{"id":2337,"date":"2015-08-05T15:27:14","date_gmt":"2015-08-05T20:27:14","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/?p=2337"},"modified":"2015-08-05T15:27:14","modified_gmt":"2015-08-05T20:27:14","slug":"using-music-to-sell-more-manufactured-homes","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/using-music-to-sell-more-manufactured-homes\/","title":{"rendered":"Using Music to Sell more Manufactured Homes?"},"content":{"rendered":"

Music evokes emotion. It\u2019s not always on our conscious minds, but music and sound have a tremendous impact on us daily. Music is the background of our lives. Music is a time machine, much better than the one Ole Doc Brown used by Marty in Back to the Future<\/em><\/strong>. You could be cruising the dials, or the Pandora channels more likely today, and come across a song that evokes such powerful emotions and connections that it transports you to a time in your past that you may not have thought about in umpteen years.<\/p>\n

Your memories flood your mind, clarifying a picture of days gone by, taking you back to some significant point in your life. Your first kiss, your first love, that time you did that thing with that person, the euphoria of being a child and opening presents on Christmas morning and the list goes on.<\/p>\n

Music is powerful. Most songs are an outward expression of an inner thought or emotion. The power of music is undeniable.<\/p>\n

Having a background in audio engineering, I understand the power of music. This is truly understood in the film industry. Nearly 70% of what\u2019s make a film standout is the background music. Next time you watch a film, pay attention to the fact that there is some sort of background music running the entire length of the film.\u00a0 If there is no music, it is done quite intentionally. The Lord of the Rings <\/em><\/strong>movies wouldn\u2019t be nearly as powerful without the incredible and haunting soundtrack that carries the film forward.<\/p>\n

\"HomewardBoundPaulSimonDoingGoodMHInsideMHRoadShowMHLivingNews-com-1200x940-660x330\"<\/a>
Album cover credit – CBS records, no endorsement by either party is expressed or implied.<\/figcaption><\/figure>\n

I say all this after reading an article on Simon and Garfunkle\u2019s song \u201cHomeward Bound\u201d<\/a> on MHLivingNews.com. Tony\u2019s thoughts on that song and the implications he lays out are masterful. The power of music in mixed media is something that we have done since the first radio jingle played over the air waves. What is a jingle anyway? It\u2019s nothing more than a catchy tune tied to a product. Some are short; \u201cNobody does it like Sara Lee\u201d<\/em> or \u201cThe best part of waking up, is Folgers in your cup.\u201d<\/em><\/p>\n