{"id":836,"date":"2011-06-26T08:11:40","date_gmt":"2011-06-26T12:11:40","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=836"},"modified":"2011-06-26T09:19:27","modified_gmt":"2011-06-26T13:19:27","slug":"selling-with-a-blog-part-ii","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/selling-with-a-blog-part-ii\/","title":{"rendered":"Selling with a Blog, Part II"},"content":{"rendered":"

\"Selling<\/a>Last Thursday, I posted a video from WordPress.tv, Selling with a Blog<\/i><\/b><\/a> that featured Howard Howell’s presentation at WordCamp Seattle 2011. In it, Howard gives his reasons why he thinks using a blog to sell whatever it is you sell is a good idea.<\/p>\n

I agree with Howard that using a blog to sell whatever is a great idea, but just how do you apply it to selling homes off a retail lot or in a land lease community?<\/p>\n

Basically, the same way you’d use it to sell pizza, cars, site-built homes, widgets or anything else you can think of.<\/p>\n

The most basic rules of selling haven’t changed. But the method of getting prospects into your location to begin the selling process has. Some time-honored methods, such as newspaper advertising, Yellow pages ads and such just aren’t working in most markets anymore and their continued decline is assured.<\/p>\n

While smart businesses continue to use legacy marketing methods for as long as their return exceeds their cost, now is the time to begin looking at the ways marketing to prospects will be done now and in the future.<\/p>\n

Old-style websites were static and were updated rarely, if at all. That type of website is still useful for organization static data, such as image galleries, product information, floorplans, feature lists, etc.<\/p>\n

But without a dynamic, relationship-building component, it won’t be nearly as effective as it could be.<\/p>\n

And that relationship-building component, while composed of several items, finds its anchor in a dynamic, ever-changing website known as a blog. I’ve defined what a blog is several times before, but for the benefit of those who’ve missed it. I’ll define it again:<\/p>\n

A blog (short for weblog<\/i>) is a series of web posts (articles) arranged in reverse chronological order. That’s it – it’s that simple.<\/p>\n

But in that definition is the secret of a blog’s success as a lead generation tool.<\/p>\n

The simple fact that you need to keep your blog updated on a regular basis gives you that many more opportunities to strike a chord with a segment of your readers. And the more of those chords you strike with potential customers, the better your chances of making a sale.<\/p>\n

So what do you write about? I’ve covered this in previous posts, but it bears repeating. If you’re blogging for a community, write about everything that happens in and around that community.<\/p>\n

Profile residents who do something special, feature residents hobbies or their efforts to improve their homesites, review area restaurants, community events, etc. Use your imagination and you’ll never run out of ideas.<\/p>\n

Be sure to link your blog to you Twitter and Facebook accounts, place some videos on YouTube and use them in your blog posts, place ads for available homes or homesites on Craigslist with a link back to your website.<\/p>\n

And this goes for retailers as well – every home in your community or on your lot should be photographed and posted to your blog, Twitter, Facebook and YouTube. When you sell a home, photograph the happy new owners with or in their new home.<\/p>\n

Get releases from everyone in those photographs and use them.<\/p>\n

Never miss an opportunity to tell your own story over and over again until it becomes an expectation. You’re the best at what you do, right? If you are, let the world know. If you’re not, find something else to do.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last Thursday, I posted a video from WordPress.tv, Selling with a Blog that featured Howard Howell’s presentation at WordCamp Seattle 2011. In it, Howard gives his reasons why he thinks using a blog to sell whatever it is you sell is a good idea. I agree with Howard that using a blog to sell whatever …<\/p>\n

Selling with a Blog, Part II<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":837,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,89,105],"tags":[72,28,565,568,1779],"yoast_head":"\nSelling with a Blog, Part II - The Cutting Edge of Manufactured Home Marketing & Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/selling-with-a-blog-part-ii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling with a Blog, Part II - The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"og:description\" content=\"Last Thursday, I posted a video from WordPress.tv, Selling with a Blog that featured Howard Howell’s presentation at WordCamp Seattle 2011. 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