{"id":804,"date":"2011-06-12T13:30:32","date_gmt":"2011-06-12T17:30:32","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=804"},"modified":"2011-06-12T23:23:07","modified_gmt":"2011-06-13T03:23:07","slug":"a-manufactured-housing-image-building-campaign-can-start-locally-and-now","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/a-manufactured-housing-image-building-campaign-can-start-locally-and-now\/","title":{"rendered":"A Manufactured Housing Image-Building Campaign Can Start Locally and Now!"},"content":{"rendered":"

\"Running<\/a>In his article A National Industry Image Campaign Discussion Starter<\/em><\/strong><\/a>, Editor and Publisher L.A. ‘Tony’ Kovach initiated a discussion on a nationwide campaign. That post has drawn numerous comments, all with valid points, issues and opinions. All-in-all, a great start to a conversation that hopefully will bear fruit in the form of a real campaign.<\/p>\n

There seems to be a real tidal wave of opinion in the industry that the way out of the current sales depression is to draw new customers to the product by elevating the public perception of the lifestyle associated with manufactured housing and the quality of the homes themselves. There are other factors, but I believe that the industry’s product image is a key element.<\/p>\n

In an earlier post in this blog, What if people thought Manufactured Housing was the greatest thing since sliced bread?<\/em><\/strong><\/a>, I threw out a couple of ideas to get this campaign going on a local basis RIGHT NOW!<\/p>\n

Using the outlets provided by modern technology, a grassroots industry image campaign could be started in your local market today. Who would do it? YOU! And I submit that if you aren’t willing to start in your own backyard, don’t expect others to pick up the slack for you.<\/p>\n

\"Putting<\/a><\/p>\n

“We want to go where the customers are.
\nSince some 80% of home purchases begin with
\nresearch done online, that is the perfect place to start.”<\/strong><\/em><\/p>\n

A national campaign may or may not ever get off the ground. But a hundred local campaigns could begin changing the public’s perception of the manufactured housing industry whether or not the national campaign ever sees the light of day.<\/p>\n

What are the tools for this local campaign?<\/em><\/p>\n