{"version":"1.0","provider_name":"Masthead L. A. &#039;Tony&#039; Kovach","provider_url":"https:\/\/www.manufacturedhomepronews.com\/masthead","author_name":"L. A. 'Tony' Kovach","author_url":"https:\/\/www.manufacturedhomepronews.com\/masthead\/author\/tonykovach\/","title":"Intro to Cross Marketing 101 - Masthead L. A. &#039;Tony&#039; Kovach","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"A5YNuljxW3\"><a href=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/intro-to-cross-marketing-101\/\">Intro to Cross Marketing 101<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.manufacturedhomepronews.com\/masthead\/intro-to-cross-marketing-101\/embed\/#?secret=A5YNuljxW3\" width=\"600\" height=\"338\" title=\"&#8220;Intro to Cross Marketing 101&#8221; &#8212; Masthead L. A. &#039;Tony&#039; Kovach\" data-secret=\"A5YNuljxW3\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Intro to Cross Marketing 101  Cross Marketing is a form of synergy. It is working together to achieve the \u2018win-win\u2019 or as our writer Mike DuPure likes to call it, \u201cThe Double Win.\u201d It employs elements of Tim Connor\u2019s fine article on a related topic as well, what I learned as the \u2018Rule of Reciprocity\u2019 by psychologist Robert B Cialdini, PhD whose book Influence was called \u201cA landmark publication in furthering the persuasion process.\u201d per Jacob Jacoby, PhD, the Director of the Institute of Retail Management at New York University. Influence is a great read by the way, I recommend it. Cross Marketing is what savvy promoters do. You point the finger of praise at person A, they share the pat on the back with you.","thumbnail_url":"http:\/\/www.mhmarketingsalesmanagement.com\/blogs\/tonykovach\/wp-content\/uploads\/2010\/02\/2010-02-24_1942-450x311.png"}