{"id":2692,"date":"2016-09-16T14:12:17","date_gmt":"2016-09-16T19:12:17","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/?p=2692"},"modified":"2016-09-16T14:52:42","modified_gmt":"2016-09-16T19:52:42","slug":"community-co-ownermanager-view-on-richard-jennison-and-the-manufactured-housing-institute-statepoint-advertorial","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/community-co-ownermanager-view-on-richard-jennison-and-the-manufactured-housing-institute-statepoint-advertorial\/","title":{"rendered":"Community Co-Owner\/Manager View On Richard Jennison and the Manufactured Housing Institute StatePoint Advertorial"},"content":{"rendered":"

The MH community will grow and succeed when we focus on facts.<\/p>\n

Our customers and clients need to understand our product and do not need to be lured into a purchase off an illusion or feeling.<\/p>\n

We have created a great industry that is in decay and under attack.\u00a0 In order to change the perception of our industry, MH pros and leaders need to focus on the facts and true benefits regarding our products and communities to ensure our customers make educated decisions that fit their needs.<\/p>\n

\"tomfathgreatindustryindecayunderattackchangeperceptionfocusfactstruebenefits-tomfathnewdurhamestates-mhpronews\"<\/a>
Graphic credit, MHProNews.<\/figcaption><\/figure>\n

Our industry succeeds when our customers are happy.\u00a0 If a customer is under a false illusion without facts, we fail as an industry and lose credibility.<\/p>\n

Thanks,<\/p>\n

Tom<\/em><\/p>\n

\"tomfathnewdurhamestates-manufacturedhousingindustrymanufacturedhomecommunity-industryvoices-mhpronews\"<\/a><\/p>\n

Tom\u00a0Fath | Operations Manager
\nNew Durham Estates and Home Sales
\nWestville, IN 46391
\nOffice: \u00a0219-785-2576
\nwww.newdurhamestates.com<\/a><\/p>\n

(Editor\u2019s Note:<\/em><\/strong>\u00a0this headline was provided by MHProNews, as is often the case with an Op-Ed or letters to the editor<\/em>. This was sent in response to the Masthead<\/strong><\/em>\u00a0column, linked here<\/a>. For another take on this same issue, see the Op-Ed linked here<\/a>.<\/p>\n<\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

The MH community will grow and succeed when we focus on facts. Our customers and clients need to understand our product and do not need …<\/p>\n

Community Co-Owner\/Manager View On Richard Jennison and the Manufactured Housing Institute StatePoint Advertorial<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":2694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[2292,2304,2286,2188,2189],"tags":[],"yoast_head":"\nCommunity Co-Owner\/Manager View On Richard Jennison and the Manufactured Housing Institute StatePoint Advertorial | Industry Voices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/community-co-ownermanager-view-on-richard-jennison-and-the-manufactured-housing-institute-statepoint-advertorial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community Co-Owner\/Manager View On Richard Jennison and the Manufactured Housing Institute StatePoint Advertorial | Industry Voices\" \/>\n<meta property=\"og:description\" content=\"The MH community will grow and succeed when we focus on facts. 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