{"id":4769,"date":"2017-05-23T12:50:47","date_gmt":"2017-05-23T17:50:47","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4769"},"modified":"2017-05-23T13:04:02","modified_gmt":"2017-05-23T18:04:02","slug":"marketing-sales-101-be-where-your-target-audience-is","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/marketing-sales-101-be-where-your-target-audience-is\/","title":{"rendered":"Marketing & Sales 101 \u2013 Be Where Your Target Audience Is"},"content":{"rendered":"

“It’s amazing what you don’t know about something you’ve been aware of or involved with much of your life<\/strong><\/span>.”<\/p>\n

That quote is my paraphrase of what a baseball legend said about his profession. That quote applies to everyone, in every profession \u2013 but it is truer for manufactured housing than most realize. Here\u2019s another pens\u00e9e to ponder.<\/p>\n

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Image credit, MHProNews.com All Rights Reserved. <\/i><\/figcaption><\/figure>\n

\u201cLearn the basics, do the basics, and teach others the basics. Doing the basics honestly, well, and consistently will put you ahead of most of your competitors<\/strong><\/span>.\u201d<\/p>\n

Among the communication basics we believe in is that stating the obvious<\/em> can bring amazing clarity and insights to an issue.<\/p>\n

Here\u2019s the obvious clarity. What matters to a business is reaching their target market<\/span><\/strong>. \u00a0There are lots of ways to do that, please let me share an example we know well.<\/p>\n

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Image credit, MHProNews.com All Rights Reserved. <\/i><\/figcaption><\/figure>\n

Example<\/strong><\/p>\n

In marketing, a big chunk of success is a result of repetition \u2013 how many touches \u2013 which means you want to be where your target audience is.<\/strong><\/p>\n

We looked at our industry with fresh eyes – approaching 8 years ago \u2013 before we launched what we now call MHProNews<\/em><\/strong>. We continue to step back from time-to-time and take a fresh look, and we adjust or recreate ourselves in the light of those discoveries.<\/p>\n

Be Honest With Yourself, Then Be Compelling with Your Market<\/strong><\/p>\n

We all have strengths, weaknesses, opportunities and threats (SWOT).<\/p>\n

Almost 8 years ago, we saw that there was no consistent or easy way to get and stay in front of the manufactured housing professional audience.\u00a0 There were only 2 \u2018full\u2019 trade shows, and one partial one, and then smaller events.\u00a0 These \u2013 while useful \u2013 are not routine enough or profitable enough on their own for a year-round B2B marketing campaigns.<\/p>\n

That problem was an opportunity in disguise. It motivated us to create MHProNews<\/em><\/strong>.com.<\/p>\n

Seeing the big gap, we began to fill it by launching MHProNews.com. By creating \u201cDaily Business News\u201d \u2013 stories that no one else in the industry was doing \u2013 plus numerous other features \u2013 and later MHLivingNews – we\u2019d feed the needs of thousands of professionals.<\/p>\n

That also is an obvious way of giving businesses trying to reach other MH Professionals a way to engage them every time they logged on.<\/p>\n

We rapidly became and remain number 1 as a result of doing the basics.<\/p>\n

In April 2017, in the tiny manufactured housing industry<\/strong>, we averaged over 7,400 visits a day. Nothing else like us even comes close.\u00a0 Think about it!\u00a0 Thousands of professionals, logging on daily! That\u2019s more than many other like platforms – as good as they may be – touch in one or more months.<\/p>\n

Are Emails Enough?<\/strong><\/p>\n

\u201cBut Tony, our business has a great email list.\u201d If so, Terrific!<\/p>\n