{"id":2309,"date":"2015-06-12T11:25:32","date_gmt":"2015-06-12T16:25:32","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/?p=2309"},"modified":"2015-06-12T11:25:32","modified_gmt":"2015-06-12T16:25:32","slug":"magazines-and-birthdays","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/","title":{"rendered":"Magazines and Birthdays"},"content":{"rendered":"<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">I think around 2005 or so I was at the Wisconsin Association giving my latest Doom and Gloom prognosis for the future of our industry. (Actually my gloom was less than the future industry doom.) Amongst the many in the crowd was Tony Kovach (LATony to me), who took some exception to my pronouncements. He thought me wrong. <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Tony was and is an industry booster of the first water, endlessly positive about the industry, the homes we build, the people in the industry, and its bright future. He could envision no malady of the type I forecast. To him the industry was just too needed for American housing to drop to the 49,000<span style=\"text-decoration: underline;\">+<\/span> homes it ultimately did. And while I thought it would be bad, very bad, I did not believe shipments would drop as low as they did.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Tony recounted for me the same positive industry facts every time we spoke. I accused him of being a cheerleader and he always accused me as a half-empty glass kind of guy. Never mind that in 1998 my company originated $188 million of MH refinance loans. Surely that keeps a full glass outlook on one.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">But 1998 was followed by 1999 which brought the first Hai-Karate face slap that things were in decline. What we didn\u2019t recognize at the time was how much things had truly changed. This was not one of the frequent industry episodes so common to me since 1972, that you knew would come, make you drop your knickers, and then resolve itself, the industry regaining its footing at profitable levels. Not this time.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">It took some time during this episode but by 2003 it was obvious to me, if not to everyone, we were in uncharted territory, with challenges ahead of the type unknown in the industry since its founding.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Since I first met Tony, much has happened. He and his family have become my good friends, I communicate with him frequently, and occasionally write or speak a piece for his publications, MHProNews and MHLivingNews. Spare no concern, the Lavin skepticism for the industry\u2019s future has not infected LATony, he is an irrepressible industry booster. <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">He is the first to the battlements protecting the industry from unfounded and undeserved outside attack. He defends the industry from the regulatory overreach which unnecessarily hinders the industry, but more importantly, does harm to our client base, reducing their housing choices at a time when too few housing choices abound. That is tragic for all involved. <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Tony has been quick to respond to these grievous conditions, leading the industry defense, in compliment at times with association(s) support and at times seemingly more effectively than the association(s). (Today the associations seem to have narrowed views, not necessarily spanning the interests of all its constituents.)<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Ours is a small industry. It was far larger 20 years ago, but even then it was not large. At points during that time there were 3 or 4 industry publications covering industry matters. In my eyes the <i><b>Manufactured Home Merchandiser<\/b><\/i> was the pick of the litter, probably because both Tony and I were correspondents providing occasional pieces from us to further some industry topic we felt important. <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">With regrets, the <i><b>Merchandiser \u00a0<\/b><\/i>went the way of the dinosaurs, industry activity so low that the magazine ownership finally tired of subsidizing its printing and mailing. Regrettably, Herb Tieder, the publisher, could not be talked into going with an internet e-magazine, and the end came, at which point the <strong><em>Merchandiser<\/em><\/strong> had become a brochure, no longer a magazine.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Interestingly, Tony decided that there was a gaping niche to be filled with an MH e-magazine and brought his considerable energies to bear in forming the aforementioned e-publications. Like all new ventures, it took huge effort, trial and error, and serious dedication to get these ezines off the ground. At the same time he was expanding his consulting business, keeping Tunica going and bringing the Louisville show back from the coffin. All very good stuff.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Let\u2019s face it gang, without Tony\u2019s industry magazines we are pretty short of an industry-wide vehicle for thoughts, alerts, discussions, interviews and news. Tony also is fearless in taking on matters which offend, interest or challenge him.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Further, he solicits a wide range of views on many topics from many sources. Don\u2019t agree with Tony on a certain subject, which can happen? No way he withholds his pages from your thoughts. Tony and I frequently diverge on viewpoints. That has never been a problem. He solicits my views though he knows like two paths in the woods, we diverge.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Tony is a young man, his magazines just coming into maturity, with enormous promise as industry news and education vehicles. He is to be highly complimented for his industry leadership with his e-magazines. But more importantly, as I age along to oblivion, I feel fulfilled that my prized <i><b>Merchandiser<\/b><\/i> has a worthy successor. Most satisfying.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">This Sunday, June 14, Tony reaches his 39<sup>th<\/sup> birthday. Assuming a long, healthy working life, we have many years to look forward to his innovative and interesting magazines. Thank you, Tony, from me and I think from many others in the industry. Well done!<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">P.S. For you low information types, this year is also the 39<sup>th<\/sup> birthday of the HUDCode. Happy Birthday to the two of you. ##<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><a href=\"http:\/\/www.martylavin.com\/\" target=\"_blank\"><img class=\"alignleft size-full wp-image-1534\" src=\"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/wp-content\/uploads\/2013\/04\/marty-lavin-50.jpg\" alt=\"marty-lavin-50-posted-mhpronews-com-industry-voices-blog\" width=\"50\" height=\"55\" \/>Marty Lavin<\/a>, JD.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><strong><em>(Editor&#8217;s note:<\/em><\/strong>\u00a0 Tony Kovach passed 39 years some years ago, so that part is vintage Lavin humor, but the 14<sup>th<\/sup>\u00a0of June &#8211; Flag Day &#8211; is indeed his birthday. And June 15<sup>th<\/sup> is indeed the 39<sup>th<\/sup> anniversary of the date that the first HUD Code manufactured home began on the MH production lines.)<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I think around 2005 or so I was at the Wisconsin Association giving my latest Doom and Gloom prognosis for the future of our industry. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/\"> <span class=\"screen-reader-text\">Magazines and Birthdays<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[1],"tags":[2034,2035,2032,2031,1919,2033,2036,2030,2029,511],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magazines and Birthdays | Industry Voices<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magazines and Birthdays | Industry Voices\" \/>\n<meta property=\"og:description\" content=\"I think around 2005 or so I was at the Wisconsin Association giving my latest Doom and Gloom prognosis for the future of our industry. &hellip; Magazines and Birthdays Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/\" \/>\n<meta property=\"og:site_name\" content=\"Industry Voices\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-12T16:25:32+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.manufacturedhomepronews.com\/industryvoices\/wp-content\/uploads\/2013\/04\/marty-lavin-50.jpg\" \/>\n<meta name=\"author\" content=\"Soheyla Kovach\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Soheyla Kovach\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/\"},\"author\":{\"name\":\"Soheyla Kovach\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/#\/schema\/person\/0dea729f575e03819572c61f5fb100d7\"},\"headline\":\"Magazines and Birthdays\",\"datePublished\":\"2015-06-12T16:25:32+00:00\",\"dateModified\":\"2015-06-12T16:25:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/magazines-and-birthdays\/\"},\"wordCount\":940,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/industryvoices\/#organization\"},\"keywords\":[\"1976\",\"2015\",\"39th birthday of the HUD Code Manufactured Housing Program\",\"ezines\",\"JD\",\"June 15\",\"L. 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