{"id":876,"date":"2011-07-09T19:45:06","date_gmt":"2011-07-09T23:45:06","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=876"},"modified":"2011-07-11T07:31:55","modified_gmt":"2011-07-11T11:31:55","slug":"liar-thief","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/liar-thief\/","title":{"rendered":"Liar!  Thief!"},"content":{"rendered":"<p>Over the years, I&#39;ve been involved in a number of turn-around operations in many parts of the nation.&nbsp; Some apparent challenges are fairly essay to deal with.&nbsp; But what do you do or say when part of the problem has been the personnel on the ground?&nbsp; What if &#8211; hypothetically speaking, of course &#8211; the manger in place is a thief and a liar?&nbsp;<\/p>\n<p>Or what if a manger is covering up for someone else who is the thief?<\/p>\n<p>Another tough nut to tackle is when a supervisor may (or should) suspect the thief or liar in their midst, but for whatever reasons, does not act.&nbsp; There are many reasons why that can happen.<\/p>\n<p>Perhaps the toughest nut of all is far more subtle.&nbsp; We will look at that towards the end of this blog post.<\/p>\n<p>More common in a turn-around scenario are those simply stuck in a rut.&nbsp;<\/p>\n<p>To be candid, companies &#8211; always made up of people &#8211; may create a culture that sends the message, &#39;do not try to hard.&#39;&nbsp; &#39;Do not do anything new or different.&#39; The classic is, &#39;we have always done it this way.&#39; So when times change, what worked before no longer does.<\/p>\n<p>That is when &#39;we have always done it this way&#39; can become the kiss of death to innovation, adaptation and advancement.<\/p>\n<p style=\"text-align: center;\"><strong>The Good, Bad and the Ugly<\/strong><\/p>\n<p>We all have strengths and weaknesses.&nbsp;<\/p>\n<p>And we need a second set of eyes more often than many would like to admit.<\/p>\n<p>It is always my goal &#8211; and should ideally be yours &#8211; in a project to;<\/p>\n<ul>\n<li>work with existing people<\/li>\n<li>give praise where it is due<\/li>\n<li>privately coach where it is needed, with team members who care and want to grow, publicly praise when it is earned<\/li>\n<li>make your team members and you look good<\/li>\n<li>given the above, still yield significantly improved performance.<\/li>\n<\/ul>\n<p>A turn-around guy is hired precisely for that reason &#8211; to enhance performance.&nbsp; But the complexities of the role, as this brief overview shows, are many.&nbsp;<\/p>\n<p>I&#39;ll say it again.&nbsp; Our Industry is not rocket science. We sell (or in some locations lease) affordable homes!&nbsp; I&#39;ll talk about leasing homes another time.&nbsp;<\/p>\n<p>Some thing it is hopeless.&nbsp; They see mostly death, not life.<\/p>\n<p>You may see the dead tree in this image&#8230;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/liar-thief\/bonsai-tree-base\/\" rel=\"attachment wp-att-878\"><img loading=\"lazy\" alt=\"Bonsai tree base - photo by Tony Kovach\" class=\"size-medium wp-image-878\" height=\"327\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-575x327.jpg\" title=\"bonsai tree base\" width=\"575\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-575x327.jpg 575w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-600x342.jpg 600w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-150x85.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-768x437.jpg 768w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-1024x583.jpg 1024w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-696x396.jpg 696w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-1068x608.jpg 1068w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base-738x420.jpg 738w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-base.jpg 1296w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>&#8230;but when someone with &#39;new eyes&#39; and a fresh perspective can look past the immediate problems, there may be life and bloom in abundance.&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/liar-thief\/bonsai-tree-with-greenery\/\" rel=\"attachment wp-att-879\"><img loading=\"lazy\" alt=\"base of the same bonsai tree with greenery, photo by Tony Kovach\" class=\"size-medium wp-image-879\" height=\"430\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-575x430.jpg\" title=\"bonsai tree with greenery\" width=\"575\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-575x430.jpg 575w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-600x448.jpg 600w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-768x574.jpg 768w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-803x600.jpg 803w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-80x60.jpg 80w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-265x198.jpg 265w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-696x520.jpg 696w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-1068x798.jpg 1068w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery-562x420.jpg 562w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-with-greenery.jpg 1296w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>Same bonsai tree, different camera angle<br \/>\n\t<\/em><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/liar-thief\/bonsai-tree-top-down\/\" rel=\"attachment wp-att-882\"><img loading=\"lazy\" alt=\"bonsai tree top down, photo by Tony Kovach\" class=\"size-medium wp-image-882\" height=\"430\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-575x430.jpg\" title=\"bonsai tree top down\" width=\"575\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-575x430.jpg 575w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-600x448.jpg 600w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-150x112.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-80x60.jpg 80w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-265x198.jpg 265w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down-562x420.jpg 562w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2011\/07\/bonsai-tree-top-down.jpg 640w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>The same bonsai tree, with a top down camera angle, now seems full of life.<\/em><\/p>\n<p>Whether you decide to do a turn-around yourself, do it in house using your existing talent, or hire a contractor\/consultant, a few basics will apply.&nbsp; In this series, we will look at many of this basics of the turn around.<\/p>\n<p style=\"text-align: center;\"><strong>It is all about the People<\/strong><\/p>\n<p>There are many factors that go into a turn around.&nbsp; You can check out this article for some of the elements of a turn around.<\/p>\n<p><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/featured-articles\/december-2009\/193-saving-the-patient-how-to-successfully-turn-around-older-or-vacancy-plagued-land-lease-communities\">Saving the Patient: How to Turn around Older or Vacancy Plagued Land Lease Communities<\/a><\/p>\n<p>While the above was written about a turn around for manufactured home communities (MHC), the principles are very similar for MH retail (&#39;dealerships&#39;) or locations that are struggling.<\/p>\n<p>Whatever the operation, at the end of the day, it is all about people.&nbsp;<\/p>\n<p>People are your prospects, people buy (or lease) homes.&nbsp;<\/p>\n<p>People like (or don&#39;t) their home, your service or community.<\/p>\n<p>People (you or those you hire) have to meet and deal with those prospects.<\/p>\n<p>I almost hesitate to bring this last point up, but it is a truth that almost no one thinks about.&nbsp; It has to do with sales (or leasing) operations in land-lease communities seeking to do an infill or turn-around.&nbsp;<\/p>\n<p>Here it is.&nbsp; If you have a separate sales (leasing) agent(s), do you realize that in some cases, they have been given an incentive NOT to bring your location to capacity?<\/p>\n<p>Think about that, we can look at it in more depth later.<\/p>\n<p>You&#39;ll get more insights into doing a successful turn-around in our next installment.&nbsp; Stay tuned. If you want to farm your turn-around effort, or have a marketing campaign put in place, please give me a call. # #<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><em>Previous posts in this new series:<br \/>\n\t<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"margin-bottom: 0in\">What is our Industry&#39;s Market Potential? These online facts provide important clues<\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/selling-more-manufactured-homes\/\">Selling More Manufactured Homes<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>If your sales are down, how do you start a turn-round project?<\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/if-your-sales-are-ailing-call-the-doctor\/\">If your Sales are Ailing, call a Doctor&nbsp; <\/a># #<\/p>\n<p><em>new posts are by:<br \/>\n\t<\/em><\/p>\n<p>L. A. &#39;Tony&#39; Kovach, MHM<br \/>\n\t<strong><em>To learn about award winning, record breaking results:<\/em><\/strong><br \/>\n\t<a href=\"http:\/\/www.linkedin.com\/in\/latonykovach \">http:\/\/www.linkedin.com\/in\/latonykovach <\/a><br \/>\n\t832-689-1729 (cell)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, I&#39;ve been involved in a number of turn-around operations in many parts of the nation.&nbsp; Some apparent challenges are fairly essay to deal with.&nbsp; But what do you do or say when part of the problem has been the personnel on the ground?&nbsp; What if &#8211; hypothetically speaking, of course &#8211; the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/liar-thief\/\"> <span class=\"screen-reader-text\">Liar!  Thief!<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Liar! Thief! - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/liar-thief\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liar! Thief! - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Over the years, I&#039;ve been involved in a number of turn-around operations in many parts of the nation.&nbsp; Some apparent challenges are fairly essay to deal with.&nbsp; But what do you do or say when part of the problem has been the personnel on the ground?&nbsp; What if &#8211; hypothetically speaking, of course &#8211; the &hellip; Liar! Thief! 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