetingManufacturedHomes-MHProNews-.png\" alt=\"djpendletontmhaexecdirector-manufacturedhousingindustryvoices-anotherexamplegovtoverreachtargetingmanufacturedhomes-mhpronews\" width=\"458\" height=\"319\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/DJPendletonTMHAExecDirector-ManufacturedHousingIndustryVoices-AnotherExampleGovtOverreachTargetingManufacturedHomes-MHProNews-.png 527w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/DJPendletonTMHAExecDirector-ManufacturedHousingIndustryVoices-AnotherExampleGovtOverreachTargetingManufacturedHomes-MHProNews--150x104.png 150w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/a><figcaption id=\"caption-attachment-12547\" class=\"wp-caption-text\">Comment from DJ, <a href=\"http:\/\/www.mhpronews.com\/blogs\/industryvoices\/dj-pendleton-reacts-city-councilmans-plan-forcing-manufactured-home-communities-to-provide-amenities\/\" target=\"_blank\">part of a column just published on Industry Voices<\/a>. See the Industry Voices guest blog, but also SHARE your insights and thoughts via the Industry Voices guest blog.<\/figcaption><\/figure>\n<p>Reading here daily is very much like a good meeting, where you walk away with one new idea that you can put to work, let me bet you the following. For those who read our news and commentary daily, they walk away with one or more \u201c<span style=\"color: #993300;\"><strong>gee, that was a useful insight<\/strong><\/span>\u201d that could make their career or business better.<\/p>\n<figure id=\"attachment_12557\" aria-describedby=\"caption-attachment-12557\" style=\"width: 523px\" class=\"wp-caption aligncenter\"><a href=\"mailto:iReportMHNewsTips@mhmsm.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12557 size-full\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/iReportMHNewsTips@mhmsm.com-MHProNews-.png\" alt=\"ireportmhnewstipsmhmsm-com-mhpronews\" width=\"523\" height=\"72\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/iReportMHNewsTips@mhmsm.com-MHProNews-.png 523w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/10\/iReportMHNewsTips@mhmsm.com-MHProNews--150x21.png 150w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/a><figcaption id=\"caption-attachment-12557\" class=\"wp-caption-text\">To submit an Industry Voices blog or send in a tip on a possible news item, email us at:<br \/> ireportmhnewstipsmhmsm-com and make sure you say in the subject line &#8211; &#8220;<strong>MH News Tip<\/strong>&#8221; or &#8220;<strong>Industry Voices Guest Column<\/strong>&#8221; or &#8220;<strong>Off The Record Tip\/Comments<\/strong>&#8221; These come in weekly, <em>and we thank all who send them.<\/em><\/figcaption><\/figure>\n<p>So spread the word to all on your team.<\/p>\n<p><strong>When there are plenty of eyes reading<\/strong>, you are more likely to catch that \u201c<span style=\"color: #993300;\"><strong>Don\u2019t Miss It<\/strong><\/span>\u201d\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9785\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/mhpronews-logo-dropshadow-manufactured-home-pro-news-logo-1.jpg\" alt=\"mhpronews-logo-dropshadow-manufactured-home-pro-news-logo (1)\" width=\"373\" height=\"135\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/mhpronews-logo-dropshadow-manufactured-home-pro-news-logo-1.jpg 373w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/mhpronews-logo-dropshadow-manufactured-home-pro-news-logo-1-150x54.jpg 150w\" sizes=\"(max-width: 373px) 100vw, 373px\" \/><\/p>\n<p><span style=\"color: #993300;\"><strong><em>Industry News, Tips and Views Pros Can Use<\/em><\/strong><\/span>. \u00a9<\/p>\n<figure id=\"attachment_11059\" aria-describedby=\"caption-attachment-11059\" style=\"width: 271px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.mhpronews.com\/blogs\/industryvoices\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11059\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/01\/MHI-MHARR-MHEC-DC-MHProNews-collage-copyright2016WeProvideYouDecide.jpg\" alt=\"MHI-MHARR-MHEC-DC-MHProNews-collage-copyright2016WeProvideYouDecide\" width=\"271\" height=\"186\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/01\/MHI-MHARR-MHEC-DC-MHProNews-collage-copyright2016WeProvideYouDecide.jpg 271w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/01\/MHI-MHARR-MHEC-DC-MHProNews-collage-copyright2016WeProvideYouDecide-150x103.jpg 150w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/a><figcaption id=\"caption-attachment-11059\" class=\"wp-caption-text\">Image credit &#8211; collage of Industry Association logos by\u00a0MHProNews, each logo is the property of their respective\u00a0organization, and is used here under Fair Use guidelines.<\/figcaption><\/figure>\n<p>\u201c<span style=\"color: #993300;\"><strong>We Provide.\u00a0 You Decide<\/strong><\/span>.\u201d \u00a9 <em>Don\u2019t miss it!<\/em> ##<\/p>\n<figure id=\"attachment_12308\" aria-describedby=\"caption-attachment-12308\" style=\"width: 192px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12308 size-full\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/LATonyKovach-caricature-postedMastheadBlog-MHProNews-.png\" alt=\"latonykovach-caricature-postedmastheadblog-mhpronews\" width=\"192\" height=\"227\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/LATonyKovach-caricature-postedMastheadBlog-MHProNews-.png 192w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/LATonyKovach-caricature-postedMastheadBlog-MHProNews--127x150.png 127w\" sizes=\"(max-width: 192px) 100vw, 192px\" \/><\/a><figcaption id=\"caption-attachment-12308\" class=\"wp-caption-text\">L. A. &#8216;Tony&#8217; Kovach caricature. Kovach is the publisher and managing member of LifeStyle Factory Homes, LLC parent to MHLivingNews and MHProNews, and their various consulting and professional services. <a href=\"https:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\">Kovach is perhaps the most recommended\/endorsed MH personality on LinkedIn<\/a>.<\/figcaption><\/figure>\n<p>By <a href=\"https:\/\/www.linkedin.com\/in\/latonykovach\">L. A. \u201cTony\u201d Kovach<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 There are news items that are interesting.\u00a0 Some industry news falls into the category of \u201cimportant.\u201d But you never know when a news item is \u201cDon\u2019t Miss It\u201d \u2013 news or commentary that is so important to you and\/or your location\/operation, that you are ever-so glad you saw it \u2013 and when your competitor &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/that-key-item-dont-miss-it\/\"> <span class=\"screen-reader-text\">That Key Item &#8211; \u201cDon\u2019t Miss It\u2026\u201d<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[1212,4648,4646,806,1181,754,4647,4649,4650],"class_list":["post-12539","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-commentary","tag-knowledge-multiplied","tag-knowlege-shared","tag-manufactured-housing-industry-news","tag-masthead-blog","tag-mhpronews","tag-news-shared","tag-timely-news","tag-timely-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>That Key Item - \u201cDon\u2019t Miss It\u2026\u201d - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/that-key-item-dont-miss-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"That Key Item - \u201cDon\u2019t Miss It\u2026\u201d - Masthead L. 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