{"id":4594,"date":"2016-07-30T10:27:38","date_gmt":"2016-07-30T15:27:38","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4594"},"modified":"2016-07-30T10:32:00","modified_gmt":"2016-07-30T15:32:00","slug":"truth-well-told-and-manufactured-housing-marketing-sales-management","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/truth-well-told-and-manufactured-housing-marketing-sales-management\/","title":{"rendered":"Truth Well Told and Manufactured Housing Marketing, Sales &#038; Management"},"content":{"rendered":"<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Because MH is an amazing product, an incredible value \u2013 be it the entry level &#8220;shade and shelter&#8221; homes to the most elegant higher end HUDs or upscale MODs. We don&#8217;t have to exaggerate what we sell in order to sell a lot of them.<\/span><\/span><\/p>\n<figure id=\"attachment_4598\" aria-describedby=\"caption-attachment-4598\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/manufacturedhomelivingnews.com\/\" rel=\"attachment wp-att-4598\"><img loading=\"lazy\" class=\"size-full wp-image-4598\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved.png\" alt=\"MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved\" width=\"575\" height=\"411\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved.png 575w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved-150x107.png 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved-100x70.png 100w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><figcaption id=\"caption-attachment-4598\" class=\"wp-caption-text\">Our team already helps the industry and operations like yours sell more homes every year, and we&#8217;ve done so for years, through the truth well told. To See the Latest on location-based Educational and Insightful MHLivingNews.com, <a href=\"http:\/\/manufacturedhomelivingnews.com\/\">click here or the image above<\/a>.<\/figcaption><\/figure>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Be it B2B or B2C, the truth well told about manufactured housing is by far the best approach. In fact, our new home products are So Good, that there are times that Understatement is useful.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/truth-well-told-and-manufactured-housing-marketing-sales-management\/thetruthwelltoldbestapproachmanufacturedhousingmarketingsalesmanagement\/\" rel=\"attachment wp-att-4597\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-4597\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/TheTruthWellToldBestApproachManufacturedHousingMarketingSalesManagement.png\" alt=\"TheTruthWellToldBestApproachManufacturedHousingMarketingSalesManagement\" width=\"575\" height=\"293\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/TheTruthWellToldBestApproachManufacturedHousingMarketingSalesManagement.png 575w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/TheTruthWellToldBestApproachManufacturedHousingMarketingSalesManagement-150x76.png 150w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">In your marketing, and in selling \u2013 think about the truth well told. The more you learn to compare our product to the other options in site built housing (and we don&#8217;t mean FAB selling here, more on that another time), the more your sales will grow. ## <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><em><span style=\"color: #993300;\"><strong>Programing Note<\/strong>:<\/span><\/em> watch for our rapidly approaching new August 2016 issue of MHProNews, until then, check out the many featured articles on the <a href=\"http:\/\/MHProNews.com\">MHProNews.com homepage<\/a>.<\/span><\/span><\/p>\n<figure id=\"attachment_4253\" aria-describedby=\"caption-attachment-4253\" style=\"width: 410px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/LATonyKovach.com\" rel=\"attachment wp-att-4253\"><img loading=\"lazy\" class=\" wp-image-4253\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/MarkSimon-PhotoCredits-PostedMHProNews-com-.png\" alt=\"MarkSimon-PhotoCredits-PostedMHProNews-com-\" width=\"410\" height=\"352\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/MarkSimon-PhotoCredits-PostedMHProNews-com-.png 500w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/MarkSimon-PhotoCredits-PostedMHProNews-com--150x129.png 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/MarkSimon-PhotoCredits-PostedMHProNews-com--490x420.png 490w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/a><figcaption id=\"caption-attachment-4253\" class=\"wp-caption-text\">Photos from NY Housing Association annual meeting. Tony is a popular speaker on manufactured housing topics.<\/figcaption><\/figure>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">By L. A. &#8216;Tony&#8217; Kovach.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Marketing. Sales. Manufactured Housing. Modular Homes. <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Get Enhanced B2B and B2C Results.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Tony is the award winning <\/span><\/span><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Managing Member of LifeStyle Factory Homes, LLC.<br \/>\nPublisher of Industry leading\u00a0<\/span><\/span><\/span><a href=\"http:\/\/mhlivingnews.com\/\"><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">MHLivingNews.com<\/span><\/span><\/span><\/a><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">,<\/span><\/span><\/span><a href=\"http:\/\/mhpronews.com\/\"><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">MHProNews.com<\/span><\/span><\/span><\/a><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><br \/>\nand\u00a0<\/span><\/span><\/span><em><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Inside MH<\/span><\/span><\/span><\/em><span style=\"color: #222222;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0video series.<br \/>\nMHI member, elected MHI Suppliers Division board member.<br \/>\nConsultant and service provider to the MH industry.<\/span><\/span><\/span><\/p>\n<p><strong><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Office<\/span><\/span><\/span><\/strong><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0863-213-4090.<br \/>\nConnect on LinkedIn \u2013<br \/>\n<\/span><\/span><\/span><a href=\"https:\/\/www.linkedin.com\/in\/latonykovach\"><span style=\"color: #005689;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">https:\/\/www.linkedin.com\/in\/latonykovach<\/span><\/span><\/span><\/a><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Publisher \u2013<\/span><\/span><\/span><span style=\"color: #005689;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0<\/span><\/span><\/span><a href=\"http:\/\/mhlivingnews.com\/\" target=\"_blank\"><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">MHLivingNews.com<\/span><\/span><\/span><\/a><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">and\u00a0<\/span><\/span><\/span><a href=\"http:\/\/mhpronews.com\/\" target=\"_blank\"><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">MHProNews.com<\/span><\/span><\/span><\/a><\/p>\n<p><strong><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>It\u2019s #1!<\/b><\/span><\/span><\/span><\/strong><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0Get our industry leading,\u00a0<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>free, Twice Weekly emailed news, tips updates<\/b><\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0(our\u00a0<\/span><\/span><\/span><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/newsletter\/\" target=\"_blank\"><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">emailed Newsletters look like this<\/span><\/span><\/span><\/a><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">) \u2013 sign up free in seconds at\u00a0<\/span><\/span><\/span><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/MHProNews.com\/Subscribe\" target=\"_blank\"><span style=\"color: #2970a6;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">MHProNews.com\/Subscribe<\/span><\/span><\/span><\/a><span style=\"color: #005689;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">.<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">\u00a0<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an amazing product, an incredible value \u2013 be it the entry level &#8220;shade and shelter&#8221; homes &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/truth-well-told-and-manufactured-housing-marketing-sales-management\/\"> <span class=\"screen-reader-text\">Truth Well Told and Manufactured Housing Marketing, Sales &#038; Management<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":4598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1837,544,13,89,1810,1809,1791,1793],"tags":[159,135,30,33,1868,1888,101,1887],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Truth Well Told and Manufactured Housing Marketing, Sales &amp; Management - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/truth-well-told-and-manufactured-housing-marketing-sales-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Truth Well Told and Manufactured Housing Marketing, Sales &amp; Management - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an amazing product, an incredible value \u2013 be it the entry level &#8220;shade and shelter&#8221; homes &hellip; Truth Well Told and Manufactured Housing Marketing, Sales &#038; Management Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/truth-well-told-and-manufactured-housing-marketing-sales-management\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-30T15:27:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-07-30T15:32:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/07\/MostMenNeverConsideredWhatHouseIsActuallyThoughHeedlesslyPoorAllTheirLivesBecauseTheyThinkMustHaveTheirNeighborsHaveThoreau-MHLivingNews-c2016-allRightsReserved.png\" \/>\n\t<meta property=\"og:image:width\" content=\"575\" \/>\n\t<meta property=\"og:image:height\" content=\"411\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MHProNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MHProNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\",\"name\":\"MHProNews\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"MHProNews\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"name\":\"The Cutting Edge of Manufactured Home Marketing &amp; 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