{"id":4465,"date":"2016-05-11T14:36:27","date_gmt":"2016-05-11T19:36:27","guid":{"rendered":"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/?p=4465"},"modified":"2016-05-11T14:36:27","modified_gmt":"2016-05-11T19:36:27","slug":"managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement","status":"publish","type":"post","link":"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement\/","title":{"rendered":"Managing MH Change \u2013 ADKAR &#8211; Awareness, Desire, Knowledge, Ability and Reinforcement"},"content":{"rendered":"<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">One of the best seminar topics in the recent 2016 MHI Congress and Expo in Las Vegas was presented by a panel from\u00a0<a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/component\/banners\/click\/109\" target=\"_blank\">CU Factory Built Lending<\/a>. They explained how as a division of San Antonio Credit Union (SACU), CUFBL had their managers go through the same change management training that they were now sharing with attendees at the breakout session held in the Caesar&#8217;s Palace Conference Center.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">What made this particularly interesting was the fact that when we approach coaching a new client in manufactured home sales, without using the same terminology, we were applying many similar concepts.<\/span><\/span><\/p>\n<p><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement\/adkar-cufactorybuiltlending-mhpronews-2016congressexpo-manufacturedhousingindustrynews-323x430\/\" rel=\"attachment wp-att-4466\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-4466\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews-323x430-323x430.jpg\" alt=\"ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews--323x430\" width=\"323\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews-323x430.jpg 323w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews-323x430-113x150.jpg 113w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews-323x430-315x420.jpg 315w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/><\/a><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><strong>ADKAR<\/strong> is short for:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Awareness, <\/b><\/span><\/span><\/li>\n<li><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Desire, <\/b><\/span><\/span><\/li>\n<li><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Knowledge, <\/b><\/span><\/span><\/li>\n<li><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Ability and <\/b><\/span><\/span><\/li>\n<li><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\"><b>Reinforcement<\/b><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">For example, those who have been through part one of<strong><em> Tuesday&#8217;s with Tony<\/em><\/strong>\u00a0 know that we invest time in grounding what&#8217;s presented by first establishing awareness and then fueling the desire to embrace the ideal or change being showcased.<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Without the desire to change, its mighty hard to make successful change a reality. So I asked the presenters this question: what do they think has to happen when someone is unwilling to make the changes requested?<\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Their reply was candid and spot on.<em> If someone doesn&#8217;t buy in, then they may not be a good fit for the team.<\/em><\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">That&#8217;s often one of the hardest things for an owner or manager to accept. What do you do when a team mate doesn&#8217;t buy in? <\/span><\/span><\/p>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">Before you begin, leadership must accept the fact that change can&#8217;t be an option left up to each individual team mate. That would result in leadership and management chaos.<\/span><\/span><\/p>\n<figure id=\"attachment_4467\" aria-describedby=\"caption-attachment-4467\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement\/barrynoffsinger-rachelyoung-johnwalters-mhi2016congressexpo-manufacturedhousingindustrynews-mhpronews-573x430\/\" rel=\"attachment wp-att-4467\"><img loading=\"lazy\" class=\"size-medium wp-image-4467\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430-573x430.jpg\" alt=\"BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430\" width=\"573\" height=\"430\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430.jpg 573w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430-150x113.jpg 150w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430-80x60.jpg 80w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430-265x198.jpg 265w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/BarryNoffsinger-RachelYoung-JohnWalters-MHI2016CongressExpo-ManufacturedHousingIndustryNews-MHProNews-573x430-560x420.jpg 560w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/a><figcaption id=\"caption-attachment-4467\" class=\"wp-caption-text\">CU Factory Built Lending panel, sharing a powerfully insigbhtful session on change management, using the ADKAR method. Rachel Young, John Walters and Barry Noffsinger \u2013 at right \u2013 speaking. As an FYI &#8211;\u00a0<strong><a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/november-2013\/138-general-manufactured-housing-industry-topics\/6516-a-cup-of-coffee-withbarry-noffsinger\" target=\"_blank\"><em>A Cup of Coffee with\u2026<\/em>Barry Noffsinger, is linked here.<\/a><\/strong><\/figcaption><\/figure>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">I&#8217;ve invited John Walters, <a href=\"http:\/\/www.mhmarketingsalesmanagement.com\/home\/featured-articles\/november-2013\/138-general-manufactured-housing-industry-topics\/6516-a-cup-of-coffee-withbarry-noffsinger\" target=\"_blank\">Barry Noffsinger<\/a> and Rachel Young to share an upcoming article with their power point \u2013 because managing change is a key to advancing manufactured housing success at your location, company, in your market(s) and in the industry. Stay tuned for their article! ##<\/span><\/span><\/p>\n<figure id=\"attachment_4237\" aria-describedby=\"caption-attachment-4237\" style=\"width: 249px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/TunicaShow.com\" target=\"_blank\" rel=\"attachment wp-att-4237\"><img loading=\"lazy\" class=\"size-full wp-image-4237\" src=\"http:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/LATonyKovachPresentingIndustryMembers-MHProNews.png\" alt=\"LATonyKovachPresentingIndustryMembers-MHProNews\" width=\"249\" height=\"142\" srcset=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/LATonyKovachPresentingIndustryMembers-MHProNews.png 249w, https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2015\/10\/LATonyKovachPresentingIndustryMembers-MHProNews-150x86.png 150w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/><\/a><figcaption id=\"caption-attachment-4237\" class=\"wp-caption-text\">Tony is perhaps the most widely known and respected MH marketing and sales trainer in the U.S..<\/figcaption><\/figure>\n<p><span style=\"font-family: Tahoma, sans-serif;\"><span style=\"font-size: small;\">By <a href=\"http:\/\/LATonyKovach.com\/\" target=\"_blank\">L. A. &#8216;Tony&#8217; Kovach<\/a>.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the best seminar topics in the recent 2016 MHI Congress and Expo in Las Vegas was presented by a panel from\u00a0CU Factory Built Lending. They explained how as a division of San Antonio Credit Union (SACU), CUFBL had their managers go through the same change management training that they were now sharing with &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement\/\"> <span class=\"screen-reader-text\">Managing MH Change \u2013 ADKAR &#8211; Awareness, Desire, Knowledge, Ability and Reinforcement<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":4,"featured_media":4466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[353,544,1809,1793],"tags":[1845,1843,793,1844],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Managing MH Change \u2013 ADKAR - Awareness, Desire, Knowledge, Ability and Reinforcement - The Cutting Edge of Manufactured Home Marketing &amp; Sales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Managing MH Change \u2013 ADKAR - Awareness, Desire, Knowledge, Ability and Reinforcement - The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"og:description\" content=\"One of the best seminar topics in the recent 2016 MHI Congress and Expo in Las Vegas was presented by a panel from\u00a0CU Factory Built Lending. They explained how as a division of San Antonio Credit Union (SACU), CUFBL had their managers go through the same change management training that they were now sharing with &hellip; Managing MH Change \u2013 ADKAR &#8211; Awareness, Desire, Knowledge, Ability and Reinforcement Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/managing-mh-change-adkar-awareness-desire-knowledge-ability-and-reinforcement\/\" \/>\n<meta property=\"og:site_name\" content=\"The Cutting Edge of Manufactured Home Marketing &amp; Sales\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-11T19:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2016\/05\/ADKAR-CUFactoryBuiltLending-MHProNews-2016CongressExpo-ManufacturedHousingIndustryNews-323x430.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"323\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MHProNews\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MHProNews\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#organization\",\"name\":\"MHProNews\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"contentUrl\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/wp-content\/uploads\/2019\/07\/MHProNewsDropShadowRWBlueLogo.jpg\",\"width\":658,\"height\":284,\"caption\":\"MHProNews\"},\"image\":{\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/#website\",\"url\":\"https:\/\/www.manufacturedhomepronews.com\/cuttingedgemarketingsales\/\",\"name\":\"The Cutting Edge of Manufactured Home Marketing &amp; 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