{"id":2724,"date":"2016-09-23T15:15:00","date_gmt":"2016-09-23T20:15:00","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/?p=2724"},"modified":"2016-09-29T07:15:29","modified_gmt":"2016-09-29T12:15:29","slug":"promoting-manufactured-home-ownership-with-only-1-in-100-eaten-by-a-lion","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/promoting-manufactured-home-ownership-with-only-1-in-100-eaten-by-a-lion\/","title":{"rendered":"Promoting Manufactured Home Ownership \u2013 With &#8220;Only 1 in 100 Eaten by a Lion&#8221;"},"content":{"rendered":"<p>How can we promote homeownership and sell new homes on leased land and at the same time close communities?<\/p>\n<p>It\u2019s like selling tickets to a zoo where \u2018<em>only 1 in a 100 are eaten by the lions!<\/em>\u2019<\/p>\n<p>One way to address this is to segment true homeownership land lease communities and differentiate it from traditional \u2018parks\u2019 where closure remains a risk, not a certainty but a risk.<\/p>\n<figure id=\"attachment_2725\" aria-describedby=\"caption-attachment-2725\" style=\"width: 525px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" class=\"size-full wp-image-2725\" src=\"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/wp-content\/uploads\/2016\/09\/PromotingHomeOwnershipMobileHomeParkClosurePaulBradleyROCUSA_postedManufacturedHousingIndustryVoices-MHProNews-.png\" alt=\"promotinghomeownershipmobilehomeparkclosurepaulbradleyrocusa_postedmanufacturedhousingindustryvoices-mhpronews\" width=\"525\" height=\"256\" \/><figcaption id=\"caption-attachment-2725\" class=\"wp-caption-text\">Bloomberg &#8211; Manufactured Home Industry is the Solution to the Affordable Housing Crisis<\/figcaption><\/figure>\n<p>Then, we can promote secure homeownership through an image campaign with good fundamentals.\u00a0 I think it\u2019s our saving grace in public perception and our path to GSE home only financing, too! ##<\/p>\n<figure id=\"attachment_2375\" aria-describedby=\"caption-attachment-2375\" style=\"width: 75px\" class=\"wp-caption alignleft\"><img class=\"size-full wp-image-2375\" src=\"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/wp-content\/uploads\/2015\/12\/PaulBradleyROCUSA-postedMHProNews-com-75x91-.jpg\" alt=\"PaulBradleyROCUSA-postedMHProNews-com-75x91-\" width=\"75\" height=\"91\" \/><figcaption id=\"caption-attachment-2375\" class=\"wp-caption-text\">To see our interview,<a href=\"http:\/\/www.mhpronews.com\/home\/featured-articles\/cup-of-coffee-interviews\/8053-a-cup-of-coffee-with-paul-bradley\" target=\"_blank\"> A Cup of Coffee with Paul Bradley, click here<\/a>.<\/figcaption><\/figure>\n<p>Paul Bradley<br \/>\nPresident<br \/>\n<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/banners\/click\/140\">ROC USA<\/a><\/p>\n<p>(<strong><em>Editor\u2019s Notes:<\/em><\/strong>\u00a0this headline was provided by MHProNews, as is often the case with an Op-Ed or\u00a0<em>letters to the editor<\/em>. This was sent in response the Aurora CO Denver Meadows planned community closure. We plan an article on that topic soon<\/p>\n<p>Other thoughtfully expressed viewpoints on community closures or other issues related to manufactured housing are welcomed.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How can we promote homeownership and sell new homes on leased land and at the same time close communities? It\u2019s like selling tickets to a &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/promoting-manufactured-home-ownership-with-only-1-in-100-eaten-by-a-lion\/\"> <span class=\"screen-reader-text\">Promoting Manufactured Home Ownership \u2013 With &#8220;Only 1 in 100 Eaten by a Lion&#8221;<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":2725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[2286,2188,2189,2220],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promoting Manufactured Home Ownership \u2013 With &quot;Only 1 in 100 Eaten by a Lion&quot; | Industry Voices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/promoting-manufactured-home-ownership-with-only-1-in-100-eaten-by-a-lion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promoting Manufactured Home Ownership \u2013 With &quot;Only 1 in 100 Eaten by a Lion&quot; | Industry Voices\" \/>\n<meta property=\"og:description\" content=\"How can we promote homeownership and sell new homes on leased land and at the same time close communities? 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