{"id":4791,"date":"2017-05-29T14:54:47","date_gmt":"2017-05-29T19:54:47","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4791"},"modified":"2019-06-10T11:01:32","modified_gmt":"2019-06-10T16:01:32","slug":"for-individual-consideration-or-group-discussion-becoming-a-manufactured-home-evangelist","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/for-individual-consideration-or-group-discussion-becoming-a-manufactured-home-evangelist\/","title":{"rendered":"For Individual Consideration or Group Discussion – Becoming a Manufactured Home Evangelist"},"content":{"rendered":"

Analogies are a useful way to share a new, misunderstood, unique, or different concept. We’ll use a powerful\u00a0insight based upon a\u00a0widely\u00a0understood analogy today to illustrate a professional point.<\/span><\/p>\n

\u00a0\"For<\/a><\/span><\/p>\n

The common concept of ‘evangelization’ is a spiritual or religious one. Indeed, we will briefly examine that use of the term ‘evangelization,’ to see how – by analogy – <\/span>lessons <\/span>may apply to the manufactured housing profession. <\/span><\/p>\n

But let’s not forget that Apple<\/em> is an example of a super-successful<\/em> operation that applied the evangelization concept in their business<\/em>. <\/span><\/p>\n

We’ve made the point before that one should not be bound to only FAB (Feature Advantage Benefit) forms of selling a manufactured homes. Yes, you need to know FAB for about 1 out of 4 types of customers. Please don’t conflate or confuse FAB with what what is being illustrated. <\/span><\/p>\n

Example of Spiritual Evangelization<\/span><\/b><\/p>\n

(In Corinth, Paul) “…for three months he debated boldly<\/b> with <\/span><\/span>persuasive arguments<\/span><\/b><\/span> about the kingdom of God<\/span>.” – Acts 19:8.<\/span><\/p>\n

“<\/span>Be ready<\/span><\/b><\/span> to give an explanation<\/b> for the reason for your hope<\/b><\/span>.” – 1 Peter 3:15.<\/span><\/p>\n

Let’s key in on some of those words in bold typeface, beginning with “Be ready<\/strong><\/span>,” which implies routine training, study and practice. <\/span><\/p>\n

Because preparation – training, study, practice – are how anyone becomes “ready” to ‘explain to’ or ‘debate with’ others.<\/span><\/p>\n

“Debated,”<\/span> <\/strong>“boldly<\/span><\/strong>” (confidently), “persuasive arguments<\/strong><\/span>,” “Be ready to give an explanation<\/strong><\/span>,” “reason for hope<\/strong><\/span>.”<\/span><\/p>\n

There are many more examples in God’s Word of encouraging followers to be able to give a proper explanation or ‘witness’ to their beliefs.<\/span><\/p>\n

Applying the Analogy to MH<\/span><\/b><\/p>\n

But think! How many tens of millions are looking for hope in housing! How many wish to ‘be saved’ from renting, or higher costs of housing? <\/span><\/p>\n

We’ve said publicly several times that if pretty pictures or even great looking home videos were enough, manufactured homes would be selling several hundred thousand new homes annually. The proof is found in the big numbers on MHVillage (for a fuller analysis, linked here<\/a>).<\/span><\/p>\n

\u00a0\"EvangelizeAnalogySpiritualProfessionalBusinessDefinitionIllustrationCuttingEdgeMarketingSalesMHProNews593x749\"<\/a><\/span><\/p>\n

What follows isn’t FAB<\/i>, but it has a similarity. <\/span><\/p>\n

We have to be able to give witness to the kinds of concerns that millions of prospects have about manufactured homes. <\/span><\/p>\n

Listen to Tom Fath, an HVAC engineer by education and training. Keep in mind that engineers are not always known for high levels or emotional enthusiasm. <\/span><\/p>\n

Yet listen to the evident zeal in Tom’s voice! <\/span><\/p>\n