{"id":12393,"date":"2016-09-25T10:44:13","date_gmt":"2016-09-25T15:44:13","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=12393"},"modified":"2016-09-25T12:36:38","modified_gmt":"2016-09-25T17:36:38","slug":"opportunity-vs-reality-insanity-or-insanely-simple","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/opportunity-vs-reality-insanity-or-insanely-simple\/","title":{"rendered":"Opportunity vs Reality \u2013 Insanity or Insanely Simple"},"content":{"rendered":"<p>Stating the obvious: no matter how carefully a project is planned, something may still go wrong with it.<\/p><div id=\"manuf-2193450392\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p>No matter how great a product, service, company or person is, someone may still misunderstand.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-12396\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/CheckingDiaperObvious-AllWomenStalk-postedManufacturedHousingIndustryCommentary-MHProNews-.png\" alt=\"checkingdiaperobvious-allwomenstalk-postedmanufacturedhousingindustrycommentary-mhpronews\" width=\"426\" height=\"292\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/CheckingDiaperObvious-AllWomenStalk-postedManufacturedHousingIndustryCommentary-MHProNews-.png 426w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/CheckingDiaperObvious-AllWomenStalk-postedManufacturedHousingIndustryCommentary-MHProNews--150x103.png 150w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p>\n<p>When misunderstanding takes hold &#8211; or something goes the wrong way &#8211; what does the motivated business professional do?<\/p>\n<ol>\n<li>Nothing, just accept the status quo.<\/li>\n<li>Work only with those who don\u2019t misunderstand, even if those numbers are very limited.<\/li>\n<li>Work with those who understand, plus strive to marshal the witnesses and resources needed to change the perception for an ever-growing number of other potential customers.<\/li>\n<\/ol>\n<p>While you are pondering that (to the extend it needs much consideration at all! ;-) let\u2019s peek at the following reality.<\/p>\n<figure id=\"attachment_12395\" aria-describedby=\"caption-attachment-12395\" style=\"width: 404px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-12395\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/CreditEverythingIsObvious-OnceYouKnowAnswer-DuncanWatts-.png\" alt=\"crediteverythingisobvious-onceyouknowanswer-duncanwatts\" width=\"404\" height=\"297\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/CreditEverythingIsObvious-OnceYouKnowAnswer-DuncanWatts-.png 404w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/CreditEverythingIsObvious-OnceYouKnowAnswer-DuncanWatts--150x110.png 150w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><figcaption id=\"caption-attachment-12395\" class=\"wp-caption-text\">Image credit, <em>Everything is Obvious.<\/em><\/figcaption><\/figure>\n<p><strong>Insanity vs. Insanely Simple<\/strong><\/p>\n<p><em>Our industry ought to be insanely simple.\u00a0<\/em>\u00a0As <strong><em>Bloomberg<\/em><\/strong> notes below, there is a spreading affordable housing crisis, and we have the quality, affordable homes that can solve it for millions of Americans. Duh, right?<\/p>\n<p>But for anyone who has been active in this industry on<\/p>\n<ul>\n<li>the front lines,<\/li>\n<li>management,<\/li>\n<li>investment or<\/li>\n<li>ownership level for a reasonable period of time, they (&#8230;and you) know we have an MH Image Issue.\u00a0 They \u2013 or most <strong><em>MHProNews<\/em> <\/strong>readers and a professional like yourself &#8211; know that the industry&#8217;s image is often undeserved.<\/li>\n<\/ul>\n<figure id=\"attachment_10940\" aria-describedby=\"caption-attachment-10940\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-10940 size-medium\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/12\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved--575x411.png\" alt=\"MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved-\" width=\"575\" height=\"411\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/12\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved--575x411.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/12\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved--150x107.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/12\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved--768x549.png 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/12\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved--1024x731.png 1024w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/12\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2015-allrightsreserved--900x643.png 900w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-10940\" class=\"wp-caption-text\">Image credit, <a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\">MHLivingNews.com<\/a>.<\/figcaption><\/figure>\n<p>But what is being done about changing that image in a practical way?<\/p>\n<ul>\n<li>There are, in fact, companies who strive to improve their own image. That\u2019s important and valuable.<\/li>\n<li>There are collaborative efforts like the <a href=\"http:\/\/manufacturedhomelivingnews.com\/quality-affordable-housing-hunters-arkansas-manufactured-housing-association-works-to-stop-myths-deliver-facts\/\">Arkansas Manufactured Housing Association<\/a> launched recently, designed to dispel myths.<\/li>\n<li>Other associations and <a href=\"http:\/\/manufacturedhomelivingnews.com\/5-most-surprising-features-in-todays-manufactured-homes\/\" target=\"_blank\">operations<\/a> have or are doing such things.<\/li>\n<\/ul>\n<p>All such good efforts are to be commended and have value.<\/p>\n<p>But what we can\u2019t afford to ignore are the very real issues <em>that keep millions of more people from embracing our industry.<\/em><\/p>\n<figure id=\"attachment_12397\" aria-describedby=\"caption-attachment-12397\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/bloomberg-manufactured-home-industry-is-the-solution-to-the-affordable-housing-crisis\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12397\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergBuildingMoreMobileHomesManufacturedHousingEaseAffordbleHousingCrisis-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--575x236.png\" alt=\"bloombergbuildingmoremobilehomesmanufacturedhousingeaseaffordblehousingcrisis-postedmanufacturedhousingindustrycommentary-mastheadblog-mhpronews\" width=\"575\" height=\"236\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergBuildingMoreMobileHomesManufacturedHousingEaseAffordbleHousingCrisis-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--575x236.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergBuildingMoreMobileHomesManufacturedHousingEaseAffordbleHousingCrisis-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--150x61.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergBuildingMoreMobileHomesManufacturedHousingEaseAffordbleHousingCrisis-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--768x315.png 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergBuildingMoreMobileHomesManufacturedHousingEaseAffordbleHousingCrisis-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews-.png 822w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-12397\" class=\"wp-caption-text\">Credit, Bloomberg, <a href=\"https:\/\/www.manufacturedhomepronews.com\/bloomberg-manufactured-home-industry-is-the-solution-to-the-affordable-housing-crisis\/\" target=\"_blank\">click to see DBN report<\/a>.<\/figcaption><\/figure>\n<p>Look at what <a href=\"https:\/\/www.manufacturedhomepronews.com\/bloomberg-manufactured-home-industry-is-the-solution-to-the-affordable-housing-crisis\/\">Bloomberg<\/a> said about our industry the other day, listing the good, but also citing the problematic history and then saying to our industry,<em> that we need to rebrand!<\/em><\/p>\n<figure id=\"attachment_11741\" aria-describedby=\"caption-attachment-11741\" style=\"width: 50px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/problems-with-quote-from-richard-jennison-mhis-ceo-in-statepoint-advertorials\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11741\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/06\/TitusDareEagleOneFinancial-postedMHProNews-50x50-.jpg\" alt=\"TitusDareEagleOneFinancial-postedMHProNews-50x50-\" width=\"50\" height=\"50\" \/><\/a><figcaption id=\"caption-attachment-11741\" class=\"wp-caption-text\">Titus Dare, SVP, Eagle One Financial.<\/figcaption><\/figure>\n<p>Then, consider what industry veterans like <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/problems-with-quote-from-richard-jennison-mhis-ceo-in-statepoint-advertorials\/\">Titus Dare<\/a> and <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/community-co-ownermanager-view-on-richard-jennison-and-the-manufactured-housing-institute-statepoint-advertorial\/\">Tom Fath<\/a> said in their recent Op-Eds &#8211; raising important points, which<\/p>\n<figure id=\"attachment_9772\" aria-describedby=\"caption-attachment-9772\" style=\"width: 55px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/community-co-ownermanager-view-on-richard-jennison-and-the-manufactured-housing-institute-statepoint-advertorial\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9772\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/Tom-Fath-Operations-Manager-New-Durham-Estates-and-Home-Sales55x55.png\" alt=\"Tom\u00a0Fath-Operations Manager New Durham Estates and Home Sales55x55\" width=\"55\" height=\"55\" \/><\/a><figcaption id=\"caption-attachment-9772\" class=\"wp-caption-text\">Tom Fath, Operations, partner, New Durham Estates.<\/figcaption><\/figure>\n<p>need to be understood.\u00a0 Because simple cheerleading which ignores real or perceived issues not only won\u2019t solve what limits us; it could \u2013 as each of the two pros said in their own words linked above &#8211; <em>backfire.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Dust Under the Proverbial Rug?<\/strong><\/p>\n<p>Ever do housecleaning?<\/p>\n<p>Ever sweep dust under an actual rug?<\/p>\n<p>Maybe as a kid, we might do something like that, but most motivated adults know better! The dust piles up, and it becomes noticeable.<\/p>\n<figure id=\"attachment_12400\" aria-describedby=\"caption-attachment-12400\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12400\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/AskRalphDirtDustJunkSweptUnderRug-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--575x415.png\" alt=\"askralphdirtdustjunksweptunderrug-postedmanufacturedhousingindustrycommentary-mastheadblog-mhpronews\" width=\"575\" height=\"415\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/AskRalphDirtDustJunkSweptUnderRug-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--575x415.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/AskRalphDirtDustJunkSweptUnderRug-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--150x108.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/AskRalphDirtDustJunkSweptUnderRug-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews--768x555.png 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/AskRalphDirtDustJunkSweptUnderRug-postedManufacturedHousingIndustryCommentary-MastheadBlog-MHProNews-.png 781w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption id=\"caption-attachment-12400\" class=\"wp-caption-text\">Credibility is a point that both Tom Fath and Titus Dare raised, independent of each other, in their columns. Ignoring issues doesn&#8217;t help, tackling them is the only reasonable option. But what MH needs isn&#8217;t what the the RV industry did with GoRVing&#8230; our situation is unique. We need a tailored approach, that is market based, yet national in the sense that each market has its own specific, targeted efforts that showcase the good, but address the perception issues.<\/figcaption><\/figure>\n<p>You don\u2019t sweep years and years of dust under the rug, watch the pile grow and hope that it somehow magically goes away.\u00a0 It took years to get the MH image to the low ebb we are at today.<\/p>\n<p>The MH Image won\u2019t change overnight. That means a sustained effort must be made. \u00a0Such an effort will bring billions of dollars in new sales to manufactured housing every year.<\/p>\n<p>Again, look at what\u00a0<strong><em><a href=\"https:\/\/www.manufacturedhomepronews.com\/bloomberg-manufactured-home-industry-is-the-solution-to-the-affordable-housing-crisis\/\">Bloomberg said last week \u2013 so this isn\u2019t just the Masthead\u2019s perspective &#8211; or just those pros linked above &#8211; it\u2019s the view of many in and outside of manufactured housing.<\/a><\/em><\/strong><\/p>\n<p>While I think <strong><em>Bloomberg\u2019s<\/em><\/strong>\u00a0closing suggestion is well meaning, it has its own flaw &#8211; but their general point is correct.\u00a0 Manufactured housing will not achieve its potential, so long as we operate under this cloud of decades-old misunderstandings and dated, heavy baggage. \u00a0Those were elements of the parting thoughts of <a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/StinebertsPartingAdviceJournal-postedManufacturedHousingIndustryCommentary-MastheadBlogMHProNews.pdf\" target=\"_blank\">MHI&#8217;s prior president<\/a>.<\/p>\n<p>So while we in manufactured housing are advancing for several years now from the post-2008 crash bottom, we ought not sit on our laurels.\u00a0 Our HUD Code MH sales \u2013 as well as those on the modular side &#8211; are a fraction of what they once were, and what they could become again.<\/p>\n<p><a href=\"https:\/\/www.manufacturedhomepronews.com\/bloomberg-manufactured-home-industry-is-the-solution-to-the-affordable-housing-crisis\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12403\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergManufacturedhousingsaleslevelchart-ManufacturedHousingIndustry-MastheadBlogMHProNews-575x312.png\" alt=\"bloombergmanufacturedhousingsaleslevelchart-manufacturedhousingindustry-mastheadblogmhpronews\" width=\"575\" height=\"312\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergManufacturedhousingsaleslevelchart-ManufacturedHousingIndustry-MastheadBlogMHProNews-575x312.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergManufacturedhousingsaleslevelchart-ManufacturedHousingIndustry-MastheadBlogMHProNews-150x81.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/BloombergManufacturedhousingsaleslevelchart-ManufacturedHousingIndustry-MastheadBlogMHProNews.png 736w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>But we can\u2019t keep doing the same things, the same way and expect a different result.\u00a0 We all know that such an approach is the popular definition of insanity.<\/p>\n<p>Yet, isn&#8217;t that what the industry has de facto done for decades? \u00a0Again, <a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/StinebertsPartingAdviceJournal-postedManufacturedHousingIndustryCommentary-MastheadBlogMHProNews.pdf\" target=\"_blank\">MHI&#8217;s prior president suggested as much<\/a>.<\/p>\n<p><strong>The Solution for Profitable MH Growth is Insanely Simple<\/strong><\/p>\n<p>As professionals and as an industry, we must learn to tell our story well, and keep improving upon that story telling;<\/p>\n<ul>\n<li>we must spotlight what is already good and<\/li>\n<li>tackle what is problematic or misunderstood.<\/li>\n<\/ul>\n<p>We must do the above from every vantage point, not only our own, but that of others:<\/p>\n<ul>\n<li>showcasing how the vast majority of our industry\u2019s home owners love their home, community and lifestyle.<\/li>\n<li>From the perspective of experts, who know and respect our industry.<\/li>\n<li>From the perspective of our MH industry\u2019s professionals,<\/li>\n<li><strong><em>but also from the perspective of those who are naysayers!<\/em><\/strong><\/li>\n<li>We must tackle what the naysayers are pushing out via the media, politicians, policy advocates, etc.<\/li>\n<\/ul>\n<p>Where industry critics are correct, we ought to make the needed changes. When naysayers are wrong, we need to clearly showcase WHY they are wrong.<\/p>\n<p>Once we get the above elements right\u2026<\/p>\n<p><strong><em>\u2026Repeat, repeat, repeat, repeat, repeat. <\/em><\/strong><\/p>\n<figure id=\"attachment_12286\" aria-describedby=\"caption-attachment-12286\" style=\"width: 55px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12286\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/Joe_Dyton_DailyBusinessNews-MHProNews55x55.jpg\" alt=\"Joe_Dyton_DailyBusinessNews-MHProNews55x55\" width=\"55\" height=\"55\" \/><figcaption id=\"caption-attachment-12286\" class=\"wp-caption-text\">Joe Dyton.<\/figcaption><\/figure>\n<p>Against that backdrop, please take another look at what we\u2019ve been doing in recent weeks on the <a href=\"https:\/\/www.manufacturedhomepronews.com\/\" target=\"_blank\"><strong><em>Daily Business News<\/em><\/strong><\/a><\/p>\n<figure id=\"attachment_12369\" aria-describedby=\"caption-attachment-12369\" style=\"width: 49px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-12369\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/RCWilliamsDailyBusinessNewsMHProNews-postedMastheadBlog-MHProNews--110x150.png\" alt=\"rcwilliamsdailybusinessnewsmhpronews-postedmastheadblog-mhpronews\" width=\"49\" height=\"68\" \/><figcaption id=\"caption-attachment-12369\" class=\"wp-caption-text\">RC Williams<\/figcaption><\/figure>\n<p>on\u00a0<strong><em>MHProNews<\/em><\/strong> \u00a0and what we are doing on <a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\"><strong><em>MHLivingNews.com<\/em><\/strong><\/a>.<\/p>\n<p>For this to be done properly and the most effectively, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/\" target=\"_blank\">we need your professional voices<\/a>, your expertise and your support on every level to move MH ahead.<\/p>\n<p>Because as valuable as other sources in our industry might be &#8211; we proudly proclaim the obvious &#8211;<em> there are none in industry trade publishing that are doing what we&#8217;re doing,<\/em>\u00a0quite like we are, as noted in the outlined above.<\/p>\n<figure id=\"attachment_12407\" aria-describedby=\"caption-attachment-12407\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12407 size-medium\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/MHProNewsMHLivingNews-Logos-postedManufacturedHousingIndustryNews-MastheadBlog-MHProNews-575x128.png\" alt=\"mhpronewsmhlivingnews-logos-postedmanufacturedhousingindustrynews-mastheadblog-mhpronews\" width=\"575\" height=\"128\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/MHProNewsMHLivingNews-Logos-postedManufacturedHousingIndustryNews-MastheadBlog-MHProNews-575x128.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/MHProNewsMHLivingNews-Logos-postedManufacturedHousingIndustryNews-MastheadBlog-MHProNews-150x33.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/MHProNewsMHLivingNews-Logos-postedManufacturedHousingIndustryNews-MastheadBlog-MHProNews-768x171.png 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/09\/MHProNewsMHLivingNews-Logos-postedManufacturedHousingIndustryNews-MastheadBlog-MHProNews.png 898w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption id=\"caption-attachment-12407\" class=\"wp-caption-text\">Logos for <a href=\"http:\/\/MHProNews.com\" target=\"_blank\">MHProNews (click here for home page)<\/a> and <a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\">Manufactured Home Living News (click here)<\/a>.<\/figcaption><\/figure>\n<p>Only <a href=\"http:\/\/mhpronews.com\/\" target=\"_blank\"><strong><em>MHProNews<\/em><\/strong><\/a> and <strong><em><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" target=\"_blank\">MHLivingNews<\/a><\/em><\/strong> are consistently, routinely spotlight the good in MH trade journalism, while tackling the thorny issues that rightly or wrongly hold MH back.<\/p>\n<p>That\u2019s the view from the <strong><em>Masthead.<\/em><\/strong><\/p>\n<p>And you say\u2026? ##<\/p>\n<figure id=\"attachment_10492\" aria-describedby=\"caption-attachment-10492\" style=\"width: 55px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10492\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/10\/jan-hollingsworth-for-mhlivingnews-com-55.jpg\" alt=\"jan-hollingsworth-for-mhlivingnews-com-55\" width=\"55\" height=\"55\" \/><figcaption id=\"caption-attachment-10492\" class=\"wp-caption-text\">Jan Hollingsworth, award winning journalist, featured on MHLivingNews.<\/figcaption><\/figure>\n<p><strong>Programing\/Scheduling Notices:<\/strong> You will see some more meaty\/thorny and positive moving ahead topics tackled on <strong><em>MHProNews<\/em><\/strong> and <strong><em>MHLivingNews<\/em><\/strong>, starting as soon as early this week. Please check them out. <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/\" target=\"_blank\">YOUR Thoughtful feedback<\/a> &#8211; on or off the record &#8211; is encouraged.<\/p>\n<figure id=\"attachment_10781\" aria-describedby=\"caption-attachment-10781\" style=\"width: 150px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.linkedin.com\/in\/latonykovach\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-10781\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/11\/LATonyKovach-NYHousing-PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257-150x129.png\" alt=\"LATonyKovach-NYHousing--PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257\" width=\"150\" height=\"129\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/11\/LATonyKovach-NYHousing-PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257-150x129.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/11\/LATonyKovach-NYHousing-PhotoCredits-MarkSimon-Posted-MastheadBlog-MHProNews-com-300x257.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a><figcaption id=\"caption-attachment-10781\" class=\"wp-caption-text\">L. A. &#8216;Tony&#8217; Kovach, MH Industry publisher, consultant and popular speaker.<\/figcaption><\/figure>\n<p>By<a href=\"https:\/\/www.linkedin.com\/in\/latonykovach\"> L. A. \u201cTony\u201d Kovach<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stating the obvious: no matter how carefully a project is planned, something may still go wrong with it. No matter how great a product, service, company or person is, someone may still misunderstand. When misunderstanding takes hold &#8211; or something goes the wrong way &#8211; what does the motivated business professional do? Nothing, just accept &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/opportunity-vs-reality-insanity-or-insanely-simple\/\"> <span class=\"screen-reader-text\">Opportunity vs Reality \u2013 Insanity or Insanely Simple<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[2289,3795,5,48,36,806,4634,1181,754,4043],"class_list":["post-12393","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-education","tag-image","tag-l-a-tony-kovach","tag-manufactured-home-news","tag-manufactured-homes","tag-manufactured-housing-industry-news","tag-manufactured-housing-industry-professional-commentary","tag-masthead-blog","tag-mhpronews","tag-not-mobile-homes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Opportunity vs Reality \u2013 Insanity or Insanely Simple - Masthead L. 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Nothing, just accept &hellip; Opportunity vs Reality \u2013 Insanity or Insanely Simple Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/opportunity-vs-reality-insanity-or-insanely-simple\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. 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