{"id":457,"date":"2011-01-20T03:16:48","date_gmt":"2011-01-20T08:16:48","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=457"},"modified":"2011-01-18T16:19:29","modified_gmt":"2011-01-18T21:19:29","slug":"using-a-piece-of-paper-to-market-manufactured-housing-online","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/using-a-piece-of-paper-to-market-manufactured-housing-online\/","title":{"rendered":"Using a piece of paper to market manufactured housing online?"},"content":{"rendered":"

T<\/b>he Louisville Manufactured Housing Show was a rousing success. Exhibitors and attendees alike were in an upbeat mood and pretty much every exhibitor I talked to was happy with the results. This kind os show can put the industry on a positive footing as we head into 2011.<\/p>\n

Trade shows are one of those places where one picks up a lot of business cards. I was there with the MHMSM.com crew – Publisher, Marketing Director and Industry Consultant L.A. ‘Tony’ Kovach, Business Development Manager Jeff Templeton and Reporter Matthew Silver. We received cards from most of the exhibitors and many of the attendees.<\/p>\n

One thing about those cards struck me as rather odd here in 2011. Many had no email address and many more had no website URL. Did they not have a website? Or were they doing the “penny-wise, pound-foolish” thing of using up older cards years after having a website?<\/p>\n

Doing some quick calculation, I found that fully 61% of business cards collected at the show had no website address. That’s astonishing. If 61% of exhibitors and attendees have no website, I have little doubt that could be a major contributing factor in the falling sales figures for the past few years.<\/p>\n

Email addresses on business cards were better, but not perfect. 10% had no email address.<\/p>\n

Your business card is your personal-sized billboard. Using every part of it is in your best interest. Website URL and email are essential pieces of information these days.<\/p>\n

Here is what my MHMSM business card looks like:<\/p>\n

\n\"Bob
\n\"Bob\n<\/div>\n

Notice how we used both the front and back of the card to convey our message. Of the cards we collected, only 5% utilized the back of the card for more information.<\/p>\n

Business cards were and are part of your offline Social Networking system. You give away both sides when you hand out your business card – use them.<\/p>\n

When I began to write this, I was thinking to myself that it was an awfully basic thing to post about. Then I thought about those 61% of business cards that had no email address and the 90% that didn’t use the real estate on the back of the card.<\/p>\n

If your cards fit one of these descriptions, think about an immediate update. That little piece of card stock is one of the most important parts of your online marketing strategy.<\/p>\n

Adapted from the article Business cards are an online marketing tool<\/i><\/b><\/a> at OrangeCat.com<\/b><\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"

The Louisville Manufactured Housing Show was a rousing success. Exhibitors and attendees alike were in an upbeat mood and pretty much every exhibitor I talked to was happy with the results. This kind os show can put the industry on a positive footing as we head into 2011. Trade shows are one of those places …<\/p>\n

Using a piece of paper to market manufactured housing online?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,89],"tags":[28,360,210,130,212,135,30,208,211,133,129,361],"yoast_head":"\nUsing a piece of paper to market manufactured housing online? - The Cutting Edge of Manufactured Home Marketing & Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/using-a-piece-of-paper-to-market-manufactured-housing-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using a piece of paper to market manufactured housing online? - The Cutting Edge of Manufactured Home Marketing & Sales\" \/>\n<meta property=\"og:description\" content=\"The Louisville Manufactured Housing Show was a rousing success. Exhibitors and attendees alike were in an upbeat mood and pretty much every exhibitor I talked to was happy with the results. This kind os show can put the industry on a positive footing as we head into 2011. Trade shows are one of those places … Using a piece of paper to market manufactured housing online? 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