{"id":11234,"date":"2016-02-22T15:47:47","date_gmt":"2016-02-22T21:47:47","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=11234"},"modified":"2016-02-22T15:47:47","modified_gmt":"2016-02-22T21:47:47","slug":"profitably-shifting-the-mobile-and-manufactured-home-paradigm","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/profitably-shifting-the-mobile-and-manufactured-home-paradigm\/","title":{"rendered":"Profitably Shifting the Mobile and Manufactured Home Paradigm"},"content":{"rendered":"<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Friday February 19th was a long, long day &#8211; but it went by quickly. We were doing a video shoot at a true <\/span><span lang=\"en-US\"><i>mobile home park<\/i><\/span><span lang=\"en-US\">. I say &#8216;true,&#8217; because most of the homes there were pre-HUD Code homes &#8211; so they were properly called <\/span><span lang=\"en-US\"><i>mobile homes <\/i><\/span><span lang=\"en-US\">&#8211; dozens of which have been nicely updated. <\/span><\/span><\/span><\/span><\/p><div id=\"manuf-1159100640\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">When you talk to a zoning official or federal regulator, many have an incomplete or even improper view of modern HUD Code manufactured homes and their <\/span><span lang=\"en-US\"><i>mobile home<\/i><\/span><span lang=\"en-US\"> predecessors. Whose fault is that? We&#8217;ll table that question for now, because there are plenty of reasons for the problem and lots of responsibility for it to go around.<\/span><\/span><\/span><\/span><\/p>\n<figure id=\"attachment_11235\" aria-describedby=\"caption-attachment-11235\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/discovering-a-9-out-of-10-mobile-home-park-lifestyle\/\" target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-11235\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/MobileHomeHighlandsMobileHomeParkStPetersburgFL-credit-MHLivingNews-posted-Masthead-blog-MHProNews-_001-575x340.png\" alt=\"MobileHomeHighlandsMobileHomeParkStPetersburgFL-credit-MHLivingNews-posted-Masthead-blog-MHProNews-_001\" width=\"575\" height=\"340\" \/><\/a><figcaption id=\"caption-attachment-11235\" class=\"wp-caption-text\">One of over 100 mobile homes in the land lease community where the latest Inside MH Road Show episode was videoed.<\/figcaption><\/figure>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">We worked all weekend on the first of a periodic series of the <\/span><span lang=\"en-US\"><b>Inside MH Road Show<\/b><\/span><span lang=\"en-US\"> videos to provide an initial snapshot of that park for <\/span><a href=\"http:\/\/MHLivingNews.com\/\" target=\"_blank\"><span lang=\"en-US\"><i><b>MHLivingNews.<\/b><\/i><\/span><\/a><span lang=\"en-US\"> My apologies for the delay in posting my weekend blog and the associated eblast, one of which is hereby done and the next will be coming your way shortly. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">That<\/span><span lang=\"en-US\"> <a href=\"http:\/\/manufacturedhomelivingnews.com\/discovering-a-9-out-of-10-mobile-home-park-lifestyle\/\" target=\"_blank\">new <\/a><\/span><a href=\"http:\/\/manufacturedhomelivingnews.com\/discovering-a-9-out-of-10-mobile-home-park-lifestyle\/\" target=\"_blank\"><span lang=\"en-US\"><i><b>Inside MH Road Show<\/b><\/i><\/span><span lang=\"en-US\"> video is linked here<\/span><\/a><span lang=\"en-US\">.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><b>Misunderstandings Cost Us Billions \u2013 Which may Mean 6 figure$ and up for any 1 Operation<\/b><\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">The only way to deal with the misunderstandings and misconceptions are with educational information. One might call that education: Image Building, Marketing, Public Relations, etc., etc.. From local zoning to state and federal issues, misunderstandings about our product are outrageously expensive to business. \u00a0It costs an estimated 1.7 million of our industry&#8217;s most affordably priced home owners billions in total value.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/april-2013\/5234-a-cup-of-coffee-with-sam-landy\" target=\"_blank\">UMH&#8217;s Sam Landy<\/a> rightly pointed out in an interview that each company is responsibility for its own marketing. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">That&#8217;s true, however there is also <em>wisdom in synergizing with others<\/em>. This is where the work <a href=\"MHLivingNews.com\" target=\"_blank\">MHLivingNews<\/a> does to promote a better understanding of the MH industry. \u00a0While individual companies are promoting themselves, and some associations may do a few things to promote their members, no one else in all of MH does anything as robust as MHLivingNews.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">In the new video and story linked above, among the upcoming video features will be one focused on Dodd-Frank and the CFPB. This community has dozens of homes around and over that $20,000 and up price-point most impacted by the CFPB&#8217;s implementation of the Dodd-Frank regulations. That video will reflect the fact that home owners under the 20k price point are the most harmed by the regulations, not to mention the impact in that 20k to 75k range that the HMDA data reflects.<\/span><\/span><\/span><\/span><\/p>\n<figure id=\"attachment_11222\" aria-describedby=\"caption-attachment-11222\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/noise-and-smoke-vs-facts-about-manufactured-homes-and-lending\/\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-11222 size-medium\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/1-SenBobCorkerSamLandyUMHRichardCordrayCFPB-HUDsecretaryJulianCastro-InsideMH-ManufacturedHomeRegulationsHR650S682PreservingAccessManufacturedHousingVideo-1-575x323.jpg\" alt=\"1-SenBobCorkerSamLandyUMHRichardCordrayCFPB-HUDsecretaryJulianCastro-InsideMH-ManufacturedHomeRegulationsHR650S682PreservingAccessManufacturedHousingVideo\" width=\"575\" height=\"323\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/1-SenBobCorkerSamLandyUMHRichardCordrayCFPB-HUDsecretaryJulianCastro-InsideMH-ManufacturedHomeRegulationsHR650S682PreservingAccessManufacturedHousingVideo-1-575x323.jpg 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/1-SenBobCorkerSamLandyUMHRichardCordrayCFPB-HUDsecretaryJulianCastro-InsideMH-ManufacturedHomeRegulationsHR650S682PreservingAccessManufacturedHousingVideo-1-150x84.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/1-SenBobCorkerSamLandyUMHRichardCordrayCFPB-HUDsecretaryJulianCastro-InsideMH-ManufacturedHomeRegulationsHR650S682PreservingAccessManufacturedHousingVideo-1.jpg 600w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-11222\" class=\"wp-caption-text\">Local, regional and national news media and advocacy websites from coast-to-coast have picked up the story with the<a href=\"http:\/\/manufacturedhomelivingnews.com\/noise-and-smoke-vs-facts-about-manufactured-homes-and-lending\/\" target=\"_blank\"> video linked here<\/a>.<\/figcaption><\/figure>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">To rephrase, some in the video shown are the kinds of households that federal regulations are negatively impacting. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">When <a href=\"http:\/\/manufacturedhomelivingnews.com\/noise-and-smoke-vs-facts-about-manufactured-homes-and-lending\/\" target=\"_blank\">MHPros combine the advocacy related facts found in this video linked here<\/a>, with the impact of the reality of MHLiving found in stories like the ones in this new video, a picture emerges of a lifestyle that is worthy of protection!<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">As more MHPros understand and realize the need to promote the industry&#8217;s good news stories, while tackling the problematic issues that face us from outside and within, our ability to grow back to the higher volume sales levels of the past will grow.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">While putting <a href=\"http:\/\/nanotechnews.com\/after-50-years-reinventing-huds-role-in-fighting-poverty-creating-affordable-housing\/\" target=\"_blank\">MH on a level playing field on so much of the federal largess would be nice<\/a>, and it would dramatically benefit the federal government and consumers, we don&#8217;t have to have big brother&#8217;s \u201chelp.\u201d What we need is to get local, state and perhaps most of all federal officials to stop creating issues where they don&#8217;t need to exist. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">We need associations, individual businesses and motivated professionals to grasp this infotainment and educational approach, so those involved can grow their own businesses and so that collectively we can see multi-billion dollar increases in the value of new HUD Code MH being shipped.<\/span><\/span><\/span><\/span><\/p>\n<figure id=\"attachment_11236\" aria-describedby=\"caption-attachment-11236\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/discovering-a-9-out-of-10-mobile-home-park-lifestyle\/\" target=\"_blank\"><img decoding=\"async\" class=\"wp-image-11236 size-medium\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/WesternDinnerDance9of10-HighlandsMobileHomeParkStPetersburgFL-ManufacturedHomeLivingNews--575x363.png\" alt=\"WesternDinnerDance9of10-HighlandsMobileHomeParkStPetersburgFL-ManufacturedHomeLivingNews-\" width=\"575\" height=\"363\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/WesternDinnerDance9of10-HighlandsMobileHomeParkStPetersburgFL-ManufacturedHomeLivingNews--575x363.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/WesternDinnerDance9of10-HighlandsMobileHomeParkStPetersburgFL-ManufacturedHomeLivingNews--150x95.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2016\/02\/WesternDinnerDance9of10-HighlandsMobileHomeParkStPetersburgFL-ManufacturedHomeLivingNews-.png 760w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-11236\" class=\"wp-caption-text\">The latest <a href=\"http:\/\/manufacturedhomelivingnews.com\/discovering-a-9-out-of-10-mobile-home-park-lifestyle\/\" target=\"_blank\"><strong><em>Inside MH Road Show<\/em><\/strong> video is linked here<\/a>.<\/figcaption><\/figure>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">That&#8217;s our story. We&#8217;re sticking with it. My thanks to all who are making these kinds of pro-MH trade media efforts possible. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Not doing these things collectively as an industry has harmed us for years. In a 1 trillion dollar a year housing market, that costs us billions and may cost you and your firm 5, 6, 7 figures a year or more. <\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">Let&#8217;s learn the lessons and value of teaming up and synergizing more, and start moving the ball down the field again to much higher new home sales levels than we&#8217;ve seen in a decade. \u00a0We can do it.<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">More, later&#8230;let&#8217;s catch up mid-week&#8230; ##<\/span><\/span><\/span><\/span><\/p>\n<figure id=\"attachment_10771\" aria-describedby=\"caption-attachment-10771\" style=\"width: 352px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/tunicashow.com\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10771\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/11\/TonyKovach-MHProNews-com-.png\" alt=\"TonyKovach-MHProNews-com-\" width=\"352\" height=\"249\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/11\/TonyKovach-MHProNews-com-.png 352w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/11\/TonyKovach-MHProNews-com--150x106.png 150w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/a><figcaption id=\"caption-attachment-10771\" class=\"wp-caption-text\">Standing Room Only seminars are scheduled for the 2016 Tunica Manufactured Housing Show, including SuperCharged Marketing and Sales, Financing and MHC\/Retail Lessons Learned. More <a href=\"http:\/\/tunicashow.com\" target=\"_blank\">Tunica Show details, linked here. Tony and the MHProNews &#8211; MHLivingNews team will be at booth #74 at Tunica<\/a>.<\/figcaption><\/figure>\n<p lang=\"en-US\" align=\"LEFT\"><span style=\"color: #000000;\"><span style=\"font-family: Helvetica, serif;\"><span style=\"font-size: small;\"><span lang=\"en-US\">By <a href=\"http:\/\/tunicashow.com\" target=\"_blank\">L. A. &#8216;Tony&#8217; Kovach<\/a>.<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday February 19th was a long, long day &#8211; but it went by quickly. We were doing a video shoot at a true mobile home park. I say &#8216;true,&#8217; because most of the homes there were pre-HUD Code homes &#8211; so they were properly called mobile homes &#8211; dozens of which have been nicely updated. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/profitably-shifting-the-mobile-and-manufactured-home-paradigm\/\"> <span class=\"screen-reader-text\">Profitably Shifting the Mobile and Manufactured Home Paradigm<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[4330,4227,4331,3,4290,754,212,4333,1465,4332],"class_list":["post-11234","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-federal","tag-inside-mh-road-show","tag-local-public-officials","tag-manufactured-housing","tag-mhlivingnews","tag-mhpronews","tag-mobile-homes","tag-public-relations-education","tag-state","tag-zoning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Profitably Shifting the Mobile and Manufactured Home Paradigm - Masthead L. A. &#039;Tony&#039; Kovach<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/profitably-shifting-the-mobile-and-manufactured-home-paradigm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profitably Shifting the Mobile and Manufactured Home Paradigm - Masthead L. A. &#039;Tony&#039; Kovach\" \/>\n<meta property=\"og:description\" content=\"Friday February 19th was a long, long day &#8211; but it went by quickly. We were doing a video shoot at a true mobile home park. I say &#8216;true,&#8217; because most of the homes there were pre-HUD Code homes &#8211; so they were properly called mobile homes &#8211; dozens of which have been nicely updated. &hellip; Profitably Shifting the Mobile and Manufactured Home Paradigm Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/profitably-shifting-the-mobile-and-manufactured-home-paradigm\/\" \/>\n<meta property=\"og:site_name\" content=\"Masthead L. 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