{"id":10205,"date":"2015-08-06T09:00:00","date_gmt":"2015-08-06T14:00:00","guid":{"rendered":"http:\/\/manufacturedhomepronews.com\/masthead\/?p=10205"},"modified":"2015-08-06T09:00:00","modified_gmt":"2015-08-06T14:00:00","slug":"up-the-ladder","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/masthead\/up-the-ladder\/","title":{"rendered":"Up the Ladder!"},"content":{"rendered":"<p>The higher up you go on the ladder, any ladder, the more exposed you become. Some target the person on the ladder out of envy. Some cheer the person that climbs the ladder to mount the roof that has a leak.\u00a0 When you&#8217;re trying to do good, you don&#8217;t let the jeers stop you. Nor can you allow the cheers to cause you to lose your head and thus your balance.<\/p><div id=\"manuf-2301358669\" class=\"manuf-content manuf-entity-placement\"><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-3870480136270376\" crossorigin=\"anonymous\"><\/script><ins class=\"adsbygoogle\" style=\"display:block;\" data-ad-client=\"ca-pub-3870480136270376\" \ndata-ad-slot=\"\" \ndata-ad-format=\"auto\"><\/ins>\n<script> \n(adsbygoogle = window.adsbygoogle || []).push({}); \n<\/script>\n<\/div>\n<figure id=\"attachment_10206\" aria-describedby=\"caption-attachment-10206\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/Tom-Artist-JoanneStevens-PresidentIowaManufacturedHousingAssociation-RVMHHallFame8-3-2015-MastheadBlogMHProNews-com.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-10206\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/Tom-Artist-JoanneStevens-PresidentIowaManufacturedHousingAssociation-RVMHHallFame8-3-2015-MastheadBlogMHProNews-com-573x430.jpg\" alt=\"Tom-Artist-JoanneStevens-PresidentIowaManufacturedHousingAssociation-RVMHHallFame8-3-2015-MastheadBlogMHProNews-com\" width=\"573\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/Tom-Artist-JoanneStevens-PresidentIowaManufacturedHousingAssociation-RVMHHallFame8-3-2015-MastheadBlogMHProNews-com-573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/Tom-Artist-JoanneStevens-PresidentIowaManufacturedHousingAssociation-RVMHHallFame8-3-2015-MastheadBlogMHProNews-com-150x113.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/Tom-Artist-JoanneStevens-PresidentIowaManufacturedHousingAssociation-RVMHHallFame8-3-2015-MastheadBlogMHProNews-com.jpg 624w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/a><figcaption id=\"caption-attachment-10206\" class=\"wp-caption-text\">Tom &#8211; the Artist! &#8211; and Joanne Stevens, at RV MH Hall of Fame. Photo credit, MHProNews.com.<\/figcaption><\/figure>\n<p class=\"Body\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif;\">Fresh from the RV MH Hall of Fame induction dinner, I had the pleasure of Tom &#8211; the artist! &#8211; and his wife Joanne Stevens, MHC brokerage guru &#8211; at our table. We listened to the inductees &#8211; or their speakers, if those honored couldn&#8217;t make it &#8211; who are named in this <a href=\"https:\/\/www.manufacturedhomepronews.com\/rvmh-hall-of-fame-honors-class-of-2015\/\" target=\"_blank\">article<\/a>. There were fun, interesting, touching and quizzical moments laced through the fine mixer and dinner Monday evening.<\/span><\/p>\n<figure id=\"attachment_10208\" aria-describedby=\"caption-attachment-10208\" style=\"width: 456px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/DonMagary-SpiritAward-l-DarrylSearerChairmanRVMHHallofFame-MastheadBlogMHProNews-com-.jpg\"><img decoding=\"async\" class=\"size-medium wp-image-10208\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/DonMagary-SpiritAward-l-DarrylSearerChairmanRVMHHallofFame-MastheadBlogMHProNews-com--456x430.jpg\" alt=\"DonMagary-SpiritAward-l-DarrylSearerChairmanRVMHHallofFame-MastheadBlogMHProNews-com-\" width=\"456\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/DonMagary-SpiritAward-l-DarrylSearerChairmanRVMHHallofFame-MastheadBlogMHProNews-com--456x430.jpg 456w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/DonMagary-SpiritAward-l-DarrylSearerChairmanRVMHHallofFame-MastheadBlogMHProNews-com--150x142.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/DonMagary-SpiritAward-l-DarrylSearerChairmanRVMHHallofFame-MastheadBlogMHProNews-com-.jpg 624w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/><\/a><figcaption id=\"caption-attachment-10208\" class=\"wp-caption-text\">Don Magary, accepting the Spirit Award from Darryl Searer, Chairman, RV MH Hall of Fame. Photo credit: RV MH Hall of Fame.<\/figcaption><\/figure>\n<p>Let me give a special shout-out to an incredible fellow, Darryl Searer, who volunteers full time to promote the Hall&#8217;s important work.\u00a0 He&#8217;s done an amazing job! The Hall&#8217;s debt has plummeted under his leadership. <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/july-2014\/7865-a-cup-errglass-of-beer-withbarry-cole\" target=\"_blank\">Barry Cole<\/a> and others work tirelessly, as does the Spirit Award winner Don Magary. Don uses his publishing and PR talents to boost the Hall, a quiet, great gent.<\/p>\n<figure id=\"attachment_10210\" aria-describedby=\"caption-attachment-10210\" style=\"width: 334px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/rvmhhalloffame.org\" target=\"_blank\"><img decoding=\"async\" class=\"size-full wp-image-10210\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/RVMHHallOfFameClass8-3-2015-MastheadBlogMHProNews-com2-.jpg\" alt=\"RVMHHallOfFameClass8-3-2015-MastheadBlogMHProNews-com2-\" width=\"334\" height=\"231\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/RVMHHallOfFameClass8-3-2015-MastheadBlogMHProNews-com2-.jpg 334w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/RVMHHallOfFameClass8-3-2015-MastheadBlogMHProNews-com2--150x104.jpg 150w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/a><figcaption id=\"caption-attachment-10210\" class=\"wp-caption-text\">The RV MH Hall of Fame Class of 2015 includes: (back row l-r) Paul E. Hanser, HWH Corporation; Bert V. Alanko, MBA Insurance; Joe Kelly, Iowa Mfg Housing Association; (front row l-r)Jerry W. James, Franklin Homes, Inc.; Bill Thomas, Bill Thomas Camper Sales; Marlene A. Sine, Marlene Sine &amp; Associates, Inc.; Richard A. Mendlen, Manufactured Housing: . Not Pictured: Patrica A. Fiederer, Latham Oneota Homes; Sherman Goldenberg, RV Business Magazine; Robert West, Affordable Community Living. \u00a0Photo credit, <a href=\"http:\/\/rvmhhalloffame.org\" target=\"_blank\">RV MH Hall of Fame<\/a>. \u00a0Editor&#8217;s Note: if you&#8217;ve not visited the Hall yet, you should!<\/figcaption><\/figure>\n<p>While applauding all the <em>honored ones<\/em>, let me tip the hat to my industry colleague, part-time mentor, inspirational, musical, humorous and\u00a0wise <strong><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/cup-of-coffee-interviews\/980-a-cup-of-coffee-with-joe-kelly\" target=\"_blank\">Joe Kelly<\/a><\/strong>.\u00a0 The <a href=\"http:\/\/www.iamha.org\/\" target=\"_blank\">Iowa MH Association<\/a>&#8216;s executive director is a credit to his profession! Imagine:<em><strong> for 50 year<\/strong><\/em>s, the Iowa MHAssociation has managed to get pro-Industry legislation passed, along with harmful laws blocked or favorably modified. So Joe&#8217;s honor is much deserved, by him and all those who now enjoy the respect earned by being placed into the RV MH Hall of Fame.\u00a0 More on that later, and we&#8217;ll be sharing a special guest column by Joe Kelly, that he plans to send us soon.<\/p>\n<figure id=\"attachment_10211\" aria-describedby=\"caption-attachment-10211\" style=\"width: 282px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/?p=2337\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10211\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com--430x430.jpeg\" alt=\"music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com-\" width=\"282\" height=\"283\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com--430x430.jpeg 430w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com--150x150.jpeg 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com--768x768.jpeg 768w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com--144x144.jpeg 144w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com--900x900.jpeg 900w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/08\/music-note-clip-art-credit-ClipArtPanda-posted-MastheadBlogMHProNews-com-.jpeg 1224w\" sizes=\"(max-width: 282px) 100vw, 282px\" \/><\/a><figcaption id=\"caption-attachment-10211\" class=\"wp-caption-text\">Image credit: ClipArtPanda.<\/figcaption><\/figure>\n<p><strong>What will be the next, MH Marketing Craze? <\/strong><\/p>\n<p>Let&#8217;s turn to for a moment to a concept some might point to as my latest example of insanity. Others, will get it and will share it widely.<\/p>\n<p class=\"Body\"><span style=\"font-size: 10.0pt; font-family: 'Tahoma',sans-serif;\">In a new OpEd on <strong><em>Industry Voices<\/em><\/strong>, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/industryvoices\/?p=2337\">Victor Frost comments on the value of music as a way to connect with the MH audience<\/a>.<\/span><\/p>\n<p>The points and take aways are many. \u00a0The article he&#8217;s commenting on is linked from his column. \u00a0Let&#8217;s pass along one of the lessons from this to leave with you on other MH Pros today.<\/p>\n<figure id=\"attachment_10140\" aria-describedby=\"caption-attachment-10140\" style=\"width: 425px\" class=\"wp-caption alignright\"><a href=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/07\/PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-10140\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/07\/PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews-575x108.png\" alt=\"PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews\" width=\"425\" height=\"80\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/07\/PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews-575x108.png 575w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/07\/PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews-150x28.png 150w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/07\/PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews-900x169.png 900w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/07\/PEP-P.E.P.-Protect-Educate-Promote-mhassociationmantra-postedmastheadblog-MHProNews.png 904w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/a><figcaption id=\"caption-attachment-10140\" class=\"wp-caption-text\">A leading MH state association&#8217;s mantra taught by one of our veteran MH leaders.<\/figcaption><\/figure>\n<p>We can turn almost anything into an opportunity of how to <strong>Protect-Educate-Promote<\/strong> manufactured housing. I thanked Joe Monday for sharing the PEP phrase with me, though he modestly said, &#8216;Tony, you came up with that one.&#8217; I think sometimes people don&#8217;t realize they&#8217;ve said something profound.<\/p>\n<p>It&#8217;s my good fortune from publishing and from <a href=\"http:\/\/LATonyKovach.com\" target=\"_blank\">consulting<\/a> to hear golden nuggets, insightful comments and powerful gems from scores upon scores of seasoned veterans and rising, &#8216;young lion&#8217; industry pros.\u00a0 In turn, I share those insights with you and so many others, always happy to credit the source of the wisdom.<\/p>\n<p>Please watch the videos Victor is commenting on, and read the message on that page.\u00a0 If you think we&#8217;re nuts to believe that Simon and Garfunkel could sell some extra MHs, hey, write an article that explains why, as<em> we&#8217;re certainly willing to share another perspective.<\/em><\/p>\n<p>Because that&#8217;s what we do here. Share MH Industry News, Tips and Views Pros Can Use. (C)\u00a0\u00a0 Your idea might be much better, so bring it on! By working together, we advance.\u00a0 The most common theme Monday night from Joe Kelly and others Hall of Fame inductees? How critical team work is for the success they achieved.\u00a0 TEAM &#8211; Together, Everyone Achieves More!<\/p>\n<p>Team work is a little like working in an MH factory.\u00a0 It takes all kinds. ##<\/p>\n<figure id=\"attachment_9797\" aria-describedby=\"caption-attachment-9797\" style=\"width: 272px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/from-entry-level-to-elegant-inside-look-at-the-louisville-manufactured-housing-show\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9797\" src=\"http:\/\/manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/latonykovach-louisiville2015-mhpronews-business-building-seminars-.png\" alt=\"latonykovach-louisiville2015-mhpronews-business-building-seminars-\" width=\"272\" height=\"193\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/latonykovach-louisiville2015-mhpronews-business-building-seminars-.png 352w, https:\/\/www.manufacturedhomepronews.com\/masthead\/wp-content\/uploads\/2015\/05\/latonykovach-louisiville2015-mhpronews-business-building-seminars--150x106.png 150w\" sizes=\"(max-width: 272px) 100vw, 272px\" \/><\/a><figcaption id=\"caption-attachment-9797\" class=\"wp-caption-text\">My thanks for the kind thoughts shared by the MMHF Chairman, please click the image above or this link here.<\/figcaption><\/figure>\n<p>By <a href=\"http:\/\/latonykovach.com\/recommendations-and-testimonials.php\" target=\"_blank\">L.A. &#8216;Tony&#8217; Kovach<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p class=\"Body\">\n","protected":false},"excerpt":{"rendered":"<p>The higher up you go on the ladder, any ladder, the more exposed you become. Some target the person on the ladder out of envy. Some cheer the person that climbs the ladder to mount the roof that has a leak.\u00a0 When you&#8217;re trying to do good, you don&#8217;t let the jeers stop you. Nor &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/up-the-ladder\/\"> <span class=\"screen-reader-text\">Up the Ladder!<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[5073],"tags":[4077,4078,4079,4082,4076,4075,4081,4080,4083],"class_list":["post-10205","post","type-post","status-publish","format-standard","hentry","category-news-analysis","tag-barry-cole","tag-darryl-searer","tag-don-magar","tag-music","tag-photos-joe-kelly","tag-rv-mh-halll-of-fame-induction-dinner-report","tag-selling-more-manufactured-homes","tag-victor-frost","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Up the Ladder! - Masthead L. 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